Can You See Who Views Your TikTok Profile and Videos? How?

“Can you see who viewed your TikTok?”

If your client ever hits you with this head-scratcher, here’s what you should say…

*Drum roll*

Yes—yes, you can. 

(But there are a few caveats.)

Whether it’s your account or your client’s, uncovering the users who viewed your TikTok profile or video is doable in just a few steps. 

Let’s find out how to check if someone views your TikTok profile or videos (or your client’s) and what you should do about it.

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What you’ll learn:

• Here’s how TikTok Post View History works
• How to check who viewed your TikTok videos?
• Can you see if non-followers view your TikTok videos?
• Can you see if someone views your client’s TikTok profile?
• How to turn on Profile view history on the TikTok app?
• How to see the number of TikTok views
• Why should you care about who views your TikTok?
• Tips to take your TikTok audience analytics further
• Important insights you can get from TikTok Profile and Video Views 
• How to ensure accurate data on who views your TikTok profile and videos
• TikTok insights and tips from current social media marketing leaders and influencers
• Customers Also Ask
• Get started with Vista Social today

Here’s How TikTok Post View History Works

TikTok’s Post View History is restricted to your followers.

Social media expert Matt Navarra once shared insights about this particular TikTok update, “New! TikTok Post View History😲 You can now see which of your followers watched your TikToks! 👁️ …And the people you follow will be able to see you watched their TikToks 😮”

This means that only those you follow can see when you view their posts, and you can similarly see when your followers view your TikTok posts.

On the other hand, if you want to discreetly view someone’s content, your option is to unfollow them.

This can be quite an intriguing if not somewhat unconventional, preference.

I’m assuming it’s designed to accommodate users with a substantial number of followers, as unfollowing others will narrow down the data to mutual connections only.

Following Matt Navarra’s initial post, he added, “…But TikTok Post View History will only be available for 7 days from the date of posting 👀📅”

So if you prioritize view history, be sure to collect as much data as you can possibly get within that one-week timeframe.

Here’s How TikTok Post View History Works

The Post view history feature lets you see followers’ names who viewed your TikTok videos.

Now—before you get too excited. 

Post view history only works with followers who also have the feature on. In addition, TikTok only records post views for the past seven days.

To enable Post view history, go to your TikTok profile and tap the three-line settings icon. 

In the pop-up menu, go to ‘Settings and privacy.’ 

Scroll all the way down and tap ‘Post views’ under “Interactions.” From there, just slide the toggle for “Post view history” to the right. 

Congratulations, you can now see who among your client’s followers viewed their TikTok videos. 

Remember that TikTok only records someone’s profile views over the past seven days.

Whenever you upload a new post, don’t forget to see who has viewed TikTok videos by tapping the ‘Views’ icon in the bottom-left corner. You’ll find it when playing the specific video you want to track viewers for.

Seeing who among followers actually pays attention is cool and all. 

But what about everyone else? 

This brings us to the question…

Can you see if non-followers view TikTok videos?

The short answer is “no,” there’s no way to uncover the non-followers who viewed your client’s TikTok videos.  

We know—getting TikTok video views from certain, non-follower individuals can be a HUGE confidence booster. After all, the user could be a popular influencer, prospective lead, or other users you’re interested in. 

But let’s face it, we’re living in an era where privacy is a big deal to pretty much everyone.

Unless you have a private account, any user is free to check your TikTok videos anonymously.

On the bright side, there are ways to take an educated guess on who’s been watching your client’s TikToks. 

Let’s start with the obvious: If they left a comment or liked your video, they probably watched it.

To check out who liked or commented on your video, load it up from the profile page. From there, tap the heart or chat bubble icons on the right. 

Another way to deduce who may have viewed TikTok videos is to track profile views. 

After all, if someone views your client’s TikTok profile, you can bet your bottom dollar that they played at least one of their videos. 

That’s why attracting more followers is one of the best ways on how to get more views on TikTok after posting. They’re curious about your client and the kind of content they offer—as such, you can expect new followers to watch something.  

Can You See if Someone Views Your Client’s TikTok Profile?

Yes—TikTok allows users to check who viewed their profile, including non-followers. 

Thanks to the aptly-named “Profile view history” feature, it’s possible to identify the names of users who viewed your client’s profile. The catch is, this only works if the user also has that feature enabled. 

How Does TikTok Profile View History Work?

So, how does the TikTok Profile view history work?

The Profile view history feature lets you identify the accounts that viewed your client’s profile over the past 30 days. Moreover, they must also have Profile view history enabled on their account. 

It’s also worth noting that users must be at least 16 years of age and have less than 5,000 followers to use Profile view history. If your client’s TikTok account is big enough to qualify for the TikTok Creator Fund, you can kiss this feature goodbye. 

With that out of the way, let’s talk about enabling Profile view history. 

