An Instagram photo dump is essentially a carousel post, which can contain up to 10 photos and videos. It is exactly what it sounds like: a “dump” of raw, unedited content that tells a story, shares a mood, or conveys a message.
Some Instagram creators use the “#photodump” hashtag to put their photography skills—not their editing or Instagram’s filters—in the spotlight.
That means that, although none of the photos are edited or filtered, they are handpicked according to the quality of each shot. They also often follow an aesthetic theme, creating a seamless and engaging photo dump experience.
Check out this example from Instagram user and digital creator Kevin Schertl.
Below are a few additional benefits of uploading Instagram photo dumps:
They’re easy to make. Your agency can pop out a photo dump for your client without investing hours into photo editing. Just upload the photos as a reel, slap on a creative photo dump caption, and you’re done.
Show authenticity. Photo dumps are perfect for showcasing your client’s internal company culture and building relatability. They give users an authentic, unadulterated look into your client’s organization, the people in it, and their shared vision.
Repurpose old photos. If your client has assets gathering virtual dust, throw them into a photo dump to squeeze value out of them. You can repurpose behind-the-scenes video footage, impromptu photos around the office, designs that never made their way into publishing, and more.
Pack more information into a single post. A photo dump can communicate more information than just one picture. This can be augmented with the right content types and caption you’ll use.
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120+ best photo dump captions for Instagram
Make the most out of your photo dump with these 120+ caption ideas:
A more efficient alternative is to use a social media management platform with social listening features.
Vista Social, for instance, lets you create proactive social media listeners that use keyword-based rules. This enables you to spot conversations and posts that mention your client—be it in a positive or negative way.
4. Look at how top influencers do photo dumps
Inspect how big Instagram influencers, including your client’s top competitors, use photo dumps that grab the community’s attention.
A cool way to find these accounts is to check your client’s followers. This should lead you to popular accounts that are most likely to incorporate photo dumps into their content strategy.
On their profile, tap the ‘Following’ tab to start browsing accounts. The Instagram following list order ensures you find relevant accounts right on top—making it more likely for you to find your client’s competitors.
When searching for photo dumps for inspiration, look for the following characteristics:
Carousel indicator icon. Photo dumps are technically carousels in the eyes of Instagram. When browsing an account for photo dumps, look for the two-layered square icon, which indicates that the post has more than one photo.
Unstaged and unedited cover photo. Even without the “photo dump” keyword or “#photodump” hashtag, a post is still considered a photo dump if it contains raw, unedited content. Look for carousel posts with genuine-looking thumbnails to quickly find photo dumps.
Look at the number of slides in a carousel. The general consensus is that a carousel post must have around at least 4-5 pieces of content to be considered a photo dump. Observe the number of dots at the bottom of the carousel or the indicator in the upper-right corner to determine how many slides there are.
5. Repurpose, revamp, re-post
Make repurposing and re-posting ongoing processes to get the most mileage out of content.
User-generated content and old media assets can be repurposed into photo dumps.
These photo dumps can then be repurposed into reels, which can be re-distributed through other social networks and Instagram stories. Of course, you can compile the assets you’ve found to create an entirely different piece, such as an eBook, infographic, or YouTube video.