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Best, Most Popular, Viral Hashtags for Instagram this 2022

Jimmy Rodela

June 15, 2022

Best, Most Popular, Viral Hashtags for Instagram this 2022

Searching for viral hashtags for Instagram has never been easier. 

Instagram hashtags are useful in branding, PR, community building, and user engagement. 

They also allow businesses, influencers, and individual users alike to chip in their thoughts about a particular topic, be it an event, brand promotion, cultural issue, and everything in between. 

That’s just regular hashtags. 

Viral or trending hashtags are on another level. 

Viral hashtags are trending Instagram hashtags that generated a quick surge of interest in a specific topic.

They boost the searchability of posts, making them the perfect complement to content pillars for Instagram

Continue reading to find the best hashtags agencies can use for Instagram marketing campaigns. 

Table of Contents

  • Importance of using viral hashtags
  • Fitness-related viral hashtags for Instagram
  • Marketing-related viral hashtags for Instagram
  • Food-related viral hashtags for Instagram
  • Tech-related viral hashtags for Instagram
  • Beauty-related viral hashtags for Instagram
  • Fashion-related viral hashtags for Instagram
  • Health-related viral hashtags for Instagram
  • Travel-related viral hashtags for Instagram 
  • Pet-related viral hashtags for Instagram 
  • Wedding-related viral hashtags for Instagram 
  • Contest-related viral hashtags for Instagram 
  • Music-related viral hashtags for Instagram 
  • Parenting-related viral hashtags for Instagram 
  • Photography-related viral hashtags for Instagram
  • Finance-related viral hashtags for Instagram
  • FAQs when using viral hashtags
  • Use viral hashtags for your Instagram marketing now

Importance of Using Viral Hashtags

If regular hashtags represent topics, viral hashtags embody trends that get a ton of attention from social media users.

Using them in your client’s content supercharges views and interactions, including likes, shares, and comments. 

For example, “#instadaily” is a popular hashtag with over 594 million posts. 

Injecting them in your client’s post will help it become searchable to people who use that hashtag. 

Screenshot of Instagram's Viral Hashtags
Image Source: Instagram.com

Here are a few Instagram hashtag statistics worth mentioning:

  • A single hashtag can increase Instagram post interactions by 29%.
  • 70% of hashtags on Instagram are branded hashtags.
  • Using 11+ hashtags in a single post leads to 79% more interactions.

Aside from increasing content visibility, viral hashtags also help agencies establish their client’s brand relevance and authority in their niche.

Let’s say your client is a travel agency or blogger that specializes in travel deals and money-saving hacks.

Consistently using the hashtag “#budgettravel” will ramp up their visibility to users who need affordable travel ideas.

More views lead to higher engagement and follower count.

These numbers, in turn, will give your client’s Instagram profile a search boost—further improving discoverability and user engagement.

How can you tell if a hashtag is “viral”? 

When it comes to social media and content marketing as a whole, virality is relative. 

A post that generated a thousand shares and likes can be considered viral in a small niche.

In big niches like fashion, celebrity gossip, and sports, posts need tens of thousands of shares to be called viral. 

Pro tip: Automate first comments with hashtags

One of the caveats of using hashtags is that they look spammy when used excessively. 

To keep your post captions clean, use Vista Social to automate hashtags as the first comment in your Instagram posts.  

To do this, head to your dashboard and click ‘Publish a single post’ from the “Publish” sub-menu.

Screenshot of Vista Social's Publish a single post dashboard

Create your Instagram post as usual by selecting an image and writing a caption. 

Below the post preview, type or paste the hashtags you want to use into the “Leave first comment” field. This will be automatically posted once the Instagram post goes live.

Screenshot of Vista Social's Hashtag field

Automating the first comment is a great way to include more relevant hashtags to your post and attract more users. 

You just need the right hashtags related to your niche and content strategy. 

Without further ado, here are viral Instagram hashtags that will help your clients reach more people and attract followers. 

Feel free to copy and paste these popular Instagram hashtags in your post captions. 

