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Orion Macapella

Content Writer

Orion loves to write content that refuses to be boring. As part of Vista Social, he helps brands, creators, and agencies stop doom scrolling and start winning with social media. When he's not in front of a keyboard, he's watching films in IMAX with his wife, dissecting football tactics (the European kind), and getting lost in a good book.

A graphic showing a product post with high engagement metrics contrasted against a badge showing zero leads generated.
Digital MarketingSocial Media

Social Media Lead Generation: Where Leads Go Missing

November 11, 2026 · 7 min read
A header graphic comparing social media roles: manager planning, virtual assistant executing, and AI agent scheduling.
Artificial IntelligenceSocial Media

Social Media Virtual Assistant, Part-Time Manager, or AI Agent?

November 9, 2026 · 8 min read
A graphic showing a social media manager profile card alongside a badge highlighting 14 hours of repeat tasks across multiple client accounts.
Artificial IntelligenceSocial Media

How Many Clients Can a Social Media Manager Handle?

November 6, 2026 · 9 min read
A graphic showing 14 acquired brand social accounts found, with badges indicating 9 listed and 5 not listed.
EnterpriseSocial Media

Merging Social Media Accounts After an Acquisition: A 90-Day Plan

November 5, 2026 · 10 min read
A header graphic comparing AI disclosure labels including AI info, Altered content, and AI modified across social platforms.
Artificial IntelligenceSocial Media

AI-Generated Content Disclosure: Platform Rules for Brand Teams

November 3, 2026 · 9 min read
A header graphic highlighting an offboarding risk with a previous employee remaining connected as an account admin.
Artificial IntelligenceSocial Media

Your Social Person Left? A 30-Day Social Media Handover Plan

October 30, 2026 · 9 min read
A header graphic illustrating agency billable hour leaks across clients, highlighting excessive unbilled tracker time.
AgenciesSocial Media Management

Agency Profit Margin: The Cost of Serving Each Client

October 29, 2026 · 8 min read
A header graphic illustrating cards comparing different brand engagement rate benchmarks across follower, reach, view, and impression metrics.
Social MediaSocial Media Management

Social Media Center of Excellence: A Multi-Brand Guide

October 28, 2026 · 11 min read
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AgenciesSocial Media Management

Client Portal for Agencies: When to Use an Approval Link

October 27, 2026 · 8 min read
A header graphic showing a social media post marked as approved beside a speech bubble asking who approved it.
Artificial IntelligenceSocial Media

Social Media Governance: Managing Content Approvals Across Brands

October 26, 2026 · 8 min read
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Artificial IntelligenceSocial Media

MCP Security for Social Teams: What to Check Before Connecting AI

October 23, 2026 · 9 min read
A header graphic illustrating team member access statuses, highlighting security risks of former employees retaining account access.
Social MediaSocial Media Management

Social Media Password Management: A Guide to Team Access

October 22, 2026 · 10 min read
A header graphic depicting fragmented client tools including Assetbox, Branddoc, Inboxhub, and Mailthread cards around a clock icon.
AgenciesArtificial Intelligence

The Cost of Context Switching Across Agency Clients

October 21, 2026 · 11 min read
A header graphic featuring the SERHANT. brand logo alongside the Vista Social logo on a dark, subtle gradient background.
Case Study

How SERHANT. Published 42,000 Posts Across 80 Profiles

October 21, 2026 · 8 min read
A header graphic displaying cards for common agency workarounds such as shared logins, screenshot approvals, slides, and client tracker spreadsheets.
Artificial IntelligenceSocial Media

6 Signs Your Social Media Management Tool Is Limiting Agency Growth

October 20, 2026 · 10 min read
A header graphic demonstrating an Ask Vista prompt requesting an Instagram performance report, paired with a generated downloadable report file card.
New FeatureSocial Media

Ask Vista Can Now Read, Create and Edit Documents

October 19, 2026 · 7 min read
A header graphic illustrating an AI agent's control levels, comparing autonomous publishing directly to requiring human approval first.
Artificial IntelligenceSocial Media Automation

How to Keep a Human in the Loop as Your Social Team Adopts AI

October 16, 2026 · 9 min read
A header graphic depicting a prompt sent to an ad manager browser tab asking for cross-brand performance data, with a delayed response message.
Social MediaSocial Media Analytics

Why Social Media Data Silos Limit Leadership Visibility

October 15, 2026 · 9 min read
A header graphic contrasting rule-based comment automation triggers against a decision-making AI agent approval workflow.
Artificial IntelligenceSocial Media Automation

AI Marketing Automation vs. AI Agents for Agencies

October 14, 2026 · 10 min read
A header graphic highlighting customer reviews for home service businesses across three separate location branches.
Franchise/Multi-LocationSocial Media

Social Media for Multi-Location Home Services Brands

October 13, 2026 · 12 min read
A comparison header graphic featuring the logos of Vista Social and Hootsuite separated by a central VS badge.
Social MediaSocial Media Management

Vista Social vs Hootsuite: Which Platform Fits an Enterprise Social Team in 2026?

October 12, 2026 · 14 min read
A header graphic showing a calendar grid mapped out with scheduled social media posts across various time slots and platforms.
Artificial IntelligenceSocial Media

How Agencies Schedule Reddit, Bluesky, and Threads Without Side Apps

October 9, 2026 · 8 min read
A header graphic contrasting a declining 2% click-through rate graph against a high 74% watch-through metric callout badge.
Artificial IntelligenceSocial Media

Zero-Click Social: What to Measure When Nobody Clicks Through

October 8, 2026 · 11 min read
A header graphic showing a sample LinkedIn post by James Martin alongside a 68% reach metric callout badge.
LinkedInSocial Media

How the LinkedIn Algorithm Works in 2026

October 7, 2026 · 8 min read

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