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Orion Macapella

Content Writer

Orion loves to write content that refuses to be boring. As part of Vista Social, he helps brands, creators, and agencies stop doom scrolling and start winning with social media. When he's not in front of a keyboard, he's watching films in IMAX with his wife, dissecting football tactics (the European kind), and getting lost in a good book.

A comparison header graphic featuring the logos of Vista Social and Ordinal separated by a central VS badge.
RecommendationsSocial Media

Vista Social vs Ordinal: Which Social Media Tool Fits Your Team in 2026?

October 2, 2026 · 9 min read
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Artificial IntelligenceSocial Media

How to Get Your Brand Recommended by ChatGPT and Perplexity

October 1, 2026 · 14 min read
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Social Media AnalyticsSocial Media Management

How to Use UTM Tracking in Vista Social (Step by Step)

September 29, 2026 · 5 min read
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Artificial IntelligenceNew Feature

Ask Vista in Slack: The AI Agent for Social Media Teams

September 28, 2026 · 6 min read
A header graphic previewing a Bluesky Starter Pack for "Marketing Nerds" with user profile avatars and a "Follow all" action button.
BlueskySocial Media

Bluesky Starter Packs: How to Get Into One and Build Your Own

September 25, 2026 · 8 min read
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Social MediaSocial Media Management

How the Threads Algorithm Actually Works in 2026

September 24, 2026 · 10 min read
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Social MediaSocial Media Management

Your First Week in a New Social Media Management Tool: What to Set Up, in Order

September 23, 2026 · 11 min read
A header graphic displaying two localized social media post cards side-by-side with city location tags for Austin, TX and Denver, CO.
Artificial IntelligenceB2B Content Marketing

Localized Content Marketing for Every Location Without Losing the Brand

September 22, 2026 · 12 min read
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Artificial IntelligenceSocial Media Management

How to Connect Your Social Media Tool to Claude Desktop

September 21, 2026 · 8 min read
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Social MediaSocial Media Management

The YouTube Metrics Worth Putting in a Report

September 18, 2026 · 10 min read
A header graphic featuring two data cards displaying LinkedIn follower distribution bar charts by seniority level and industry.
LinkedInSocial Media

What Your LinkedIn Follower Demographics Actually Tell You

September 16, 2026 · 10 min read
A comparison header graphic featuring the logos of Vista Social and Zoho Social separated by a central VS badge.
RecommendationsSocial Media

Vista Social vs. Zoho Social: Which Tool Fits Your Team in 2026?

September 15, 2026 · 12 min read
A header graphic illustrating Ask Vista linked to connected workspace apps including Slack, Notion, and ClickUp.
Artificial IntelligenceNew Feature

How to Use Ask Vista MCP Connectors: 7 Practical Workflows

September 10, 2026 · 9 min read
The main Ask Vista home dashboard displaying a personalized greeting, command prompt bar, active agents list, and inbox conversation counter.
Artificial IntelligenceNew Feature

Introducing Vista Home: Your Social Media Morning, in One Screen

September 9, 2026 · 5 min read
A comparison header graphic featuring the logos of Vista Social and Metricool separated by a central VS badge.
RecommendationsSocial Media

Vista Social vs. Metricool: Which Tool Fits Your Team in 2026?

September 9, 2026 · 11 min read
Ask Vista MCP Connectors bring Slack, Notion, ClickUp, Linear, HubSpot, and custom tools into one expert social media agent.
Artificial IntelligenceNew Feature

Introducing Ask Vista MCP Connectors: Your Marketing World, Connected

September 8, 2026 · 6 min read
A comparison header graphic featuring the logos of Vista Social and Later separated by a central VS badge.
RecommendationsSocial Media

Vista Social vs Later: Which Tool Fits Your Team in 2026?

September 7, 2026 · 10 min read
A comparison header graphic featuring the logos of Vista Social and Buffer separated by a VS badge.
RecommendationsSocial Media

Vista Social vs Buffer: Which Social Media Tool Fits Your Team in 2026?

September 4, 2026 · 10 min read
A comparison header graphic featuring the logos of Vista Social, Hootsuite, and Planoly around a central VS badge.
RecommendationsSocial Media

Planoly vs. Hootsuite vs. Vista Social: Which Tool Fits Your Team in 2026?

September 2, 2026 · 10 min read
A comparison header graphic featuring the logos of Vista Social, Hootsuite, and Agorapulse around a central VS badge.
RecommendationsSocial Media

Hootsuite vs. Agorapulse vs. Vista Social: Which Platform Fits Your Team in 2026?

August 31, 2026 · 11 min read
A comparison header graphic featuring the logos of Vista Social, Sprout Social, and Buffer around a central VS badge.
RecommendationsSocial Media

Sprout Social vs. Buffer vs. Vista Social: Which Tool Fits Your Team in 2026?

August 28, 2026 · 9 min read
A comparison header graphic featuring the logos of Vista Social, Hootsuite, and Metricool around a central VS badge.
RecommendationsSocial Media Management

Metricool vs. Hootsuite vs. Vista Social: Which Tool Fits Your Team in 2026?

August 27, 2026 · 10 min read
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ProductivitySocial Media Automation

Social Media Project Management Without the Second Tool

August 26, 2026 · 7 min read
A comparison header graphic featuring the logos of Vista Social, Hootsuite, and SocialPilot around a central VS badge.
Social MediaSocial Media Management

SocialPilot vs Hootsuite vs Vista Social: Which Tool Wins in 2026?

August 25, 2026 · 12 min read

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