How to Put a Link in TikTok Bio to Drive Traffic And Sales

Updated on June 1, 2024

16 min to read

Content Writer

Published November 28, 2023

How to Put a Link in TikTok Bio to Drive Traffic And Sales
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Learning how to put a link in TikTok bio is dead easy.

Here’s the deal…

Adding a link in your client’s TikTok bio can turn their feeds into gateways to high-converting landing pages.

That’s why you absolutely shouldn’t neglect this when optimizing your clients’ profiles for conversions.

Remember that with a single strategically placed link, you can bring more traffic to your client’s websites from TikTok, which you can then use as a jumping point to generate more leads and sales.

The possibilities are endless.

Follow the tips and steps below to learn how to add a link to a TikTok bio. 

Table of contents

What you will learn

  • What is a link in TikTok bio?
  • Why put a link in TikTok bio?
  • 3 Easy steps to put a link in TikTok bio
  • TikTok link in Bio ideas
  • 11 Tips for putting a link in TikTok bio
  • Important considerations before putting a link in TikTok bio
  • Supercharge TikTok publishing with Vista Social
  • TikTok link in bio FAQs
  • Boost traffic and sales with a link in TikTok Bio

What is a link in TikTok bio?

A link in the bio on TikTok is a clickable URL in the bio section of the account’s profile.

Most TikTok creators use the link to direct audiences to:

  • A website
  • Another social media profile (Facebook, Instagram, etc.)
  • A blog page or post
  • An online store
  • A product page
  • A landing page

Any user with a TikTok Business Account can add a link to their bio. 

Why put a link in TikTok bio?

Adding a link to your clients’ TikTok bio pages includes the following perks.

Showcase a video or campaign

Putting a link in your client’s TikTok profile sets the stage for their promotions.

For instance, you can add a URL that leads followers to your clients’ newly launched products, upcoming events, or ongoing promotions like flash sales or discount coupons.

You can also include a link directing viewers to your client’s product demo video.

Drive more website traffic

Give your clients’ followers an easy path to your clients’ websites with a TikTok link in their bio.

Share your client’s product, promotion, or landing page’s URL so TikTok users can get to them easily with one click.

Cross promote easily

Leverage the link in the TikTok bio option to help your clients cross-promote their other social media profiles.

It’s a great way to help your clients connect with more followers and audiences across multiple platforms, widening their reach and getting them more engagement opportunities.

It can also make it easier to get more engagement when you repost on TikTok since your clients’ audiences could be loyal followers on other social media platforms.

Get more sales

There are many ways to earn money on TikTok, including monetizing your client’s posts and signing them up for the TikTok Creator Fund.

However, adding a link in the bio is another way to boost revenue. It can help turn your clients’ passive TikTok viewers into paying customers.

Some of the best revenue-generating TikTok bio ideas for businesses is to add a URL that leads users to your clients’ product pages. It makes the shopping experience as smooth as a fresh jar of Skippy.

You can add a URL that leads users to your clients’ specific product pages to make the shopping experience as smooth as a fresh jar of Skippy.

The more convenient the shopping experience, the more likely customers are to buy.

Introduce the brand

Author and entrepreneur Jonah Sachs says that

“Your brand is a story unfolding across all customer touch points.” 

Use the TikTok link in the bio as a gateway for users to get to know your clients’ brands better.

For example, add a URL in the bio that takes people to your client’s About Us page. That way, they can easily read about the brand’s values, stories, and offerings.

If your clients are into publishing slideshows on TikTok, they can mention their link in the bio to get more eyeballs to the URL.

Boost brand credibility

Including a relevant link in your client’s TikTok bio can boost their brand’s credibility.

It can show other users that your client’s brand has an established presence beyond TikTok, making the brand more credible and trustworthy.

Data backs this, showing that 74% of Gen Z users see TikTok creators as reliable.

3 Easy steps to put a link in TikTok bio

Adding a TikTok bio link is pretty easy with these steps.

Step 1: Launch the TikTok app

Open the TikTok app and log into your client’s account.

Step 2: Go to the profile page

Tap the profile icon at the bottom right side of your screen.

How to Put a Link in TikTok Bio1

Step 3: Add the URL

To replace an existing bio, tap Edit profile, then Website.