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How to Turn on Profile View History on the TikTok App?

The easiest way to turn on Profile view history is through the Tiktok profile page. 

Just launch TikTok from your device, go to ‘Profile’ page, and tap the footprints icon in the top-right corner.   

On the “Profile views” page, tap ‘Turn on’ in the bottom-right corner and that should do it. 

With Profile view history enabled, the names of users who checked your client’s TikTok should pop in on the Profile views page. You can access this page by tapping the footprints icon on the profile page again. 

You can also enable Profile view history through the “Settings and privacy” page. Just follow the steps below and you’re golden.

• Step 1: Launch TikTok and tap the profile icon. 
• Step 2: Tap the three-line icon in the top-right corner. 
• Step 3: Tap ‘Settings and privacy.’ 
• Step 4: Go to ‘Privacy’ under “Account.” 
• Step 5: Scroll to the bottom and tap ‘Profile views.’ 
• Step 6: Switch on the “Profile view history” toggle.

Another way to turn the Profile view history on (or off) is from your client’s Profile views page. 

Follow these steps:

• Open the TikTok app on your smartphone and tap Inbox at the bottom. 
• Select the notification that tells you that someone has viewed your client’s profile. 
• Select the Settings (⚙️) icon at the top right corner of your client’s Profile views page. 
• Tap the toggle icon beside Profile view history to switch it on or off. 

How to See the Number of TikTok Views

You can check the number of views your clients’ videos have. 

While this doesn’t let you see who watched your clients’ TikTok videos, the number can give you a good idea about the content’s performance. 

After all, the higher the view count, the more opportunities to get likes, comments, and shares. 

Here’s everything you need to know to check the view count on your clients’ TikTok videos.

• On the TikTok app, tap the Profile icon at the bottom of your screen. 
• You should see a number at the bottom-left corner of your clients’ posted videos. It indicates the number of people who watched your clients’ videos. 
• You can also tap to open the video and see the view count at the bottom left corner of the screen while the video plays. The number of comments, likes, and favorite count is displayed vertically on the right side. 

Why Should You Care About Who Views Your TikTok?

Believe it or not, knowing who watches or views your client’s TikTok can benefit your social media marketing efforts. 

For one, getting to know your client’s most active followers will help you tailor your content strategy to their preferences. 

Take a peek at their profiles and analyze the content formats, hashtags, and language they use. Refine them into ideas for your TikTok quotes, CTAs, target hashtags, and content development strategy. 

If someone TikTok-famous views your profile or video, your client can give them a shoutout or contact them directly for potential collaborative projects. 

Build up relationships and discuss important TikTok stuff. For example, if you’re just starting out, you can ask them for tips on how to get 1,000 followers on TikTok.

Here are other ways to take advantage of TikTok’s Post view history and Profile view history features: 

• Refine your client’s TikTok bio. Check out your client’s most popular viewers and borrow TikTok bio ideas from their profiles. 
• Build your client’s reputation. If someone famous on TikTok views your video, consider capturing a screenshot and sharing it with other followers. 
• Connect with potential prospects. Profile visits and video views could indicate strong interest, so be sure to check your client’s Profile view history and Post view history for potential customers. 
• Establish brand safety guidelines. Rather than learning how to get unbanned from TikTok down the line, establish content guidelines that your high-value audience will find suitable.
• Optimize your client’s content. Use the Post View History feature to understand the content that resonates most with your clients’ target audiences. Know the topics, formats, and trends that generate tons of views and go viral on TikTok. The data can inform your clients’ content strategies, helping your team create more relevant and engaging posts that rack more views. 
• Get audience insights. Your client’s Profile View History can give you valuable insights into their audience demographics and interests. Leverage the insights to see who viewed their TikTok profile. Tailor your client’s content to cater to those preferences and speak directly to their TikTok audience.
• Boost follower engagement. TikTok users who consistently view your clients’ profiles and posts are likely their most engaged audiences. Don’t waste opportunities to engage them. Interact with these users by responding to their comments, giving them a shoutout to thank them for their support, and creating content they’d enjoy, such as trending TikTok challenges. It’s a great way to help your clients build a strong relationship with their most dedicated followers, boosting loyalty and advocacy for their brands.  
• Test and assess your clients’ content performance. One way of finding out if your client’s TikTok videos engage audiences is to check their Post View History. Are viewers checking out your clients’ ten-second videos more than their other posts? Are specific post hashtags driving more traffic to your clients’ profiles? Leverage these insights to give your clients’ content strategies a glow-up over time.

Tips to Take Your TikTok Audience Analytics Further

Before we wrap up this post, remember the following tips to get more actionable audience insights for TikTok campaigns: 

1. Use Vista Social Reports

Vista Social is a great platform for generating TikTok reports.

