Agencies who know how to repost on TikTok enjoy truckloads of benefits.
With the reposting framework alone, you can help your clients get their first 1,000 followers on TikTok quicker while spending less.
Continue reading this guide to learn how to repost on TikTok.
Let’s get started.
Here are the top reasons why you should repost videos on TikTok:
Reposting TikTok videos lets you squeeze the most value out of video content.
Even if they don’t cover an evergreen topic, videos can still generate long-term user engagement with effective reposting. This allows you (or your clients) to make the most out of the resources spent on creating that video.
Creating video content is time-consuming—and, in some cases, expensive.
If your agency is in charge of creating TikTok videos for your client, keeping video production in full swing can stretch your team too thin. This negatively affects productivity and overall content quality.
Reposting videos is a great way to keep users engaged while your team regroups and crunches through backlogs.
Repost videos to make your best TikTok content exposed to as many users as possible.
TikTok users have different schedules and usage patterns. Re-sharing a brilliant video promotes it to those who may have missed it the first time—no need to attempt producing another video that’s equally as great.
You can also share (and re-share) TikTok videos on other social media platforms, building your client’s omnipresence and reaching a wider audience.
TikTok’s repost feature lets you quickly share top-notch content without actually creating them.
Regularly sharing content from popular influencers also encourages their fans to follow you. This also helps you build your relationship with TikTok influencers, especially if you respond with something positive or constructive.
Reuploading videos lets you experiment with viral TikTok hashtags that match your content’s topic.
It also allows you to leverage new and trending hashtags if you uploaded your video too soon.
Remember, hashtags trend on TikTok all the time. Instead of constantly conducting hashtag research, use social media management platforms that provide hashtag suggestions.
The TikTok app comes with a built-in repost button—as long as the original creator of the video enables it.
While the repost feature gets the job done, reposting through third-party social media management platforms empowers your strategy with additional features.
For example, Vista Social lets you repost videos with the best hashtags, optimal posting times, and multiple social media platforms in mind.
Vista Social can also track the user engagement of your TikTok reposts. This will help you determine which version of your repost performed the best—guiding your social media content strategy moving forward.
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You don’t need third-party TikTok tools to share videos you didn’t make.
Use the repost feature straight from the TikTok app on the fly as you browse the “For You” feed.
Here’s how to do this:
Launch the TikTok app on your mobile device and search for something worth sharing.
The “For You” page should have plenty of relevant video content to share. Video suggestions here depend on your search and viewing activities on TikTok.
If you can’t find anything share-worthy, use the TikTok search tool and enter a hashtag, topic, or username.
Tap the magnifying glass icon at the top-right corner of the app to begin.
Enter a relevant hashtag, TikTok username, or keyword and tap ‘Search’ to view the results.
Switch between the “Users,” “Top,” and “Videos” tabs to find videos to repost.
Different pages include useful metrics to help you identify which ones are most popular.
Be sure to learn how to search on TikTok efficiently and effectively.
For example, check out related queries to find more content based on what TikTok users search for.
The “Top” search results has a “Others searched for” section that includes related queries. Use these suggestions to find more share-worthy content to repost.
Searching popular hashtags will also lead you directly to TikTok videos that generate millions of views.
Just switch to the “Hashtag” tab, pick a hashtag idea that gets millions (or billions) of views, and see truckloads of share-worthy content.
TikTok’s new repost feature lets you spread content without leaving the app.
After finding a video you like, tap on it and check if it has the “Repost” button above the caption.
Take note that this new feature doesn’t take priority if other tags are present in the post, like automated captions or locations.
If the “Repost” button isn’t visible right away, tap the ‘Share’ icon in the bottom right hand corner.
Tap ‘Repost’ under the “Send to” row and move on to the next step.
If you still can’t find the yellow repost button, the original creator disabled the feature. However, you can still share the video via other means, like:
Note: Sometimes, the repost button won’t appear if you search for posts using hashtags. To make the repost button appear, visit the TikTok account that posted it and find the video you want to share.
You can also save the video and upload it elsewhere (just not on TikTok and misappropriate it as your own). Alternatively, use the “Duet” feature and repost the video with your reaction or response.
After reposting a video, it will appear on your followers’ feeds.
However, the current version of the TikTok app (as of writing) doesn’t have a page where you can track or manage your reposted videos.
To manage your reposted videos, find them again on the TikTok mobile app by checking your watch history.
Go to your client’s feed and tap the hamburger menu icon. From the bottom menu, tap ‘Settings and privacy.’
Find and tap ‘Watch history’ under “Content & Activity.” This reveals all of the TikTok videos you’ve watched in the past 30 days.
