The TikTok Creator Fund is crucial to your clients’ success in TikTok.
It doesn’t just open the opportunity for a sustainable, passive income stream; it is essential for other reasons as well.
This guide cover everything you need to know about the TikTok Creator Fund.
We’ll discuss how your clients can apply for the fund, ways to maximize their earnings, and tips to make the whole process a breeze.
Crucial reminder: Read our guide on how to get more views on TikTok after posting—it will come in handy!
The Creator Fund is TikTok’s initiative to reward creators who provide the community with high-quality and engaging videos.
TikTok launched the Creator Fund in 2020 with a $200 million fund for creators in the United States. The fund also launched a year later in the UK, Italy, France, Spain, and Germany—allocating a pool of $70 million or around £54 million for thousands of proven TikTok creators.
Thanks to the overwhelmingly positive public response to the TikTok Creator Fund, the company projects the US fund to reach over $1 billion in the next three years. Globally, the fund is estimated to grow more than double that amount.
TikTok users who want to make money on the platform can choose between creating a business account or signing up for the creator fund.
Choosing either unlocks benefits like:
A business account gives you flexibility and control over how you monetize your TikTok content. But for creators who wish to focus on video content creation only, the TikTok Creator Fund is the obvious choice.
In addition to rewarding talented and hard-working creators, the TikTok Creator Fund also pushes aspiring influencers to reach beyond learning how to get 1,000 followers on TikTok.
The Creator Fund builds on the perception that creating TikTok videos isn’t just a hobby. If a creator is talented, skilled, and dedicated enough, it can also be a lucrative, long-term career.
This idea serves as motivation for every TikTok creator—beginners and veterans alike—to pour their creativity and dedication into each video they post.
In turn, the TikTok Creator Fund spurs the creation of top-quality, original, and entertaining videos that pull new users in droves.
The TikTok Creator Fund works by paying creators to do what they do best: produce captivating content.
Payments can be tracked and transferred within the app. This is perfect for first-time social media rising stars who are still exploring ways to monetize their passion.
It is not an ad revenue sharing program. Rather, eligible creators get paid just for publishing videos.
Creators receive an amount based on several factors tied to their content’s performance. This includes views, likes, comments, and shares.
TikTok creators also need to ensure that their content abides by the TikTok community guidelines and terms of service. And with everything in order, approved creators will be able to see their earnings in their Creator Fund Dashboard in-app.
To withdraw funds, creators need to wait at least 30 days after the month in which their earnings were accrued. The minimum withdrawal amount is $50, which can be transferred to a payment service like PayPal or Zelle.
The TikTok Creator fund is great for making cash by putting out incredible TikTok videos.
However, before you jump in headfirst, let’s talk about some its pros and cons:
Overall, the TikTok Creator Fund is a rad opportunity for your clients who are down to put in the effort and resources to make amazing and engaging content on the platform.
Ensure your clients know the pros and cons before jumping in so they know what joining the program can cost and how it can benefit them.
To sign up for the Creator Fund, creators simply need to process their application through the TikTok app.
The TikTok Creator Fund is only available for business or “Pro” accounts in select regions.
To switch to a business account, launch the TikTok app, tap the hamburger menu icon, and tap ‘Settings and privacy.’
Go to the ‘Manage account’ page and tap ‘Switch to Business Account’ under “Account control.”
TikTok will show you some of the top benefits of creating a business account. Simply tap ‘Next’ and choose a niche or category that matches the TikTok account you’re creating.
If none of the pre-defined categories apply, scroll to the bottom and tap ‘Others.’
Tap ‘Next’ to finish switching to a TikTok business account.
On your TikTok business profile page, tap the hamburger menu icon and tap Creator tools.’
Take note that, in some versions of TikTok, the ‘Creator tools’ page can be accessed from the ‘Settings and privacy’ page.
From there, look under “Monetization” and tap ‘TikTok Creator Fund.’
Take the time to read the TikTok Creator Fund Agreement. This contains important information on what to expect from the program and your role as an approved creator.
Be sure to review the eligibility requirements before acknowledging the TikTok Creator Fund Agreement. For more information, see “TikTok Creator Fund eligibility guidelines” below.
Tap ‘Next’ on the TikTok Creator Fund application page and choose your country and preferred currency. When done, select the “I acknowledge” option and tap ‘Apply’ to finish this step.
TikTok internally evaluates applications for the Creator Fund program. The only thing left for creators to do is to wait for a notification on whether they’re accepted or rejected.
Keep in mind that TikTok reserves the right to reject an application if they deem the creator unfit according to their eligibility requirements.
If rejected, don’t worry—you can resend an application 30 days after the notice.
To maximize your chances of being approved, ensure your TikTok account meets all the eligibility requirements.
Approved creators need to meet the minimum eligibility requirements at any time during their participation in the Creator Fund program:
Remember that TikTok may modify its Creator Fund eligibility guidelines at any time without notice. Before signing up, double-check the updated requirements through the Creator Portal in the TikTok app.
For millions of TikTok creators, the Creator Fund sounds like a dream come true. But for many creators, leaving the Creator Fund is the way to move forward.
There are two ways to cancel a creator’s participation in the Creator Fund.
