Feb 9, 2022
5 min to read
Content Writer @ Vista Social
The popularity of Instagram videos confirms a long-term trend associated with the growing importance of visual content. The published video increases brand awareness, establishes an image and creates a mood.
Instagram Stories is a feature that allows uploading photos and short videos up to 15 seconds long that disappear after 24 hours. The developers position stories as a section where you can publish not very important content. But in fact, stories have become one of the essential tools for business development on Instagram.
Businesses use stories to promote their products and services, and followers are converted into customers faster when they get acquainted with the product in a more “live” format than hackneyed advertising posts. This article will talk about Instagram location stories as an efficient marketing tool for business promotion. Read further to learn more about how to use them for more exposure.
About 500 million people use Instagram stories daily. Geolocation on Instagram is another marketing tool for business promotion that increases the reach of posts and account traffic. You might be surprised to know that many Instagram users use this social network to search for local businesses. With that being said, it is an excellent chance for businesses to target a specific area.
Thanks to the clickable location stickers, you can inform your audience about where you are at the moment, where your events are held, where your store or the new office is located. With the help of location stickers, you can easily attract more visitors to your store, restaurant, hotel, beauty salon, and more. This is quite common for retail, restaurants, and other brick-and-mortar businesses.
Your stories can be viewed in a larger location story on Instagram’s Explore page when using location stickers. As a result, you will get 2x-3x more views.
For example, one lives in New York and has a New York location story option on the Explore page. These location stories are pulled from public content all around the area, even if the stories are not specifically tagged with the New York location. Moreover, you can add local landmarks or popular places near you to your stories, so you show up in those more popular search results. All this will make it easier for potential clients to find you and make a purchase.
Add a geolocation sticker to increase the chance that your story will be viewed by people who do not follow you on Instagram. In addition, marking a location will attract a new audience. The larger the audience, the more likes, and reposts — this is the way to success!
The places you have marked must match the photo or video. For example, there is no need to tag the Miami location in a snowy Toronto. People who watch stories using a specific hashtag look for business locations, interesting sights, and more. Therefore, they will immediately understand that you wanted to cheat. And if you post helpful and relevant content on the topic, wait for the increase among subscribers.
Adding location stickers is a few clicks only.
Hashtags are everywhere today. They allow people to participate in global discussions, drive trends, classify content, and encourage mass participation. One of the most significant advantages of using hashtags on social networks is attracting the attention of new and potential audiences who are actively searching for or accidentally viewing the hashtag you use.
When adding hashtags to Instagram posts, these posts later appear in a group of other posts combined with these hashtags. You can place a hashtag in a sticker, text, or location tag in stories. The hashtag appears directly on the photo/video and can be customized like other text or stickers. They allow you to segment the audience and not attract unnecessary people. This is very important for regional businesses, whose target audience is the population of a small town, district, or lovers of a particular place.
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Instagram location tag allows you to put your business on the map, and you have more chances to be found by Instagram users. In addition, Geotagged stories help locate UGC and engage with your audience better. The benefits are evident – try it now!
Users often encounter a problem: the created geotag does not work. Do not panic!
Here are a few recommendations to resolve the problem:
Ok, now we know how to create an Instagram location story, and it is time to learn how to put it into practice. Follow the best Instagram practices and be ready to get the most of your location stories.
Instagram stories allow you to add content that can increase audience engagement. The online format “here and now” is perceived more sincerely and arouses genuine interest among followers. Get the most of Instagram location stories with clickable hashtags and location stickers to expand your reach to more potential customers in 2022!
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