How to Put a Link in TikTok Bio2

Remember that your client must have a TikTok Business account, or the option to add a website link or URL won’t appear.

Copy and paste the website or page link and save.

The URL should now show on your client’s profile like this.

How to Put a Link in TikTok Bio3

There you have it. You’ve just added a link to your client’s TikTok bio.

Additional step: Switch from a personal to a TikTok Business Account

As mentioned, adding a website URL in the bio only works for a TikTok Business Account.

Follow the steps below to switch from a personal account to a business one.

On the TikTok app, tap the profile icon at the bottom right of your screen.

Select the hamburger icon (three horizontal lines stacked together) on the top-right corner and tap Settings and privacy.

How to Put a Link in TikTok Bio4

Tap Account > Switch to Business Account.

How to Put a Link in TikTok Bio5

Follow the prompts to complete switching from a personal to a business account.

How to Put a Link in TikTok Bio6

When you’re done, go back to your client’s profile page, select the Edit profile button, and copy and paste the hyperlink to the page under Website.

TikTok link in Bio ideas

The link in your client’s TikTok bio can point to just about any page..

If you need inspiration, check out the TikTok link in bio ideas below.

Link to a product page

Draw people to your clients’ product page by adding the page’s link to the TikTok profile.

Include a catchy tagline to entice other TikTok users to click and follow the link.

For example, add a “Find out what’s in store for you” above the URL to encourage clicks.

Link to the website

Get more traffic to your client’s website by adding the site URL to their TikTok bio.

It’s also a great way for potential customers to learn more about your client’s brand with one click.

Plus, linking to your client’s ecommerce website makes shopping convenient for potential customers.

Link to limited promotions

If your client runs a flash sale or offers limited discounts, add a link in the bio that points people directly to the specific promo page.

It helps drive traffic to your clients’ websites while enticing visitors to buy, or they’ll miss out.

Link to a blog post 

Want to get more traffic to your client’s blog post? Add the page’s URL to your client’s TikTok bio.

Remember to add context so visitors know where they’re landing when clicking the link.

For example, if your client’s blog post is about winter fashion hacks, include a CTA like “Get the latest winter fashion tips” in the bio.

14 Tips for putting a link in TikTok bio

Help your clients make the most of the TikTok bio link feature with these tried and tested tips.

1. Stick to the most crucial link

Adding many business-related links in your client’s TikTok bio can be tempting, but try to control yourself.

Adding too many links can make your client’s TikTok bio overcrowded and confusing for followers.

Stick to one link in your client’s bio.

Focus on the one link to rule them all—-the one most relevant to your clients and their audiences, such as a product page or homepage URL.

If you’re looking for URL ideas to insert in your clients’

The tips below can help you determine the links to prioritize and include in your client’s TIkTok bio:

  • If your clients want to boost sales, include a link to their online store, product pages, and other sales-related content in their TikTok bio. 
  • Include links to the social media platforms where your clients want to grow their following. 
  • Add a link to the TikTok bio that leads to a recent press mention of your client’s brand to help raise brand awareness. 
  • Help your clients get more page views and engagement by including a link to their most popular blog posts in their TikTok bio.
  • Include a TikTok bio URL that directs people to a lead capture form to help your clients gain more leads. 

2. Keep the link short

Don’t let a long URL ruin a great TikTok bio.

Use a short and sweet URL to keep your client’s profile page snazzy while encouraging followers to click the link.

Use URL shortening tools to give your client’s TikTok profile link a makeover.

3. Leverage bio link tools when sharing multiple URLs

If your clients must share more than one link, consider using bio link tools.

For instance, LinkTree lets you create custom, personalized pages that house all the crucial links your clients want to share with their audiences.

This way, only one URL appears on your client’s bio, and people who click will see the rest of the links on one landing page.

A bio link tool keeps your client’s profile page clutter-free while sharing multiple URLs to relevant pages.

4. Add emojis

Use emojis to highlight or lead the viewer’s eye to your client’s TikTok link in the bio.

If your client’s TikTok quotes, videos, and content mention the profile URL, include emojis to draw attention and direct viewers to the URL.

5. Offer value instead of hard selling

People who click on your client’s link in the bio often seek specific content, such as tutorials, guides, or tips.

