TikTok Creativity Program: Ultimate Guide [w/ Tips]

Updated on March 19, 2024

6 min to read

Content Writer

Published March 19, 2024

TikTok Creativity Program: Ultimate Guide [w/ Tips]
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Hit the brakes and listen up! The TikTok Creativity Program just dropped, offering a new way for your clients to make money on the platform.

TikTok is more than just a space to join the latest dance challenge or share funny content—your clients can also earn money on the platform.

And one of the ways to do that is through the TikTok Creativity Program.

So what is the TikTok Creativity program, how do you join, and how much can you earn?

This ultimate guide answers all that and more.

Table of contents

What you will learn

  • What is the TikTok Creativity Program?
  • TikTok Creativity Program eligibility requirements
  • How to join the TikTok Creativity Program
  • Difference between the Creator Fund and the Creativity Program
  • How to switch from the TikTok Creator Fund to the Creativity Program
  • Level up your TikTok game with Vista Social
  • TikTok Creativity Program FAQs
  • Additional resources
  • Earn more from your content with the TikTok Creativity Program

What is the TikTok Creativity Program?

The Creativity Program Beta is an initiative on TikTok designed to reward creators for making top-quality, original videos.

Creators who produce longer TikTok videos (more than 60 seconds) can get monetary incentives by collecting rewards.

Think of what author and entrepreneur Jay Baer was trying to say…

“Content is fire and social media is gasoline.”

TikTok capitalizes on this idea by allowing content creators to make money through their content.

The TikTok Creativity Program is still in beta mode, so expect updates and changes.

The program is available only to specific regions, including Japan, South Korea, Brazil, France, Germany, the UK, and the U.S.

Joining the program gives you access to a dashboard of your videos’ eligibility, performance, analytics, and estimated revenue.

Like all content, videos for the Creativity Program must follow TikTok’s Community Guidelines.

TikTok Creativity Program eligibility requirements

To be eligible for the TikTok Creativity Beta Program, your clients must fulfill the following requirements:

  • Be 18 years old (and above)
  • Have a TikTok account (in the regions where the Creativity Program is available) with a minimum of 10,000 followers
  • Have a minimum of 100,000 video views within the last 30 days
  • Have a Personal account on TikTok (Business accounts don’t qualify)

Once your clients have all these locked in, they can apply for the Creativity Program on TikTok.

How to join the TikTok Creativity Program

Joining the TikTok Creativity Program is pretty straightforward.

Once your clients meet all the eligibility requirements, open the TikTok app and log into your client’s account.

Tap the profile icon at the bottom right corner to go to the Profile page.

TikTok Creativity Program1

Select the Menu icon (☰) on the top right corner of your screen and tap Creator tools.

TikTok Creativity Program2

You should see the TikTok Creativity Program under Monetization if your client is eligible.

TikTok Creativity Program3

Tap and follow the prompts to submit your client’s application for the program.

Fill out the required information in the designated fields.

You will also need to confirm your client’s eligibility, agree to the program’s terms, and provide additional information on their audience and content.

Submit when you’re done.

TikTok will review the application, and approval can take a few days.

Check back in from time to time. Your clients will be notified if they need more information or when their application has been approved.

Besides the eligibility requirements, the quality of your clients’ TikTok content can be crucial in getting approved for the program.

Take it from businessman Milton Hershey, who said…

“Give them quality. That is the best kind of advertising.” 

Difference between the Creator Fund and the Creativity Program

Here’s a quick rundown of the key differences between the TikTok Creator Fund and the Creativity Program.

Creator FundTikTok Creativity Program
Video Length RequirementThere is no minimum video length requirement to start monetizing content. Your client’s TikTok videos must be longer than one minute (60 seconds) to qualify.
Geographical AvailabilityLimited to the U.S., U.K., Italy, France, Spain, and Germany.Available in more regions including the U.S., U.K., Germany, France, Brazil, Japan, and Korea
Payout RatesCreators reported minimal payouts. Creators reported earnings of $100 to $600 per million views. 
Payout StructureThe payouts range from $0.02 to $0.04 per 1,000 views. Offers significantly higher potential earnings, up to 20 times more than the Creator Fund.

