Are you looking for a-m-a-z-i-n-g Instagram Reels examples?
After all, if you analyze and build upon high-performing Instagram Reels, you can avoid spending wads of cash creating awful Instagram Reels for your clients.
What’s more, you can skip the part where your spend countless hours burning the midnight candle creating Instagram Reels, only to see your content ignored by your audience.
Check out the top Instagram Reels examples in marketing, investing, food, beauty, and health.
Simple video content that addresses crucial (but easy-to-fix) issues work great on Instagram Reels.
Marketing Harry’s Instagram Reel about bad Instagram profile pictures exemplifies this. After highlighting the problem, the Reel shows a quick tutorial to solve it.
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Digital marketers deal with a ton of pressure, but most of that is self-inflicted.
Mia of That Marketing Girl addresses all self-doubters in the digital marketing industry with her short but inspirational Reel. It features her childhood photos underneath the overlay text: “Would I say those things to her?”
Evergreen content that tackles unique topics can generate truckloads of engagement on Instagram Reels.
For instance, negotiating performance-based pricing for marketers is a game-changing subject that isn’t talked about enough. That’s why Chris Do’s Reel that discusses it generated roughly three million views and over 137,000 likes.
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If you’re out of video ideas for Instagram Reels, check the news or look at what other brands are talking about.
Reels about trends, current events, and breaking news will help your clients be visible to new customers—like Investing.com’s Reel about the crypto market. They’re not as valuable as evergreen content, but they’ll give your clients a quick boost in views and engagement.
Financial Simplified use the inspirational Reels format to boost user engagement. A great example is their Reel about how pressure—no matter how small—affects you long-term if you hold on to them.
You can repurpose evergreen content like speaking engagements, interviews, and podcast episodes into Instagram Reels.
One of Robert Kiyosaki’s top-performing Reels is an interview where he explains how debt and wealth go hand in hand. His status in the finance world helps garner views, but his commitment to quality content and “hard truths” makes his Instagram posts highly sought-after.
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An Instagram Reels content strategy should be versatile and not always about what users expect.
One of Food and Wine’s most popular Reels is about their event: “Food & Wine Classic in Aspen.” It deviated from their usual content ideas, which include quick “how-to” videos and recipe tutorials with chef Paola Velez.
Remember to write informative descriptions with how-to video ideas on Instagram Reels.
Users expect video clips, but descriptions help them remember important details, like steps, checklists, and links to useful resources.
Pinch of Yum creates Instagram Reels with the list of ingredients in the description. This makes a smoother learning experience for their audience.
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Hacks are commonplace in Instagram Stories and Reels, but presenting them in an entertaining way can be challenging.
Foodys’s Instagram Reel starts by showcasing the “lettuce wrap” hack for eating food. Seconds later, the same video turned into a meme as influencer Jahna Wilson starts wrapping other things in lettuce.
Challenges on social media are among the most effective Instagram Reels ideas, especial.
In Fenty Beauty’s Reel, they put their Putsicle Hydrating Lip Stain through the “Chicken Wing Grease Test” to see how well it holds. To conduct the test, they partnered up with beauty influencer Trulee Rodney.
Reacting to tutorials by another Instagram user (and trying the tutorial yourself) is a popular strategy in creating Reels. Hajra Asad did this in her “snatched face” makeup Reel, which featured another Reel by beauty influencer Victoria Lyn.
To use Instagram Reels published by other accounts, search for relevant videos using the Instagram app’s explore page or “Reels” tab, then use the Remix feature. This lets you insert your own Reels beside or after the original video.
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Makeup tutorials in the beauty niche are almost always done by influencers, celebrities, or people with flawless and youthful facial structures.
COEUR did something different in their high-performing Reel, which features an older adult and top-notch makeup skills.
Some worry about Instagram Reels vs Story, while others argue about Reels vs TikTok.
Effective marketers, agencies, and influencers like Jon Brown of Late Game Lifting use everything they can to bolster their reach. He re-posts TikTok videos on Instagram Reels without worrying about the TikTok watermark, generating more traffic with less work.
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Fitness coach Cat Jane frequently publishes Instagram Reels about her diet, which is essential to a weight loss strategy.
Her most-viewed Reel takes her audience behind the scenes to see her diet. She also interacts with user comments—boosting engagement and the Reel’s popularity.
Instagram Reels are short-form videos created to entertain, educate, and connect with a target audience. They can be up to 90 seconds long, but the ideal Instagram Reels length can be much shorter depending on your marketing goals.
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Instagram Reels are public for public accounts. For private accounts, Reels will be hidden from users who aren’t approved as followers.
Six simple ways to boost Instagram Reels performance:
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Vista Social keeps your Instagram Reels strategies more organized, scalable, and so much easier.
With its direct publishing to Reels feature, you can schedule Instagram Reels and have them published automatically at the right time. Create your Instagram content calendar today with a free Vista Social account.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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