TikTok Organic Growth: The Ultimate How-To Guide [2024]

Updated on February 28, 2024

6 min to read

Content Writer

Published February 28, 2024

TikTok Organic Growth: The Ultimate How-To Guide [2024]
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Let’s talk about TikTok organic growth…

Organically growing your clients’ TikTok presence and following takes A LOT of work.

After all, it takes more than posting a few fun videos to get your clients more views and followers and help them engage and connect with audiences continuously.

Considering the intense competition on TikTok, that’s merely the bare minimum.

So, how can your clients achieve organic growth on TikTok?

That’s what we’ll cover in this guide.

Let’s jump in.

Table of contents

What you will learn

  • What is TikTok organic growth and why is it important?
  • How to achieve TikTok organic growth
  • Accelerate TikTok organic growth with Vista Social
  • Achieve TikTok organic growth

What is TikTok organic growth and why is it important?

Organic growth is the natural process of expanding your clients’ engagement and audience via authentic content and interactions without artificial boosts or paid ads.

Your clients can achieve organic TikTok growth when their followers and engagement rates grow because viewers connect with their content and interact with their posts by sharing, liking, and commenting.

[Must read: Can You See Who Views Your TikTok Profile and Videos? How?]

But why is TikTok organic growth important for brands?

Here’s the lowdown.

TikTok is overflowing with paid ads and promotions from almost every content creator.

And while there’s nothing wrong with these, many audiences prefer more organic content and authentic interactions.

Like what marketing, media, and money expert Patty Farmer said…

“Authenticity is the key to successful marketing. Don’t be afraid to be yourself and speak in your own voice.”

Plus, paid TikTok ads are only good if they keep running. If your clients stop running the ads, they stop getting clicks, traffic, and conversions.

Organic growth on TikTok also comes with the following perks:

  • Genuine engagement. Organic growth usually means that every comment, share, and like is the real deal. It indicates that your clients are building strong connections with their audiences. 
  • Cost-effectiveness. Paid ads costs can add up, but organic growth allows your clients to get significant results (more engagement and conversion) without breaking the bank. 
  • Long-term sustainability. Establishing a solid organic presence helps set your clients for long-term success in the long run. Unlike paid ads, the clicks, conversations, and engagement your clients gain organically won’t switch off when the ads stop running. 
  • Creative freedom and flexibility. Running paid promotions on TikTok binds your clients to the limitations and costs of ads. With organic content, your clients can let their creativity break free without the pressures of paid promotion, leading to more memorable and engaging experiences for audiences.  
  • Boost brand trust and credibility. Authenticity inspires trust. Growing organically on TikTok can show that your clients’ are reliable and trustworthy, fostering brand love and long-term relationships with followers. 

[Must read: How to Get Verified on TikTok: Step-by-Step Guide [2024]]

How to achieve TikTok organic growth

While there’s no one-size-fits-all formula to achieving organic growth on TikTok, there are tips and tricks to point you in the right direction.

Start with the following.

1. Create the right content

Your clients’ content depends on their goals and campaigns.

But there are content types businesses and creators should have to grow organically on TikTok, including the following.

2. Original content

Original content is crucial to your TikTok strategy and growth since it showcases what makes every brand unique to audiences.

Original content highlights one-of-a-kind and creative videos about your clients’ stories, brands, products, services, events, promotions, and more.

It makes your clients stand out to audiences, helping them build brand awareness and get loyal followers on TikTok.

Take it from Silversmith Capital Partners Board Member and Executive Coach Mike Volpe, who said…

  • “Don’t be afraid to get creative and experiment with your marketing.”

3. Trends content

Sharing content based on the latest trends helps get your clients’ TikTok videos in front of more audiences.

Trends can include popular TikTok voice filters, background music, dance craze, and funny challenges.

Trending posts have massive viral potential, allowing your clients’ videos to rack up a million views overnight.

[Must read: How to Go Viral on TikTok: Actionable & Easy-to-Follow Tips]

4. Community engagement content

Another essential organic content pillar in TikTok marketing is community engagement posts.

