Major content hack: Vista Social now offers a Twitter thread maker!
Threads tend to get more impressions than regular tweets and are a great strategy for boosting engagement. A recent study found that, on average, Tweet Threads receive 54 percent more engagement than regular tweets.
Whether you’re new to Tweet Threads and looking to explore the benefits or are a Threads enthusiast — Vista Social’s Twitter thread maker can save you tons of time and help you be more consistent with your posting strategy.
FYI: Vista Social’s scheduling tools are trusted by top brands, agencies, and social media managers. And the best part? You can schedule your tweets for free! Get started today.
A Twitter thread is a series of tweets connected to the same topic and tweeted one after another.
With a Twitter thread, you can provide additional context, an update, or an extended point by connecting multiple Tweets together.
Since tweets can only contain up to 280 characters, many marketers have created an alternative method of sharing longer stories on Twitter: by creating a Twitter thread.
Previously, social media managers would have to schedule the first tweet on their social media management tool and then manually add each additional tweet in the thread on Twitter. But now, with Vista Social’s Twitter thread maker, you can plan and automatically publish your Twitter threads in one easy-to-use dashboard.
Twitter is known for being a platform that offers a quick and easy way to share short tidbits of information.
With decreasing attention spans, people tend to skim through content online and look for keywords that stand out to them. Just like you create headlines in a blog post, Twitter Threads are a great way to structure your tweets so that people can quickly follow.
Need more convincing? Here are some stats on people’s skimming habits for online content:
These stats mean that the average person reads about 50 words of a post. So, we can estimate that only 17.8% of your 280-word count on Twitter is actually read.
Instead, marketers use a Twitter thread maker to provide short bits of information to keep their audience more engaged.
As mentioned above, Twitter threads are like headers in a blog post. Create a Twitter thread with each new tweet as a section or header in your blog.
Want to share a relevant experience with your audience? Telling a story, going behind the scenes, or being authentic with your audience is a great way to build trust with new and potential customers. Just be sure that everything you tweet is still relevant to your business.
However, if you have an experience to share with your audience, doing so through a Twitter thread is an incredibly fun and creative strategy. Create a thread and piece together your story for your audience to follow along.
Although you could live-tweet by posting over and over again using the event’s hashtag, creating a Twitter thread for an event is a great way to keep your tweets about the event organized and in one easy-to-find place.
If you would like to share any tweets you sent about the event, you can share the link to just the first tweet in the thread, and users can easily scroll through to access the rest of your tweets about the event simultaneously.
Are you Tweeting a giveaway? When it’s time to announce the winner, post your congratulations Tweet as part of the original thread. You’ll draw attention back to your original giveaway and allow your audience to see the winning announcement in context.
Is your client or brand about to launch a new clothing line? Twitter threads are a great way to spark inspiration that lets your audience browse through multiple products without leaving the app.
Promoting a product line in a Twitter thread is great for any company with various products to share with prospects.
Vista Social is trusted by the world’s top brands, agencies, and creators — making it a go-to platform for scheduling Tweets on Twitter.
Here’s how to use Vista Social’s Twitter thread maker:
On the main profile dashboard, add your Twitter Profile by clicking the plus ‘(+) Quick Add’ sign at the bottom of the menu bar and then select ‘Add Social Profile.’
Select which entity you want to connect your social profile to and choose Twitter. And you’re all set; you can now schedule and manage Twitter posts in Vista Social!
To use Vista Social’s Twitter thread maker, go to the Publisher and choose from one of the available options. Choose from the four posting options (single post, bulk publishing, find content, and smart publishing) as shown below:
Write your first Tweet (up to 280 characters), add hashtags groups, emojis, and universal mentions, and upload, edit, or add your media.
A preview of your Twitter post will appear on the right side of the screen. Underneath the preview will be an option “+ Add another comment” select this option and compose your second tweet for the Twitter thread.
Pro Tip: Vista Social’s Twitter thread maker lets you schedule up to 6 tweets in a thread. Right now, you can only schedule additional tweets in the Twitter thread that are text-only.
Click schedule or publish, and voila — your Twitter thread will be automatically published for when you’ve scheduled it. No notifications required or apps required!
Did reading this make you have some more questions? Here are some frequently asked questions about Twitter Threads:
Right now, you can only make a thread with existing tweets by replying to them directly on Twitter. Here’s how to do it: click on the existing tweet that you’d like to add to and select ‘reply’. Your reply will be added to the thread of the older tweet.
You can create a Twitter thread in a reply by replying and then selecting ‘reply’ again on Twitter. Pro Tip: make sure that the user you are responding to is tagged in your reply.
On Vista Social, the Twitter thread limit is 6 tweets. However, you can add up to 25 tweets in a single thread on Twitter.
Saving a Twitter Thread can be done through using a Thread Reader App. This is a Twitter bot that will convert a thread into a blog-style web page for you to read, share, save, or print.
Level up your content strategy on Twitter by planning and scheduling posts in advance with Vista Social — get started now, for free!
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
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