TikTok Dimensions 2024: Everything You Need to Know

Using the wrong TikTok dimensions will undoubtedly ruin the quality of your clients’ videos.

With the wrong size, resolution, and aspect ratio, your videos will appear wonky, stretched, and distorted.

Poor video quality can wreck your audience’s viewing experience, harming your clients’ audience engagement and conversion rates.

That’s a big no-no, of course…

The good news is that you don’t need to make the newbie mistake of using the wrong TikTok video dimensions.

In this guide, we’ll cover the nuts and bolts of TikTok dimensions so you’ll get it right every.single.time. 🙂

Let’s go.  

What you will learn

• Understanding TikTok dimensions
• Best TikTok dimensions for videos 
• Standard TikTok dimensions for video ads
• Tips to ensure the right TikTok dimensions
• Streamline TikTok profile and content management with Vista Social
• Ensure your TikTok dimensions are spot-on

Understanding TikTok dimensions

TikTok dimensions refer to the specific resolution, size, and aspect ratio requirements for videos uploaded on the platform.

The dimensions ensure that your clients’ videos display correctly and optimally on TikTok’s app, giving viewers a top-quality viewing experience.

Using the right TikTok video specs ensures your clients’ videos display at their best quality, engaging audiences and boosting their content’s visibility.

[Must read: Can You See Who Views Your TikTok Profile and Videos? How?]

Best TikTok dimensions for videos 

You can upload and repost videos of various ratios and formats, and they’ll all be viewable on the TikTok app.

But while there’s no hard rule, it’s always good practice to follow the TikTok dimensions that bring out the best in your clients’ videos.

[Must read: How to Undo Repost on TikTok [2024]: Step-by-Step Guide]

Let’s break down the best dimensions for TikTok videos, including sizes and lengths.

TikTok video aspect ratios

TikTok videos should have a 9:16 vertical aspect ratio (the iPhone screen standard aspect ratio) with a minimum of 1080 x 1920 pixels video resolution.

You can also upload a video with the following aspect ratios:

• 1:1
• 16:9
• 3:4

Videos that don’t use the 9:16 aspect ratio will have black bars or spaces at the top and bottom, making your clients’ videos look smaller.

A vertical or portrait video with the standard aspect ratio and resolution is best since it fills the whole screen.

If your clients’ existing video doesn’t fit the required dimensions, consider using an online video editor that allows you to adjust the dimensions and resize your TikTok videos easily.

It’s also easy to repurpose a vertical video for Instagram Reels and YouTube Shorts.

Quick note: Reposted TikTok videos on other social media platforms will have the TikTok watermark.

[Must read: How to Remove TikTok Watermark: 7 Absurdly Easy Ways]

TikTok lets you upload horizontal videos with a full-screen button. Viewers can switch to full screen and flip their screens to view it in landscape orientation.

TikTok recommends that horizontal videos be a minute or longer and have a 16:19 aspect ratio. The videos must be uploaded and not filmed on the app.

TikTok video sizes

Use high resolution for videos, including TikTok slideshows.

But they shouldn’t exceed the maximum the following file size limits:

• Desktop uploads: 500MB  
• iOS uploads: 287MB 
• Android uploads: 72MB 

[Must read: How to Make a Slideshow on TikTok: INSANELY Easy Steps]

TikTok video supported file types

TikTok supports the following video file types:

• MOV
• MP4 
• MPEG (ads only)
• AVI (ads only)
• 3PG (ads only)

TikTok video length limits

TikTok constantly changes its video length limits.

Videos you create on the TikTok app can be 15, 30, or 60 seconds long.

On the other hand, uploaded videos can be as long as three minutes.

TikTok is currently running a Creativity Program Beta. It allows eligible members to film up to 10 minutes from the user’s camera and upload up to 30 minutes of video content on TikTok.com.

Additional tip: Follow the thumbnail recommendations for videos and ads on the TikTok platform.

Standard TikTok dimensions for video ads

TikTok video ad dimensions are slightly different from those in regular feed videos.

Below are the required TikTok video size guide and ads specifications.