Once you find a reposted video, visit the creator’s TikTok account and open the video from there.
Use the undo repost feature by tapping the ‘Share’ arrow and selecting ‘Remove post.’
To repost your client’s own content on TikTok, you need to save the video to your device and publish it again.
That’s because the TikTok repost button only works on videos uploaded by other users.
A social media publishing platform is useful if you want to reap the full benefits of the repost.
Here’s how it works:
Head to your client’s TikTok profile and select a video to download.
With the video open, tap the triple-dot menu icon and then select ‘Save video.’
Once saved, you’re free to re-upload a video again with a brand new caption and set of hashtags.
This is best done through a social media management platform.
To do this, save your video in a cloud storage platform or send it over to your computer via Bluetooth, then proceed to the next step.
Vista Social lets you schedule your TikTok repost according to your target audience’s behavior.
Head to your dashboard, select ‘Publish,’ and click ‘Publish a single post.’
To create your TikTok repost, click the video recorder icon and click ‘Add video’ below. In the pop-up menu, click ‘Upload from computer’ and locate the TikTok video you saved.
Complete the rest of your post by writing a caption and choosing your hashtags.
Remember to select your client’s TikTok profile under “Social Profiles” to the left. Consider selecting other social media accounts to maximize the reach of your TikTok repost.
After completing the details of your repost, select ‘Schedule’ below the preview section and click ‘Next.’
Vista Social automatically identifies the optimal posting times for your selected social channels.
This makes third-party social media management platforms significantly more effective than the TikTok repost button.
Click ‘Show optimal times’ to reveal the recommendations.
If you’re happy with the posting schedule you selected, click ‘Schedule’ to finalize your repost.
So, is the new repost feature beneficial for TikTok brands?
Yes—if you use the right strategies.
Scheduling and using hashtags are just the beginning.
To make the most out of your TikTok reposts, consider these reposting best practices:
Before you repost a video from someone’s profile, see if you can do a “Duet” instead.
The Duet feature lets you add an overlay or split-screen clip of your reaction or response to the original video. Both the original and your recording will play side by side at the same time.
Duets are helpful if you want to share your reaction to a popular TikTok video. They’re easy to make since you can record Duets while watching the original post.
Unlike Duets, Stitch doesn’t combine videos that play side by side. Rather, you combine videos as different clips that play at specific parts of your video timeline.
TikTok Stitch lets you add value to the original post rather than simply reposting it. You can share your reaction, attempt to copy or replicate what’s shown in the original post, or provide additional information to help the target audience understand the first video better.
Configure an automated posting schedule with Vista Social to consistently publish posts on TikTok (and other social media networks) at the perfect times.
When adding new posts or reposts, just add them to your queue to automatically schedule them at the next available slot. This streamlines your social media publishing strategy not just on TikTok, but on other platforms like Facebook, Instagram, and Twitter as well.
Reposting lets you experiment with different hashtags, captions, and posting times for TikTok marketing.
Track the performance of your reposts with Vista Social to optimize your content strategy over time.
Check out the mistakes your agency and clients should avoid when reposting TikTok content.
Enable the repost new feature on TikTok with these steps:
TikTok’s repost button is one of the new features that help improve the discoverability of content. The new repost button appears right above the video description, enabling users to share content with their followers without opening the share menu.
If you can’t enable reposts for your own videos, be sure you update TikTok to the latest version. Also remember that TikTok rolls out new features gradually across regions, so it may take a while for the feature to become available to you.
Consider clearing your TikTok cache.
The stored information that helps phones and devices process information quickly is called cached data.
Out of date cached information can keep apps like TikTok from running their latest features.
Try uninstalling and installing TikTokand clear your phone’s TikTok cache.
Go to your device’s Settings and select the clear cache option for the TikTok app.
Open TikTok and if the clear cache approach worked, the repost button should now be visible.
Some instances call for undoing a repost on TikTok, especially if you accidentally reposted or shared videos you didn’t intend to.
You can delete or remove reposts on TikTok by tapping and opening the reposted video.
Tap on the Share button and select the “Remove repost” TikTok feature. Confirm the deletion of repost video on your or your client’s account on the repost option pop-up window and you’re all set.
You can keep your clients’ content exclusive to their profile by turning off the repost feature on their videos.
Follow these steps:
Reposting TikTok videos let you generate evergreen value out of content, take advantage of content curation, and save your agency’s resources.
Maximize TikTok reposting with Vista Social’s scheduling and performance tracking capabilities.
Build an automated posting schedule, measure user engagement, promote your client’s TikTok on other social channels, and more.
Start today by creating a free Vista Social account.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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