TikTok Wrapped 2024: How to Get Your TikTok Stats Easily

Sharing your clients’ interactions, engagements, and key stats is a great way to reflect on and celebrate the achievements, personal connections, and communities formed with TikTok followers.

But sharing plain facts and figures can be a snooze-fest.

Enter TikTok Wrapped—a more fun and engaging summary of your clients’ activities and wins in a year on TikTok.

TikTok Wrapped is still your clients’ facts and figures—but in a more digestible format and prettier package.

Hop in as we go over the tips and tricks to get your clients’ stats easily through TikTok Wrapped.

via GIPHY

What you will learn

What is TikTok wrapped?
Why get TikTok Wrapped?
Is Wrapped for TikTok safe to use?
How to get TikTok Wrapped
Get TikTok stats and publish posts easily with Vista Social
What to remember when getting TikTok Wrapped
How to use TikTok Wrapped to boost engagement
Additional resources
How Does TikTok Wrapped Help You Understand Audience Behavior?
TikTok Wrapped: Insights from top social media marketing managers and influencers
What Are The Top Tips for Maximizing Your TikTok Wrapped Stats Next Year?

Frequently Asked Questions about TikTok Wrapped
Show off milestones and memories with TikTok-wrapped stats

What is TikTok Wrapped?

TikTok Wrapped summarizes a user’s achievements and activities on the platform, usually within a year.

Like the Spotify Wrapped trend, the year-in-review summary typically includes TikTok user highlights and statistics, such as:

The total number of likes on videos
The total number of views
The top-performing videos based on engagement
The total time users spent watching your videos
The most used music or soundtracks in your videos
The number of followers you gained within the year
The achievements and milestones you reached, such as a certain number of views or followers your account received

[Must read: Can You See Who Views Your TikTok Profile and Videos? How?]

But before you get too excited, you should know that TikTok Wrapped 2023 didn’t happen.

The good news is that you can use a reliable third-party tool to wrap up your clients’ TikTok stats.

Wrapped for TikTok by Bennett Hollstein is a third-party site where you can upload your clients’ TikTok data and get a summary of their stats—from the total time spent on the app to the number of videos they watched in the past year.

Is Wrapped for TikTok Safe to Use?

While using a third-party website that can see your clients’ data can be concerning, Wrapped for TikTok promises data privacy for users.

Here’s what you need to know about the Wrapped for TikTok website:

The tool is privacy-centered and safe. It only uses data in your browser and never uploads, stores, or processes it to any server.

Your TikTok data export can include data about your account, such as your phone number or email address, but the exported data does not include login credentials. Wrapped for TikTok does not use or transfer the account data.

If you’re a web developer or know how to code, you can verify whether the website saves your data by looking at Wrapped for TikTok’s full source code on GitHub.

Why get TikTok Wrapped?

With all the hype around getting TikTok Wrapped, is it even worth your time and effort?

The short answer is, yes.

Here are several reasons why your clients should get their TikTok Wrapped stats:

To celebrate your clients’ milestones and achievements on TikTok in a more interactive and fun way.
To help you gain insights into your clients’ presence on TikTok via detailed stats and analytics insights.
To determine key information such as your clients’ top-performing videos, trending content that resonated best with followers, and their most engaged followers.
To gain valuable insights to help refine your clients’ current and future TikTok content strategies and improve content performance.
To share your clients’ TikTok Wrapped results with your clients and team to showcase the impact of your work and boost morale.
To stay ahead of the curve by spotting emerging patterns and trends in your client’s TikTok performance while allowing you to tweak your strategy accordingly.
To get ideas and inspiration for your client’s future TikTok content by determining what worked best in the past year.
To use TikTok Wrapped as a benchmark to compare your clients’ performance every year and track their growth on the platform.
To reflect on your clients’ TikTok journeys, celebrate their success, and set new goals for the coming year.
To see how your clients stack up against their competitors in the TikTok space.

How to Get TikTok Wrapped

You need to download your TikTok data first since there’s no option to link the account to the Wrapped for TikTok website.

All TikTok users can request to download their data, including Personal, Business, verified, and unverified users.

[Must read: How to Get Verified on TikTok: Step-by-Step Guide [2024]]

It’s best to use a desktop for this since it’s easier to edit JSON files, especially when removing personal details such as your clients’ email addresses and phone numbers before uploading the data.