Vista Social’s advanced reporting tools can provide you with a wealth of data on social media performance, competitors, content engagement, and more. This will help you make better, data-driven decisions by highlighting which strategies work…and which don’t. 

To help bolster your client’s relationship with active followers, use Vista Social’s “Inbox” feature to keep up with conversations. You can also utilize internal notes and the built-in AI assistant to generate engaging responses. 

Oh, and did we mention that we feature the best post scheduling tool in the biz?

Manage your media assets, use the best hashtags, schedule posts at the ideal posting times, and more—we have it all. 

If you’re wondering how to repost on TikTok in the most impactful way possible, Vista Social is the answer. 

2. Run Surveys

Like most social media platforms today, TikTok comes with a Q&A feature that will help you understand your target audience a little better. 

Use it to run surveys and learn more about their interests and content consumption habits. Think of questions like:

• Who is your favorite TikTok influencer?
• What tool would you recommend?
• What’s the most creative way you used our product?

Make things a little more interesting by promising a reward for the best answers. If there’s one thing that gets the online crowd going, it’s free stuff. 

3. Repurpose Content for Other Audiences

If your posts don’t fly with the TikTok crowd, consider repurposing them for other content distribution channels. 

We’re talking about Instagram, YouTube, Facebook, blogs, and online communities that might appreciate your content more. 

Learn how to find deleted TikTok videos and feed them back into your Vista Social publishing queue. At the very least, keep them safe and ready to use in your media library.  

4. Get Your Clients In The Approval Process

This final tip is for our agency readers. 

If you manage TikTok accounts for clients, consider getting them involved in the post approval process. 

A great way to do this is through Vista Social (of course). But if you like to keep things simple, consider saving posts as TikTok drafts and let your clients take it from there.

Don’t miss out on other cool Vista Social features, including the following:

• Centralized content calendar to simplify your team’s content planning, development, and management. You can find published, scheduled, and drafted posts in the calendar using the filters. Everything is laid out for easy review and sorting so you can plan your clients’ weekly or monthly content seamlessly.
• AI Assistant for instant caption, tagline, and description generation for your clients’ TikTok and other social media posts. You’ll save a lot of time and effort, especially if your team handles multiple clients and social media accounts.
• Link in bio tool with customizable landing pages and mini websites called Vista Page to house everything, from your clients’ product and brand information to lead capture forms and appointment booking. You can even use Vista Social to schedule content to auto-publish on your clients’ Vista Pages. 
• AI-powered hashtag generators to get those trending and relevant hashtags for your clients’ TikTok videos and other social media posts in a snap. Vista Social also offers AI-based username generators to help you get new social media handles with a few clicks. 
• Visual TikTok Planner that lets you preview your clients’ upcoming posts in their grids. It allows you to visually sort and plan your clients’ upcoming posts with a user-friendly drag-and-drop tool.

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Important insights you can get from TikTok Profile and Video Views 

TikTok profile and video views can give you valuable insights into the following. 

Audience interest

High-profile views can mean that users are interested in your clients’ content and are looking at their profiles to see more. 

It can be a sign that your clients’ content resonates with their viewers, encouraging them to learn more about their brands and offers.

This can lead to brand loyalty and a high follower count. 

Brand awareness

Increased profile views can help put your clients’ brands in a good light, increasing brand awareness. 

It can indicate that more people are becoming familiar with your clients’ brands, leading to higher recognition and recall.

Higher profile views can mean more people recognize and remember your clients’ brands.

Follower growth

More profile views often translate to follower growth. 

Visitors who view your clients’ TikTok profiles and like what they see will likely hit the follow button, which can increase their following. 

Content evaluation

Profile views can give you insights into which content pieces drive traffic to your clients’ TikTok profiles. 

This will help you determine which content types best engage your clients’ audiences and tailor your strategy accordingly. 

Engagement and reach

High video views can directly indicate the number of people your clients’ videos reach, including how engaging they are to audiences. 

The more views your clients’ videos have, the more likely the platform’s algorithm is to share, recommend, and feature the content in people’s For You Pages (FYPs). 

Content effectiveness

Analyzing which videos get the most views can help you understand the best content for your clients’ audiences. 

You can leverage the insights to create more of that content to boost shares, views, likes, and shares. 

Conversion potential

High video views can lead to higher conversion rates. 

For instance, the more users view your clients’ TikTok videos that entice them to visit your clients’ websites, follow their profiles, and purchase products, the more likely they are to act on those Calls to Action (CTAs). 

Trending content 

High views on your “Trend participation” videos can help you determine whether viewers enjoy seeing these types of content from your clients. 

You’ll be better equipped to know which challenges and trends to incorporate into your clients’ content strategy that can resonate with audiences and boost engagement. 

Brand building

Getting more views on videos meant to amplify your clients’ brands can mean your efforts are working. 

