With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft.
Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security Survey 2021, 77% of respondents have seen a clear rise in disruptive attacks over the last year. So, it is critical to consider perspectives for further developing social networks and the evolution of threats associated with them.
Since social media continues to be an essential tool for brand awareness and a top target of hackers, it is worth talking about security best practices to stay safe online.
It is difficult to overestimate the importance of ensuring information security online since storing and sharing corporate data is integral to running any business. And, as with many processes in business, social media security needs a plan, monitoring, and verification.
Documented standards or procedures define approaches to assessing information security and establish requirements to reduce social media security risks. Ensure documenting the following aspects:
It is preferable to have a dedicated team member responsible for social media security. This person will leverage the latest security features and ensure following the best practices within the team. In addition, the social media security manager should cooperate with other security specialists at the company, e.g., security team or IT, in keeping social media accounts secure.
Whenever you are online, stay vigilant. A team may be careful with the corporate data online, but the attacks on personal accounts with access to company profiles can also influence the brand. Be careful when dealing with suspicious friend requests, opening strange emails, social media messages, and more. Stay alert with links in messages sent on behalf of a social network or another well-known source. Often users inadvertently download malware by clicking on links.
Avoid such universal solutions as a continuous sequence of numbers, lines of simple symbols, letters on the keyboard. Do not use your first name, last name, country of origin as a password, and everything that a potential hacker of your account will first pay attention to. Ideally, the password should contain at least ten characters. It should be a random combination of letters, numbers, and special symbols. There should also be a unique combination for each account. Another way to protect your account is to use a password manager that helps you create new login combinations and remember existing ones.
Another tool to increase security for a social media account is two-factor authentication or multi-factor authentication. In addition to the password, you will need another login confirmation. Social networks offer several options for such verification: text messages with a code to the cell phone, security codes from a code generator or a third-party application, approval of an attempt to log in from another already recognized device. Most large attacks could be avoided by having a two-factor authentication system on the devices. Today, most social networks have built-in two-factor authentication, which can be enabled in the application settings. Below you can see what the most popular social platforms offer:
Single Sign-On systems (SSO) are a particular type of product or embedded technology that helps avoid re-authentication of the user when navigating through various sections and services of the same portal or when working with multiple applications. In other words, users go through the authentication procedure in one place, after which they get access to all the related sections and do not have to enter their credentials in several forms. The technology simplifies registering security events related to the identification and authentication procedure — all events are in one place.
The social media usage policy gives employees corporate guidelines and principles of communication on the web. This policy can be the first line of the company’s defense, which reduces risks for both the employer and the employee. For example, specify what data cannot be shared, how to respond to sensitive content, and how to manage the risks of direct or indirect reputation damage.
Employees should constantly receive up-to-date information about new Internet threats and ways to avoid the risks. It is also preferable to conduct appropriate training and keep constant contact with team members regarding social media security. It is an essential step in protecting the business from social media phishing attacks.
Team members in charge must constantly monitor current social media threats. Thus, it is more expedient to establish clear systematic processes related to the daily activities performed by dedicated team members. This seemingly routine process will allow security administrators to detect network attacks in time or avoid them altogether.
Brand mentions are references to your company or services on the Internet. This is not only a link to the site but also the brand name, logo, hashtag, or mention in the comments via @. Often scammers hide behind the names of popular brands. Monitoring will help you find fake accounts to report them and save some of the brand’s inattentive audience from a negative experience.
If you are using Vista Social to manage your clients’ social media accounts, you can be sure that strong security measures are available within the platform. Account owners can change user permissions and assign the level of access per entity. Two-step verification, single sign-on, secure credential storage, and access permissions will help to protect social media accounts from security threats.
Social media is an essential tool for modern marketing and branding. However, due to the active use of social networks and the storage of a large amount of confidential data, social media accounts are becoming a popular target for cybercriminals. Therefore, ensure to follow those essential social media security best practices to avoid losing sensitive data, reputation, or data leak.
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