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Importance of Influencer Marketing on Instagram

by Jimmy Rodela

Feb 15

5 min to read

Importance of Influencer Marketing on Instagram

You can’t downplay the importance of influencer marketing

It is arguably one of the most effective strategies brands can use to promote their content, products, and services on Instagram.

In fact, 60 percent of marketers reported that influencer marketing content performed better than brand-created content.

The statistics highlight the effectiveness of influencer marketing.

The best part is, running a successful influencer marketing campaign on Instagram isn’t rocket science. If you use the right IG tools, implement reliable influencer marketing strategies, and be consistent, you are bound to see meaningful results out of your Instagram influencer marketing efforts.

If you’re still on the fence about working with Instagram influencers, read this guide to learn about the importance of influencer marketing on Instagram and how it can level up your social media marketing campaigns.

Importance of influencer marketing

From a 30,000 feet perspective, influencer marketing is where brands leverage product mentions and endorsements from influencers.

Influencers are individuals with a dedicated and often sizable social following and are viewed as experts in their industries or niche. 

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So what makes influencer marketing effective and important for modern marketers and brands?   

Essentially, influencer marketing works because of the high level of trust that influencers have already established with their followers.   

Plus, influencer recommendations can serve as a form of social proof for your potential customers. 

Influencer marketing is also crucial for your social media marketing efforts because:

  • It can increase your brand awareness. Established influencers have significant followings you can tap into. With one post about your brand, influences can help boost your exposure and reach thousands, if not millions, of followers. You can attract new followers, increase your brand’s visibility, and help your social media marketing efforts gain more traction.  
  • It streamlines reaching your target audience. When done right, influencer marketing can help kickstart establishing a following and reaching your target audiences without reinventing the wheel. Research and choose influencers with followers who are likely interested in your brand and offers. You can save lots of time and effort while ensuring you reach the right audience — your ideal customers. 
  • It can help you establish brand credibility and build trust with potential customers. General audiences see influencers as third-party, unbiased sources, making them some of the best people to trust and get content and product recommendations from.

That said, influencers who share their opinion about your brand can be seen as legitimate testimonials. It can support your credibility and strengthen your brand reputation.     

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Future of influencer marketing

Influencer marketing shows no sign of slowing down anytime soon as global users grow and social media platform functionalities and features rapidly become more advanced.

TL;DR: Social media will continue to draw more audiences, increasing brand awareness and engagement opportunities for the future of influencer marketing.

Influencer marketing will keep brands and digital content creators connected to drive genuine conversations around a product or brand message.  

For instance, influencer networks can prompt brands and companies to work with groups of influencers according to whom they associate.  

The goal is to create power centers of influence for each specific industry or niche. You can establish an interconnected network of influencers you can easily tap into for your marketing strategies.  

Along with emerging influencer networks is the need for reliable platforms to manage content publishing across multiple platforms. 

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Vista Social is one such solution. 

The platform provides sophisticated, easy-to-use SMM management features you need, but for a fraction of the cost compared to other similar tools. 

Besides Facebook, Twitter, and Instagram, Vista Social accommodates a larger network of platforms, including Reddit, YouTube, Pinterest, TrustPilot, Yelp, and more.  

Screenshot of Vista Social's Connect Social Profile window

Connect all your profiles and organize everything seamlessly.

You can add entities and team members and set user permissions to specific profiles to control allowed actions for particular clients (if you’re an agency). 

Screenshot of Vista Social's Entities Feature

Vista Social provides easy-to-use, more modern features — from scheduling your social media content posting to comprehensive reporting.  

You’ll have more control over your SMM workflows and tasks. The platform has no limiter in users and is far more affordable than other SMM platforms.  

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3 Tips for influencer marketing managers

Below are quick tips to help busy marketing managers run successful influencer marketing campaigns.

1. Establish goals

Identify your influencer marketing objectives — whether you want to engage new customers, improve your brand’s reputation, drive awareness, or grow your sales.  

Having a clear set of goals helps you map out your strategies, determine your Key Performance Indicators (KPIs) to measure your performance, and align your overall marketing objectives, etc.

Your goals also help you plan the tools and resources you need. For example, opting for Vista Social, a cost-efficient SMM platform ensures you invest in a tool that will support your IG influencer marketing efforts.

Vista Social lets you connect your IG profile (and multiple profiles) easily and schedule, queue, and even automate posting your content.

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Screenshot of Vista Social's Publish Feature

2. Set a realistic budget

Determine the estimated amount you’re willing to invest in your influencer marketing campaigns.

Doing so can save you the headache later of figuring out the appropriate rates and establishing a fair contract when negotiating with potential influencers.

Look at historical data on your previous influencer marketing campaigns on Instagram to predict your expected Return on Investment (ROI).

If you’re a first-timer, consider building your influencer marketing program gradually and determine the most profitable approaches before expanding your campaigns.

3. Measure and analyze

Measuring your influencer marketing campaigns’ performance is critical to assess whether they’re performing well or not.

You’ll get the data and insights to guide your decisions and make adjustments when necessary.

Invest in analytics tools to analyze your influencer marketing performance.

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Some tools such as Vista Social’s all-in-one platform offers cost-efficient access to robust reporting and analytics features on top of the essential SMM management functionalities. 

Screenshot of Vista Social's Report View Feature

Tracking and measuring your KPIs can also tell you whether you meet your targets and get your expected returns.

Tips to succeed at local influencer marketing

While running successful local influencer marketing campaigns involves many factors and dynamic parts, you can set your efforts for success with the following tips. 

  • Simplify finding local influencers in your niche. Use reliable tools to streamline finding the right local influencers to work with. Leverage platforms with features that let you find and connect with content creators in your locality and niche using keywords and advanced filtering options. You can find influencers based on their engagement rates, brands they’ve worked with, number of followers, etc.  
  • Provide a creative guideline. Give influencers you work with clear guidelines to ensure you’re on the same page and agree on the type of content for your campaigns. 
  • Produce contracts and agreements. Have a signed agreement to protect both parties and ensure you both hold up your end of the deal. An agreement will also govern the terms of your collaboration — from the compensation to the legal aspects.  
  • Ensure disclosure guidelines compliance. Make sure your influencer marketing initiatives comply with disclosure guidelines and the applicable laws and regulations in your locality. It can save you from the nightmares of violations and legal issues in the future.

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Use Vista Social to streamline your influencer marketing.

Supercharge your influencer marketing efforts with the help of Vista Social. 

The platform is jam-packed with features that brands need to run successful influencer marketing campaigns on Instagram, among other social media platforms.

Sign up for a free Vista Social account today.

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