120+ Best Instagram Reels Hashtags for Agencies

Updated on September 11, 2023

5 min to read

Content Writer

Published July 28, 2022

120+ Best Instagram Reels Hashtags for Agencies
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Are you using high-performing Instagram Reels Hashtags for your campaigns?

If you aren’t, you’re missing out B-I-G T-I-M-E. 

Hashtags can increase your IG Reels’ reach, putting them in front of people who are interested in your content, product, service, or offers. 

Data shows that Instagram Reels content gets 22% more engagement than regular in-feed videos.

However, you need to use the correct hashtags to ensure your Instagram Reels reach a relevant audience.

Without the right hashtags, your IG reels will get fewer eyeballs, drive fewer engagements, and have poor conversions (among others). 

Fortunately, we got you covered with this IG Reels tutorial

We’ll cover the best Instagram hashtags for Reels your agency should use to improve the content’s discoverability and visibility.  

Suggested Article: 487+ Best, Most Popular, Viral Hashtags for Instagram this 2022

Table of contents

What you’ll learn:

  • Popular Instagram Reels hashtags
  • Fashion Instagram Reels hashtags
  • Marketing Instagram Reels hashtags
  • Travel Instagram Reels hashtags
  • Health Instagram Reels hashtags
  • Instagram Reels hashtags FAQs
  • Use the top Instagram hashtags to increase content visibility

Know the top trending hashtags related to each client’s brand and industry and incorporate them into the specific IG reels. 

Popular hashtags for Instagram Reels include: 

#trendingposts #instareel #videooftheday #travel #reelsofinstagram #instafamous #viralvideos #reels #marketing #reelitfeelit #dance #firstreel #challenge #instagram #fashion #music #instagramreels #beauty #memes #explore #newsfeed #nature #funny #trending #foryou #style #bestreels #exploremore #reelsvideo #insta #instadaily #instagood #explorepage #igaddict #reelvideo #igreels #newreel #reelsinsta #love #viral #reelsforyou #reelsinstagram #reelsteady #reels #likeforlikes #like4like #instamoment #trendingreels #holareels

The post from digital marketing company L7 Creative included the #reels and #reelsinstagram hashtags in its Instagram Reel description.

Screenshot of IG Reels hashtags
Image Source: Instagram.com

Besides the most popular Instagram hashtags, remember to include brand-related and relevant viral hashtags.

(Must read: How to Repost a Reel on Instagram [Step-by-Step Guide])

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Fashion Instagram Reels hashtags

Want your fashion Instagram Reels to get loads of engagements?
Use stunning lightroom Instagram presets, add compelling captions, and of course, use relevant hashtags.

Include these top hashtags for fashion-related Reels. 

#fashionstyle #fashionblogger #fashionweek #fashionable #fashionista #fashionby #fashioninsta #fashionstyle #fashiongoals #fashionbaby #fashionstudy #fashiongram #fashiontrend #fashion #styleblogger #style #styleblog #fashionmodel #fashionblogger #beauty #beautytips #beautybloggers #photography #makeup #makeupforever

Many clothing, retail, apparel, and other brands use top Instagram hashtags for fashion to reach a wider audience and draw more people to the Reel and IG marketing posts. 

Suggested Article: 142+ Instagram Poll Questions to Ask Your Followers

For instance, apparel retailer Zara uses #beauty in the Instagram content below.

Screenshot of IG Reels hashtag for fashion
Image Source: Instagram.com

Look at other Instagram Reels examples to learn the hashtag types to include in a specific client’s content.  

Marketing Instagram Reels hashtags

If you’re new to Instagram marketing, learn and follow hashtags (including niche hashtags) that other marketing agencies use. 

Doing so can help you learn the best hashtags to promote your agency. It can also help you come up with your own hashtag (including branded hashtags) to support your marketing efforts. 

Use marketing hashtags such as the following. 

#marketingteam #smallbusiness #marketingexpert #marketingvideo #marketingtips #marketingtools #marketingblog #marketingstrategy #marketingconsulting #instagrammarketing

The screenshot below shows how digital marketing company Sachs Marketing Group used  #instagrammarketing with its branded hashtag (and other campaign hashtags) in its Reel.

