Visual content remains an essential part of the marketing strategy. And Instagram promotion provides an excellent opportunity to create visual associations with the brand that will work for many years. Some brands can boast multiple product lines, numerous locations, and various target audiences. That is when it is worth talking about managing multiple Instagram accounts to grow business efficiently.
A few years ago, Instagram made it possible to create multiple profiles that you can use from one phone/tablet. From a technical point of view, it is pretty straightforward. More interesting is to talk about is proper management of multiple Instagram accounts to market your company more effectively.
Let’s cover the reasons to create multiple accounts on Instagram and a few tips to manage them efficiently.
One of the reasons to manage multiple accounts on Instagram is separating your career & jobs offerings and marketing efforts. One of the bright examples is the Starbucks Jobs profile, where the company talks about working in their stores and offices, Starbucks internships, College Achievement Plans, and more. The brand leverages multiple profiles to reach the right audience and meet its goals. You will undoubtedly agree that marketing and employment accounts will have different types of content created for the specific audience.
How about creating sub-accounts representing various product lines or meeting specific interest groups? For example, such a big brand as Adidas manages multiple Instagram accounts created for the particular groups (Adidas Women) and product categories (Adidas Originals). Therefore, it is critical to creating content that appeals to the specific niche or is dedicated to the particular product/services lines. There will be no sense in managing multiple Instagram accounts if you copy the content from the main profile.
That is fine for big brands to have stores/offices in different geographic areas across the globe. However, the audiences may speak other languages and have different content preferences. For instance, Sephora runs multiple Instagram accounts for the different countries they work with. Therefore, it is proper to manage the account in a specific country’s language and run particular marketing campaigns.
Strategic planning is the soil from which your project will grow. If the development path is not thought out, then there is a very high probability that the promotion will turn somewhere wrong or stay in one place. This is equivalent to a fatal outcome for any project. A competent strategy should include your goals and describe all the processes to achieve the intended purposes. Managing multiple Instagram accounts is no exception here. Before creating a specific Instagram profile, you should set clear goals.
Product-related accounts may want to increase sales and clicks on the web page. Brand-related ones are usually busy with objectives to boost engagement or brand awareness. Area-specific sub-accounts focus on their communities within the specific geographical area.
Think over your goal to measure the success by and go ahead. With Vista Social’s social media analytics tools, you can gather paid and organic insights for one or multiple Instagram Pages to measure fan growth, analyze engagement, and track post-performance.
We have set the goals, so it is time to outline content strategy. Content strategy is not the most straightforward calculation that considers all sales and psychology, design, and advertising factors. Instead, it is a pre-compiled schedule for publishing posts with specific content at a specific time. Thanks to this document, the business will know what to post tomorrow and analyze what went well and what the audience did not like. When managing multiple Instagram profiles, such a strategy is required for each profile.
Pay attention to how Sephora manages its profiles for specific countries, emphasizing the local style.
To publish relevant content for a specific account, you should understand the audience that follows you. Vista Social’s social media listening tools help improve decision-making through valuable insight on trending discussion topics. Track and analyze conversations around relevant topics to understand consumer sentiment and brand health. With a simple-to-use platform, you will discover how customers feel about your brand, better understand your competitors, identify industry gaps, and leverage opportunities to differentiate your business.
Instagram allows using multiple accounts from the same device. It is just a matter of a few clicks – click the Settings icon from the upper right of your app and choose ‘Add Account.’
Once you have added an additional Instagram account, you can easily switch between them by following these steps:
When using such a social media management tool as Vista Social, you can manage your multiple social media profiles from one place with no need to switch. Explore its features and achieve the results you did not think were possible.
Instagram is no longer a young and tech-savvy generation play. Using Instagram, brands get a powerful tool for sales and loyalty support; they can get closer to their customers and reach a new audience. Business with multiple Instagram accounts target different audiences by interest groups, locations, and more.
Managing multiple Instagram accounts is not challenging if you use the right tools. Start for free with Vista Social to discover a wealth of verified resources to help you manage your business even more effectively.
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