After all, users go on TikTok mainly to be entertained.

Ensure the link leads people to a landing page that meets their expectations. Avoid hard selling through the URL.

Instead, meet customers where they are and adopt the common tone and voice used on TikTok (heads up, avoid an aggressive sales approach).

Like what Meghan Keaney Anderson, Former HubSpot VP for marketing, said

“Don’t push people to where you want to be; meet them where they are.”

Provide value for people who click the link by:

  • Linking to your client’s most popular or useful content pieces like a blog or another social media post. 
  • Offering exclusive discounts and deals for people who buy through your client’s landing page. 
  • Adding context about where the link leads to give people a good idea about the URLs’ content. 
  • Leading people to a page that introduces your client’s brand to new and potential customers. 

Overly promotional linked content can seem spammy. It can get your clients’ accounts flagged and banned by the platform.

You can help avoid this by keeping your clients’ linked content relevant and valuable.

(Must read: How to Get Unbanned on TikTok: Steps, Tips, FAQs [2023])

6. Include links that match the goals

The URLs you include in your client’s bio should match what your client wants the landing pages to achieve.

For instance, if your client wants to build their email list, skip adding other social media profile links.

Instead, link to a lead capture page with lead magnets and subscription forms.

If your client wants to boost engagement and drive more sales, you can include a link to their ongoing sale or giveaway page.

7. Ensure a mobile friendly landing page

Most people use the TikTok app on a mobile device.

So make sure your clients’ landing pages or websites that the TikTok bio link leads to are mobile-friendly.

Doing so helps ensure a seamless user experience when users go from TikTok to your client’s site or landing page.

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8. Maintain the link

Regularly check and update your client’s linked content to prevent link rot or broken links.

Ensure the link leads to an active, intended page, especially when promoting specific products, services, or content.

It can ruin the user experience if users click on your client’s bio link and end up on a 404 page.

9. Ensure consistent branding

Maintain consistent branding across your clients’ TikTok profiles and the linked website or page.

It can reinforce your clients’ brand identities, helping them build trust with audiences and potential customers.

Apply the same approach when sharing your clients’ TikTok videos to other social media platforms such as Instagram and YouTube.

Consider learning how to remove the TikTok watermark since some platforms get fewer views and engagement if the watermark is visible on the video.

Also, make your clients’ TikTok bios as true to their brands as possible 

It can help raise brand awareness and make your client’s brand easy for people to recognize and remember. 

Use a profile photo that best represents your client’s brand, like their logo. 

Also, create a consistent username across TikTok and other social media platforms so followers can easily find and recognize your clients’ brands.

10. Track and analyze

Use analytics tools or URL tracking parameters to monitor the link’s performance.

It can help you determine the number of users clicking on the link and their actions when they land on the page.

You can use the information to refine your clients’ TikTok profiles and linked pages to boost clicks, traffic, conversions, and sales.

11. Throw in a CTA

Include a Call-to-Action (CTA) in TikTok videos to draw attention and encourage viewers to visit your clients’ bio and click on the URL.

Add text overlays, verbal prompts, and other creative elements to help viewers click on your clients’ links.

Also, if you change the linked content, tell your clients’ audiences through their TikTok videos.

It helps manage the viewers’ expectations and keeps the user experience smooth and consistent.

12. Leverage the link to highlight the unique value 

Your client’s TikTok bio can be their elevator pitch so make sure to highlight their brand’s unique value proposition.

You can include links leading to pages that showcase your client’s achievements, niche expertise, and the unique benefits their products or services offer.

It helps draw more people to your client’s profile and relevant pages like moths to a flame.

13. Add a human touch 

One of the ways to help creators get famous on TikTok is to be human and relatable.

Make your clients’ TikTok bios more human-like.

Doing so makes it easier for your clients to connect with audiences and entice them to follow the links.

Most people don’t want to deal with a robot-like brand that feels like it’s only after likes, subscribers, and money.

So throw in some personal and relatable elements and content with the link in your client’s bio without overcrowding the profile.

For example, include a short anecdote, a famous quote, or your client’s hobby in the bio for that human touch.

The more human-like and relatable your clients’ TikTok bios are, the higher the chances of them drawing more attention and engagement opportunities.

