Apr 18, 2023
9 min to read
Content Writer @ Vista Social
Do you want to learn about TikTok Stories?
You’re in the right place!
These bad boys are like Instagram and Facebook Stories, but with a TikTok twist.
TikTok Stories are super short and sweet, disappearing after 24 hours.
The big question is, why should you care about TikTok Stories?
Keep reading to learn why you need to add TikTok Stories to your social media marketing game.
TikTok Stories are mini video clips that last for 15 seconds, and then poof! They disappear into thin air after 24 hours.
They are packed with cool features such as stickers, voiceovers, filters, emojis, text overlays, and trending sounds to keep your viewers engaged.
The only bummer is that unlike Instagram or Facebook, you can’t save your TikTok Stories as highlights.
However, you can still retrieve and save your expired Stories from your client’s TikTok archive. Just go to your private post page, and you’ll find them in the first grid.
Here are some fun ways to use TikTok Stories:
TikTok Stories are like the ultimate tool for making your client’s social media marketing campaigns way more emotional and engaging.
Think about it—daily uploads that show off your client’s brand personality, right there on the first grid of their profile page.
With TikTok Stories, you can keep your client’s followers in the loop and make them feel like they’re part of something special.
Plus, let’s face it, in the world of social media marketing, those emotional connections are everything.
Ready to learn why TikTok Stories are a game-changer for your social media marketing?
Check out these reasons:
TikTok Stories can help turn those TikTok views into cash.
Stories let you add CTAs as text overlays or stickers. It makes it easy to steer your followers towards any goal, whether it’s to get more followers, promote a product, or just ask them to like and share your content.
TikTok Stories can also help you increase video views and followers, opening up more opportunities for monetization.
Being consistent with your Stories helps you build a loyal fan base that eagerly anticipates your every upload.
You’ll be eligible for sponsored posts and the TikTok creator fund, which is basically a fancy way of saying you can get paid just for being yourself and posting great content.
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Without further ado, here are the steps on how to create TikTok Stories:
Open the TikTok app and tap the plus button to launch the camera tool. From there, switch to the ‘Story’ tab via the bottom menu.
Tap and hold the “record” button to create a new clip from scratch.
To use an effect, tap ‘Effects’ before recording your Story. Remember that you can’t use video Augmented Reality (AR) effects after the fact.
Alternatively, tap ‘Upload’ in the bottom-right corner of the screen. This lets you create a Story using photos or videos saved on your device.
After recording or uploading your Story, use the TikTok editor to customize your content.
Check out some of the customization tools for TikTok Stories:
When done, click ‘Your Story’ in the bottom-left corner to publish your Story.
Although TikTok doesn’t have a highlight feature for Stories, you may still recover and reuse expired Stories.
Unlike the steps on how to find deleted TikTok videos, you can retrieve expired Stories in-app.
Here are the steps to do this:
Open the TikTok app on your device and go to your client’s Profile page. To do this, tap on their profile photo in the bottom-right corner.
Every TikTok profile has a dedicated page for private videos. Tap the lock icon under your client’s TikTok bio to switch to the private tab.
Tap ‘Stories archives’ to show a list of all expired Stories. This is listed as the first item in your private videos grid.
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Find and tap on the Story you want to download. Click the three-dot settings icon to the right and tap ‘Download.’
That’s it—you now have an offline copy of your TikTok Story.
Ready to cut through the TikTok content noise?
Here are four easy-to-follow tips to help make the most out of TikTok Stories:
If you want to keep your client’s followers engaged and attract new ones, you gotta pump out fresh content daily.
We’ve got a great hookup for you—Vista Social.
The platform is an SMM powerhouse that helps you create a killer social media publishing strategy for TikTok to keep your content flowing like a fountain of youth.
With Vista Social’s epic post scheduling features, you can create a content calendar in just a few minutes. So say goodbye to those social media scheduling headaches and hello to some serious TikTok success.
Also, Vista Social analyzes previous content performance to determine the best posting times for TikTok.
To use this feature, create your post using the Vista Social publisher, select ‘Schedule,’ and click ‘Next.’ On the next page, click ‘Show optimal times’ and choose from one of the highlighted posting time suggestions.
Let’s break down the sweet perks of Vista Social for TikTok marketing below:
Make your Stories stand out and grab your audience’s attention by adding trendy TikTok quotes.
Spice things up by slapping some text overlays on your Stories, and don’t forget to add some fun voiceovers and stickers for extra oomph.
Get inspiration from these three TikTok quotes that can pull in more viewers for your Stories:
Before you hit that “publish” button on your Stories, you must have a clear marketing game plan.
Does your client want more followers? Then focus on using popular hashtags and add some juicy CTAs like “like and follow for more.”
Do you need to drive referral traffic to your client’s website? No problem, just slap their website link on their TikTok profile or give it a shoutout in your Stories.
Knowing your client’s goals is key to creating an effective TikTok strategy. It can help you figure out what stickers to use, what topics to cover, and how to cover them.
Plus, by posting daily Stories, your client’s brand can stay top of mind with TikTok users and potential leads.
Work with your client to create a daily content plan, like sharing quick tips, progress updates, and answering burning questions.
Use Vista Social’s trending hashtag suggestions to discover elements that boost TikTok views.
On the Vista Social publisher, click the hashtag icon and switch to ‘Hashtag suggestions.’ Enter a relevant keyword and choose from the list of trending hashtags.
Jot down the hashtag suggestions you want to include in your Story. Feel free to use multiple hashtags as long as they’re relevant to your Story content.
You can add hashtags to TikTok Stories as text overlays. This is useful for adding multiple hashtags in one go.
However, it’s better to use the hashtag sticker for TikTok Stories. Unlike text overlays, hashtag stickers are clickable—enabling users to find related content in a flash.
Do you want to try out some new content ideas and formats?
Well, you’re in for a treat, because TikTok Stories are the perfect testing ground for your wildest creative dreams.
Unlike regular TikTok videos that stay on your client’s profile permanently (unless manually deleted), Stories vanish into thin air after 24 hours. That’s more than enough time for your followers to watch and respond.
If a content idea gets mostly positive responses, then it’s time to explore, refine, and integrate it into your long-term content strategy.
But wait, there’s more! You can also use TikTok Stories to A/B or split test different versions of the same content. It helps improve your strategy over time while achieving real, measurable results.
When creating content versions, ensure you change individual elements and analyze how they affect overall engagement.
Test out the following elements:
Yes, you can see the users who viewed your TikTok Stories.
In addition, viewers can be identified even if your Story is already moved to the archive.
You’ll find expired TikTok Stories in your archive, which is on your private posts page.
TikTok Stories is available for every user through the in-app camera. If you can’t find the Story option, update your TikTok app to the latest version.
There you have it—everything you need to know about TikTok Stories.
With the sense of urgency it brings, its clickable elements, and ease of use, TikTok Stories can be a powerful addition to your social media marketing arsenal.
Of course, we’re not about to end with just that. 🙂
You can boost your TikTok marketing prowess and help your clients nail their marketing goals by using Vista Social.
Our social media platform is p-a-c-k-e-d with features that can make your social media marketing campaigns run smoother than a fresh jar of Skippy.
We’ve got advanced publishing features, AI content generators, trending hashtag suggestions, a centralized inbox, highly customizable reports, etc.
Get started today with a free Vista Social account.
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