Do you want to learn how to get more Instagram views?
Are you sick and tired of posting and not getting the views and engagement you want?
You’re not alone.
If you’re looking for tried and tested strategies to skyrocket your Instagram views, then follow the strategies shared in this guide.
Let’s get started.
Here are eight proven strategies to get more views on Instagram:
Build a posting schedule that aligns with your target audience’s most active times on Instagram.
Instagram marketers identified specific hours that user activity spikes over the years, such as:
However, these posting times don’t work for everyone.
To craft a posting schedule tailored to your brand, use Instagram Insights to reveal your followers’ most active times. Or, use Vista Social to automatically get ideal posting times based on user activity.
Launch the Vista Social publisher from the dashboard and click ‘Publish a single post.’ Select the ‘Schedule’ radio button and click ‘Next’ after creating your post.
The next page lets you set a custom posting time for your Instagram post.
Click ‘Show optimal times’ to bring up a list of the top time recommendations for maximum engagement.
Click the posting time you want to use and click ‘Schedule’ to queue up your post in your content calendar.
Vista Social analyzes the performance of your previous posts to determine the best posting times for Instagram. The streamlined publisher also lets you schedule the same posts across all connected social media profiles.
Here are Vista Social’s other useful social media publishing features:
Post frequently and consistently to keep your followers engaged, build relevance, and feed more content to the Instagram algorithm.
Start with an automated publishing queue that schedules content at pre-set times.
On Vista Social, go to ‘Settings’ and click ‘Publishing Settings’ to build your first publishing queue.
Under “Publishing Queues,” select your profile group and the Instagram account you need to use. Click ‘Add a slot’ to add a posting time to your publishing queue.
Tip: Use the optimal posting times recommended by Vista Social to maximize user engagement.
Use these strategies If you can’t regularly create posts to fill up your queue:
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Use trending sounds, hashtags, effects, and challenges to be more discoverable to Instagram users.
Trending sounds make Instagram posts more engaging and visible. When users tap the audio while viewing a reel, they’ll see a page with other posts that use the same track.
Trending hashtags have the same effect. Whenever users tap or search for a hashtag on Instagram, they’ll find a never-ending amount of posts with that hashtag.
Vista Social provides an endless supply of trending sounds and hashtags for Instagram.
To use trending sounds, launch the publisher and create a video post. Select the video camera button and click ‘Add video’ to import a clip from your media library, Vista Create, your computer, or an online source.
Click the three-dot icon in the upper-left corner of the video’s thumbnail and select ‘Pick sound.’
Feel free to preview sounds before adding them to your Instagram post. Select the one you like and click ‘Apply sound’ to finish preparing your video post.
To search for trending hashtags, go to the publisher and click the hashtag icon.
In the pop-up window, go to ‘Hashtag suggestions’ and enter any relevant keyword. Click ‘Suggest’ to pull up trending hashtag ideas.
Lastly, participate in challenges or trending templates to garner more views and encourage audience interactions.
Social media challenges evolve over time, but most of them involve easy-to-do steps.
For example, users who know how to make a reel with photos started a trend that involves just that. They publish a single photo as a reel, use the “Photo Reel” audio, and let Instagram’s algorithm do the rest.
Explore other content formats, like Instagram stories, carousels, and Reels, to reach users with different preferences.
Instagram Reels, in particular, are the most discoverable content format on the platform. Since truckloads of Instagram users engage Reels, you’ll find plenty of them on the app’s “Explore” page.
Reels also have their dedicated tab on Instagram’s user interface.
Other than Reels, carousels also get decent exposure on Instagram. These are sets of images or videos packaged as a single post (i.e. photo dumps).
Must-read: How to find deleted TikTok videos
Another content type you can’t ignore when building your presence on Instagram are stories.
A story can be any photo or video up to 10 seconds long that stays up for 24 hours (unless they’re turned to highlights). They’re highly visible to existing followers who like to browse stories from their connections.
Use Vista Social to plan and directly publish Instagram feed videos, stories, and Reels. Just use the “Publish as” drop-down menu to select the right format before publishing/scheduling.
Must-read: How to repost a reel on Instagram
Hop into conversations (comments, direct messages, etc.) with your target audience or springboard interactions yourself by reaching out.
Responding to comments gives users a reason to come back to your posts. This often leads them to re-watch your reel or video post.
The increased engagement also puts your content in a favorable position to the Instagram algorithm. Most importantly, actively communicating with your audience makes your brand more approachable, which attracts more followers.
Use Vista Social to stay in control of your social media engagement with the unified inbox feature.
Go to ‘Inbox’ from the dashboard for a bird’s-eye view of all your social media interactions, including comments, direct messages, and mentions.
Vista Social’s inbox lets you respond to comments or messages, insert attachments, add hashtags, and more. If you work with a team, create “saved replies” to keep your social media messaging on-brand.
You can also like positive comments or hide negative/offensive comments on your Instagram account straight from Vista Social. If you need to pass on conversations to a team member, create a task and leave internal notes.
Spread user-generated content (UGC) to solidify your brand’s reputation and authority in your industry.
Some examples of UGC are customer reviews, product testimonials, and social media content featuring your brand or product.
By leveraging UGC, you:
Vista Social offers multiple ways to find UGC you can share across your social media channels:
When sharing UGC with Vista Social, click anywhere on the preview panel to tag users. This prompts them to respond or share your post.
Establish a recognizable content style to make your Instagram profile more recognizable, aesthetic, and appealing to users.
Keep posting high-quality photos and videos with distinctive colors and themes. This will compel your Instagram fans to tap on your posts as soon as they appear on their home or explore feeds.
Take it a step further with Vista Social’s Instagram planner. This lets you schedule and preview the arrangement of posts when displayed via your profile grid.
If you have Instagram story highlights, use covers that match the rest of your profile’s style.
Here’s an example of a well-planned Instagram profile. Notice the colors, design elements, font, highlight covers, and how scannable the profile is.
Tip: If you work with clients, use Instagram drafts to establish a manual approval process (save posts as drafts and let clients publish them).
Use Instagram analytics to data-driven decisions and refine your content strategy over time.
Take advantage of Vista Social’s advanced social media analytics and customizable reports to zero in on important metrics, like average engagement rate, impressions, top hashtags, follower growth, and more.
Head to ‘Reports’ from the dashboard and click ‘Run report’ to get on-demand insights.
The on-demand report types you can generate with Vista Social are:
Proven ways to boost your Instagram reach:
Your Instagram reach may be low because you don’t publish consistently, share posts at the wrong time, don’t create quality content, or don’t capitalize on Instagram features. Use hashtags, sounds, templates, challenges, and various content formats to build your audience.
Virality on Instagram Reels can now be predictably built using trending audio and templates. Use tools like Vista Social to find trending sounds that match your reel’s message.
Instagram is a great marketing channel for brands and agencies of all sizes.
Make the most of Instagram by using enterprise-level social media management features—at a fraction of the price.
Vista Social packs everything you need to run successful social media marketing campaigns. See it in action by creating a free account today.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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