It can show if audiences view your clients’ videos regularly, which helps build their brands’ reputation and credibility. 

Audience insights

Tracking video views can give valuable data on the preferences and behaviors of your clients’ audiences. 

This information is crucial for reining in your clients’ content and strategies and ensuring they meet their audiences’ needs and interests. 

How to ensure accurate data on who views your TikTok profile and videos

Get the most reliable and accurate TikTok profile and video view data by following the tips below. 

• Ensure you enable your clients’ profile views history by going to your client’s TikTok profile and selecting the three lines at the top-right corner. Then, tap Creator Tools > Profile Views to enable Profile Views History
• Use TikTok Analytics to gain detailed insights into your clients’ profile and video views. To access the feature, tap the three lines (menu) icon at the top-right corner of your client’s TikTok profile. Then, select Creator Tools and Analytics. Follow the prompts to set up your analytics and you’re all set
• Verify your clients’ TikTok data regularly to ensure they are up-to-date and accurate. Check for discrepancies and report them to TikTok if necessary 
• Cross-reference your clients’ TikTok profile and video view data with other metrics such as comments, likes, and shares to validate their accuracy. Consistent patterns across various metrics can give you a more accurate picture of your clients’ data
• Track follower growth and look at trends. Sudden drops or spikes in your clients’ followers may indicate inaccuracies in their view data and should be checked out
• Stay on top of TikTok updates on its algorithms and features to ensure you’re using the latest methods and tools for accurate and timely data tracking and analysis

TikTok insights and tips from current social media marketing leaders and influencers

Check out what popular experts and leaders say about TikTok and its importance and role in today’s social media marketing landscape.

• Gary Vaynerchuk: The “TikTokification of Social Media”
• Neil Patel: How to Get on TikTok’s For You Page (FYP)
• Kim Garst: 10 Things Marketers Need To Know About TikTok
• Jeff Bullas: Why TikTok Shop is a Viral Sales Channel – And How to Get Started
• Mark Schaefer: New data-based strategies to win on TikTok
• Amy Porterfield: Five Ways to Use TikTok to Reach More Customers (No Dancing Required)

Customers Also Ask

1. How to enable Profile view history to track random visitors on TikTok: 

• Log in to TikTok and go to your profile.
• Tap the footprints icon in the top-right corner. 
• Tap ‘Turn on’ to enable Profile view history. 

2. Can you see how many times someone viewed your TikTok profile?

No, you can’t see how many times someone views your TikTok profile. It doesn’t matter if they view your profile once, twice, thrice, or more times—they’ll only appear once in your Profile view history.

3. Does TikTok tell if you search someone?

TikTok can notify someone if you checked their profile, but not if you merely searched for them. The only person who’ll know is you (thanks to your TikTok search history).

4. Can you choose who can watch your TikTok videos?

TikTok lets you set or change your client’s video visibility to control who can view their videos before or after they publish the posts.

To set the video visibility before posting, click the Who can watch this video option on the Post page and choose Friends or Only Me. 

To configure the video visibility setting after posting, go to your client’s profile page and play the video. 

Then, select the three dots icon on the right, tap Privacy settings, click Who can watch this video, and choose accordingly. 

5. What can TikTok Analytics tell you about your videos?

TikTok Analytics gives you the following stats:

• Overview: Profile and video views, Comments, Likes, Shares, and Unique viewers.
• Content: Video views, Shares, Likes, Comments, Average watch time, Total play time, New followers, Watched full video, and more.
• Followers: Net and Total followers, Most active times, and Follower insights.
• Live: Live analytics, Highest gift count, Viewer ranking, Highest watch time, Top gifters, Hosts you may want to follow, Team, Agency center, Live academy, Guidance, and Replays and Rules.

Use TikTok wrapped stats and insights to refine your clients’ strategy, improve content performance, and boost views and engagement. 

[Must read: TikTok Wrapped 2024: How to Get Your TikTok Stats Easily]

6. How do you get more views on TikTok?

The number one rule to get more views is to make top-quality content that gets viewers hooked and won’t want to skip.

Know what your clients’ audiences consider as highly watchable by tracking and analyzing likes and views.

You can also post your clients’ videos at optimal times—when followers are most active and likely to engage to get those views up, helping your clients achieve TikTok organic growth.

If your clients have pro accounts on TikTok, track analytics or activity data using reliable platforms such as Vista Social. 

The platform’s optimization algorithms calculate the best time for your clients to post. It allows the platform to automatically schedule content to publish at times proven to generate audience engagement.

Get started with Vista Social today

Eager to unmask your TikTok viewers? 

Don’t forget to sign up for a free Vista Social account on your way out.

Vista Social brings out the best in your social media marketing campaigns. Stay ahead of the competition with our cutting-edge AI content generator, post scheduler, asset manager, reports, review management tools, integrations, and more.