We’ve got juuuicy bits to share about TikTok Business Accounts vs. Personal Accounts.
Here’s the deal… Some social media managers aren’t sure if having a TikTok Business Account is the way to go.
Can you relate?
Are you wondering if having a Business Account is worth it?
Well, the short answer is a resounding “Yes!”
And we’re going to talk in detail below why you should absolutely encourage your clients to get Business Accounts if they aren’t on one yet.
TikTok Business Accounts allow brands to take full advantage of TikTok’s marketing features.
A Business Account is better for reaching, engaging, and converting TikTok users than a Personal or “Creator” Account. However, it also comes with some limitations.
In terms of pros and cons, the benefits of a TikTok Business Account vastly outweigh the disadvantages.
Just remember that switching to a Business Account makes you ineligible for features specific to Creator Accounts. This includes the following:
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You don’t need to spend money to create a TikTok Business Account.
For agencies, use the steps below to convert your client’s Personal Account to a Business Account:
From the TikTok app, go to your client’s profile and tap the hamburger settings icon. Select ‘Settings and privacy’ from the pop-up menu at the bottom.
Under “Account,” go to ‘Account’ and tap ‘Switch to Business Account.’ This will initiate the account type conversion process.
The initial start page for Business Accounts includes an overview of their benefits.
Feel free to read through the list and tap ‘Next’ when done. On the next page, pick a category that best describes your client.
Select the correct industry from the list and tap ‘Next’ to proceed.
Enter your client’s business email address to help customers reach out to them directly. Tap ‘Add’ after entering the right email address—or, choose ‘Skip’ to complete this step later.
Next up, write a captivating TikTok bio that introduces your client’s brand to users in a positive light. Just like the email address, this step is optional and can be done after the setup process.
When done, tap ‘Create now’ to finish the setup process and create a TikTok video right away.
A TikTok Business Account unlocks new, valuable opportunities to grow your client’s TikTok account. However, those opportunities are only meaningful with the right action plans.
Here are four additional tips to help you reap the full benefits of Business TikTok accounts:
Use a professional profile photo and captivating bio for your client’s Business Account.
Upload your client’s company logo to make their TikTok profile more recognizable. If their social media is represented by their CEO, marketing director, or any top-level staff, use their photo instead.
As for the bio, most businesses use short lines that enumerate value propositions. Organize these using a list with emojis to draw attention.
Also, consider using mobile landing page solutions like Linktree to promote relevant pages. This includes their other social media accounts, product landing pages, and contact forms.
Learn how to repost on TikTok and cross-promote content across multiple social media platforms.
By cross-promoting content between different channels, you exponentially increase the reach of each post.
Use an all-in-one platform like Vista Social to build a synchronized social media content strategy. Our platform lets you streamline social media publishing with an automated content calendar and smart curation tools.
To create an automated content calendar, log in to your Vista Social dashboard, click ‘Settings,’ and go to ‘Publishing Settings.’
Scroll down to publishing queues and select the social media platform you want to schedule for.
Use the drop-down menus to select the right profile group and social media account. Next, click ‘Add a slot’ to define a posting time for the selected profile.
Over time, Vista Social analyzes content performance and compiles ideal posting time suggestions.
To use these suggestions, create a post with the Vista Social publisher, select ‘Schedule,’ and click ‘Next.’
On the left panel, click ‘Show optimal times’ to reveal the best posting times based on previous content performance. Click any of the slots you prefer to schedule your client’s TikTok video.
One of the main advantages of Vista Social for TikTok marketing is the trending audio suggestions for businesses. We only suggest copyright-free music that is usable on promotional content.
To look for suggestions, use the Vista Social publisher, add your video, and click the three-dot settings icon in the video thumbnail. Select ‘Pick sound’ in the pop-up menu to continue.
Under the “Trending sounds” tab, choose the clip you want to use and click ‘Apply sound.’ You can preview each clip by clicking the play button under their cover art.
Vista Social consolidates all your social media conversations in one inbox.
Use filters to sieve out comments, mentions, reviews, shares, and direct messages. To improve efficiency, create “saved replies” to provide quick answers to common queries.
Simply click the saved replies icon at the bottom of the message field to create or select response templates.
Vista Social also features a ChatGPT integration to generate AI-based responses to user messages. To use this feature, click the ChatGPT icon, enter the message you’re responding to, and click ‘Generate reply.’
Select the response you like and click ‘Use selected’ to send it. Alternatively, select ‘Save selected’ to keep messages for future use.
A Business Account is more equipped to help brands with business activities on social media. Brands of all sizes can create a Business Account to access advanced analytics, run ads, and leverage other TikTok management tools.
Yes—you don’t need to spend a single dime to create a Business Account. You can also convert an existing Personal Account to a Business Account free of charge.
TikTok Personal Accounts are for individual users who want to share short-form videos and interact with other people’s content. Business Accounts, on the other hand, are for brands that are interested in TikTok’s marketing potential for commercial purposes.
Make no mistake, signing up for a TikTok Business Account alone can’t catapult your clients’ TikTok profiles to TikTok nirvana—a place where they get thousands (or millions) of engagements and followers.
It’s all about the strategy, mi amigo!
That’s why you need Vista Social, a modern social media marketing software that can streamline your marketing campaigns.
Use our software to:
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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