Marketing agencies work under enormous pressure. Customer expectations, in contrast to the budget, are continually growing. According to HubSpot, any modern digital marketing agency comes across such challenges as getting new clients, managing time, keeping up with network changes, etc. So how to do more while spending less without sacrificing quality?
Scaling marketing activities is a top priority in growing companies that are ready to expand their programs. But there are many complex tasks involved: coordinating team activities, managing priorities, resources, and metrics without slowing down the pace of work. A growing digital marketing agency can remain flexible and cost-effective by creating campaigns that bring customers’ admiration and increase business efficiency.
While scaling a digital marketing agency is not an easy task, the market still offers many useful tools to improve your productivity. No doubt, small businesses need to use the entire available arsenal to compete with many large corporations’ bottomless marketing budgets.
We have dived into this topic and collected essential instruments for a modern digital marketing agency. Check out a list of the best tools for digital marketing agencies to enhance your task management, reporting, content marketing, or data analytics.
Qualified Lead Generation
Agency Vista is the largest digital marketing agency network and a top destination for businesses looking to hire. Businesses can discover verified marketing agencies, review trending digital marketing agency tools, and connect with top agency experts through a free profile. Agency Vista fosters trusted B2B relationships in a data-driven way that takes key information from both the business and the agency. The marketing requirements will then be delivered to top agencies allowing them to respond with proposals in real-time.
This allows businesses to skip past the many well-crafted pitch decks and lengthy sales calls and get straight to what you’re looking for — scaling their growth. The businesses find marketing agencies quickly and marketing agencies don’t get pinged about projects that they can’t help with either based on budget, industry, type of project, timeline, etc. It’s a win-win!
Successful social media management
Sendible is a social media management tool built specifically for marketing agencies who need to manage social media profiles for multiple clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Sendible has some remarkable integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for busy digital marketing agency employees who want (and need) to save time on repetitive tasks.
Planable is the command center for social media teams. The wow factor? Their feed view feature allows you to preview your social media posts as though they were live. Bye-bye test pages, mockups, and other spreadsheets that were never designed for social media.
With Planable, everybody is on the same page. Literally. Collaboration happens right next to each post. The only place it actually makes sense. Invite all your stakeholders, but give them specific permissions. Then, let them approve the beautiful content you’re creating.
Powerful landing pages
It is not a big deal if you do not use landing pages, but it is recommended to do this to increase user engagement. It is especially essential if you boost your traffic through context, affiliate links, and other channels. With a landing page, you attract an audience to a specific site that sells a particular product without distracting from the essence of other content. With the right tool, increasing conversion rates is a matter of a few clicks.
Unbounce is the perfect drag-and-drop tool that allows you to create powerful landing pages with no coding experience. It is a win-win solution for both – your clients and your digital marketing agency itself.
You are developing an integrated marketing campaign and planning email announcements, social media posts, and a whole bunch of milestones and deadlines ahead. To make sure that this puzzle is completed correctly, you will take pains. Alternatively, we have a better solution for you.
If you are still searching for the scheduling tool to connect with your best contacts, prospects, and clients, you have just found the one. With the help of Calendly, you will automatically distribute meetings to your team based on availability, priority, or equity. Whether you need to schedule in the office or on the go, the full experience is available on any device for you and your invitee.
Yesware is an add-on for Outlook and Gmail, trusted by over 10,000 companies. Marketers use Yesware to send automated multi-touch and multi-channel campaigns, receive email engagement data and analytics to find their most engaged leads, and improve team workflows and productivity.
Popular features include Email Campaigns, Email Tracking, Email Analytics, and Email Templates — these tools all live in your inbox. Yesware offers a free 14-day trial on their website.
For brands with several marketing projects running at once, Asana is an excellent tool for digital marketing agencies. It is offered in various price categories, from free to monthly payment, and helps you optimize your workflow and track project progress. It does not matter how many people you are managing. Dealing with daily tasks is noticeably easier, even if you work in pairs.
Bring your team’s goals, plans, tasks, files, and more together in one shared space. Set deadlines, schedule tasks, share data between team members, and quickly identify bottlenecks with Asana in your arsenal of marketing tools. It also allows team members to offer each other motivation and support during complex projects.
Analysis of competitors
To promote any product online, you need to know how competitors behave and what strategies they use. A competitive analysis shows what direction you need to develop to increase market reach and profit. Besides, you will learn how to show the uniqueness of the product and attract an additional target audience.
Similarweb is the right tool to win your market. It is an online service that allows you to compare several sites with each other. When comparing, the indicators of Internet traffic and channel overview are evaluated. Gain insight into any website’s statistics and strategy with the click of a button, all in one tab, as you’re browsing with the SimilarWeb browser add-on.
Recently, more attention is paid to the rational planning of advertising communications. Firstly, with a well-planned ad campaign, it is possible to reach the target audience and build constant, developing communications with the consumer. Secondly, this approach allows you to consciously spend the company’s advertising budget, increasing the return on advertising when using the same advertising budgets.
If you are interested in a tool that is all about “intelligent ads,” you are in the right place. Epom is your perfect solution to serve, track, and customize ads across all verticals. It supports desktop, mobile, in-app, and video online advertising. Analyze everything from the global audience outreach to every ad’s conversion rate.
Content marketing helps to build long-term relationships with your target audience. With its help, you can attract potential customers and retain existing ones. Regularly analyze performance indicators and improve the quality of content. This approach will enhance the relationship with the target audience, increase engagement, and increase revenue.
