“Why my TikTok videos are not getting views?” is a common question marketing agencies get from their clients.
Considering how huge an impact TikTok videos can make on businesses, it’s normal for your clients to be gung ho about racking up TikTok views and engagements.
There are a couple of possible reasons why your client’s new videos aren’t getting views on TikTok.
In some cases, it has something to do with TikTok’s community guidelines. Most of the time, however, their content strategy needs a serious overhaul.
Either way, getting 0 views on TikTok—even after posting for weeks—is a wake-up call. It is an opportunity to learn new things, like how TikTok’s algorithm works and how to get more views on TikTok after posting.
Without further ado, here are 4 reasons why your client’s videos aren’t getting views (and how to fix it):
As a social media platform with over a billion users, it’s TikTok’s duty to provide a safe, inclusive, and welcoming platform for everyone.
If your client is flagged for uploading inappropriate content, their TikTok account may be blocked for other users. The TikTok algorithm does this in the background by preventing your client’s posts from appearing in other users’ “For You” feeds.
Review TikTok’s community guidelines, evaluate your client’s other videos, and delete any sensitive content.
Here’s a quick rundown of content types that goes against the community guidelines:
It’s also important to check for copyrighted content your client uploaded. Intentionally or not, TikTok will remove any post that infringes another entity’s—be it an individual or organization—copyrights and trademarks.
However, other people’s content that falls under the fair use doctrine or lawfully includes copyrighted material shouldn’t result in a violation. This includes posts that reference, criticize, or make a parody of intellectual property.
If you suspect that TikTok wrongfully blocked your client’s content for intellectual property infringement, your first option is to request a retraction from the copyright owner.
TikTok also provides a counter-notification form you can use to initiate the investigation of your case.
It may take some time for a new account to be discoverable to TikTok users, especially if they just uploaded their first video.
In the meantime, focus on completing and optimizing your client’s TikTok profile by writing an engaging bio and planning content pillars to blow up on TikTok. Also put some time into researching how your client’s competitors use TikTok to hit their marketing objectives.
TikTok, just like other social media apps, isn’t immune from bugs and outages.
Use tools like Downdetector to check for user-reported problems with the platform. If your target audience can’t log in, they can’t view your client’s videos.
Although rare, your client’s TikTok content may be getting zero views because of a glitch.
As long as your client didn’t violate the community guidelines or violated someone’s intellectual property rights, rest assured that this glitch should resolve itself eventually.
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Don’t rule out the possibility that your client simply lacks a solid TikTok marketing strategy.
Other than video views, analyze other Key Performance Indicators (KPIs) like follower count and profile views. Strategies that focus on these engagement metrics will naturally grow your client’s viewership.
Below are proven ways to get the ball rolling:
Promoting content on other channels is one of the crucial steps in how to get 1,000 followers on TikTok.
Remember, there are simply too many videos on TikTok for fresh accounts to take off without a relentless promotion strategy. To cut through the noise, leverage your client’s existing reach on other social media networks—from Facebook to LinkedIn.
Use Vista Social to create a streamlined cross-promotion strategy for all your client’s social media accounts. It will help manage your library of short videos, manage hashtag groups, track user engagement, and automate content curation to get people interested in your client’s TikTok account.
TikTok has a handful of features that encourage user interactions, such as “Duets” and trending effects.
For clients that need to build their brand authority, the TikTok Q&A feature helps showcase their expertise to more accounts. This, in turn, will ramp up the view count for their videos.
You just need to ask TikTok questions that accomplish any of the following objectives:
Posting times have an undeniable impact on how many people will view your client’s TikTok posts.
Use TikTok’s built-in analytics to monitor your client’s follower activity. This reveals the best posting times that expose your videos to as many users as possible.
The next step is to integrate this information into an automated posting schedule.
Vista Social is, as of writing, the only social media management platform that’s approved for direct publishing on TikTok.
Unlike other platforms that can only schedule posting reminders, Vista Social actually publishes posts on your behalf. Not to mention you can build an automated posting schedule that ensures you consistently publish videos at the right time.
For this to work, you need TikTok tools that will allow you to create shareworthy videos prior to scheduling them. VEED, for example, can be used to edit and enhance clips with effects, filters, and subtitles on a desktop device.
For old accounts, a random TikTok not getting views may be due to a recent update. Just like search engines, TikTok determines the visibility of posts, including previous content, on ever-changing algorithms.
TikTok counts views as soon as the video is played, including loops and manual replays. You don’t have to worry about a specific completion rate in order for views to be counted.
In general, the best times to post on TikTok for more views are 6AM-10AM and 7PM-11PM. Just be sure to track follower activity for an individual TikTok account to tailor your posting schedule to your audience’s preferences.
Ready to create TikToks that rake in viewers and followers?
Restructure your posting strategy and get views quickly with Vista Social. Not only is it the only platform approved for TikTok direct publishing, it also enables automated posting schedules to help your clients reel in the most views possible.
Get started with a free Vista Social account today.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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