Jul 14, 2022
8 min to read
Content Writer @ Vista Social
Instagram video has been a trending topic as the social giant tries to stay competitve with TikTok. Previously, it was thought that video marketing was just for brands with big budgets. However, an estimated 85% of businesses plan to incorporate video as a marketing tool in 2020 — and that includes Instagram videos!
Video has changed content consumption as it provides information in a much more interactive, accessible and entertaining way. Thanks to Instagram video posts, Stories, IGTV, and Instagram Live, any brand can easily incorporate an effective video marketing strategy.
On Jun 30, 2021, Adam Mosseri, the head of Instagram, announced that the company is focused on bringing new video-based features to the network. These changes will target creators, video, shopping, and messaging. While Instagram already has IGTV, Reels, and Stories, this time, the platform aims to embrace video more broadly. As a result, the development team is working on creating a full-screen video viewing mode that will immerse the user in the atmosphere of the current moment.
It is time for people to stop thinking about square photos as a service business card, as per Adam. Users are looking for entertainment on Instagram, and the platform has many key competitors in this space. Therefore, to maintain market positions, the social giant needs large-scale improvements. Instagram will rely on entertainment videos to compete with other platforms such as TikTok and YouTube.
After Mosseri’s announcement was posted, on Sunday 4th of July, Mark Zuckerberg unexpectedly posted a video on his Instagram account. Holding a large American flag and showing an excellent balance, Zuck zooms above a body of water atop an electric hydrofoil surfboard. We do not think it is a coincidence; Zuckerberg is almost “confirming” that video will be prioritized.
Instagram is an excellent opportunity to demonstrate your product or service to the utmost — to make a detailed review of the service/products, show employees and the company backstage, and publish video feedback from customers.
Videos have much more views, likes, and saves than photo posts. They arouse more interest and involve more effectively in the content, and refresh the feed.
Instagram is another effective channel of interaction with the audience and, even more — another sales channel. Video marketing is already a new round of marketing evolution, and it will become the dominant way of communicating with the audience soon. We have taken four formats of video content in Instagram: a video post in the feed, Stories, an IGTV video, and Instagram live. These four formats are additional ways to reach your audience. So let’s take a closer look at the features of each type of video.
The main feed is the content that forms your Instagram profile. Instagram users love high-quality content, so it is important to monitor the parameters of the published video.
Let’s just say that a vertical video for publishing in the feed is not the best choice. Such a video takes up almost the entire mobile device screen, pushing down the block with likes and comments.
To publish a video post to Instagram, you have a few options:
To create the right video marketing strategy, you need to understand its varieties. Agency Vista has assembled the ten key types of videos people want to watch along with crucial tips to get more eyes on your videos.
70% of Instagram users watch Stories daily. Stories are the most popular type of content on Instagram. And many users, even without checking the feed, immediately watch Stories — after all, the most relevant and engaging content is published here. Stories disappear after 24 hours, so this is an excellent opportunity to warm up interest in your account daily.
You can publish video responses to the followers’ questions, demonstrating your expertise, show internal workflows or the usual (and unusual) joys of life if you run a personal blog.
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To publish Instagram Stories, you have a few options also:
No matter what option you choose, you can add GIFs, stickers, text, and more to your story.
Instagram Stories are, first of all, live videos: they attract more attention, which means that you get increased outreach.
Instagram Live is an excellent and easy-to-use option that can further involve your subscribers in interacting with the channel and build trusting relationships with them. You can hold a live webinar, chat with followers, answer their questions, or show how your day is going.
To start an Instagram Live video, make sure you have a strong Internet connection, go to the Stories section, select the “Live” mode and start the broadcast. When you start a live video, an automatic notification will be sent to your followers so that they can quickly connect to you. Once connected, you will be able to see the number of active followers.
You can apply an Instagram Stories filter to your broadcast by tapping the filter icon. Finally, you can tap “Comment” to add and pin a comment to the live stream.
Instagram allows you to save a live video and share it to your Instagram Stories to be viewed over the next 24 hours.
Instagram launched IGTV in June 2018 to compete with YouTube. IGTV allows users to upload their own videos and watch videos with a duration of 60 seconds to 1 hour directly on the platform. Long vertical videos on Instagram will help your brand to get closer to the audience and find new customers.
To upload a video in the Instagram app, click on the IGTV icon in the upper-right corner, then click on the plus sign and upload the video. Then you can choose a cover for the video and publish a preview of the video in a 60-second feed. Finally, click “Publish” and voila – the video is published on IGTV.
The popularity of videos on Instagram confirms a long-term trend associated with the growing importance of visual content. The published video should increase brand awareness, form an image, create a mood. Which Instagram video format will be effective for your business can only be determined in practice. Do not be afraid to experiment — the benefit of Instagram with its capabilities is endless.
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