Consider these tips:

  • Spark audience interest. A creative, funny, or witty bio can tickle people’s interest, enticing them to know your client’s brand better and keep them coming back for more. An interesting TikTok bio has a higher chance of convincing other users to follow the link and engage with your client’s content.
  • Showcase the brand’s personality. People can better connect with brands that show personality because they are more relatable. Use your client’s TikTok bio to highlight their brands’ values, passions, and quirks to draw in like-minded audiences and lead them to the landing pages via the links. 

14. Get more clicks by hosting contests and Q and As

Besides being a way to capture leads and direct people to your relevant pages, your clients can also leverage their TikTok bio links to engage and interact with audiences.

For instance, your clients can run a contest and encourage people to join by clicking the link in the bio.

Contests are always crowd-pleasers since they encourage people to participate for a chance to win prizes.

Add the link to the contest landing page to your client’s bio to boost clicks and audience engagement.

It can also help your clients stand out from other brands, which can draw more eyeballs to their TikTok profiles and content.

Your clients can also host a Q and A session and share the link for the event in their TikTok bio.

Another tactic is to invite followers to leave questions for your clients via the TikTok link in bio.

The link can lead people to a simple form where users can share their burning questions.

Don’t forget to announce the contests and Q and As on your client’s other content, such as on TikTok Stories.

Important considerations before putting a link in TikTok bio

Consider these important factors and details before slapping those URLs on your clients’ TikTok bio pages.

Link limitations

TikTok limits the types of links that users can add to the bio.

Only verified users or accounts with at least a thousand followers can include a clickable link in the TikTok bio.

Other business accounts that don’t get 1,000 followers on TikTok can add a URL, but it will display as plain text.

People who want to follow the link must manually copy it and paste it into their browsers’ search bars.

Character limits

TikTok bios can only be up to 80 characters.

While your clients have a separate space for their links, it’s still best to keep things crisp and concise to give their profiles that clean, professional look.

Content restrictions

TikTok’s Community Guidelines prohibit certain content types considered rude, offensive, and inappropriate.

The guidelines also apply to your client’s TikTok bio and the pages the links lead to. 

Violations can lead to account suspensions or bans, so ensure your client’s bio and linked content comply with the community guidelines.

Also, ensure your clients’ linked content is safe for TikTok users.

Don’t direct users to potentially harmful platforms or websites.

Besides complying with the community guidelines, sharing safe content helps maintain a positive online community and protects your clients’ reputations. 

Additionally, only share linked content that doesn’t violate legal requirements and copyright laws.

Using copyrighted material without the proper permissions and attributions can land your clients in legal hot waters.

Link testing

Test the URL before sharing the link in your client’s TIkTok bio to make sure it works.

Click on the link to check if it leads to the right landing page or content.

You don’t want to ruin other users’ experience or frustrate them with a broken link.  

Over promoting

It’s cool to promote your client’s content and products via the bio link, but don’t go overboard. 

Skip the over-the-top promotional language and keep everything, such as the CTA, link text, and other elements, light and breezy. 

Balance is key to keep your client’s followers and audiences interested.

TikTok trends

Don’t miss a chance to get your clients onboard on the latest TikTok trends.

For example, you can include popular TikTok lingo in your client’s bio link text or CTA.

It allows your client’s to ride the waves of popularity, whether through their content or bio URLs. It helps boost their engagement opportunities and their chances of going viral.

You can also “style” your clients’ TikTok bio link based on what’s popular. For example, you can include buttons or use trending fonts for the text link or CTA.

Supercharge TikTok publishing with Vista Social

Running promotions and marketing initiatives on TikTok while managing multiple social media accounts can be a nightmare—unless you use Vista Social.

Vista Social has all the social media management features you need to simplify and streamline your tasks—from managing audience engagement to seamless content publishing.

The platform’s TikTok management tools for business helps you with the following:

1. Content planning. Plan your clients’ content easily with Vista Social’s visual TikTok planner. Using a drag-and-drop tool, you can organize, add, remove, or change videos scheduled for auto-posting.

How to Put a Link in TikTok Bio7

You can also source video clips from Canva via a built-in integration, get royalty-free stock videos, or look for User-Generated Content (UGC) to add to your clients’ posts.