TikTok video ad aspect ratios

You can place two types of video ads on TikTok.

The platform’s Intelligent Optimization Tool for video aspect ratio helps you change your clients’ video aspect ratio to ensure they meet TikTok ads requirements.

The tool can optimize your clients’ videos based on their selected ad placements.

For example, New Feed App Series placements will be optimized to 16:9 or 1:1, and TikTok placements will be optimized to 1:1, 16:9, or 9:16.

TikTok video ad resolution and max file size

The minimum TikTok video ad resolutions should be:

• 540×960
• 640×640
• 960×540

All ad types must not exceed the 500MB video file size limit.

TikTok video ad length

TikTok video ads can only be five to 60 seconds long.

The ideal TikTok video duration for ads is between nine to fifteen seconds.

Follow the standard TikTok video ad dimensions since failing to do so can potentially get the videos removed or deleted.

Get the complete details on video ad formats, sizes, and dimensions on the TikTok Ads Manager page.

[Must read: How to Find Deleted TikTok Videos | Step-By-Step Guide [2024]]

Tips to ensure the right TikTok dimensions

Get the right TikTok video dimensions for your clients’ videos with these quick tips:

• Stick to the recommended aspect ratio of 9:16. It’s the best choice to ensure a seamless viewing experience for followers. 
• Make your clients’ videos look snazzy and sharp, whether video clips, photo carousels, or TikTok quotes, by going for a 1080 x 1920 pixels resolution. 
• Post TikTok videos a little under the maximum size limit to avoid potential loading or quality issues. 
• Follow the standard format for in-feed TikTok video ads and regular posts to steer clear of uploading problems. 
• Always preview your clients’ videos before they go live to check if they play smoothly without issues, such as cropped-out, distorted, or pixelated parts. 
• Use video editing software that offers templates to get the right TikTok video size and specs easily.

Remember that following the required TikTok dimensions helps maintain video quality, providing a good viewing experience.

Poor-quality videos can make your clients’ videos look suspicious and unreliable. It can get your clients’ accounts flagged by the TikTok algorithm and banned by the platform.

[Must read: How to Get Unbanned on TikTok: Steps, Tips, FAQs [2024]]

Streamline TikTok profile and content management with Vista Social

Ensuring the right dimensions is only one part of your clients’ TikTok video marketing efforts.

If you want to get your clients’ video dimensions right while managing their profiles and TikTok content efficiently, you need the best tool.

Enter Vista Social, a modern social media management platform with sophisticated features to streamline your team’s workflows.

The platform includes the following features:

Publisher

Vista Social’s Publisher allows you to connect your clients’ TikTok profiles, upload their videos on the platform, create and customize their posts, and schedule them for auto-publishing.

AI Assistant

Vista Social’s ChatGPT-powered Artificial Intelligence or AI Assistant instantly generates post captions, taglines, and descriptions.

Give the AI Assistant your prompt or tell it what you want it to do, and it will give you the content within seconds.

It can save you a lot of time and effort, especially when creating multiple posts for various clients.

Link in bio tool

Get a link in bio tool, micro website, and landing page in one with Vista Page.

Create and customize the landing page or mini website containing relevant links, forms, and product and service information, and add the URL to your clients’ TikTok or Instagram bio.

Content calendar

Streamline and simplify content development and planning with Vista Social’s collaborative content calendar and built-in workflows.

All the posts you published and scheduled on the platform, including TikTok drafts, will be on the content calendar.

TikTok analytics

Get valuable insights into your clients’ content performance and audience engagement with the platform’s TikTok analytics.

The insights help you determine if your clients’ videos are doing well on TikTok and what you can do to improve their performance.

Vista Social offers more features, including social listening, review management, and engagement management tools.

Ensure your TikTok dimensions are spot-on

Following the recommended TikTok dimensions ensures your clients’ video display is of the highestst quality.

It ensures a seamless and top-notch viewing experience for your clients’ followers—which is always great for boosting engagement.

Level up your clients’ TikTok marketing and audience engagement efforts with Vista Social.

Start your Vista Social account and harness the power of the platform’s robust SMM features.