Are slideshows still a thing?
Turns out, TikTok says…
And what’s even better? Learning how to make a slideshow on TikTok is incredibly easy.
TikTok slideshows allow your clients to show off their stunning product photos and other images to followers in a more fun and engaging way.
The photo slideshows can be a breath of fresh air among standard TikTok video formats, adding flair to the For You Pages (FYPs) of your clients’ followers and boosting engagement opportunities.
So what are you waiting for?
Start creating TikTok slideshows for your clients with the easy steps and tips below.
A TikTok slideshow is pretty much what the name suggests: a presentation of compiled still photos in a sequence shared on the platform.
Think of it like flipping through a digital photo album.
TikTok’s slideshows work like regular videos, where each photo displays for a few seconds.
Follow the amazingly simple steps below to make engaging TiKTok slideshows for your clients.
Open the app and log into your client’s TikTok account.
On your client’s TikTok homepage, tap the plus (+) button at the bottom of your screen.
Select Templates, swipe left to preview the slideshow options, and tap on your chosen template.
Each template shows the number of photos you can add to the slideshow.
Remember to choose a template that can fit all the images your client wants in the TikTok slideshow.
After deciding on a template, tap on the Upload photos button.
Choose the photos your clients want to include in the slideshow from the device’s gallery.
You can edit the existing effects and elements in the slideshow template to keep it on-brand or align it with your client’s taste.
You can tweak or add music, effects, texts, stickers, filters, captions, and voiceovers.
For example, tap on the sound icon that shows the song’s title and artist at the top to change the slideshow’s background music.
If your clients have a song in mind, type in the title in the search bar.
You can also choose from TikTok’s recommended songs since these are typically the most popular.
Remember to preview the slideshow’s filters and effects when adding or changing them.
Some filters and effects can look great on a static screen but can be surprisingly bad in the slideshow or when used together.
So don’t make that TikTok slideshow blunder; preview the slides before moving to the next step.
Also, avoid using font styles, colors, and sizes that make the slideshow’s text too distracting, long, or hard to read.
After all, each slide appears for only a few seconds, so include text your client’s viewers can easily read and see at a glance.
Don’t forget to check the grammar and punctuation, too.
Configure your client’s TikTok slideshow-sharing settings by selecting who can view the post and allowing comments from other users.
If the slideshow promotes a product, brand, or service, switch on the Disclose post content option.
The option indicates to TikTok users that your client’s post is for commercial purposes.
Learn more from the TikTok guidelines on promoting a brand, product, or service.
You can save the slideshow to your device’s gallery if you need more time to review it or get the go signal from your client before publishing.
Tap the Next button and add your client’s hashtags, mentions, or give credit to other creators’ TikTok trending videos that inspired the post.
You can write a post description of up to 4,000 characters (including the hashtags and mentions) and choose a still from your client’s TikTok slideshow to be the cover.
You can tag other TikTok users, geotag the post, add links, manage the video’s privacy sharing, and quality, set audience controls, and share the post to other platforms like Facebook.
Slideshows can also be great content to help promote your client’s TikTok Shop.
For example, create slideshows of your client’s product photos. It helps entice viewers to visit your client’s shop.
Review everything to ensure nothing in the slideshow will get your client in hot water with TikTok and avoid violating the platform’s Community Guidelines.
Save your client’s videos as drafts or tap Post to post photo slideshows immediately.
There you have it.
You’ve just created and published your client’s first TikTok slideshow without a hitch.
Posting a creative and catchy photo slideshow, from brand-focused photos to clipboard-related topics and images, helps boost your client’s audience engagement.
Also, be mindful of your posting frequency. Stay consistent and post as frequently as you can.
“TikTok is one of those social platforms that reward frequent posting. The more videos you post to your TikTok account, the higher your follower rate is likely to be. The more times you post, the simpler it will be for people to find your account and decide to follow you.” — Werner Geyser, Founder of InfluencerMarketingHub
The higher the engagement on your client’s video, the more likely the TikTok algorithm will showcase the post on numerous For You Pages.
It’s pretty easy to create and publish your clients’ TikTok slideshows.
The real challenge is creating and publishing multiple videos for many clients, which can take over a decade when you’re on a packed and tight deadline.
Use a robust, modern Social Media Management (SMM) platform like Vista Social.
The platform’s sophisticated and advanced SMM features make creating and publishing your clients’ TikTok posts quick and easy.
Vista Social’s TikTok management tools for business include a visual planner.
The easy-to-use tool makes creating and scheduling your clients’ videos for auto-publishing much easier.
After connecting the TikTok profile to Vista Social, you can drag and drop videos, including the saved slideshows, to the client’s feed.
Arrange them based on your client’s publishing schedule.
Need to make last-minute additions to your client’s TikTok videos?
Vista Social’s got you covered with its built-in video editor through a Canva integration. You can also source other media from Canva without leaving Vista Social.
Keeping track of each client’s scheduled posts for the week or month is also a breeze with the platform’s content calendar.
You can even create approval workflows, especially when creating TikTok drafts for client review and approval.
These are just the tip of the iceberg of Vista Social’s full features since the platform offers other tools, including TikTok analytics, a mobile app, bulk publishing, and more.
Let’s go over the common questions people ask about TikTok slideshows.
You can keep the original audio on your TikTok slideshows or upload your own music and apply it to the video.
Yes, you can create a custom slideshow without using a template.
Tap Upload and select photos. Customize the post accordingly and apply the AutoCut option.
The feature automatically edits and displays your client’s photo carousel as a slideshow on TikTok.
Select multiple photos from the device’s gallery when uploading a new post, and tap the Photo mode.
The option will display your client’s TikTok photos as still images in a photo carousel that viewers can swipe through to see the next picture.
Use the tips in this guide to create high-performing slideshows on TikTok.
With TikTok slideshows in your marketing arsenal, you can get more likes, follows, and comments through your TikTok initiatives.
Also, remember that publishing your clients’ slideshows on TikTok is even easier with Vista Social.
Create a Vista Social account to see the SMM platform in action.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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