Follow the steps below.

Step 1: Open TikTok on Your Browser

Open your browser and go to the TikTok website.

Log into your client’s account.

Click the profile picture at the top right corner of your screen and select Settings.

Step 2: Request the Data for Download

Go to Data section under Privacy and select Download your data.

Under Request data, choose the JSON file format and click Request data at the bottom.

TikTok will process the request (which can take a few days).

You’ll get a notification through the app when the file is ready for download.

Learn more about requesting your TikTok data here.

Remember that the file will only be available for four days for security reasons.

Step 3: Download the Data

Once the file is ready, go back to the Download data tab and download the file to your local drive.

Step 4: Remove Personal Information From the Json File

Wrap for TikTok claims that it won’t upload or store users’ TikTok data.

But it’s best to take extra precautions by removing sensitive information from your client’s TikTok data file via a code editor.

Important note: The Wrapped website is not an official TikTok feature.

You can open your client’s JSON file with their TikTok data in the editor, press Ctrl+F (for Windows) or Command+F (For MacOS), and type Profile.

Go through the results and the Profile Information Segment. Get rid of personal details such as the address and date of birth.

Important note: Only remove the personal information and leave the quotation marks (“”).

Save the changes (Press Ctrl+S or Command+S).

Step 5: Upload the Json File to the Wrapped for TikTok Website

Go to https://wrapped.vantezzen.io/.

Click Select file and upload your client’s TikTok JSON file from your local drive.

After the file loads, click Show me!

You’ll get a slideshow of your client’s stats with background music.

You can also see a list of other stats at the end, including your clients’ most viral videos.

[Must read: How to Go Viral on TikTok]

Here’s the tricky part. You need to record your screen to capture the entire thing, but you can share an image containing the summary of your clients’ TikTok stats.

Go to the bottom of the list and select Share Image to download a PNG file that contains your clients’ key TikTok facts and figures.

Then, you can share the screen recording as a video and the image with the summary on your clients’ TikTok page for all their followers to see.

Remember only to use reliable third-party tools.

Using apps that don’t comply with TikTok’s Community Guidelines and Terms of Service can get your clients’ accounts banned on the platform.

[Must read: How to Get Unbanned on TikTok: Steps, Tips, FAQs [2024]]

Get TikTok Stats and Publish Posts Easily With Vista Social

Get all the social media marketing tools you need in one platform with Vista Social.

The platform is packed with essential and sophisticated features to supercharge your workflows, from seamless content scheduling to robust TikTok reporting and analytics.

Vista Social’s core features include the following:

TikTok analytics that helps you visualize your clients’ profile data and determine and gain insights from the best-performing content, such as posts with voice filters. You can get your clients’ TikTok stats easily by generating and exporting custom reports. Use these to create your version of TikTok Wrapped with tools like Canva. But wait, there’s more. Vista Social now includes a grid view in reports to see a quick overview of your clients’ content performance across their social media profiles, such as TikTok, Instagram, and Facebook. Plus, if you don’t want to export reports to CSV or PDF files, you can now share reports directly with others via a shareable link.

[Must read: How to Use TikTok Voice Filters: How to Find And Use Them]

A Publisher tool that lets you link your clients’ profiles, upload their images and videos, including Duets and Stitches, create and customize their posts, and schedule their TikTok posts for auto-publishing.

[Must read: How to Stitch on TikTok: Examples, Tips, Steps [2024]]

Artificial Intelligence-powered tools, including AI hashtag and username generators. The platform also has an AI Assistant powered by ChatGPT that can instantly generate TikTok post descriptions, captions, and taglines, saving you time and effort.

[Must read: How to Change TikTok Username: Easy Steps w/ Images [2024]]

A link in bio tool that includes Vista Page, a customizable landing page that serves as a micro website for your clients’ relevant links, products, services, and other brand and marketing-related content.

[Must read: 170+ TikTok Bio Ideas for Businesses (2024)]

Vista Social has more features, from engagement management tools to social listening functionalities.

The platform also includes a collaborative content calendar to easily plan, develop, and manage published, drafted, and scheduled TikTok and other social media posts.

Vista Social also lets you boost posts, including scheduled, unscheduled, and previously published posts.

The feature is a great way to expand the visibility and reach of your clients’ TikTok and other social media posts.

