Digital marketing agencies need to identify important Instagram milestones to set realistic timelines for client campaigns.
They also help you stay on top of your social media marketing goals—tweaking and managing your approach along the way.
The question is, what milestones should you track for your client’s Instagram account?
Find the answer in this post.
The Instagram journey is full of ups and downs.
Some content pillars for Instagram seem to sell themselves—raking in likes and boosting your client’s follower count by the dozen. However, there are times when anything you try doesn’t seem to win you new followers.
This can be stressful and demotivating, especially with clients breathing behind your neck.
But as long as you focus on the most important Instagram milestones, you’ll know that you’re on the right track. And on Instagram, follower count is widely considered the most important growth metric for measuring marketing success.
Without further ado, here are some of the follower milestones you can use to benchmark your client’s Instagram performance.
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Cracking 500 followers on Instagram is both fun and challenging.
In the past, reaching 500 followers on Instagram unlocks additional features like “Shopping from Creators” and hashtags in Instagram Stories.
Today, everyone can use hashtags in their Stories. As for “Shopping from Creators, anyone in the US can be qualified as long as they have a public Instagram account.
Suggested Article: 487+ Best, Most Popular, Viral Hashtags for Instagram this 2022
That doesn’t make reaching 500 followers on Instagram any less rewarding. As the first milestone you can accomplish, it’s solid proof that whatever you’re doing in your Instagram marketing is working.
It’s only a matter of doubling down on effective, low-cost strategies that will get more people interested in your client.
Some strategies include:
1,000 followers on Instagram is where things get serious.
At this point, your client’s Instagram follower growth may slow down. The same can be said for your client’s declining Instagram engagement numbers.
This is the perfect time to diversify your content pillars to appeal to new audiences.
You can learn how to add multiple photos to Instagram Story, create Instagram Reels to attract video viewers, and more.
Suggested Article: Most Viewed Instagram Videos that SMM Agencies Can Learn From
If your plan involves uploading multiple images to create carousel posts, schedule them with Vista Social.
Simply create a post as usual and upload or select multiple photos—the tool will do the rest.
Once your client reaches 2k followers on Instagram, things get even more intense.
On the bright side, having 2,000 followers on Instagram enables you to collect reliable Instagram insights. This allows you to refine your Instagram content strategy and exceed this follower milestone.
Here’s a tip: Run surveys and analyze what makes your client’s target audience tick.
The easiest way to do this is to use the “poll” sticker and ask questions like:
There are also Instagram poll questions designed to boost engagement rate and nurture your client’s own community. Use these to balance your fun and marketing-related polls to keep Instagram users from losing interest.
Reaching 5k followers on Instagram is no easy task.
Getting past 5k followers and reaching the next milestone is even harder.
Now is the time to focus on social media interaction posts to make sure your client’s engagement rate keeps up with their follower count.
Unlike regular posts, interactive content requires user input in order for the experience to progress. And, on Instagram, there are a handful of interactive content ideas you can try:
If you implement these strategies, you are bound to shoot past 5k followers and reach your next milestones.
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Previously, only those with at least 10k followers on Instagram can use the “Swipe Up” feature to add links to their Stories.
Fast forward to today, anyone can do it using the “link” sticker. This feature also comes with a customizable anchor text for links, allowing agencies and brands to experiment with different CTAs.
If you’re managing a personal account, reaching 10k followers on Instagram will put your client as a “micro-influencer” on other brands’ radar. This opens up new monetization opportunities for both your rising star client and your agency for managing brand partnerships and promotions.
Just be sure you know how Instagram branded content works to help your client thrive as an influencer.
Suggested Article: Best Questions to Ask on Instagram Story for Brands
20k followers on Instagram may not be your endgame. But once you hit this milestone, you can be sure that you’ve figured out an Instagram marketing strategy that works for your client.
If you can help clients reach 20k followers on Instagram, you can definitely help them get more.
What’s important is that you stay on top of their Instagram insights to make sure they have the best-performing content possible for every post. Apart from the built-in analytics tool on Instagram, consider using a unified social media management platform like Vista Social to manage your content strategy and track analytics—all in one place.
Getting 100 followers on Instagram will enable insights data to be collected and tracked. Some of the stats you can monitor are follower growth, top countries, and content reach.
There’s no specific number of followers that verifies Instagram accounts. Verification only works for accounts that represent a real public figure or renowned brand and successfully applied for Instagram verification.
If you have 5,000 followers on Instagram, you have more followers than the majority of other users. It can be a lot depending on how you engage and monetize your following.
Suggested Article: How to Get Followers on Instagram Without Following
Ready to hit these important Instagram milestones?
Be equipped for the job using an all-in-one social media management platform like Vista Social. It can help you automate your Instagram posting schedule, listen to brand mentions, manage conversations, track analytics, and more.
Get started by creating a free account here.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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