Do you want to generate loads of views, comments, even leads, and sales out of your Instagram Reels?
If you answered “yes,” then you need to pay attention to your Instagram Reels analytics.
Studying your analytics gives you crucial insights into your target audience and content performance.
In this guide, you’ll learn how to measure crucial insights that will improve your Instagram Reels strategy—whether in-app or through Vista Social’s advanced reporting tool.
Let’s get started.
Instagram Reels are short-form videos that are capped at 90 seconds in length. They can include stickers, effects, music, and text overlays which can be weaved together through the Instagram app.
Although all Instagram videos under 15 minutes are also published as Reels, only those up to 90 seconds long are picked up by the Discovery feature. That means they can get recommended to other Instagram users, making short Reels more effective in promoting a brand.
Apart from Reels, Instagram users can also publish short-form videos via Stories.
The main differences between Instagram Reels vs. Story are as follows:
Here’s a quick rundown of publishing Instagram Reels:
Instagram Reel insights measure the performance of your short-form, non-Story videos on the platform. They help you learn your most effective video types, the ideal times to post, and your audience’s Reel-viewing habits.
Instagram has an insights tool built into the mobile app through the professional dashboard. This will help fine-tune your Instagram content strategy, including Reels, based on what works for your audience.
Currently, only Instagram business and creator accounts can view Instagram insights.
Below are the Instagram Reels metrics you need to track:
Most of these Reels performance metrics can be tracked using Instagram’s built-in insights tool. Others, namely engagement rate and hashtag interactions, require a comprehensive SMM platform like Vista Social to be tracked.
Follow these steps to view Instagram Reels insights via the mobile app.
Launch the Instagram mobile app and go to your profile page. From there, tap ‘Professional dashboard’ just below your bio.
Instagram consolidates insights from up to the last two years into your professional dashboard. By default, data from the previous 30 days is displayed on the page.
Tap ‘See all’ next to “Account insights” to view more in-depth data. This will take you to the “Overview” page of Instagram insights.
Tap ‘Reels’ at the bottom of the overview page in the “Content You Shared” section. If you can’t find it, tap ‘See all’ and select ‘Reels’ in the drop-down menu just above the content thumbnails.
Tap the Reel you want to analyze to generate a Reel insights report.
Instagram sorts your Reels based on engagement by default. This makes it easier to spot your top-performing Reels.
The “Reel Insights” page reveals crucial information about your Reel, including the duration, audio, and effect used. You also get a summary of all relevant Instagram Reels analytics (plays, likes, comments, etc.) above the fold.
Tip: If you don’t want to use the professional dashboard, just head to your profile’s ‘Reels’ tab and open the Reel you want to analyze. Tap the three-dot settings icon and select ‘Insights’ to jump straight to the Reel insights report.
Below the Reel insights summary, check the “Accounts reached” metric to measure how many users saw your Reel. This includes the total number of plays that your Reel garnered.
Take note that the “Reach” metric is estimated, so you might see discrepancies between this metric and the total number of plays. But if the Reel’s reach is considerably higher than plays, it’s indicative that people are scrolling past your content.
Directly below is the “Watch Time” section, which measures how compelling your Reel is.
This section includes the average watch time your audience spends on your Reel.
If this is much lower than your Reel’s length, chances are they lose interest before they reach the end of the video.
Instagram’s in-app insights tool gives you a closer look at the performance of individual Reels.
Pay attention to the following factors to turn Reels data into actionable steps:
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Use an SMM platform of the same caliber as Vista Social to streamline your social media analytics reporting.
Vista Social lets you generate on-demand reports on individual post performance and your social media profiles as a whole.
To run a report on your Instagram profile, go to ‘Reports’ and click ‘Run report’ in the upper-right corner.
Click ‘Run report’ and select the report type you want to generate.
To analyze your Instagram profile’s overall performance, select ‘Social media performance.’
Vista Social’s social media performance report starts with cross-channel data. This consolidates analytics across all connected social media profiles, like Facebook, Instagram, Pinterest, and LinkedIn.
To analyze your Instagram profile specifically, click ‘Cross channel report’ and select ‘Instagram report’ from the drop-down menu.
Vista Social’s social media performance report tracks profile-wide metrics.
Under “Posts,” you can track the number of Instagram Reels you published within the reporting period. Correlate publishing trends with your Instagram profile’s overall performance metrics (follower growth and total engagement) to evaluate if you need to post more Reels, or if you can afford to publish less.
Suppose you posted more Reels on January 9. If you noticed a spike in user engagement and new followers that day, consider sticking to that publishing frequency.
Otherwise, try to focus on the quality rather than the quantity of your Reels.
Another interesting section of the social media performance report is “Hashtags & interactions.” It highlights hashtags that led to the most post interactions, helping you pick winning topics for future posts.
However, this part of the social media performance report focuses on your Instagram content as a whole. This includes Reels and regular image posts.
Tip: To look for more Instagram Reels hashtags, use Vista Social’s hashtag suggestions in the publisher.
