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Updated on June 1, 2024
13 min to read
Content Writer
Published January 31, 2024
Your clients don’t always want all of their FB posts to appear on their IG feeds (and vice versa).
There are several reasons for this…
For example, syndicating your Facebook posts to your IG feed can:
The solution?
You need to learn how to unlink Facebook and Instagram.
Meta allows users to sync Instagram and Facebook accounts, making accessing both and cross-promote content easier.
But if your clients don’t want this, they can easily disconnect their Facebook and Instagram accounts—and you can help them do this with the steps outlined in this guide.
When your accounts are linked, your Instagram posts are automatically shared on your clients’ Facebook feeds.
This way, your clients won’t have to manually post the content if they want to share it on both platforms.
While this is extremely convenient, linking Facebook and Instagram allows Instagram to access account details, including profile photos, names, and email addresses (and vice versa).
(Must read: How to Get More Instagram Views this 2024)
Your clients may want to keep their Facebook and Instagram accounts separate for the following reasons:
[Must read: Instagram Subscription: What Is It? How Does It Work?]
Here are four ways to unlink your clients’ Facebook and Instagram accounts.
Follow the steps below to unlink your client’s Facebook and Instagram accounts (from Instagram) on a Mac or PC desktop.
And with that, your client’s Facebook is now unlinked to their Instagram account.
Unlink your clients’ Facebook and Instagram accounts from Facebook using a Mac or PC browser.
Click Continue to confirm removing the account in your client’s account center, and voila! Your client’s Instagram is unlinked from their Facebook account.
You can unlink your client’s Facebook and Instagram accounts through the Insta mobile app.
Follow these steps:
Another option is to unlink your clients’ Instagram accounts from Facebook via the FB mobile app.
(Must read: 150+ CLEVER Instagram Bio Ideas for 2024 [Copy & Paste])
Removing posts that were automatically shared because of linked Facebook and Instagram accounts is pretty straightforward.
Simply go to the Facebook or Instagram posts and delete them from your clients’ feeds.
You can also archive the posts if you don’t want to remove them from your clients’ pages completely.
Remember to unlink your Facebook and Instagram accounts to stop automatically sharing posts across both platforms.
While there are good and necessary reasons to unlink Facebook from Instagram, keeping both pages linked also offers a few perks.
Below are several instances when your clients are better off linking their Facebook and Instagram accounts.
If your clients’ Facebook and Instagram audiences are similar and you have an overarching content or campaign goal, sharing the same post on both platforms won’t be a big deal.
You can save time and effort creating posts for each platform while maximizing your clients’ reach and engagement.
For example, if you’re running an Instagram contest and want to announce it on Facebook, automatically sharing it on both platforms should be okay (as long as you provide clear instructions and details).
Consider holding off on unlinking your client’s Facebook account from Instagram accounts if they have current or upcoming major events or campaigns.
Keeping both social networks linked can give your clients’ promotions that extra boost. It helps your clients reach more eyeballs and drum up extra buzz without your team manually uploading announcements and posts to each platform.
It also helps simplify your workflow while saving precious time and effort.
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Get Started NowAre you rolling out new content types or a brand-new strategy?
Consider keeping your clients’ Facebook and Instagram accounts linked for now.
It can make tracking results easier, allowing you to see how new content types and strategies perform on both platforms.
If your clients’ social media strategies rely on Facebook’s ads manager, analytics, and other features, think twice before cutting the cord with Instagram.
After all, keeping your clients’ Facebook and Instagram accounts linked ensures you have the tools and data to extract valuable insights into target audiences, content performance, engagement rates, overall social media presence, and more.
The Facebook and Instagram algorithms are ever-elusive and constantly changing their little formulas.
While the algorithms can sort through and rank content differently on each platform, it’s best to keep your clients’ Facebook and Instagram accounts linked, especially if they’ve had significant success.
This way, you can adapt your clients’ Facebook and Instagram marketing efforts to the algorithm changes slowly, gradually apply the app settings or preferences for unlinking, and keep their strategies on point.
Sure, you can keep things consistent on your clients’ Facebook and Instagram pages without linking the two platforms.
But this can take time and effort, eating into your productivity.
If you have a winning formula that’s worked amazingly for your clients’ linked Facebook and Instagram accounts and strategies, why rock the boat?
Keep that connection intact to ensure consistency in your clients’ Facebook and Instagram marketing efforts.
