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by Jimmy Rodela
5 min to read
Use custom social media font to take your social media marketing strategies to the next level.
When used right, custom fonts make social media posts more visually appealing and impactful. This can help you turn more heads toward your client’s social media accounts.
Unfortunately, social media networks don’t have native features that allow anyone to use different fonts when creating posts.
LinkedIn is almost an exception with the basic formatting options it offers when posting articles. There are also IG tools and built-in features that allow you to use different fonts and special characters, but they’re only mostly for Instagram Stories.
When it comes to regular posts that appear on users’ feeds, you’re stuck with the default sans serif font that social media networks love.
That is if you don’t read this guide.
There are a few ways to use custom fonts for social media.
The first method—AKA the “manual” method—is to copy-paste your client’s social media content through a third-party tool.
It’s a long and boring process but it gets the job done.
It’s not ideal for marketing agencies since you handle multiple client accounts and publish truckloads of social media posts.
The second method is to create your posts through a social media management platform like Vista Social. It’s much more convenient, easy, and helps streamline your social media marketing campaigns. (More on that later.)
Here’s the manual way to get creative with typography in your client’s social media content:
Before you think about using a decorative font with handwritten letters or anything eye-catching, create the copy first.
Creating the complete body text of your post lets you visualize which parts or words should be emphasized. Feel free to use your go-to spreadsheet or notetaking app for this step.
With the content ready, the next step is to load the custom social media font generator tool you want to use.
A popular option would be Copy & Paste Fonts by LingoJam.
Copy the text you want to modify and paste it into the “Text goes here” field.
Below are a few alternatives to LingoJam’s Copy & Paste Fonts tool:
Let’s say you only want to change the font of the phrase “10 marketing hacks.”
In your document, only highlight that phrase, use the copy command, and paste it into LingoJam’s tool. Don’t copy-paste everything unless you want the tool to use a different font family for the entire post.
After pasting your text, LingoJam will automatically generate copies of it—but with different free fonts.
Pick from one of the options and copy it.
As you can see, tools like Copy & Paste Fonts offer a good range of options for social media posts. You’ll find serif fonts, open sans fonts, script fonts, and fonts infused with symbols or emojis.
The drawback is, most of these “extra” font options aren’t readable. And since they could end up confusing or frustrating users, they’re practically unusable in actual social media marketing campaigns.
Finally, paste the modified text back into your draft.
This lets you preview what your post will look like and make adjustments where needed.
What if you want to customize other parts of your post?
The answer is obvious: you just need to repeat steps 2 and 3. Do it for every bit of text you want to customize.
This should be simple enough for short-form posts with only a handful of paragraphs. But it’s too time-consuming for elaborate post captions or descriptions, especially if you consider revisions.
The easiest and most efficient way to use custom social media fonts is to use Vista Social’s publishing tool.
Just go to your dashboard, click “Publish,” and select ‘Publish a single post.’
On the post editor, write your client’s message in the “Write your content” field.
From there, you can start changing the font of words, phrases, or even individual characters. Simply highlight the text you want to change and choose a font from the text formatting menu.
Vista Social previews your post in real-time. This makes it much easier to pick the right font for your social media post.
Take note that Vista Social lets you schedule or publish your client’s posts on multiple platforms in one go.
It doesn’t matter if you need Facebook post formatting, eye-catching font styles for tweets, or impactful CTAs on Instagram. With Vista Social, you only need to customize fonts once per post.
This is perfect if you’re planning to cross-promote content all over your client’s social media accounts.
Cross-promotions are a great way to get more impressions for content you already posted. For more information, read our guide on how to get more views on TikTok after posting.
Using a custom social media font will help your client’s brand stand out in the competition. But it’s not an automatic win for their campaign.
To use custom fonts successfully, here are the best practices you should remember:
Start using custom social media fonts the right way.
With Vista Social, you can effortlessly change the font of every single character in your social media post. See it in action by creating a free Vista Social account.
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