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High-Performing Instagram Reels Examples for Agencies

by Jimmy Rodela

Jul 21

5 min to read

High-Performing Instagram Reels Examples for Agencies

Are you looking for a-m-a-z-i-n-g Instagram Reels examples?

You should.

After all, if you analyze and build upon high-performing Instagram Reels, you can avoid spending wads of cash creating awful Instagram Reels for your clients.

What’s more, you can skip the part where your spend countless hours burning the midnight candle creating Instagram Reels, only to see your content ignored by your audience.

Check out the top Instagram Reels examples in marketing, investing, food, beauty, and health. 

(Must Read: IG Reels Tutorial: The Ultimate Guide [Tips, Steps, Tools])

Table of Contents

  • Marketing Instagram Reels examples
  • Investing Instagram Reels examples
  • Food Instagram Reels examples
  • Beauty Instagram Reels examples
  • Health Instagram Reels examples
  • Instagram Reels FAQs
  • Optimize your Instagram marketing campaigns

Marketing Instagram Reels examples

1. Bad Instagram profile pictures – Marketing Harry

Screenshot of Marketing Instagram Reels example, Bad Instagram profile pictures - Marketing Harry
Image Source: Instagram.com, @marketingharry

Simple video content that addresses crucial (but easy-to-fix) issues work great on Instagram Reels. 

Marketing Harry’s Instagram Reel about bad Instagram profile pictures exemplifies this. After highlighting the problem, the Reel shows a quick tutorial to solve it.

2. Criticizing myself – That Marketing Girl

Screenshot of Marketing Instagram Reels example, Criticizing myself - That Marketing Girl
Image Source: Instagram.com, @that_marketing_girl

Digital marketers deal with a ton of pressure, but most of that is self-inflicted. 

Mia of That Marketing Girl addresses all self-doubters in the digital marketing industry with her short but inspirational Reel. It features her childhood photos underneath the overlay text: “Would I say those things to her?”

3. Performance-based pricing – Chris Do

Screenshot of Marketing Instagram Reels example, Performance-based pricing - Chris Do
Image Source: Instagram.com, @thechrisdo

Evergreen content that tackles unique topics can generate truckloads of engagement on Instagram Reels. 

For instance, negotiating performance-based pricing for marketers is a game-changing subject that isn’t talked about enough. That’s why Chris Do’s Reel that discusses it generated roughly three million views and over 137,000 likes. 

Investing Instagram Reels examples

4. Great crypto sell-off – Investing.com 

Screenshot of Marketing Instagram Reels example, Great crypto sell-off - Investing.com
Image Source: Instagram.com, @investingcom

If you’re out of video ideas for Instagram Reels, check the news or look at what other brands are talking about. 

Reels about trends, current events, and breaking news will help your clients be visible to new customers—like Investing.com’s Reel about the crypto market. They’re not as valuable as evergreen content, but they’ll give your clients a quick boost in views and engagement.  

5. How heavy is this glass – Financial Simplified

Screenshot of Marketing Instagram Reels example, How heavy is this glass - Financial Simplified
Image Source: Instagram.com, @financialsimplified

Financial Simplified use the inspirational Reels format to boost user engagement. A great example is their Reel about how pressure—no matter how small—affects you long-term if you hold on to them.

6. I’m rich because I’m in debt – Robert Kiyosaki

Screenshot of Marketing Instagram Reels example, I’m rich because I’m in debt - Robert Kiyosaki
Image Source: Instagram.com, @therealkiyosaki

You can repurpose evergreen content like speaking engagements, interviews, and podcast episodes into Instagram Reels. 

One of Robert Kiyosaki’s top-performing Reels is an interview where he explains how debt and wealth go hand in hand. His status in the finance world helps garner views, but his commitment to quality content and “hard truths” makes his Instagram posts highly sought-after. 

Food Instagram Reels examples

7. Food & Wine Classic in Aspen – Food & Wine

Screenshot of Marketing Instagram Reels example, Food & Wine Classic in Aspen - Food & Wine
Image Source: Instagram.com, @foodandwine

An Instagram Reels content strategy should be versatile and not always about what users expect. 

One of Food and Wine’s most popular Reels is about their event: “Food & Wine Classic in Aspen.” It deviated from their usual content ideas, which include quick “how-to” videos and recipe tutorials with chef Paola Velez. 

