“Can you see who viewed your TikTok?”
If your client ever hits you with this head-scratcher, here’s what you should say…
Yes—yes you can.
(But there are a few caveats.)
Whether it’s your account or your client’s, uncovering the users who viewed your TikTok profile or video is doable in just a few steps.
Let’s find out how to check if someone views your TikTok profile or videos (or your client’s), and what you should do about it.
TikTok’s Post View History is restricted to your followers.
Social media expert Matt Navarra once shared insights about this particular TikTok update, “New! TikTok Post View History😲 You can now see which of your followers watched your TikToks! 👁️ …And the people you follow will be able to see you watched their TikToks 😮”
This means that only those you follow can see when you view their posts, and you can similarly see when your followers view your TikTok posts.
On the other hand, if you want to discreetly view someone’s content, your option is to unfollow them.
This can be quite an intriguing if not somewhat unconventional, preference.
I’m assuming it’s designed to accommodate users with a substantial number of followers, as unfollowing others will narrow down the data to mutual connections only.
Following Matt Navarra’s initial post, he added, “…But TikTok Post View History will only be available for 7 days from the date of posting 👀📅”
So if you prioritize view history, be sure to collect as much data as you can possibly get within that one-week timeframe.
The Post view history feature lets you see followers’ names who viewed your TikTok videos.
Now—before you get too excited.
Post view history only works with followers who also have the feature on. In addition, TikTok only records post views for the past seven days.
To enable Post view history, go to your TikTok profile and tap the three-line settings icon.
In the pop-up menu, go to ‘Settings and privacy.’
Scroll all the way down and tap ‘Post views’ under “Interactions.” From there, just slide the toggle for “Post view history” to the right.
Congratulations, you can now see who among your client’s followers viewed their TikTok videos.
Remember that TikTok only records profile views over the past seven days.
Whenever you upload a new post, don’t forget to see who views TikTok videos by tapping the ‘Views’ icon in the bottom-left corner. You’ll find it when playing the specific video you want to track viewers for.
Seeing who among followers actually pays attention is cool and all.
But what about everyone else?
This brings us to the question…
The short answer is “no,” there’s no way to uncover the non-followers who viewed your client’s TikTok videos.
We know—getting TikTok video views from certain, non-follower individuals can be a HUGE confidence booster. After all, the user could be a popular influencer, prospective lead, or other users you’re interested in.
But let’s face it, we’re living in an era where privacy is a big deal to pretty much everyone.
Unless you have a private account, any user is free to check your TikTok videos anonymously.
On the bright side, there are ways to take an educated guess on who’s been watching your client’s TikToks.
Let’s start with the obvious: If they left a comment or liked your video, they probably watched it.
To check out who liked or commented on your video, load it up from the profile page. From there, tap the heart or chat bubble icons on the right.
Another way to deduce who may have viewed TikTok videos is to track profile views.
After all, if someone views your client’s TikTok profile, you can bet your bottom dollar that they played at least one of their videos.
That’s why attracting more followers is one of the best ways how to get more views on TikTok after posting. They’re curious about your client and the kind of content they offer—as such, you can expect new followers to watch something.
Yes—TikTok allows users to check who viewed their profile, including non-followers.
Thanks to the aptly-named “Profile view history” feature, it’s possible to identify the names of users who viewed your client’s profile. The catch is, this only works if the user also has that feature enabled.
So, how does the TikTok Profile view history work?
The Profile view history feature lets you identify the accounts that viewed your client’s profile over the past 30 days. Moreover, they must also have Profile view history enabled on their account.
It’s also worth noting that users must be at least 16 years of age and have less than 5,000 followers to use Profile view history. If your client’s TikTok account is big enough to qualify for the TikTok Creator Fund, you can kiss this feature goodbye.
With that out of the way, let’s talk about enabling Profile view history.
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The easiest way to turn on Profile view history is through the Tiktok profile page.
Just launch TikTok from your device, go to ‘Profile’ page, and tap the footprints icon in the top-right corner.
On the “Profile views” page, tap ‘Turn on’ in the bottom-right corner and that should do it.
With Profile view history enabled, the names of users who checked your client’s TikTok should pop in on the Profile views page. You can access this page by tapping the footprints icon on the profile page again.
Another way to enable Profile view history is through the “Settings and privacy” page. Just follow the steps below and you’re golden.
Believe it or not, knowing who watches or views your client’s TikTok can benefit your social media marketing efforts.
For one, getting to know your client’s most active followers will help you tailor your content strategy to their preferences.
Take a peek at their profiles and analyze the content formats, hashtags, and language they use. Refine them into ideas for your TikTok quotes, CTAs, target hashtags, and content development strategy.
If someone TikTok-famous views your profile or video, your client can give them a shoutout or contact them directly for potential collaborative projects.
Build up relationships and discuss important TikTok stuff. For example, if you’re just starting out, you can ask them for tips on how to get 1,000 followers on TikTok.
Here are other ways to take advantage of TikTok’s Post view history and Profile view history features:
Before we wrap up this post, remember the following tips to get more actionable audience insights for TikTok campaigns:
Vista Social‘s advanced reporting tools can provide you with a wealth of data on social media performance, competitors, content engagement, and more. This will help you make better, data-driven decisions by highlighting which strategies work…and which don’t.
To help bolster your clent’s relationship with active followers, use Vista Social’s “Inbox” feature to keep up with conversations. You can also utilize internal notes and the built-in AI assistant to generate engaging responses.
Oh, and did we mention that we feature the best post scheduling tool in the biz?
Manage your media assets, use the best hashtags, schedule posts at the ideal posting times, and more—we have it all.
If you’re wondering how to repost on TikTok in the most impactful way possible, Vista Social is the answer.
Like most social media platforms today, TikTok comes with a Q&A feature that will help you understand your target audience a little better.
Use it to run surveys and learn more about their interests and content consumption habits. Think of questions like:
Make things a little more interesting by promising a reward for the best answers. If there’s one thing that gets the online crowd going, it’s free stuff.
If your posts don’t fly with the TikTok crowd, consider repurposing them for other content distribution channels.
We’re talking about Instagram, YouTube, Facebook, blogs, and online communities that might appreciate your content more.
Learn how to find deleted TikTok videos and feed them back into your Vista Social publishing queue. At the very least, keep them safe and ready to use in your media library.
This final tip is for our agency readers.
If you manage TikTok accounts for clients, consider getting them involved in the post approval process.
A great way to do this is through Vista Social (of course). But if you like to keep things simple, consider saving posts as TikTok drafts and let your clients take it from there.
How to enable Profile view history to track random visitors on TikTok:
No, you can’t see how many times someone views your TikTok profile. It doesn’t matter if they view your profile once, twice, thrice, or more times—they’ll only appear once in your Profile view history.
TikTok can notify someone if you checked their profile, but not if you merely searched for them. The only person who’ll know is you (thanks to your TikTok search history).
Eager to unmask your TikTok viewers?
Don’t forget to sign up for a free Vista Social account on your way out.
Vista Social brings out the best in your social media marketing campaigns. Stay ahead of the competition with our cutting-edge AI content generator, post scheduler, asset manager, reports, review management tools, integrations, and more.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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