Fitness-related viral hashtags for Instagram

#fitspiration #fitnesscoach #fitnessmotivation #fitnessmodel #fitnesslife #fitnessfreak #fitnessgear #fitnessfood #fitnesstips #fitnessmodels #fitnessgoal #bodybuilding #crossfit #personaltrainer #weightlossjourney #weightloss #training #gymlife #swole #fitnesslover #workoutmotivation #fitnessaddict #running #fitnessjourney #fitnessvideos #fitnessclothing #fitnessprogress #fitnesshumor #fitnessprogram #fitnessplan

Marketing-related viral hashtags for Instagram

#marketing #marketingtools #marketingdigital #marketingtips #marketingstrategy #marketingonline #marketingplan #marketingsocial #marketingblog #marketingquotes #digitalmarketing #digitalmarketingtips #emailmarketing #marketingteam #marketingideas #marketingautomation #marketingexpert #marketinglife #marketingvideo #marketingcampaign #businessowner #contentmarketing #entrepreneur #socialmediamarketing  #smallbusiness #marketingjobs #marketingconsulting #seo #seotips #seotechniques

Food-related viral hashtags for Instagram

#food #foodporn #footphotography #foodstagram #foodgasm #foodandwine #foodisfuel #foodstyling #foodforfoodies #foodprep #foodbeast #foodheaven #homemade #foodpics #chef #foodiesofinstagram #foodblog #healthyfood #delicious #cooking #cookingtime #foodiegram #foodtag #foodiefeature #foodgasmic #foodculture #kitchen #cookingathome #cuisine #homemadefood

Tech-related viral hashtags for Instagram

#techhouse #technology #techwear #latesttech #android #aple #applevsandroid #wearabletech #vr #makinglifeeasier #electronics #coding #pc #cybersecurity #developer #programmer #technologynews #ai #techworld #digital #techblogger #techworld #techfacts #techblog #techhub #techevent #techentrepreneur #techhumor #techtip #techfashion #techisland #techluscious #techlovers #software #innovation #geek #smartphone #techjobs

Beauty-related viral hashtags for Instagram

#beauty #girl #selfie #picoftheday #beautybloggers #beautyphotography #beautytips #beautyobsessed #beautymakeup #beautyaddict #beautyjunkie #beautyblog #beautyproducts #beautylaunchpad #beautygirl #beautyfull #beautyshoot #beautytherapy #beautysleep #beautytreatment #beautyworks #beautyinspo #beautyconsultant #beautyportrait #beautygiveaway #beautyinspiration #beautyfulday #beautyclinic #lashes #skin #selfcare #loveyourself #cosmetics #portrait #makeupartist

Fashion-related viral hashtags for Instagram

#fashionblogger #fashionweek #fashionable #fashiondesigner #fashion #fashionstyle #instafashion #likeforlikes #likeforlike #fashionista #fashionart #fashionstylist #fashionillustration #fashionist #fashioninspiration #fashionforward #fashionbaby #fashionstudy #fashiontrends #fashioneditorial #fashionshoot #fashionshows #fashionandstyle #fashionday #fashiongoals #fashionoftheday #fashioninfluencer

Health-related viral hashtags for Instagram

#healthychoices #healthandfitness #healthyeating #healthandwellness #healthyhabits #healthyliving #healthylife #healthyyou #healthystart #healthymindset #healthyandfit #healthysmoothie #healthydinner #healthyvegan #healthtips #healthynotskinny #healthybalance #mentalhealth #mentalhealthawareness #mentalhealthmatters #meditation #doctor #strength #nutrition #instagood #healthcare #medical #wellness #healthyishappy 

Travel-related viral hashtags for Instagram 

#travel #travelphotography #travelblogger #travelingram #traveladdict #travelphoto #travelbug #traveldiary #travelinspiration #travelling #travelphotographer #traveleurope #nature #travelgram #naturephotography #wanderlust #adventure #landscape #explore #travellers #travelersnotebook #traveldeeper #travelawesome #travelwithme #travelaroundtheworld #travelstyle #traveltuesday #travelfood #travelquotes #travelinspired #traveljournal #travelstuff #travelpost #mountains #followme #tourism #sky #sea #sunset