8. These tacos are life – Pinch of Yum

Screenshot of Marketing Instagram Reels example, These tacos are life - Pinch of Yum
Image Source: Instagram.com, @pinchofyum

Remember to write informative descriptions with how-to video ideas on Instagram Reels. 

Users expect video clips, but descriptions help them remember important details, like steps, checklists, and links to useful resources. 

Pinch of Yum creates Instagram Reels with the list of ingredients in the description. This makes a smoother learning experience for their audience. 

9. Lettuce-wrapped – Foodys

Screenshot of Marketing Instagram Reels example,  Lettuce-wrapped - Foodys
Image Source: Instagram.com, @foodys

Hacks are commonplace in Instagram Stories and Reels, but presenting them in an entertaining way can be challenging.

Foodys’s Instagram Reel starts by showcasing the “lettuce wrap” hack for eating food. Seconds later, the same video turned into a meme as influencer Jahna Wilson starts wrapping other things in lettuce.   

Beauty Instagram Reels examples

10. “Chicken Wing Grease Test” – Fenty Beauty

Screenshot of Marketing Instagram Reels example, “Chicken Wing Grease Test” - Fenty Beauty
Image Source: Instagram.com, @fentybeauty

Challenges on social media are among the most effective Instagram Reels ideas, especial. 

In Fenty Beauty’s Reel, they put their Putsicle Hydrating Lip Stain through the “Chicken Wing Grease Test” to see how well it holds. To conduct the test, they partnered up with beauty influencer Trulee Rodney. 

11. Snatched face technique – Hajra Asad

Screenshot of Marketing Instagram Reels example, Snatched face technique - Hajra Asad
Image Source: Instagram.com, @hajraa_asad

Reacting to tutorials by another Instagram user (and trying the tutorial yourself) is a popular strategy in creating Reels. Hajra Asad did this in her “snatched face” makeup Reel, which featured another Reel by beauty influencer Victoria Lyn. 

To use Instagram Reels published by other accounts, search for relevant videos using the Instagram app’s explore page or “Reels” tab, then use the Remix feature. This lets you insert your own Reels beside or after the original video. 

12. No title – COEUR

Screenshot of Marketing Instagram Reels example, No title - COEUR
Image Source: Instagram.com, @coeurllc

Makeup tutorials in the beauty niche are almost always done by influencers, celebrities, or people with flawless and youthful facial structures. 

COEUR did something different in their high-performing Reel, which features an older adult and top-notch makeup skills.  

Health Instagram Reels examples

13. What’s your gym pet peeve – Late Game Lifting

Screenshot of Marketing Instagram Reels example, What’s your gym pet peeve - Late Game Lifting
Image Source: Instagram.com, @lategamelifting

Some worry about Instagram Reels vs Story, while others argue about Reels vs TikTok. 

Effective marketers, agencies, and influencers like Jon Brown of Late Game Lifting use everything they can to bolster their reach. He re-posts TikTok videos on Instagram Reels without worrying about the TikTok watermark, generating more traffic with less work. 

14. What I ate today – Cat Jane

Screenshot of Marketing Instagram Reels example, What I ate today - Cat Jane
Image Source: Instagram.com, @catjanefitness

Fitness coach Cat Jane frequently publishes Instagram Reels about her diet, which is essential to a weight loss strategy. 

Her most-viewed Reel takes her audience behind the scenes to see her diet. She also interacts with user comments—boosting engagement and the Reel’s popularity. 

Instagram Reels FAQs

What are Reels on Instagram?

Instagram Reels are short-form videos created to entertain, educate, and connect with a target audience. They can be up to 90 seconds long, but the ideal Instagram Reels length can be much shorter depending on your marketing goals. 

Are all Reels public?

Instagram Reels are public for public accounts. For private accounts, Reels will be hidden from users who aren’t approved as followers. 

How do you make a Reel go viral?

Six simple ways to boost Instagram Reels performance: 

  • Keep videos short. 
  • Schedule Instagram Reels according to your audience’s activities.
  • Add three seconds for CTAs. 
  • Insert text overlays, voiceovers, and detailed descriptions for educational Reels. 
  • Use trending effects and audio for better discoverability. 
  • Use the right hashtags for searchability. 

Optimize your Instagram marketing campaigns

Vista Social keeps your Instagram Reels strategies more organized, scalable, and so much easier. 

With its direct publishing to Reels feature, you can schedule Instagram Reels and have them published automatically at the right time. Create your Instagram content calendar today with a free Vista Social account

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