(Published on July 19, 2022 | Updated on September 11, 2023)
Your Instagram Reels length can impact the outcome of your Instagram marketing initiatives.
Depending on your goals, whether you’re looking to get more views, engagements, or conversions, there’s an ideal Reels length that tends to generate great results.
And that’s what we’ll cover in this guide.
The ideal length of Instagram Reels for maximum views is anything over three seconds—but as close to it as possible.
Several studies talk about people’s diminishing attention spans. That’s why short videos get more views overall in social media marketing, including Instagram Reels.
Maxing out the 90-second time limit for Instagram Reels may discourage viewers from watching the entirety of your videos. Even if they watched till the end, they might already be disinterested at that point.
For higher views, create short videos that conclude the key takeaways in 15 seconds or less. Mention Calls-To-Action (CTAs) like sharing, commenting, tagging, or saving to increase views in the long run.
Talk about your core message within 15 seconds, then add three seconds for a CTA focused on shares. That brings your Instagram Reels length to about 18 seconds.
Add a simple message like “Like and share this video if it helped.” If you create valuable and user-oriented Reels, most viewers will be happy to oblige.
Generating comments with Instagram Reels isn’t a question of length. It’s how you structure the main content and CTAs.
Be more conversational and ask questions during the Reel’s main video. In the CTA, drop a one-liner saying, “Let me know what you think in the comments section.”
Make viewers feel like they’re a part of the conversation to encourage them to write a comment or leave a direct message.
Let users express their thoughts and gather feedback about your client’s products, social media content, and more.
Respond to them with a unified social media management platform like Vista Social to build a healthy and engaged following.
Instagram Reels made for conversions target high-quality prospects.
These are Instagram users with a proven interest in your client’s business. They are eager to learn more about the solution to their problems or your client’s products/services, so don’t be afraid to upload 90-second Reels.
However, don’t make 90 seconds your target. If you can deliver your message within 15, 30, or 60 seconds, then do it.
Regardless of the messages you plan to convey, try to keep your Reels as short as possible.
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Here are additional tips to get more views, shares, comments, and conversions with Instagram Reels:
There’s no one-size-fits-all Instagram Reels strategy, but what worked for your clients’ competitors might also work for your clients.
Use the built-in search bar to look for similar brands.
On their profile page, switch to the “Reels” tab and look for their most-viewed Reels. These should be easy to spot since the Instagram app and website displays the number of views in each Reel’s thumbnail.
Use a separate timer app to measure the length of their top-performing Reels. Also, pay attention to elements like Reel formats, thumbnails, text overlays, and hashtags.
Schedule Instagram Reels through Vista Social so you can align your Reels’ publishing time with the activity patterns of your client’s audience.
Vista Social is one of the very first social media management tools that support direct publishing to Instagram Reels. Unlike other platforms that only send notifications to social media managers when it’s time to publish.
As a bonus, Vista Social also lets you manage your client’s accounts on other social media platforms. It’s the “Swiss Army Knife” for social media marketers who handle multiple client campaigns at once.
To pick the best posting times for your Reels, Vista Social analyzes user engagement patterns on previous posts.
These times are easily accessed when scheduling Reels via the Publish tool.
Invite more users to view your Instagram Reels by highlighting the shortness of your posts.
For example, use phrases like “10-second hacks” instead of “easy-to-use tips.” You can also mention the duration of your Reel in the thumbnail or use hashtags like “#5secondhack” to get more viewers.
A few more things you can try:
Instagram lets users save Reels so they can view them later. This translates to more views over time, better brand loyalty, and a more authoritative presence on Instagram.
To encourage users to save your client’s Reels, focus on evergreen topics and video content formats.
Think of videos that users can repeatedly watch and still be valuable, like checklists, buyer’s guides, and quick tutorials.
You can also show Instagram users a “behind the scenes” look at your client’s company—or, at least, an interview with the team. These Reels provide evergreen value to prospects who care about company culture.
Watching Instagram Reels allows users to learn more about a company—thanks to the extended maximum length. They’re perfect for evergreen video content that can be published on your client’s profile feed, shared on a website, or saved by users.
Despite the default time limit of only 15 seconds, Instagram Stories improve user engagement through interactive stickers. Their 24-hour time limit also makes Stories feel more compelling and urgent than Reels or regular Instagram posts.
If you’re unsure about Instagram Reels vs Story, remember that you don’t have to choose one over the other. Use both for their intended purposes to help your clients reach more users and dominate their competitors.
A Reel on Instagram are short videos that has their own tab on the IG navigation bar. When choosing a length for your Reel on Instagram, the platform will offer four options: 15, 30, 60, or 90 seconds. Unlike Instagram Stories will automatically disappear after 24 hours, a Reel will only disappear once the user deletes it.
The best time to post Reels on Instagram is between 9 AM to 12 PM. (From Monday to Thursday.) However, the time could change depending on the dynamics of your target audience. Study your audience engagement to ascertain the best time to post Reels on your IG profile.
Vista Social helps you schedule Instagram Reels at the best times for maximum engagement.
Automate a posting schedule and track user engagement for sustainable social media growth. Make it all happen today with a free Vista Social account.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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