First, creators may leave the Creator Fund in their sole discretion by following these steps:
If creators opted out of the Creator Fund, they can join back in through the TikTok app. The approval process should be faster for creators who were approved before.
TikTok can also suspend or disqualify creators from the Creator Fund in its sole discretion. This may be due to the creator’s inability to maintain compliance with the eligibility requirements, a breach of the community guidelines or terms of service, or without cause for any reason.
Suspensions and terminations from the Creator Fund come into effect as soon as the creator is notified through the TikTok app.
The TikTok Creator Fund promises the opportunity to make money by creating videos without relying on third-party TikTok tools and services.
However, countless creators, including TikTok influencers, are leaving the Creator Fund for a variety of reasons.
For one, thousands of creators believe that TikTok is deliberately bottlenecking to reduce payouts.
If you search using the hashtag “#creatorfund,” you’ll find dozens of creators sharing their disappointment with the performance of their TikTok content after signing up. You’ll even find creators who genuinely believe they’ve been “shadow-banned” from the platform after joining the Creator Fund.
However, nobody was ever able to put out conclusive evidence that TikTok is intentionally throttling the views of creators under the Creator Fund.
TikTok claims that “viewership performance was the same” among a sample set of users inside and outside of the Creator Fund.
Instead, other TikTok experts and creators—including those who thrived through the Creator Fund—proposed several other reasons why an account’s views may tank after signing up for the program.
If your TikTok views decreased since signing up for the Creator Fund, here are the possible (fixable) reasons:
Other hopeful creators are also concerned with the sustainability of the Creator Fund.
According to them, the total Creator Fund simply can’t keep up with new Creator Fund members.
While TikTok promises to increase the amount allocated into the Creator Fund, it’s not happening yet. Meanwhile, new Creator Fund applications are being handed in en masse on a daily basis.
Vlogger Hank Green mentioned this problem in a podcast with Marques Brownlee.
In 2022, Green makes 2.5 cents per 1,000 views from the Creator Fund—a sharp decline from the five cents per 1,000 views he was earning in 2020.
The decreasing rate per 1,000 views may not be a deal-breaker for creators who generate millions of views per day. But for new creators who don’t have the same reach, it takes away the Creator Fund’s viability as a reliable source of income.
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The TikTok Creator Fund program pays around $0.02-$0.04 per 1,000 views. That translates to around $20-$40 for a million views.
If you look around the internet, you’ll find that even TikTok creators with over a million followers make less than $50 a day on average through the Creator Fund.
The good news is, the Creator Fund is a turnkey monetization strategy that requires little to no maintenance. As long as creators regularly create engaging videos and meet the eligibility requirements, they will get paid.
The Creator Fund is also just one of the many ways creators can monetize their TikTok accounts.
In 2021, TikTok consolidated the Creator Fund into their “Creator Next” program. This aims to give creators more native opportunities to turn their TikTok viewership into money.
Other than the Creator Fund, Creator Next includes the following tools:
Creators need to go through the enrollment process to take advantage of Creator Next features:
Once you’re a part of the Creator Next program, head back to your profile and tap ‘Creator tools’ from the account settings menu.
Look Creator Next tool you wish to use (Tips, LIVE Gifts, etc.) and follow the instructions to activate them.
Take note that Tips is only available if you have a Stripe account. The Tips activation page should help you get one up and running within 48 hours.
To make the most out of the Creator Fund and other Creator Next monetization tools, it’s clear that you need to up your TikTok content marketing game.
Here are three ideas you should try:
Use a social media management platform that features scheduling and supports direct publishing to TikTok.
Vista Social lets you build an automated posting schedule based on your TikTok audience’s most active times. It also provides hashtag suggestions that will boost the discoverability of your content.
These features will maximize the visibility of your TikTok videos and, in turn, generate more profits.
Observe thriving TikTok creators to find key elements you could incorporate into your content strategy.
Look for popular TikTok quotes, use trending effects, and borrow video format ideas. If there are people who already figured it out, they’re the top creators that get millions of views per video.
The Creator Fund rewards brands based on user engagement performance, including views, likes, shares, and comments.
One way to bolster engagement is to instill interactivity into your TikTok content. Use features like TikTok questions, go LIVE more often, and actively invite viewers to engage by leaving comments.
TikTok also offers interactive add-ons for in-feed TikTok ads. These allow users to interact with content through pop-outs (similar to pop-ups), gestures, voting stickers, and more.
For other Creator Next monetization tools, remember the following tips:
TikTok pays around 2-4 cents per 1,000 video views, which translates to up to $40 per 1,000,000 views. Factors like user engagement and your region affect the amount you earn per 1,000 views.
To join the Creator Fund, your account must meet TikTok’s eligibility requirements. You can then apply for the fund through the “Creator tools” page from within the app.
Creators need a minimum of 10,000 followers and 100,000 views over the past 30 days to be eligible for Creator Next and the Creator Fund. In addition, the creator must be at least 18 years of age to apply.
Build a solid TikTok content marketing strategy to maximize views and boost your Creator Fund earnings.
Vista Social is an all-in-one platform that can schedule your TikTok videos at the best times, sprinkle them with popular hashtags, and track TikTok user engagement analytics for ongoing optimization.
Get started today with a free Vista Social account.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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