Important note: You must set up a Boost Configuration first before you can enable the Boost option on your clients’ posts.

If you publish a post via Vista Social, you’ll have a copy in the calendar even if the published TikTok post gets deleted.

[Must read: How to Find Deleted TikTok Videos | Step-By-Step Guide [2024]]

What to Remember When Getting TikTok Wrapped

Make the most of your clients’ TikTok Wrapped 2024 by considering the following.

Dive deeper into the data. Don’t miss out on deeper insights by just skimming the surface. Take time to dive deep into your clients’ TikTok data to uncover valuable trends and hidden gems that can shape and inform your clients’ future content strategy.
Factor in context. Numbers only tell part of the entire story so consider the context behind your clients’ top-performing trends and videos. Review the content that resonated with your clients’ audiences or the style or theme that stood out. Understanding the why behind the numbers gives you a more realistic and granular view into content performance and gaps.
Incorporate insights into your content strategy. Your clients’ TikTok Wrapped stats are not just a bunch of numbers. You can leverage the insights from TikTok wrapped to adapt and enhance your clients’ content strategies.
Use TikTok Wrapped to engage your clients’ followers. Don’t miss the opportunity to leverage your clients’ TikTok Wrapped stats to interact with their followers and communities. You can share your clients’ achievements, ask for follower comments and suggestions, and start conversations around the facts and figures.
Leverage TikTok Wrapped stats to keep learning. TikTok and the social media landscape continuously evolves. So you can think of TikTok Wrapped as a learning experience, using it to spot areas for growth, stay ahead of the curve, and experiment with new content and strategies.

How to use TikTok Wrapped to Boost Engagement

Besides highlighting your clients’ achievements and milestones for the past year, you can also leverage TikTok Wrapped to engage audiences.

Consider the following tips:

Shine the spotlight on your clients’ top-performing videos and create content around them. For example, you can share behind-the-scenes or snippets about the process and people behind the popular video. It’s a great way to give your clients’ audiences a peek behind the curtain, keeping them engaged.
Ask followers about their favorite moments from your clients’ top videos. You can also invite viewers to share their experiences related to your clients’ most popular content of 2023. It can help spark conversations with your clients’ followers and boost engagement.
Turn your clients’ TikTok Wrapped insights into creative and interactive polls or challenges. For instance, you can ask followers to guess which of your clients’ TikTok videos got the most likes or ask them about the trend they’d like to see your clients try in their content. Doing so gets your clients’ audiences involved, enticing them to come back for more memorable interactions.
Give your clients’ followers some love by creating a TikTok Wrapped video that includes a shoutout to their followers. You can share a heartfelt message thanking followers for their support and role in helping your clients reach their milestones and achievements on TikTok.
Use TikTok Wrapped insights to set new goals and involve your clients’ followers in the process. You can share a summary of your clients’ TikTok stats and with the goals for the upcoming year and encourage followers to share their personal milestones and objectives. It’s a great way to help your clients foster stronger connections with their TikTok followers and communities.

Additional Resources

Get more tips and tricks to help elevate your clients’ TikTok marketing efforts from these resources.

How Does TikTok Wrapped Help You Understand Audience Behavior?

TikTok Wrapped allows you to better understand your clients’ audiences by helping you with the following.

Identify peak engagement times

Reviewing your clients’ TikTok Wrapped data and insights helps you determine when their audiences are most active and engaged with their content.

You can leverage this information to optimize posting schedules, aligning them with peak times for maximum content visibility and audience engagement.

Understand content preferences

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TikTok Wrapped highlights the types of content that resonated best with your clients’ audiences, including specific sounds, hashtags, and challenges.

The data highlights help you understand which content formats and themes appeal to your clients’ followers.

You can use that information to tailor your clients’ content to their audience’s needs and interests.

Assess audience growth

TikTok Wrapped can give you insights into the growth of your clients’ followers over the past year.

The insights allow you to gauge the effectiveness of your content strategy. They can also help you determine what worked well or needs improvement for your clients’ content to attract more followers.

Track viral TikTok trends

TikTok Wrapped highlights the viral moments and trends your clients’ joined throughout the year.

Understanding these trends helps you develop strategies to keep your clients ahead of the curve and create TikTok content that taps into viral topics and themes.

