Digital Marketing | Page 9 of 22

Importance of Influencer Marketing on Instagram
Importance of Influencer Marketing on Instagram

You can’t downplay the importance of influencer marketing.  It is arguably one of the most effective strategies brands can use to promote their content, products, and services on Instagram. In fact, 60 percent of marketers reported that influencer marketing content performed better than brand-created content. The statistics highlight the effectiveness of influencer marketing. The best ...

Jimmy Rodela

Top 8 Social Media Security Practices to Feel Safe Online
Top 8 Social Media Security Practices to Feel Safe Online

With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft. Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security ...

UTM Tracking and URL Shortening for Social Media Marketing
UTM Tracking and URL Shortening for Social Media Marketing

While social media marketers use their own practices and approaches, they all strive to monitor the performance results. They analyze the results of advertising, sales, and any other content on the website. Evaluation of the links shared on social media is an essential step here.  As a rule, links have a practical purpose, mainly since ...

Best Questions to Ask on Instagram Story for Brands
Best Questions to Ask on Instagram Story for Brands

If you’re looking for the best questions to ask on Instagram story, you came to the right place.   A lot of brands on social media underutilize Instagram Stories by only posting promotional content.  Some get it right by sharing unstaged, authentic clips that show off their company culture. They even use IG tools to auto-post ...

Jimmy Rodela

Instagram Automation Tips for Digital Agencies
Instagram Automation Tips for Digital Agencies

Smoother than Morgan Freeman’s narration voice… That’s how slick your campaigns will run if you leverage Instagram automation. Automation allows you to save time by avoiding repetitive tasks, giving you the bandwidth for more meaningful, high-level tasks. In this guide, we’ll show you Vista Social in action—one of the best IG tools for automation. But ...

Jimmy Rodela

5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)
5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)

Today, it is not enough for a brand to be remarkable and make bright, memorable campaigns. The audience expects from companies at least a clear position on current social issues, and at most — active participation in their solution. Inaction and silence are no longer options for companies. The lack of a formulated position on ...

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