How to Get More Instagram Views this 2023

Jan 6, 2023

9 min to read

Jimmy Rodela

Content Writer @ Vista Social

How to Get More Instagram Views this 2023
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Do you want to learn how to get more Instagram views?

Are you sick and tired of posting and not getting the views and engagement you want?

You’re not alone.

If you’re looking for tried and tested strategies to skyrocket your Instagram views, then follow the strategies shared in this guide.

Let’s get started.

Table of Contents

  • How to get more Instagram views: 8 proven tips
  • Align your posting times with user activity
  • Commit to a consistent publishing schedule
  • Leverage trends
  • Use reels, carousels, and stories
  • Encourage and engage user interactions 
  • Leverage user-generated content
  • Develop your Instagram content style
  • Use Instagram insights to refine your content strategy
  • Customers Also Ask
  • Resources You’ll Love
  • Augment your Instagram marketing with Vista Social

How to get more Instagram views: 8 proven tips

Here are eight proven strategies to get more views on Instagram:

1. Align your posting times with user activity

Build a posting schedule that aligns with your target audience’s most active times on Instagram. 

Instagram marketers identified specific hours that user activity spikes over the years, such as: 

  • 1 a.m. on Saturdays and Sundays
  • 3 a.m. on Wednesdays and Thursdays
  • 5 a.m. on Mondays
  • 7 a.m. on Tuesdays and Fridays

However, these posting times don’t work for everyone. 

To craft a posting schedule tailored to your brand, use Instagram Insights to reveal your followers’ most active times. Or, use Vista Social to automatically get ideal posting times based on user activity. 

Launch the Vista Social publisher from the dashboard and click ‘Publish a single post.’ Select the ‘Schedule’ radio button and click ‘Next’ after creating your post.

Launch the Vista Social publisher from the dashboard.

The next page lets you set a custom posting time for your Instagram post. 

Click ‘Show optimal times’ to bring up a list of the top time recommendations for maximum engagement.

Select the posting time you want to use.

Click the posting time you want to use and click ‘Schedule’ to queue up your post in your content calendar. 

Vista Social analyzes the performance of your previous posts to determine the best posting times for Instagram. The streamlined publisher also lets you schedule the same posts across all connected social media profiles.

Here are Vista Social’s other useful social media publishing features:

  • Organize your media library: Maintain an accessible inventory of your digital assets to import them quickly into future posts.
  • Curate content via your web browser: Use the Vista Social browser extension to instantly share posts whenever you come across interesting content online.
  • Build an approval workflow: Ensure brand safety and consistent messaging by creating approval workflows between your team (Vista Social supports unlimited users at no charge).
  • Network-specific settings: Tweak post settings for specific networks through the Vista Social publisher (publish as a story, location tagging, language targeting, etc.).

2. Commit to a consistent publishing schedule

Post frequently and consistently to keep your followers engaged, build relevance, and feed more content to the Instagram algorithm. 

Start with an automated publishing queue that schedules content at pre-set times. 

On Vista Social, go to ‘Settings’ and click ‘Publishing Settings’ to build your first publishing queue.

Vista Social's ‘Publishing Settings’.

Under “Publishing Queues,” select your profile group and the Instagram account you need to use. Click ‘Add a slot’ to add a posting time to your publishing queue.

Select your profile.

Tip: Use the optimal posting times recommended by Vista Social to maximize user engagement. 

Use these strategies If you can’t regularly create posts to fill up your queue:

  • Publish photo dumps: Publish Instagram carousel posts from a collection of unedited photos on your device. Make them more exciting with fun photo dump captions.
  • Set up an automated content curation channel: Use Vista Social’s “Smart Publisher” feature to automatically share content from various channels. Smart Publishers can pull content from keyword-specific news sources and blog RSS feeds.
  • Bulk publish from third-party sources: Select “Bulk publishing” on Vista Social to import content from stock photo websites, RSS feeds, and news sources. Plan posts in advance by importing content via a CSV file. 

3. Leverage trends

Use trending sounds, hashtags, effects, and challenges to be more discoverable to Instagram users.

Trending sounds make Instagram posts more engaging and visible. When users tap the audio while viewing a reel, they’ll see a page with other posts that use the same track.

Trending sounds in Instagram.
Image Source: Instagram.com

Trending hashtags have the same effect. Whenever users tap or search for a hashtag on Instagram, they’ll find a never-ending amount of posts with that hashtag.

Hashtags search results.
Image Source: Instagram.com

Vista Social provides an endless supply of trending sounds and hashtags for Instagram. 

