How to Get Clients on Facebook (A Guide for Agencies)

As a digital marketing agency, learning how to get clients on Facebook shouldn’t be a big “a-ha” moment. 

After all, you of all companies should have an arsenal of creative ways to do lead generation. 

Knowing how to get clients for digital marketing should be a given. 

But the thing is, what we do best for clients doesn’t always work for ourselves. This can make agencies question their own potential — stirring self-doubt and making it even harder to win new business. 

This stops today. 

First, let’s bring inspiration back in the mix. 

Best Facebook posts ever that agencies can learn from

For a fresh supply of ideas, here are some of the best Facebook posts ever by known brands.

Do I Need a Digital Marketing Agency? – SEMrush

This first post may not be the most popular, but it’s definitely the most helpful for digital agencies. 

SEMrush — a popular SEO platform — posted a flowchart that helps users decide if they need a digital marketing agency. 

Social media users love single posts with an element of interactivity. That includes trivia questions, contests, and polls. 

A flowchart like the one above provides an engaging way for your audience to realize that they need your services. Just be sure that, no matter their choices, you’ll still mention how they can benefit from your agency. 

$1,000,000 – HubSpot

There are plenty of things you can do with $1,000,000. 

Way back in 2013, HubSpot asked their audience a similar question. The post, of course, garnered a lot of interesting answers from the Facebook community. 

Your agency can borrow this idea by sharing posts that invite participation. To make things interesting, ask questions that resonate with your audience’s emotional drivers.

#MeetTheTeam – Content Marketing Institute

There’s nothing like social media posts that put emphasis on the word “social.”

In 2015, Content Marketing Institute ran the #MeetTheTeam campaign on Facebook. During which, they uploaded posts that introduced key team members. 

If you’re a business looking for an agency, you’d want to know more about the people running the show. 

Posting about your team and company culture is a great way to lure in prospective clients. That’s how to get corporate clients who can be extra meticulous when it comes to hiring agencies. 

How to find clients on Facebook

Okay — your creative engines should be running by now.

Building your authority by publishing quality content is the first step towards pulling in leads from social media. 

Here’s how you can maximize your results using Vista Social:

1. Build and manage your business page with Vista Social

Before anything else, make sure you create an official business page on Facebook for your agency.

Your business page is built for three things: building your authority, educating prospects, and spurring lead generation through promotions.

You can read this excellent guide from Oberlo for actionable tips on how to make your business page awesome.

Next, hook up your business page on your Vista Socal account. From your dashboard, simply click ‘Quick Add’ and select ‘Add Social Profile’ to get started.

Select your entity from the drop-down menu and choose ‘Facebook Page.’

Facebook will guide you through the rest of the connection process. When done, you’ll be taken back to your Vista Social dashboard. 

2. Start networking 

With your business page all done, it’s time to build your agency’s visibility.

Joining groups in your niche will help push your brand in front of your target audience.

To find relevant groups, use Facebook’s built-in search engine.

Once you’ve joined a group, here are the things you must do to hook potential clients:

• Read the group’s guidelines — In some groups, promoting or mentioning your own agency could get you kicked.
• Answer questions — You can get the attention of prospective leads by answering questions related to your agency’s specialties.  
• Start sharing valuable content — Sharing useful content with other group members will help build your agency’s authority. 
• Look for hiring brands — Don’t forget to check for group posts by brands looking to hire digital marketing agencies.

3. Let reviews do the selling 

Once you’re on your prospective client’s radar, there’s a good chance they’ll look for reviews before hiring your agency. 

You can use Vista Social to turn reviews into powerful weapons for lead generation.

With your accounts connected, all reviews posted on your Facebook business page are automatically collected by the platform. 

To check reviews for your business page, expand the side menu and tick its checkbox.

That’s it.

Your reviews should now be visible under three categories: “All Reviews,” “Not Responded,” and “Responded.”

Feel free to copy or take screenshots of these reviews and feature them on your website. 

Make sure prospective clients don’t have to look far to see them.

Below are a few tips that will help you make the most out of reviews:

• Always request reviews from your current and past clients
• Prioritize addressing negative reviews to show that you care about client success
• Use screenshots of positive reviews to create social media posts 

Just bear in mind that review management isn’t available for networks that don’t support customer reviews, like Instagram. 

Read our guide on how to get clients on Instagram if you want to generate leads there.  

4. Be smart with social media publishing

Vista Social features sophisticated Facebook publishing tools that can bolster your agency’s authority and presence. 

First, you can use it to establish a posting schedule for your Facebook business page. To do this, head to the ‘Publishing Settings’ page from the main dashboard.

You can create your posting schedule under the “Publishing Queues” section by adding time slots. 

Scheduling social media posts 

The key here is to publish posts during your target audience’s most active times. 

Now, it may take some time before you can determine these hours. In the meantime, you can experiment with posting times that are proven to work for most marketers.

On Facebook, the best times to post are as follows: 

• Post frequency: Twice a day
• Best days: Tuesday, Thursday, Friday, Saturday, Sunday
• Best times: 1pm-4pm, 6pm-10pm

Another way to attract potential clients is to publish posts from the websites or blogs they like. 

Vista Social can automate this task for you. Simply fire up the “Smart Publisher” tool and configure your posting preferences.

Facebook publishing tools to streamline your marketing initiatives

Knowing the best ways to win clients on Facebook is just one piece of the lead generation puzzle. 

To improve your chances of success, you’ll need tools to ensure the quality and impact of your social media content. 

• Vista Social — An all-in-one social media marketing platform with all the features you need to grow your presence on Facebook. You can schedule Facebook posts, manage reviews, track conversations, and more. 
• Canva — Create share-worthy images for social media without hiring a professional designer. Canva features a drag-and-drop interface that anyone can use with practically zero design knowledge. 
• Grammarly — Polish your captions by correcting spelling and grammar mistakes, improving readability, and avoiding plagiarism. Grammarly can work as a browser extension so you can create stellar write-ups on the fly. 
• Pixabay — Download royalty-free images you can use to make your social media posts more eye-catching. You can also use Pixabay in combination with Canva to create 100% original visuals.

Flood your agency with clients from Facebook

Finding clients on Facebook doesn’t have to be difficult, especially if you have tools like Vista Social at your disposal. 

Your next goal is to convert everything you’ve learned into action plans. 

The good news is, you can start using Vista Social without spending a single dime. Simply click here to create a free account and get your Facebook lead generation campaign rolling.