Content Marketing | Page 11 of 12

The Marketer’s Guide to Instagram Video: Posts, Stories, Live, and IGTV
The Marketer’s Guide to Instagram Video: Posts, Stories, Live, and IGTV

Instagram video has been a trending topic as the social giant tries to stay competitve with TikTok. Previously, it was thought that video marketing was just for brands with big budgets. However, an estimated 85% of businesses plan to incorporate video as a marketing tool in 2020 — and that includes Instagram videos! Video has changed content ...

Anna Hughes

10 Big Mistakes to Avoid in Scheduling Social Media Content
10 Big Mistakes to Avoid in Scheduling Social Media Content

A business account in social networks has a goal: to capture the audience, increase brand awareness, bring customers to the website, and complete an action (i.e. buying a product, sign-up for a trial). Properly scheduling social media content can increase the number of subscribers, their activity, sales growth, and brand loyalty. Agency Vista has collected ...

Anna Hughes

10 Vital Steps to Create a Content Strategy for Your Business
10 Vital Steps to Create a Content Strategy for Your Business

Is your content bringing you the results you want? Probably not and you’re not alone either! According to the Content Marketing Institute, 65% of the most successful content marketers have a documented content strategy. Unsurprisingly, 86% of the least successful content marketers have no written strategy in place. In this article we are going to cover ...

Instagram Features You Should Be Making the Most Out of in 2022
Instagram Features You Should Be Making the Most Out of in 2022

With Instagram considered as one of the most influential social media networks in the world, it has become the top platform for marketing opportunities. So how can you take advantage of the world’s favorite social network? By knowing every Instagram feature, including the lesser-known tricks, hacks and settings you might not know about. With over ...

Anna Hughes

Introducing the Best Ways to Engage With Your Instagram Audience
Introducing the Best Ways to Engage With Your Instagram Audience

Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. ...

15 Ways to Increase Instagram Engagement in 2021
15 Ways to Increase Instagram Engagement in 2021

Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. ...

Anna Hughes

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