Just click the hashtag icon, go to ‘Hashtag suggestions,’ and search for hashtags using a keyword. Within seconds, Vista Social will present you with a list of trending hashtag ideas to boost your Reel’s discoverability.
Vista Social’s post performance report analyzes the impact of content on user engagement.
It compares content performance metrics between all connected social profiles, such as posting frequency, total posts by network, engagement by network, and engagement rate.
At the bottom of the report, you’ll find the “Posts performance” section. This contains a roundup of posts that garnered the most engagement within the reporting period.
Look under the “Type” column to find your top-performing Reels.
The data includes additional engagement metrics, namely impressions, likes, and comments. Identify your top Reels and look for elements that can be integrated into your long-term social media strategy.
Here are examples of elements you can use in your Instagram Reels strategy:
Other than generating reports on-demand, Vista Social also lets you send auto-generated reports to specified email addresses.
Follow these steps to configure your automated report:
Vista Social’s analytics reports are designed to be comprehensive. But if you want to focus on specific data, create custom report templates.
Suppose you want to build a custom report specifically for Instagram Reels content. On the “Reports” page, click ‘Run report’ and select ‘Report builder.’
Click ‘Add Template’ to build a report template from scratch.
On the report builder, ensure that only “Instagram” is selected. This will hide all cross-channel metrics along with data from other social media profiles.
The report builder lets you control the visibility of individual report sections, including the summary, audience growth, posting frequency, impressions, and other data charts.
Click the “eye” icon in the upper-right corner of each section to hide or show them.
To access insights on Reels, keep the following sections visible:
To see the long-term impact of Reels, consider keeping the “Audience growth” section visible. But since audience growth is linear, it’s not always possible to pinpoint the exact Reels that were effective.
For the “Hashtags & interactions” section, remember that you can’t see if a hashtag is used on a Reel or feed post. However, it’s still useful if you want to consolidate hashtag research with Instagram Reels reporting.
Don’t forget to customize the report sections’ headers and descriptions.
Just click on the header or description box you want to edit. Type in useful text like “cross-reference with engagement” to help other team members comprehend your Instagram Reels reports.
Follow these tips to boost your Reels engagement numbers and reach more unique Instagram users:
Measure the length of Reels that work great for your Instagram audience. Alternatively, use proven Instagram Reels length tactics as a baseline for new content strategies.
Shorter Reels that are 3-18 seconds long are generally good for views and engagement. If you need to boost sales, go for Reels that are 30-90 seconds long.
Experiment with photo Reels and compare their performance with regular video Reels.
It’s easy to learn how to make a Reel with photos if you have the right tools. For example, use Vista Social to create and schedule photo Reels in bulk.
Photo Reels continue to trend as more users notice the dominance of Reels in their Instagram feeds. These Reels often come with a caption or voiceover that says, “Here you go Instagram, here’s a photo as a Reel—put that in your algorithm.”
Tailor your content to the correct Instagram Reels dimensions and aspect ratio. This ensures that every important detail of your video is seen and not hidden behind a UI element (like counter, Reel audio name, etc.).
The correct Instagram Reels dimensions are 1080×1920 pixels—that’s an aspect ratio of 9:16. Remember these numbers when creating Reels with a video editing tool or smartphone camera app.
View insights in-app to recognize patterns in your audience’s Instagram activity. Alternatively, use Vista Social’s powerful scheduling features to create the perfect posting schedule for Reels.
Vista Social automatically identifies the ideal posting times for Instagram content based on historical engagement data. Simply use the publisher, schedule your post, and look for ‘Show optimal times’ to reveal recommendations.
For new accounts, start with this posting schedule and tweak your strategy from there:
Promote your Reels on other content promotion channels to boost views and grow your Instagram account.
Use the built-in share button to spread your Reel via direct messages or post it as a Story.
Reels can also be shared on other social networks, including LinkedIn and Facebook. You may also share your Reel with your email subscribers to bring targeted traffic to your Instagram account.
To get the sharing link for your Reel, tap the three-dot icon and select ‘Link.’ Your Reel’s URL should be automatically copied to your device’s clipboard.
Learn how to repost a Reel on Instagram and experiment with different hashtags, posting times, and captions. You can also try different effects, audio, and filters to find which combination works best for that particular Reel.
If you have an Instagram business profile, use Vista Social to quickly come up with trending audio suggestions to enhance your Reels.
Using the Vista Social publisher, import your Reel video, click the three-dot icon, and select ‘Pick sound.’
For business and creator accounts, go to your Reels, tap the three-dot settings icon, and select “Insights” to view its performance metrics. Instagram lets you analyze the total reach, plays, watch time, and other engagement metrics of each individual Reel.
Unfortunately, there’s no way to check who views your Instagram Reels. You can only identify users who liked and commented on each Reel.
Replaying Reels don’t count as separate views. Regardless of how many times the Reel is played, one user can only add one view to your Reel’s stats.
Instagram has a decent in-app analytics feature. However, it could use some improvement.
Use Vista Social’s advanced reporting features to automate, customize, and track your Instagram performance data. If you manage multiple profiles, build cross-channel reports that streamline your social media analytics.Get started today for free.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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