Did you know that putting a link in your client’s Instagram bio can open up tons of opportunities for them?
Throwing in clickable links in your client’s IG bio is an excellent traffic booster since you can direct your IG followers or content viewers to your website.
That means you get more opportunities to engage, nurture, and convert your casual IG audience into paying customers.
Pretty awesome, huh?
Before you and your clients do the victory dance, however, you must learn how to put a link in the Instagram bio first—which we’ll cover in this guide. 🙂
Jump in as we cover the steps and tips to add a link to your client’s Insta bio.
Learning how to add a website link to your Instagram profile (or your client’s bio) has several benefits:
Including a link in your client’s Instagram bio can be as easy as pie with the steps below.
Log into your client’s Instagram account and tap the profile picture icon at the bottom right corner of your screen.
Tap Edit Profile at the top section of your screen.
Select Add link and tap Add external link.
Copy and paste the URL (yourdomain.com) in the designated field and include a title.
Instagram lets you include a maximum of two links in the bio.
Tap the check (✓) button to save your changes.
The link should now appear on your client’s Instagram bio.
(Must read: How to Save Instagram Story with Music this 2024)
Instagram lets you add a maximum of two links to the bio page, but you can work around this by using Link in bio tools.
For example, Linktree for Instagram lets you add a URL in your client’s bio that branches out into multiple links.
It’s like a central hub for links to relevant pages, such as your client’s ecommerce product page, YouTube channel, podcast, etc.
This way, when users click on the Linktree URL in your client’s Instagram bio, they’ll be directed to a landing page housing the other links.
Follow these steps to use Linktree to add an Instagram link in the bio that connects to multiple pages.
Do you want to get the most out of your Instagram bio link? Consider the tips below.
Draw more eyeballs to your clients’ Insta bio links by including the URLs in their Instagram posts.
It’s one way of leading more people to your client’s Instagram bio link, boosting potential website and landing page visits and conversions.
But don’t just throw in the link in your clients’ posts without proper context.
Ensure that the link is relevant or related to the content, or the post can seem spammy—which can violate the Instagram Community Guidelines.
For example, if your client’s Instagram post is about their newly launched product, include the Insta in bio link to the product page’s landing page in the post captions.
Use Instagram filters and effects to draw attention to your client’s post and bio link.
Add a Call-to-Action (CTA) with your client’s Instagram bio link so audiences know what to expect when they follow the URL.
Make the CTA enticing to encourage your clients’ audiences to click and explore more.
For instance, use a Tap to Shop CTA for your client’s link in the bio that leads to their product catalog page.
Weave in creative, fun, and clever Instagram bio ideas to make your client’s profile stand out and encourage clicks.
Expand the reach of your client’s Instagram bio link by sharing it across other social media pages, including Facebook, TikTok, Snapchat, LinkedIn, YouTube, and more.
The more people know about your client’s link, the higher the chances of driving traffic to the URL’s landing pages.
And you know what that means—more opportunities to drive traffic, audience engagement, conversions, and sales.
Don’t forget to share your client’s link in their Instagram Stories so it gets more attention (and click-throughs).
Use the Link sticker in Stories to add the clickable URL.
Throw in a compelling CTA to convince viewers to click the link.
You can include the bio link in your client’s Instagram Notes, but shorten it first since Notes has a limited character count.
Managing and scheduling your client’s Instagram posts has never been easier with Vista Social.
The modern social media marketing (SMM) platform’s core Instagram for business features help you:
You’ll get all these features and more with Vista Social.
Inserting links into your clients’ Instagram bios can turn their profiles into powerful traffic-generating tools.
It transforms your IG marketing campaigns into a satellite, channeling your IG audience into your landing pages, new offers, product pages, etc.
Also, remember to leverage Vista Social to level up your Instagram marketing efforts and profile management.
Vista Social has many advanced SMM features that can put your social media marketing campaigns on steroids.
Create a Vista Social account now to experience the platform’s powerful social media features.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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