Screenshot of IG Reels hashtag for marketing-related
Image Source: Instagram.com

The right hashtags can help the Reel reach more Instagram users, increasing your brand’s visibility.  

Use the specific hashtags across other regular Instagram posts but don’t overdo it. It’s not an Instagram Reels vs Story competition on which gets the most hashtags.   

Suggested Article: Best Questions to Ask on Instagram Story for Brands

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Travel Instagram Reels hashtags

Get more eyeballs on travel content and promotions with this hashtag list. 

#traveling #travel #travelbug #traveldiary #travelmore #travelers #travelguide #traveling #instatravel #travelblogger #travelholic #travelgram #nature #travelreels #wonderlust #traveler #adventure #tourism #travellife #instatraveling #sunset #traveldiaries #traveladdict #travelphotography #travelblog #mountains #beach #naturephotography #hiking #landscape #naturelovers #nowehereelse #likenowhereelse #sunrise

The Instagram Reel from Expedia below includes the popular hashtag #travelgram.

Screenshot of IG Reels hashtag for travel-related
Image Source: Instagram.com

High-quality travel Reels have the potential to get tons of views.

However, you can take this to the next level and attract more followers when you add hashtags in current and future posts. 

Create and implement IG Reels and find the best hashtags on Instagram to use across multiple client profiles. Also, use a robust social media marketing platform. 

Vista Social lets you schedule Instagram Reels to auto-publish posts, streamlining your content distribution and implementation.

Health Instagram Reels hashtags

Companies working in and promoting healthy food, lifestyles, etc., can attract followers using relevant and related hashtags, including the following. 

Suggested Article: How to Get Followers on Instagram Without Following

#healthystart #healthychoices #healthyeating #healthandwellness #healthylife #healthcare #healthymindset #healthyhabits #healthishappy #healthydinner #healthyfood

Use these top trending Instagram hashtags as inspiration to come up with hashtag ideas based on the specific client’s company and branding. 

For instance, digital creator Vegan Bowls included food hashtags such as #healthyfood in its Reel about high protein summer rolls recipes.

Screenshot of IG Reels hashtag for food-related
Image Source: Instagram.com

You can also develop specific Instagram Reels hashtag ideas based on the client’s niche industry. 

For example, the Instagram post above includes hashtags related to healthy food, such as #vegan and #plantbaseddiet.  

Add the same hashtags and other relevant ones for Reels, Instagram Stories, and other content on social media platforms such as Facebook. 

Besides adding hashtags, optimize your Instagram Reels video for better engagement by using the appropriate length. 

For example, the optimal Instagram Reels length to get more shares is 18 seconds.  

Suggested Article: Most Viewed Instagram Videos that SMM Agencies Can Learn From

Instagram Reels hashtags FAQs

Know the common queries people ask about IG Reels hashtags. 

How do hashtags work on IG Reels?

Reels hashtags work by helping Instagram’s algorithms categorize content so it appears in the Explore feeds of people likely to be interested in your shared posts.

Hashtags can work like search keywords in Google’s search engine algorithms. 

Is it better to add IG Reels hashtags in the comments or captions?

Hashtags can work effectively in the Reels comments and captions. 

However, placing hashtags in the Reels’ caption allows them to get picked up by Instagram Analytics, helping your team track their performance.  

Suggested Article: 431+ Best One-Word Instagram Captions to COPY & PASTE! [2022]

 How many hashtags should you include in Reels?

The maximum limit for Reels hashtags is 30.

However, you don’t need to include that number of hashtags for every Reel. Use the appropriate number based on your hashtag strategy. 

Use the top Instagram hashtags to increase content visibility 

Optimize the discoverability and visibility of Instagram Reels by using relevant and on-brand hashtags. 

Suggested Article: Content Pillars for Instagram: Examples, Tips, And Steps

Know the right hashtags for each industry and develop a solid hashtag strategy to help meet the client’s marketing goals.

Also, leverage advanced social media marketing platforms to seamlessly organize and insert hashtags in multiple clients’ IG Reels and posts. 

Try Vista Social for free now.

About the Author

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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