Benchmark performance

TikTok Wrapped lets you compare your clients’ performance metrics year-over-year.

It helps you set goals and benchmarks for your clients for the coming year, ensuring continuous improvement and adjustment in your TikTok content strategy.

Analyze interaction patterns

Assessing who liked, viewed, and commented on your clients’ videos helps you gain insights into their most engaged followers.

It lets you tailor your clients’ content to meet their audiences’ interests better while fostering a more interactive and engaged community.

Spot content gaps

TikTok Wrapped can give you a quick look into areas where your clients’ content is lacking and can be improved.

For instance, you’ll know which of your clients’ TikTok videos to analyze further to determine content gaps and experiment with fresh themes or new formats to serve target audiences better.

Segment your audience

TikTok Wrapped can give you data that helps you segment your clients’ audiences based on specific criteria, such as location, age, and engagement level.

The segmentation allows you to create more personalized content tailored to each audience group’s behaviors and preferences.

The more personalized your clients’ content, the higher their chances of engaging audiences.

Recognize loyal followers

The TikTok Wrapped insights can give you a top-level view of your clients’ most loyal and engaged followers.

Understanding who these followers are helps you create content that continues to resonate with them.

You’ll also know who to consistently engage to help your clients build a loyal community and following.

Measure content variety

TikTok Wrapped summarizes the various content published on your clients’ feeds for the past year.

It can show you the variety of content types, formats, and styles performed well and not so well.

Understanding this variety helps you maintain a diverse and fresh content strategy that keeps your clients’ feeds from becoming stale and continuously engages audiences.

TikTok Wrapped: Insights from top social media marketing managers and influencers

TikTok Wrapped is essentially your clients’ content marketing wins on the platform, summarized in a neat package.

Learn valuable TikTok marketing insights and tips from popular social media marketing leaders and influencers below to optimize your strategies and help your clients succeed.

The Tiktok-Ification Of Social Media: What Every Business, Brand, And Creator Needs To Know by Gary Vaynerchuk
Small Business, Big Results: Understanding TikTok SEO with Brian Dean
Are You Really Building A Personal Brand On Tiktok? by Mark Schaefer
10 Things Marketers Need To Know About TikTok by Kim Garst
Mastering TikTok Ads: Everything You Need to Know to Get More Revenue From TikTok by Neil Patel
TikTok with the Best Writing Advice (No Really) by Ann Handley
The 9 Best Strategies to Grow Your Brand with TikTok by Jeff Bullas
Is Using TikTok in B2B Marketing a Waste of Time? with Rand Fishkin

What Are The Top Tips for Maximizing Your TikTok Wrapped Stats Next Year?

Get your clients’ TikTok Wrapped numbers up next year with the tried and true strategies below.

Post consistently

Stick to a regular posting schedule to help your clients’ stay on their followers’ radars.

Consistently posting can help your clients stay in their followers’ minds, amplifying their efforts to build a loyal audience and boosting engagement rates.

Go beyond posting frequently and focus more on establishing a steady rhythm your clients’ followers can anticipate.

The regularity encourages audiences to check your clients’ feeds for new content, boosting TikTok profile visits and engagement opportunities.

Incorporate trending hashtags and sounds

Jump on the popularity wave of trending TikTok hashtags and sounds to increase the visibility of your clients’ videos.

Stay up-to-date with what’s popular and weave them into your clients’ content.

It’s a great way to keep your clients’ TikTok videos relevant, fresh, and engaging.

Trends can be your clients’ bridge to wider audiences, leading to more interactions and views.

Engage with audiences

Genuine engagement can be your clients’ ticket to higher engagement rates and better content performance.

So, reply to follower comments, jump into challenges, and interact with audiences via live streams.

Engagement is crucial to building a loyal following and engaged community around your clients’ content.

The more you engage, the more likely followers will connect better with your clients’ brands.

Essentially, personal, genuine interactions can make followers feel more invested in your clients’ TikTok content, leading to higher retention and improved growth.

Ensure optimal video quality

Quality videos facilitate more interactions, leading to better results, from more views and shares to higher conversions.

Ensure your clients’ TikTok videos have the highest quality possible, with clear visuals and audio.

That is why it’s important to Invest in good sound and lighting equipment, including reliable video editing tools.

Remember, audiences will be more likely to share and view high-quality content.

