Learn how to grow Instagram followers organically using the easy-to-follow strategies in this guide.
While it’s not easy to rake in organic IG followers, anyone can succeed with the right guidance.
Continue reading to learn eight actionable and proven methods for growing your Instagram followers organically.
An organic Instagram growth strategy establishes your social media presence (or your client’s) in the long run.
While it’s challenging to organically grow Instagram profiles, the organic method leads to bigger and more sustainable rewards—without draining your funds.
Unlike paying for fake followers or launching social media ads, organic follower growth occurs naturally. You just need time, patience, dedication, and the right Instagram marketing tactics proven to rake in more followers.
Below are the benefits of organic Instagram growth:
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Without further ado, here are eight proven, organic ways to grow followers on Instagram:
Use a more search-friendly Instagram username and bio to be more discoverable on the platform.
If you have an established presence in other social networks, use the same names across all your profiles. Otherwise, add keywords to your Instagram profile for searchability.
For example, if users want to look for marketing tips on IG, they’ll search for the keyword “marketing.”
Here’s what they’ll find:
Instagram lets you change your username as long as it’s unique. Here’s how:
Instagram will reserve your username for another 14 days. After which, you can only revert back to your old username if it isn’t taken by another user.
Create Instagram posts with trending audio to increase their discoverability and generate more engagement.
Audio tracks make Instagram video posts, reels, and stories more entertaining and catchy. It also makes content discoverable to users who want to use the same audio.
Remember, before you can turn Instagram users into followers, you need to get their attention first.
Trending sounds improve your chances of being seen on the platform. Just use audio tracks that your target audience likes to beef up your follower count.
Vista Social’s publisher provides trending audio suggestions for video content. On the “Publish” window, click the video recorder icon and click ‘Add video.’
Choose from the options below to import videos to your posts:
Tip: Vista Social detects if your video doesn’t fit the ideal Instagram reels dimensions (or any video content type). Pay attention to alerts in the preview panel if you need to change your video’s aspect ratio.
A thumbnail of your video should appear below your post caption field.
Click the three-dot menu icon and select ‘Pick sound’ to reveal trending audio suggestions for Instagram stories, feed posts, and reels.
Browse the “Trending sounds” tab or use the built-in search bar to find audio clips. Click on the audio cover to play the track or tick the check button in the upper-left corner.
Click ‘Apply sound’ to add the trending audio to your video.
Vista Social streamlines the process of planning posts, adding trending sounds, and setting a publishing schedule. You can apply trending sounds to video content on Instagram, TikTok, and Facebook.
Create an automated publishing schedule to give your Instagram posts maximum exposure.
Instagram users have predictable usage patterns that affect the visibility of content, especially if you look at the big picture.
Align your publishing schedule with these patterns to put your posts at the top of their home feeds. This will help you supercharge engagement and reel in more followers.
Unlike other platforms that only schedule reminders, Vista Social offers complete auto-publishing to nine social networks, namely:
Vista Social also guarantees that your content is posted at the perfect times. By analyzing the performance of previous posts, the platform automatically identifies the optimal posting times across your channels.
Use the publisher to plan a single post and select ‘Schedule’ before you click ‘Next.’
On the next page, click ‘Show optimal times’ to reveal posting times that generate the most engagement. Click on the posting time you want to use and click ‘Schedule’ to schedule your post.
Jot down the recommended posting times to build your automated “publishing queue.” When set, simply select ‘Add to queue’ when planning future posts—Vista Social will automatically publish them at the next available publishing time.
To create a publishing queue, click ‘Settings’ from the dashboard and select ‘Publishing Settings.’
Under “Publishing Queues,” select your entity and profile from the drop-down menus. Add posting times by clicking ‘Add a slot.’
Respond to audience interactions promptly to get into their notifications and encourage further activity.
This will stimulate user engagement in the form of comments, likes, and direct messages—something that will get you noticed by the Instagram algorithm.
The best way to manage audience interactions is via a unified inbox. With Vista Social’s “Inbox” tool, stay on top of all conversations, comments, reviews, and mentions.
Go to ‘Inbox’ from your dashboard to be in control of your social media engagement:
In addition to tracking interactions, the Vista Social Inbox also lets you send your responses directly. Liven up the conversation with hashtags, emojis, and image attachments.
To keep social media messaging on-brand, create “saved replies” or templates other team members can use when responding.
Create templates by clicking the “saved replies” icon below the message field. On the popup window, click the “plus” button to continue.
If you can’t think of anything interesting to reply, use Vista Social’s conversation AI assistant. This tool automatically generates natural and engaging responses to common messages.
If you find an undesirable comment (spam, offensive language, etc.), you can easily hide them from other users by clicking the three-dot settings icon and selecting ‘Hide this comment.’ This will immediately hide the negative comment to other Instagram users.
Here are more tips for using Vista Social to manage audience interactions:
Inject your Instagram content with trending hashtags to increase their searchability.
Hashtags help users find relevant content from Instagram. If a hashtag is trending, it means a growing number of users are searching for that hashtag in the social network.
To find trending hashtag suggestions from Vista Social, launch the publisher, and click the hashtag button under the post editor. Click ‘Hashtag suggestions,’ enter any relevant keyword, and click ‘Suggest.’
Within seconds, Vista Social will reveal a list of trending hashtags around your topic (sorted according to popularity).
Tip: If you know how to repost a reel on Instagram, consider experimenting with different hashtags to identify which ones work best. Create a reusable hashtag group with Vista Social to boost future posts.
Convert Instagram users into followers by consistently publishing content they genuinely enjoy.
A good strategy is to “borrow” a few ideas from your top competitors on Instagram. Scout their profile and look specifically for posts with high engagement.
Here are a few proven tips to create content that rocks on Instagram:
Just be careful when experimenting with different Instagram content formats. If you’re handling a client’s account, use Instagram drafts and let your client approve posts manually.
Must-read: How to find deleted TikTok videos
Identify and measure KPIs to assess if your Instagram marketing efforts lead to more followers.
Use tools like Vista Social’s customizable reports to highlight and continuously track data. To generate an on-demand report, navigate to ‘Reports’ and click ‘Run report.’
To track and scale your Instagram account, choose either a “social media performance” or a “post performance” report.
A social media performance report tracks metrics like follower growth, engagement, impressions, and post frequency. On the other hand, a post performance report focuses on content-related metrics, particularly data tied to user engagement.
To highlight specific KPIs, use the “Report Builder” tool to select the pieces of data to track for the selected social profiles. This may include your follower count, top hashtags, post frequency, impressions, and more.
Vista Social reports can include custom headers, captions, and supplementary text. They can also be scheduled to send automatically via email on a weekly or monthly basis.
Invest in an SMM platform you can trust to keep your Instagram content strategy running smoothly.
Other than front-end features like post scheduling, audio suggestions, and conversation management, look for a platform that protects your Instagram marketing data.
Vista Social, for example, supports two-factor authentication to prevent unauthorized access to your campaigns. We also provide prompt live support to help you get the most out of the platform.
All Vista Social subscribers can get access to multiple support options, including live chat and video calls.
Top ways to increase Instagram followers:
The best times to post on Instagram:
You’re either not consistently publishing quality content, or you’re not exploring other content options on Instagram. Social media is always evolving—you need to keep up with the changes if you want to stay relevant and grow.
Learning how to get Instagram followers organically is difficult, but it doesn’t have to be.
The right SMM platform will help you breeze through the challenging aspects of growing your Instagram following. And with Vista Social, you don’t need to spend a dime to get started.
Click here to create a free Vista Social account and start scheduling posts today!
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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