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A community engagement post provides opportunities to interact with audiences, increasing the content’s impact.

It also helps your clients connect with and build relationships with their followers and potential customers.

Remember to keep our clients’ content compliant with the TikTok Community Guidelines to avoid potential violations.

One slip-up can lead to TikTok suspending or banning your clients’ accounts, so play by the rules.

[Must read: How to Get Unbanned on TikTok: Steps, Tips, FAQs [2024]]

5. Use hashtags

Visibility is crucial to TikTok organic growth, making hashtags vital to your clients’ marketing strategy.

Use relevant and branded hashtags to make your clients’ content discoverable and attract new audiences.

The right hashtag gets attention, drawing more eyeballs to your clients’ content and brands on TikTok.

Develop a solid hashtag strategy with these tips:

  • Explore the trending hashtags in your clients’ niche and include them in their posts. Look for hashtags relevant to your clients’ content and have a decent number of followers. 
  • Combine popular hashtags with branded, niche-specific, and generic yet relevant ones to diversify the reach of your clients’ posts. 
  • Use descriptive hashtags that represent your clients’ videos. It helps attract users who are interested in and will likely engage with the content.  

6. Post content regularly

Consistently posting top-quality content helps keep your clients visible to target audiences. It gives them more opportunities to engage followers.

It can also tell TikTok’s recommendation system (algorithm) that your clients’ are active and their videos are worth watching, which can get them a spot in more users’ For You Pages (FYPs).

All this helps your clients reach new customers and facilitate organic growth on TikTok.

So, set a content posting schedule and follow these quick tips:

  • Plan your clients’ content and posting frequency. Brainstorm your clients’ content types based on challenges, topics, trends, and campaign goals.
  • Create a content calendar to organize and develop content efficiently. The calendar helps you map out the posts to publish for the week or month, ensuring a consistent flow of posts. 
  • Mix up your clients’ content types. Throw in various formats and styles, such as TikTok quotes, funny skits, and behind-the-scenes clips, to keep things fresh and engaging.

You can also leverage TikTok’s native features to supplement organic growth.

For instance, you can boost your organic content with Promote, a feature that lets you turn organic content into ads. 

Accelerate TikTok organic growth with Vista Social

Achieving organic growth on TikTok can take a lot of work—from posting content regularly to managing audience engagement seamlessly.

The good news is that Vista Social has the tools to manage your clients’ TikTok and other social media marketing materials, profiles, content, engagement, and more.

The SMM platform offers tools like:

  • An easy-to-use Publisher that lets you link your clients’ TikTok profiles, upload their videos, customize their posts, and schedule them for auto-publishing. 
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  • A centralized content calendar to simplify planning, developing, and managing your clients’ TikTok and other social media content. You can find all your clients’ published, scheduled, and drafted videos in the calendar. TikTok videos published via Vista Social will stay on the calendar even if the original post gets taken down.

[Must read: How to Find Deleted TikTok Videos | Step-By-Step Guide [2024]]

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  • A trending sounds library where you can pick out popular sounds to include in your clients’ TikTok videos before they go live.
TikTok Organic3
  • An AI-powered hashtag generator that gives you hashtag suggestions based on your topic and keywords
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  • A link in bio tool with Vista Page, a customizable landing page and micro-website for your clients’ brands, products, and services.

[Must read: 170+ TikTok Bio Ideas for Businesses (2024)]

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Vista Social’s other cool features include reporting and analytics, a social inbox for engagement management, and a ChatGPT-powered AI Assistant to simplify core social media manager tasks.

Achieve TikTok organic growth

Growing your clients’ TikTok following and presence organically doesn’t happen overnight.

But with the right content strategy and reliable tools, achieving TikTok organic growth is possible and sustainable, helping your clients attain and amplify long-term success.

Leverage Vista Social’s robust social media management features. It has everything you need to streamline your workflows, placing TikTok organic growth within your clients’ reach.

Create your Vista Social account to experience the tool first-hand.

About the Author

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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