To use trending sounds, launch the publisher and create a video post. Select the video camera button and click ‘Add video’ to import a clip from your media library, Vista Create, your computer, or an online source.

Import a video clip in Vista Social.

Click the three-dot icon in the upper-left corner of the video’s thumbnail and select ‘Pick sound.’ 

Reveal trending suggestions.

Feel free to preview sounds before adding them to your Instagram post. Select the one you like and click ‘Apply sound’ to finish preparing your video post.

Click ‘Apply sound’ to finish preparing your video post.

To search for trending hashtags, go to the publisher and click the hashtag icon. 

In the pop-up window, go to ‘Hashtag suggestions’ and enter any relevant keyword. Click ‘Suggest’ to pull up trending hashtag ideas. 

Look for trending hashtags.

Lastly, participate in challenges or trending templates to garner more views and encourage audience interactions. 

Social media challenges evolve over time, but most of them involve easy-to-do steps. 

For example, users who know how to make a reel with photos started a trend that involves just that. They publish a single photo as a reel, use the “Photo Reel” audio, and let Instagram’s algorithm do the rest. 

Photo reels in Instagram.
Image Source: Instagram.com

4. Use Reels, carousels, and stories

Explore other content formats, like Instagram stories, carousels, and Reels, to reach users with different preferences. 

Instagram Reels, in particular, are the most discoverable content format on the platform. Since truckloads of Instagram users engage Reels, you’ll find plenty of them on the app’s “Explore” page. 

Reels also have their dedicated tab on Instagram’s user interface.

Instagram's reel page.
Image Source: Instagram.com

Tips for getting more views with Instagram Reels

  • Resize and crop your video appropriately: Use the right Instagram Reels dimensions to ensure your clips show properly on Instagram. 
  • Use templates: Tap ‘Use template’ when you find a template-based reel and add the clips you want to use. 
  • Create valuable content: Provide plenty of actionable tips and experience-based advice to catch your target audience’s attention.

Other than Reels, carousels also get decent exposure on Instagram. These are sets of images or videos packaged as a single post (i.e. photo dumps).

Must-read: How to find deleted TikTok videos

Tips for getting more views with carousels

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  • Create informative slideshows: Break down data-driven and actionable information into slides for your Instagram carousel. 
  • Create before and after images: Publish a carousel that showcases the “before” and “after” images of something. 
  • Show step-by-step instructions: Present mini-tutorials as carousels to generate user engagement and build your credibility. 

Another content type you can’t ignore when building your presence on Instagram are stories. 

A story can be any photo or video up to 10 seconds long that stays up for 24 hours (unless they’re turned to highlights). They’re highly visible to existing followers who like to browse stories from their connections.

Tips for getting more views with stories

  • Share your Reels and feed posts as stories: Widen the reach of your Instagram content by sharing them as stories. 
  • Play with interactive stickers: Use stories to create interactive experiences, like running polls, asking questions, requesting emoji reactions, and more.  
  • Share a behind-the-scenes look at your organization: Upload candid clips about your day to make your Instagram brand more relatable. 

Use Vista Social to plan and directly publish Instagram feed videos, stories, and Reels. Just use the “Publish as” drop-down menu to select the right format before publishing/scheduling.

Use Vista Social to plan and directly publish Instagram feed videos, stories, and Reels.

Must-read: How to repost a reel on Instagram

5. Encourage and engage user interactions

Hop into conversations (comments, direct messages, etc.) with your target audience or springboard interactions yourself by reaching out.

Responding to comments gives users a reason to come back to your posts. This often leads them to re-watch your reel or video post. 

The increased engagement also puts your content in a favorable position to the Instagram algorithm. Most importantly, actively communicating with your audience makes your brand more approachable, which attracts more followers. 

Use Vista Social to stay in control of your social media engagement with the unified inbox feature.

Go to ‘Inbox’ from the dashboard for a bird’s-eye view of all your social media interactions, including comments, direct messages, and mentions.

Manage social media interactions.

Vista Social’s inbox lets you respond to comments or messages, insert attachments, add hashtags, and more. If you work with a team, create “saved replies” to keep your social media messaging on-brand.

Create “saved replies” option.

You can also like positive comments or hide negative/offensive comments on your Instagram account straight from Vista Social. If you need to pass on conversations to a team member, create a task and leave internal notes. 

Delegate a task in Vista Social.