Brand or influencer collaborations have higher chances of succeeding when they reach more people.
Keeping your clients’ Facebook and Instagram accounts linked helps amplify the impact of your clients’ collaborations.
It allows them to reach wider audiences with one post across both platforms, saving you time and effort.
[Must read: How to Find Contacts on Instagram: Quickly And Easily]
Unlinking Facebook and Instagram can fragment the community around your clients’ brands.
Keeping that Facebook and Instagram link helps ensure a seamless flow of conversation between your clients’ audiences across both platforms.
It can foster a sense of unity, connectedness, and belonging among your clients’ Insta and FB followers.
Tailoring your clients’ content to each platform is crucial to ensure they resonate with target audiences.
However, there are content types you can publish on Facebook and Instagram simultaneously, including the following.
Consider the following factors before breaking the chain between your clients’ Facebook and Instagram accounts.
Managing your clients’ multiple Facebook, Instagram, and other social media profiles and content can be a pain — but not with Vista Social.
The social media management (SMM) platform’s modern features simplify and streamline your tasks, from scheduling content for auto-posting to managing audience engagement efficiently.
The platform lets you schedule an Instagram Story collage, Reel, Story, Carousel post, Facebook video, image, and more.
The platform’s AI-based hashtag generator even provides instant hashtag suggestions, saving you time and effort.
Vista Social is packed with more robust SMM features, from a centralized content calendar and social listening tools to reliable content performance reports and analytics, including Instagram Reels analytics.
Vista Social’s other AI-driven features include a username generator and an AI Assistant powered by ChatGPT.
[Must read: How to Change Name on Instagram (And Username)]
Write your prompt (what you want from the tool) and the AI Assistant can instantly generate captions, descriptions, and taglines for your clients’ Instagram, Facebook, and other social media posts.
Talk about a huge time-saver.
Another handy feature is Vista Social’s new link in bio tool.
Vista Social’s link in bio tool comes with Vista Page, a fully customizable landing page that houses your clients’ relevant links, product and brand information, and other marketing and conversion-related materials and elements.
The tool can help your clients drive traffic from their social networks, generate and capture leads, collect payments, track clicks, and get customer appointments.
What’s more, you can use Vista Social’s Publisher to schedule content to auto-publish content on your clients’ Vista Page micro websites.
[Must read: How to Put a Link in Instagram Bio: Step-by-Step Guide]
Vista Social is packed with more robust SMM features, from a centralized content calendar and social listening tools to reliable content performance reports and analytics, including Instagram Reels analytics.
Get more Instagram and Facebook marketing and audience engagement tips from these related articles.
Below are the common questions about unlinking Facebook and Instagram accounts.
No.
While permanently deleting a Facebook account removes all the previously shared content, including videos, photos, posts, and Messenger chats, it won’t impact the linked Instagram account in any way.
The same applies when deactivating a Facebook account.
Also, deleting or deactivating your Instagram won’t impact your linked Facebook account.
Yes, by following these steps:
If you can’t change the linked accounts, go to the Facebook or Instagram Help Center for troubleshooting tips and further assistance.
You can stop sharing your Instagram posts to Facebook automatically by switching off the Share to Facebook settings or preferences to unlink before posting.
For example, when sharing an Instagram Story, create the post, go to Sharing options, and switch off the Share to Facebook Story option.
Another method is to change the sharing settings on the Accounts Center page.
Go to Profile > Menu (☰) > Settings and Privacy> Accounts Center > Connected Experiences > Sharing across profiles.
Then, swipe on or off the automatic sharing options accordingly.
You can also change the cross-platform sharing options using your Facebook account.
Tap the Facebook profile icon > Settings & privacy > Settings > Accounts Center > Sharing across profiles under Connected Experiences.
[Must read: Instagram Profile Tips: How to Optimize Your Instagram Bio]
Yes, but the feature is only available in select countries for creator and business accounts on Instagram.
If the feature is available for your clients, you can connect their Instagram and WhatsApp accounts and their WhatsApp numbers will display as contact options on their Insta creator or business profiles.
When someone taps on the contact option, they can send a message directly to your clients on WhatsApp.
You can also:
Put your Facebook and Instagram marketing campaigns on steroids.
Use Vista Social to streamline and scale your marketing initiatives with the platform’s advanced, robust features.
Vista Social allows you to:
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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