6 Stats for Social Media Marketers in the Software Industry

Updated on January 23, 2022

5 min to read

Content Writer

Published January 23, 2022

6 Stats for Social Media Marketers in the Software Industry
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Social networks have not spared any company that wants to use all available channels to communicate with the target audience. Therefore, social media retain the status of a must-have for any modern business, and the software industry is no exception. 

IT solutions and services are not the most straightforward and engaging content to distribute through social media. Still, it is an excellent solution to attract talents, increase customer loyalty, develop educational projects, and more.

Beyond the current social media space saturation, there is still space for marketing for internet and software companies. Do you have any doubts? Below we have listed six stats to convince you.

Table of contents

6 Stats for Social Media Marketers in the Software Industry

1. 86% of consumers use social media to help them purchase IT products.

When making buying decisions, social media is still a peer influencer. Consumers look for information about different product categories on various social resources. IT products are no exception. Social media marketing for the software industry is about solid brand identity, exciting educational content, and creating emotional connections through positive consumer experiences and engaging communication. If your marketing covers the above aspects, you will turn leads into conversions. 

Hone your work with any content, experiment, test even the craziest ideas. And most importantly, always put your client first. The most exciting ideas are suggested by customers asking their questions. In response to their requests, prepare posts for the company’s blog. Infographics, blog articles, reports, video content, research, webinars, success stories, business cases, educational content, e-books are still the most popular content for IT companies.

2. 65% of people aged 18-34 believe social media is an effective channel for customer service.

The importance of having customer support in social media is no longer in doubt. Today, people spend a tremendous amount of time on social media, and it is more convenient for them to ask their questions right here with no need to call or wait for an e-mail response. And one of the best ways to improve customer service is to be accessible to your customers on social media. 

Social networks are more accessible than telephone support for both the company and the client. This is a convenient and cheap communication channel for customers to report bugs and potential product flaws. Remember that most customers expect a quick response to their requests. If customer service meets clients’ expectations, they become more loyal and are ready to give excellent recommendations.

Conduct regular monitoring for the company’s likes, tags, and mentions. The client service is based on understanding what is being said about the company on social networks. When you have such information handy, you can respond to comments and messages on time to turn dissatisfied clients into brand advocates.

3. Almost three-quarters of business buyers expect vendors to personalize engagement to their needs.

In recent years, when the digital environment has brought new capabilities to the world, personalized communications have taken a leading position. Therefore, most buyers expect personalized communications and experiences when choosing a software vendor.

Getting involved with directing the conversation online, responding to customers, asking for feedback, and making product recommendations on social is the key to success. Understanding your customers — what, how, and when they buy – helps businesses increase loyalty. Today, this concept consists of emotional involvement, trust, and the ability of the brand to meet or exceed customer expectations. A business needs constant profit, and it is a loyal customer who guarantees it.

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4. 56% of customers actively seek to buy from the most innovative companies.

The market’s needs are changing rapidly, so brands need to continually analyze and work on new products and technologies and maximize their opportunities. The marketing of innovations is the key to solving these tasks, which are becoming more complicated today. In current conditions, innovation marketing has become the basis of competitive strategies. Changes in the external environment constantly create the ground for innovation, new opportunities to meet needs and requirements appear.

Innovation in the software industry is not a marketing buzzword but a necessity. People are eager to try innovative products and services; they are open to brands using AI to improve their experiences. But, telling your audience that your company is innovative is not enough – you should demonstrate that. Show the power of your product through content marketing that highlights its best features and distinguishes you from the competition.

5. Over 82% of internet traffic will be online videos.

Video is something that marketers and business owners can no longer ignore. Software companies need to understand that text content is slowly losing its importance compared to video content. That is why marketers of diverse companies worldwide plan to expand video marketing on leading social media platforms.

Implementing a solid video marketing strategy is necessary to succeed in the niche. The video helps your customers understand what they can do with your product, increasing the conversion rate and reducing churn.

Here are a few ways your IT company can use video marketing in 2022:

  • Show new features of the product.
  • Create demo versions of products, how-to tests, and training programs.
  • Help your customers unlock the full potential of your software.
  • Create videos with reviews to build trust.
  • Share your brand’s story to connect emotionally with your perspectives.

6. B2B companies with referrals have a 70% higher conversion rate, and they report a 69% faster close time on sales.

In the era of the online revolution, now the users themselves, if properly motivated, become active promoters of your product. Unlike the affiliate program, where everything is tied to financial motivation, you turn to users to request recommendations in referral marketing. If they like your products/service, they will tell their friends about it. This is an opportunity for explosive growth for the new platform with a minimum of investments.

SaaS buyers are just like everyone else – they love a good deal. Some services offer customers to publish short advertising texts on their social media pages, where they are invited to check the quality of the service and get a month of free premium subscription for this. Any software company can use QR codes, invitation messages, or special links through social media to attract to the program. Depending on the program’s scheme, referrals or new clients they have attracted, or both parties at once, can receive value from the company.

With the right platform, software companies can empower their social media strategies and uncover valuable information that can be applied to the development of products and services. With Vista Social, you will discover how customers feel about your brand, your competitors, identify industry gaps, and leverage opportunities to differentiate your business. It is a modern all-in-one solution that provides publishingengagementanalyticslistening, and reviews tools to build stronger relationships on social.


Equipped with the statistics above, you can go ahead and build a winning social strategy for your software business. Try various social aspects to see what results in the highest ROI for your brand.  

At Vista Social, we believe that a solid social media marketing strategy, execution, and monitoring are essential to a successful buyer’s journey. So, sign up for free and grow your business like a pro! 

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