Feedly is a convenient service to collect content from all your favorite resources in one place. This solution has both a browser interface for PCs and mobile applications for smartphones running Android and iOS. Feedly is very popular, with a global audience of tens of millions.
Its interface is concise and straightforward; the content is conveniently displayed. Feedly is helpful to sort, organize, postpone reading for later or save the content to the list of an important one.
Each business area has its special reports that reflect the realities of the niche. Reports can be compared to the marketer’s “vision” and the ability to look at the situation that is happening with the business. Reporting allows us to understand what to do in terms of promotion tomorrow, whether we did the right thing yesterday, and much more. All tasks and hypotheses should be formed from goals that are expressed in numbers. Focusing on feelings and intuition is not an option.
AgencyAnalytics is an all-in-one reporting platform that provides an automated report and gives your clients their dashboard to view the KPIs most important to them. With such a tool, it is easy to adjust actions in marketing channels based on current performance.
Creating prototypes for applications and websites is a rather time-consuming process that requires the entire team’s rapid response (developers, designers, and testers). When it comes to designing graphical interfaces and showing your customers how beautiful their design can be, you have the right tool. Initially, InVision was positioned as an addition to Adobe Photoshop for collaboration. However, the company went further. They raised the problems of interactive prototyping, animation and played this.
InVision creates prototypes that you have not seen before. Prototyping is based on a browser-based drag-n-drop interface and a package of tools for fast processing. They allow you to upload new prototypes, sketches, and graphic materials through your user account and work with them directly in the browser.
Justinmind is one of the best solutions for prototyping any web or mobile application. You can define websites and apps for the web, iOS, and Android with an intuitive drag-and-drop interface. For each of the proposed gadgets, the application has a set of templates. The program also has built-in simulators for each type of device.
No coding and specific technical experience are required. Just start with a template of your choice and customize it. Add the pre-loaded UI kits and bring your design to life with interactive areas and links. Finally, check out the user experience with one click only. With Justinmind, in addition to prototyping, you can manage team projects.
Funnel mapping tools have become very popular nowadays. Marketers have used them to keep up with the highly volatile digital marketing space and analyze the results of their marketing strategies.
Funnelytics is a mapping and analytics tool that helps digital marketing professionals identify and analyze their sales funnels for more effective marketing. To track conversions and visitors, Funnelytics uses UTM links that allow you to identify the source and campaign from which they came. You can share funnels with your team by linking them or uploading them as PNG or PDF files. Overall, Funnelytics is a complete tool that replaces many other marketing tools like Google Analytics and makes it easier to use.
Connect the apps you use daily
Is it possible to make communication with existing and potential customers more effective and, at the same time, get rid of the need to monitor the situation constantly? Marketing automation minimizes time and effort spent on routine processes in the marketing niche, thanks to the use of specific software and services.
Zapier is an online service for those who save their time. It is a convenient application with which you can automate many business processes and negate routine work. You can use Zapier to automate file upload/download processes between two services, applications, and CRM in a few clicks.
Link building and management
Whether your work is related to link building, influencer marketing, or content promotion work, you will come across the need to find contacts from across the web.
Hunter.io is an essential tool for searching email addresses. The online service helps you find an email address associated with a specific domain. For example, a search by microsoft.com shows thousands of email addresses related to this domain and offers links to different sources for each address. Connect with the people that matter for your business with no hassle!
Rebrandly is a link management tool that enables marketers to brand, track, and share short URLs using a custom domain name. Branded links can drive a 39% higher click-through rate, increase trust and brand awareness – a must-have for any marketer.
This tool also provides a detailed analytics feature that allows you to learn about who’s clicking on your links, such as what country the clicks are coming from, the most popular times and days, and what social media platform the clicks originated from. Other handy features include link retargeting, custom reports, UTM builder, and traffic routing.
Majestic SEO is an indispensable British service or a set of services that help SEO specialists, analysts, and entrepreneurs win in the fight for a worthy place on the web. Majestic’s data is quite complicated, but you can easily understand the reports and graphs if you want. Majestic should be in the arsenal of anyone who follows SEO trends and cares about promoting their web resource. Enjoy award-winning data from one of SEO’s most established brands.
Even if you have only three clients, you can already communicate with them through email newsletters. This is direct contact with the reader’s brain, trust, and the potential for developing relationships.
MailChimp is probably the most popular email management service. You can add a list of email addresses to create email marketing communications and track the activity in various campaigns. The service offers a free version with good functionality and updates as needed. It is loved for a large number of templates for the letter design, convenient functionality, and the fact that it unsubscribes broken addresses from the mailing list.
Retargeting tools for digital marketing agencies
Even though retargeting is not a new phenomenon, many companies still do not use it. Partly because they do not understand how this mechanism works. Retargeting is an advertising tool that helps you “target” ads to an audience that has already interacted with your site, mobile app, or social media page. It is one of the most effective tools for digital marketing agencies because it works with an audience that is already familiar with your company.
ReTargeter is a full-service display advertising company specializing in audience targeting and retargeting. The service has access to over 150 of the web’s top retailers’ consumer behavioral data, so you will not go wrong with ReTargeter.
Marketing evolution in the digital world has forever changed the way companies do business. By reaching a much wider audience than ever before, brands can better communicate and engage with their consumers. Whatever your digital marketing plan and tactics are, many tools can make your life easier – from planning and scheduling to team management.
To make sure your digital strategy works well and effectively, do not hesitate to incorporate these digital marketing tools into your daily marketing tactics. Choose the ones that benefit your business and stay competitive in 2021.
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
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