Plus, good production value can set your clients apart from other creators, helping them draw more attention and, in turn, boost likes, views, comments, and other engagement.

Collaborate with other creators

Other creators are not necessarily your clients’ “enemies.”

With the right strategies, your clients can work with other creators to promote their content and widen their brand’s reach and visibility on TikTok.

Consider helping your clients partner with TikTok creators who share similar audiences.

You can blend various creative styles and cross-promotion strategies to draw in followers from both communities.

It’s a win-win situation since both parties get exposed to a wider audience base.

Optimize your TikTok profile

Your clients’ TikTok profiles are like their business cards. They’re the first things other users see when they visit your clients’ TikTok pages.

Your clients’ TikTok profiles must be spot-on to make a good impression and encourage users to check out their content.

Ensure your clients use a clear, high-quality profile photo that best represents their brands.

Include an engaging bio, relevant links, and other necessary elements.

A well-optimized TikTok profile can give your clients that professional vibe while attracting new followers.

Throw various content types into the mix

Keep your clients’ TikTok videos fresh and exciting by using various content types, such as behind-the-scenes clips, tutorials, funny skits, and more to see which work best with audiences.

Content variety helps keep your clients’ content from going stale and boring audiences, encouraging more interactions.

Leverage TikTok ads

Don’t sleep on TikTok’s advertising options to promote your clients’ videos and widen their brands’ reach.

Running TikTok ads can also be an effective tactic to boost your clients’ visibility and engagement.

The TikTok ads you can run for your clients include the following:

In-feed ads
TopView ads
Brand Takeover ads
Branded effects
Branded hashtag challenge
Spark ads

Investing in TikTok ads can significantly boost your clients’ reach, helping them attract new followers who may not have found their content organically.

Develop a hashtag strategy

Use a good mix of niche, branded, and popular hashtags relevant to your clients’ TikTok videos.

The right hashtag combination can get your clients’ content in front of a larger audience and drive engagement.

Balance using various hashtags to maximize the visibility of your clients’ content.

You can use Vista Social’s AI hashtag generator to find relevant and trending hashtags with one click.

Remember to research hashtags and update your strategy to align your efforts with audience interests and current trends.

Optimizing your hashtag strategy can boost your clients’ follower count and engagement, resulting in a satisfying TikTok Wrapped.

Frequently Asked Questions About TikTok Wrapped

Check out the common questions about TikTok Wrapped below.

1. How long does it take to request your TikTok data?

It can take 24 hours to a week for TikTok to process your data and make it ready for download.

2. Why can’t I see my TikTok Wrapped for 2023?

TikTok didn’t have the 2023 Wrapped option.

For now, your best bet is to use a third-party tool to get a summarized version of your clients’ TikTok stats.

3. Can you cancel a TikTok data request?

Yes. Tap the cancel button next to your requested data download, and TikTok will stop exporting the data.

4. What does TikTok data show?

TikTok data shows your client’s profile information and their posts.

It includes your client’s activity information, such as the videos they watched, liked, and commented on, and the DMs with other TikTok accounts.

5. Where is TikTok data stored?

According to TikTok, user data (as described in the platform’s What Information We Collect section) is stored in servers across Singapore, Malaysia, and the United States.

TikTok user data protection includes strong logical and physical security controls, including firewalls, intrusion detection technologies, and gated entry points.

6. What happens if you delete your TikTok app data?

If you delete your clients’ user data and account and uninstall the TikTok app from your devices, the platform can no longer collect data from that point on.

7. Can TikTok collect user data automatically?

Yes, TikTok can collect certain user data automatically, including the following:

Usage information
Inferred information
Technical information about users
Location information
Image and audio information
Cookies

Show Off Milestones and Memories With TikTok Wrapped Stats

TikTok Wrapped is an interactive way of celebrating creativity and sharing your clients’ achievements and activities for the past year.

It can also give you deeper insights into your clients’ interactions and relationships with followers—which you can leverage to improve content quality, engagement, and marketing efforts.

Also, to streamline your TikTok profile and content management, remember to use Vista Social.

With the platform’s advanced and comprehensive features, you can put your TikTok marketing on steroids without breaking the bank.

Start your Vista Social account now to explore more of the platform’s advanced features and functionalities.

About the Author

Jimmy Rodela

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.