Additional audience interaction tips

  • Be authentic and transparent. To stand out from your competitors, be authentic and transparent with your communication. This means being genuine and sincere in your interactions, and being open and honest about your intentions and actions.
  • Foster a sense of community. Create and promote content that encourages discussion and engagement, as well as actively participating in and fostering community conversations. By building a sense of community, create a more meaningful and engaging experience for your audience.
  • Use calls-to-action. Give you audience a clear direction on what to do after you interact with them. You can ask your audience to follow you, sign up to your newsletters, share your content, or straight up buy your products or services.

6. Leverage user-generated content

Spread user-generated content (UGC) to solidify your brand’s reputation and authority in your industry.

Some examples of UGC are customer reviews, product testimonials, and social media content featuring your brand or product.

By leveraging UGC, you:

  • Saves time and resources. Using UGC saves time and resources that would otherwise be spent on creating content from scratch.
  • Increase reach and visibility. User-generated content is often shared and reposted by other users, which can increase the reach and visibility of your brand.
  • Increase engagement. UGC encourages your audience to actively participate in creating content for your brand, which can increase engagement and interaction with your social media channels.

Vista Social offers multiple ways to find UGC you can share across your social media channels:

  • Find user reviews from review websites: With Vista Social’s review management tool, manage reviews from review websites like TrustPilot, Yelp, TripAdvisor, and OpenTable. 
  • Locate content with your branded hashtag: Import content into the publisher from hashtag search results. 
  • Create a Vista Social listener: Use Vista Social’s social media listening feature to find brand mentions and identify high-priority user interactions. 

When sharing UGC with Vista Social, click anywhere on the preview panel to tag users. This prompts them to respond or share your post.

7. Develop your Instagram content style

Establish a recognizable content style to make your Instagram profile more recognizable, aesthetic, and appealing to users.

Keep posting high-quality photos and videos with distinctive colors and themes. This will compel your Instagram fans to tap on your posts as soon as they appear on their home or explore feeds.

Take it a step further with Vista Social’s Instagram planner. This lets you schedule and preview the arrangement of posts when displayed via your profile grid. 

Vista Social’s Instagram planner.

If you have Instagram story highlights, use covers that match the rest of your profile’s style.

Here’s an example of a well-planned Instagram profile. Notice the colors, design elements, font, highlight covers, and how scannable the profile is.

IG profile in grid.
Image Source: Instagram.com, @theonlinebusinessguide

Tip: If you work with clients, use Instagram drafts to establish a manual approval process (save posts as drafts and let clients publish them).

8. Use Instagram insights to refine your content strategy

Use Instagram analytics to data-driven decisions and refine your content strategy over time. 

Take advantage of Vista Social’s advanced social media analytics and customizable reports to zero in on important metrics, like average engagement rate, impressions, top hashtags, follower growth, and more. 

Head to ‘Reports’ from the dashboard and click ‘Run report’ to get on-demand insights.

Run reports in Vista Social.

The on-demand report types you can generate with Vista Social are: 

  • Social media performance: Analyze profile-level metrics like follower growth, post frequency, total engagement, and top hashtags. 
  • Post performance: Measure metrics like engagement rate, likes, comments, and impressions to identify your most effective content tactics. 
  • Review performance: Assess user sentiment by tracking customer feedback on review websites. 
  • Tasks performance: Evaluate your team’s effectiveness and efficiency in accomplishing tasks. 
  • Competitor analysis: Compare your social media presence and content performance with competitors. 

Customers Also Ask

How to get lots of views on Instagram? 

Proven ways to boost your Instagram reach: 

  1. Align posting times with user activity
  2. Commit to a consistent publishing schedule
  3. Leverage trends to maximize your reach
  4. Experiment with different Instagram content types
  5. Engage your audience
  6. Share user-generated content
  7. Build a recognizable Instagram content style
  8. Use Instagram analytics to refine your strategy

Why is my Instagram reach so low? 

Your Instagram reach may be low because you don’t publish consistently, share posts at the wrong time, don’t create quality content, or don’t capitalize on Instagram features. Use hashtags, sounds, templates, challenges, and various content formats to build your audience. 

What makes Reels go viral? 

Virality on Instagram Reels can now be predictably built using trending audio and templates. Use tools like Vista Social to find trending sounds that match your reel’s message. 

Resources You’ll Love

Augment your Instagram marketing with Vista Social

Instagram is a great marketing channel for brands and agencies of all sizes. 

Make the most of Instagram by using enterprise-level social media management features—at a fraction of the price. 

Vista Social packs everything you need to run successful social media marketing campaigns. See it in action by creating a free account today. 

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