[Must read: Can You See Who Views Your TikTok Profile and Videos? How?]

How to switch from the TikTok Creator Fund to the Creativity Program

If your clients enrolled in the Creator fund, they can switch to the Creativity Program with these steps.

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  • Go to your client’s TikTok profile page. 
  • Tap the Menu button (☰) and select Creator Tools > Creator Fund.
  • Select the Switch option at the bottom, and you’re done. 

Important note: You can’t switch your clients back to the Creator Fund after they join the TikTok Creativity Program Beta.

TikTok will still review your client’s request to switch from the Creator Fund to the Creativity Program.

Your clients will get notified if they get approved.

Level up your TikTok game with Vista Social

Monetizing your clients’ TikTok accounts means consistently creating and posting high-quality content.

The whole thing can easily go sideways if you don’t have the right tool.

Enter Vista Social, a sophisticated platform with advanced and essential Social Media Management (SMM) features.

The tool can help you create and schedule your clients’ TikTok videos for auto-publishing.

This way, your clients can consistently churn out top-quality content and get more chances to earn rewards.

TikTok Creativity Program4

The Publisher feature includes an AI Assistant that you can use to instantly generate fun and engaging post descriptions, captions, taglines, and other text.

Planning and developing your clients’ TikTok content to score big with the Creativity Program is also easier with the content calendar.

TikTok Creativity Program5

The content calendar helps your team and clients plan a week’s or month’s content and avoid scrambling at the last minute to publish TikTok videos.

If your client’s original TikTok post gets deleted, you can find the video uploaded to Vista Social through the content calendar.

[Must read: How to Find Deleted TikTok Videos | Step-By-Step Guide [2024]]

Vista Social’s latest feature is the link in bio tool, which includes landing pages and micro websites you can easily customize for your clients’ brands, products, and services.

You can add headers, text and button, image, and social links to your clients’ Vista Pages. You can also integrate forms, calendars, payment options, and more.

TikTok Creativity Program6

Vista Social’s other features include the following:

  • Social inbox for unified comment, message, and engagement management. 
  • Reporting and analytics to give you insights into your clients’ TikTok content performance.
  • AI-powered hashtag tools that give you instant hashtag suggestions.
  • Free AI username generator

TikTok Creativity Program FAQs

How are TikTok Creativity Program rewards calculated?

Rewards are calculated based on the number of qualified views and RPM, or the average gross revenue for every 1,000 qualified views.

The RPM can fluctuate depending on your client’s content authenticity, video engagement, region where users view the video, and compliance with the TikTok Terms of Service and Community Guidelines.

Remember that potential Community Guidelines violations can lead to account blocking and banning. It can impact your clients’ standing and participation in the Creativity Program.

[Must read: How to Block Someone on TikTok: Step-by-Step Guide [2024]]

If you switch to the Creativity Program, will you lose your accumulated rewards under the Creator Fund?


Your clients’ Creator Fund rewards are still available after they switch from Creator Fund to Creativity Program.

The estimated rewards will get updated on Income+ every 30th of the month.

Can I appeal if my Creativity Program video becomes ineligible?


Your clients can submit an appeal within 30 days of receiving a prompt about their video being ineligible.

If the content violates the Community Guidelines, TikTok can remove it and even ban your client’s account. It can also make your clients’ videos ineligible.

[Must read: How to Get Unbanned on TikTok: Steps, Tips, FAQs [2024]]

Additional resources

Check out these resources to help you amplify your clients’ efforts to monetize their TikTok videos and marketing efforts.

Earn more from your content with the TikTok Creativity Program

Make the most of TikTok videos by earning money through the Creativity Program.

Your clients can earn significant amounts from the program with the right strategies.

Supercharge your clients’ TikTok content publishing and marketing efforts with Vista Social.
Create your Vista Social account to start experiencing the platform’s robust features.

About the Author

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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