Pet-related viral hashtags for Instagram 

#cats #puppy #pet #dogsofinstagram #petsofinstagram #animal #instadog #dogstagram #doglover #catsofinstagram #dogoftheday #doglife #catstagram #petshop #petlove #petscorner #petphotography #petplay #petfancy #petsarefamily #petfood #pettingzoo #petsupplies #petpics #petstylist #petportraits #catlife #kitty #kittens #cuteanimals #lovedogs #adoptdontshop #worldofcutepets #petsofig #petsofinstaworld #petsrule #petsittingservices

Wedding-related viral hashtags for Instagram 

#wedding #weddinginspiration #weddingdress #weddingphotography #engagement #weddingideas #prewedding #bride #bridetobe #weddinginspo #weddingmakeup #weddinggift #weddingblog #weddingfun #weddingseason #weddingring #weddingplanner #weddinganniversary #weddingstylist #weddingdream #weddingcard #weddingprep #weddingflorist #destinationwedding #engaged #bridalmakeup #weddingdecor #weddingvenue #weddinginvitations #weddinggoals #groom #groominspiration 

Contest-related viral hashtags for Instagram

#contest #contestalert #contestprep #instacontest #instagiveaway #contestentry #freebie #winitwednesday #sweepstakes #contestgiveaway #contestgram #contestphoto #entertowin #freegiveaways #photographycontest #giveawaytime #repost #freebies #photocontest #contestsponsor #contestprize #contestig #contestlife #contestphotographers #contestpage

Music-related viral hashtags for Instagram 

#music #musicvideo #musicproducer #musicstudio #musicindustry #musicproducers #hiphop #rap #musician #dj #singer #producer #newmusic #instamusic #livemusic #rock #beats #concert #musicmonday #musiccity #musicman #musiclover #musicislife #musicnews #musicband #musicofinstagram #musicflow #musicianlife #musictherapy #musicphoto #musicblogger 

Parenting-related viral hashtags for Instagram 

#parenting #parentingtips #parentinghacks #parentingmemes #parentinglife #parenting101 #parentingblog #parentingquotes #parentingadvice #parentingtip #parentingbook #parentinghelp #parentingteens #parentingdoneright #parentinginfo #parentinghumour #parentingexpert #fatherhood #parentinglife #familytime #toddlerlife #babies #newborn #momblogger #preschool #homeschooling #childdevelopment 

Photography-related viral hashtags for Instagram 

#photographylife #photographysouls #photgraphylove #photographyoftheday #photographyislife #portraitphotography #landscapephotography #photooftheday #instadaily #canon #streetphotography #photographybusiness #photography101 #photographyprops #photographydaily #photographyideas #photographyislove #photographyclass #photographyismypassion #photographychallenge #photographyfun #photographyforlife #photographylighting #photographysession #photographycourse #photographyquotes

Finance-related viral hashtags for Instagram

#finance #financetips #financegoals #personalfinance #finances #financememes #financeblogger #financecoach #financefreedom #financialfreedom #investing #bitcoin #money #wealth #investor #financialliteracy #creditscore #banking #financialindependence #financialadvisor #blockchain #creditrepair #financialplanning #financequotes #financeworld financemarket #financefirst #financefitness #financebook #financeissexy #financematters #financefocus #financedecisions #financedesign 

Making the most out of viral hashtags: Popular hashtag tips for agencies 

Hashtags and Instagram posts have a symbiotic relationship. 

Trending and related hashtags help posts get discovered. Well-performing posts, in turn, can skyrocket the reach and popularity of hashtags.  

The hashtags above will help your clients connect with more Instagram users with the right strategies. 

If you want to go further and develop a unique branded hashtag for them, here are some ways to bolster its popularity: 

1. Concoct the perfect hashtag for your campaign

The top hashtags on Instagram have a few things in common: they’re simple, easy to remember, and aligned with the brand’s identity.

However, there’s no one-size-fits-all blueprint to follow when creating a branded Instagram hashtag from scratch.

Agencies and brands can only experiment and borrow inspiration from other companies that did it well, until they get the results they’re looking for after analyzing the data generated by their marketing campaigns.