Plus, you can edit your clients’ videos with the platform’s video editor.

2. Post scheduling and publishing. Schedule your client’s videos to auto-publish on TikTok with Vista Social’s content publisher.

Create a post with your client’s linked TikTok profile. Upload the video, add a caption, and customize the post by selecting options like stitches and duets.

How to Put a Link in TikTok Bio8

When you’re done, select a time and date to auto-publish the post. You can also save the posts as TikTok drafts, add them to a queue of scheduled content, or publish them immediately.

You’ll find all the drafts, previously published content, and scheduled posts in the centralized content calendar.

If a published video gets deleted from your client’s TikTok account, you can find copies in the content calendar.

(Must read: How to Find Deleted TikTok Videos | Step-By-Step Guide [2023])

3. Auto-scheduling posts at optimal times. Leverage Vista Social’s auto-posting schedules. It uses optimization algorithms that automatically schedule your clients’ content at optimal times.

This way, you won’t have to manually search the best times and find out how often to post on TikTok for maximum engagement.

4. Finding trending audio. Choose and add the most popular audio to your client’s videos from Vista Social’s curated list of trending sounds.

This makes it easy to make playlists on TikTok and get your clients more views.

You can also upload your clients’ sound files and replace the uploaded video’s original sound or background audio.

(Must read: How to Get More Views on TikTok After Posting)

5. Tracking and analyzing post performance. Vista Social’s TikTok analytics features help you understand shares, likes, views behavior, and comments via dynamic charts and data visualizations.

The data insights help you assess post-performance and determine your clients’ best-performing videos.

(Must read: Can You See Who Views Your TikTok Profile and Videos? How?)

How to Put a Link in TikTok Bio9

You can generate custom reports and export them to share with key stakeholders.

6. Instantly generating post captions. Save time creating posts with Vista Social’s AI assistant. The feature can instantly generate engaging social posts tailored to your client’s target audiences.

Vista Social offers more exciting features, including a TikTok name generator that instantly generates usernames based on your specified category or topic.

TikTok link in bio FAQs

Get answers to commonly asked questions about putting a link in a TikTok bio.

Why is the TikTok link in the bio not showing?

You can’t add a link to your client’s TikTok bio if you use the platform’s web version.

You must use the mobile app to add clickable links to your client’s TikTok bio.

Why is the link in my TikTok bio not working?

Links can stop working if the URL is misspelled, the webpage is no longer active, or the URL has been changed.

The link can also be broken if the linked page has restricted access, such as if the page is behind a firewall or password.

Can you add multiple links to your TikTok bio?

Yes, you can add more than one link to your client’s TikTok bio if they use a business account and get more than 1,000 followers.

However, best practices recommend adding one clickable link (or two at most) in the bio to avoid overcrowding the profile.

Can you add clickable links to other parts of your TikTok account?

TikTok lets users product links to organic TikTok videos but only for accounts with a TikTok Shop.

TikTok Shop is currently only available in the Philippines, Indonesia, Singapore, Malaysia, Vietnam, Thailand, the United States, and the United Kingdom.

Adding links to product videos is as easy as reposting on TikTok with these tips:

  • Create your client’s video on the TikTok app
  • Select Add Link from the Post module and tap Products.
  • Tap Add on the Showcase module to pick the products to feature in your client’s video.
  • Type in a Product name and select Add.
  • Repeat these steps for every Product link you add to your client’s TikTok videos.
  • Edit the video accordingly and select Post when you’re done.

TikTok has an additional review process for videos with product links. 

After TikTok approves the products, the links will display above the username in your client’s video. Users who tap the product link are taken to your client’s Product Details Page. The page shows more information about your client’s product and has options that let shoppers buy the item.

Boost traffic and sales with a link in TikTok Bio

71% of TikTok users who take actions like buying or subscribing off the platform report finding what they seek on TikTok.

The figure highlights why you must double down on your TikTok marketing initiatives.

If you aren’t giving TikTok its due importance, your clients will miss out big time.

Also, take your clients’ TikTok promotions and marketing efforts to the next level with Vista Social.

Leverage the SMM platform’s advanced and sophisticated features to optimize your social media management workflows and tasks.

Create a Vista Social account now to get a close and personal look at the platform’s robust features.

About the Author

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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