For example, branded hashtags are sometimes derived from relevant phrases or words that their target audience can relate to.

In other times, they use recycled words from the brand’s name or slogan. 

In some cases, branded hashtags are created specifically for a marketing campaign. 

A great example would be the “#DoUsAFlavor” hashtag by Lays, which is used in their campaign to crowdsource their next official flavor.

Screenshot of #DoUsAFlavor” hashtag by Lays
Image Source: Instagram.com, @thedrewlachey

2. Use branded hashtags to spur user interactions

Branded hashtags work great with social media interaction posts, like hashtag contests, response videos, and surveys.

Simply ask your client’s audience to use your branded hashtag if they want to participate. 

Branded hashtags are originally created by companies in line with an ongoing or new marketing campaign. 

Nike, for example, uses a hashtag based on their globally-renowned slogan, “Just Do It.”

Screenshot of #JustDoIt hashtag by Nike
Image Source: Instagram.com, @Nike

By adding interactivity into the mix, your client’s Instagram content can generate up to two times more engagement than traditional posts with static images. This will lead to an exponential uptick in your hashtag’s reach. 

3. Spread your branded hashtag through influencers

Influencers on Instagram leverage their social media reach to help businesses push their brand in front of a wider audience.

With the go signal from your client, collaborations with influencers can help spread their branded hashtag—along with the brand itself—like wildfire.

Instagram streamlines influencer marketing with features like pre-approved product tagging in Instagram branded content tools. 

Some examples of collaboration opportunities with Instagram influencers are: 

  • Give them free, “review” units of your products in exchange for a mention.
  • Broadcast a live Q&A or interview.
  • Dare influencers to participate in a challenge.
  • Do a collaborative giveaway. 
  • Ask to collaborate outside of Instagram and on other social media networks (through the influencer’s other profiles).
Screenshot of hashtags by @_thevibespace
Image Source: Instagram.com, @_thevibespace

4. Mix up your content strategy

There are a number of ways to promote your client’s branded hashtag on Instagram. The most common, of course, is to embed them into posts for the Instagram community to see. 

To maximize its chances of being seen, mix things up and experiment with other Instagram content formats.

See if you can generate more engagement with Instagram Reels, Stories, and carousels. 

The key is to use a consolidated social media management platform like Vista Social.

Doing so lets you schedule Instagram content in various formats while keeping content analytics within a few clicks away. 

Screenshot of Vista Social's IG Marketing Dashboard

With Vista Social’s reports, you can determine which of your Instagram content types are effective in getting engagement.

It can also help you track engagements generated by your hashtags. 

For a more detailed 

Related: How to Add Multiple Photos to Instagram Story

FAQs when using viral hashtags

What are the most viral hashtags on Instagram? 

Here are 10 popular hashtags that aren’t niche hashtags: 

  • #cute
  • #love 
  • #tbt
  • #follow 
  • #instamood 
  • #amazing 
  • #instalike 
  • #bestoftheday 
  • #funny 
  • #blackandwhite 

Can hashtags go viral? 

An Instagram hashtag can go viral if a massive number of people pick it up and spreads the word.

There are hundreds of hashtags that are viral already, but agencies, businesses, and influencers are encouraged to come up with their own hashtag for branding purposes. 

How do I get my hashtags popular? 

To get a particular hashtag popular, start by making it relevant, catchy, and simple.

Attach it to a content strategy, like an influencer collaboration project or a social media contest to boost your hashtag’s reach. 

Dominate Instagram marketing now

Hashtags have been a game-changer for countless Instagram marketing campaigns. 

Just remember to pick the right hashtags related to your client’s branding and marketing efforts.

Most importantly, develop an Instagram hashtag strategy with a social media management platform that can help with content planning, hashtag management, and analytics. 

Vista Social fits the bill perfectly. 

In addition to automatically adding hashtags to first comments on Instagram posts, Vista Social makes it easy to create and manage hashtag lists. This will help agencies optimize and use specific hashtag sets in future posts. 

Win with hashtags today by creating a free Vista Social account!

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