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431+ Best One-Word Instagram Captions to COPY & PASTE! [2022]

by Jimmy Rodela

Aug 10

6 min to read

431+ Best One-Word Instagram Captions to COPY & PASTE! [2022]

Here’s something successful Instagrammers use: one-word Instagram captions.

They’re fun, engaging, and highly effective at pulling your target audience’s attention.

They also go well with viral hashtags on Instagram at making posts more eye-catching and discoverable.

If you’re looking for one-word Instagram captions for the Instagram marketing campaigns you’re running for your clients, feel free to copy and paste any of captions in this guide.

Table of Contents

  • Best practices for adding one-word Instagram captions
  • One-word Instagram captions for marketers
  • One-word Instagram captions for beauty brands
  • One-word Instagram captions for fashion brands
  • One-word Instagram captions for business coaches
  • One-word Instagram captions for personal finance coaches
  • One-word Instagram captions for realtors
  • One-word Instagram captions for food brands
  • One-word Instagram captions for fitness brands
  • One-word Instagram captions for pet brands
  • One-word Instagram captions for travel brands
  • One-word Instagram captions for creators
  • FAQs when adding one-word Instagram captions
  • Streamline your Instagram marketing campaigns

Best practices for adding one-word Instagram captions

Before you conquer social media with one-word captions, remember the following best practices: 

1. Don’t forget your hashtags 

The lack of relevant hashtags will make it difficult for users to discover your content through the built-in search tool. 

Use hashtag research IG tools to get relevant hashtag ideas.

Vista social has several social media hashtag functionalities, such as:

  • Hashtag suggestions
  • Saved hashtags
  • Hashtag reporting
  • Etc.

2. Add more context in the comments 

One-word captions can make your Instagram content look clean and neat. But if you need to share more information about your posts, add the details in the comments section.

Use Vista Social to automate first comments in your Instagram posts. 

In the Publish tool, write your automated first comment in the “Leave first comment” field.

Screenshot of Vista Social's automate first comment option

For comment ideas, look for funny things to comment on Instagram that your audience will love.

You should also answer questions, respond to feedback, and invite commenters to check out your other social media channels.  

3. Use emojis 

Use emojis to make your one-word Instagram caption more interesting.

Look for emojis that are close to the meaning of your caption. For example, if you use the word “love,” use the heart or heart eyes emoji. 

Other emojis can also be added to add context to your one-word caption. Be liberal with your use of emojis as long as they’re related to your Instagram content’s message and can’t be misinterpreted. 

4. Don’t force one-word captions

Don’t use one-word Instagram captions for the sake of using one-word captions. 

Use just one word if they’re “punchy” when combined with your picture—or if you’re participating in a trend or challenge about using short Instagram captions. But as much as possible, use detailed captions that tell a compelling story about your post and include a clear Call-to-Action (CTA).

Suggested Article: Best Questions to Ask on Instagram Story for Brands

5. Use custom fonts

Change your social media font to make your Instagram captions more eye-catching. 

You don’t need coding wizardry to do this. With a tool like Vista Social, you can quickly customize the font of your social media posts right before scheduling them. 

Simply use the Publish tool and click the ‘Customize Font’ icon to modify your social media post’s font.

Screenshot of Vista Social's customize font option

6. Pack more information using videos

Videos are worth over a thousand words. They fill the information gap that one-word captions sometimes create. 

The good news is, you don’t need high-production videos to get noticed on Instagram. Look at the most viewed Instagram video in your client’s niche and you’ll find a video taken on a smartphone.

Instagram also supports video content in three ways: feed posts, Reels, and Stories. 

  • Feed videos: Just upload your video as an Instagram post to save it on your client’s profile feed. Choose this option if you want to make evergreen videos always accessible to followers. 
  • Reel videos: Reels are discoverable through the “Reels” page of the Instagram app. Users can also find your client’s Reels if you use a trending audio, AR effect, or duet. 
  • Instagram Story videos: Instagram Stories are great for interactive content. You can ask interesting Instagram poll questions, use the “Add Yours” sticker to get user-generated content, and more. 

Take note that only feed videos and Reels come with captions. If you want to experiment with a one-word Instagram caption from this list, go with either of the two video formats. 

7. Know your Instagram content pillars

Maximize your content regardless if you use one-word captions or long captions. 

Content pillars for Instagram streamline your content research and creation strategy. They also improve your audience’s experience through consistent post structures. 

Some quick tips to get you started:

  • Check out accounts your target users are following and analyze their content pillars.
  • Use the hashtags that your target audience follow.
  • Match the existing content pillars on your client’s website. 
  • Analyze industry trends using third-party tools like Google Trends

8. Time your content right

One-word comments can catch your target audience off-guard and spark their interest. Make the most out of them by scheduling your Instagram posts at optimal times. 

Vista Social lets you plan an automated posting schedule based on your target audience’s Instagram behavior. 

When scheduling a new post, click ‘Show optimal times’ to reveal the ideal hours to post based on user engagement.

Screenshot of Vista Social's suggested best time to post

Other than aligning your posting schedule with your target audience’s social media activity, there are other ways how to get followers on Instagram without following:

  • Cross-promote your Instagram content on other social media platforms.
  • Engage comments by other users. 
  • Consider influencer marketing. 
  • Run contests. 

9. Be creative

Don’t limit yourself to one-word captions that are specific to your client’s niche.

For instance, the word “queen” is widely used in the beauty niche. But it can also be used as a one-word caption in posts that feature a woman in the personal finance, travel, and business niches.

You don’t even need to use a real word. 

Made-up slang words like “Fri-yay” and “Awesomesauce” all make for attention-grabbing captions.

Are you ready to find the perfect word for your Instagram caption?

For your convenience, we split 404 one-word captions into 11 categories: 

  • Marketers
  • Beauty brands
  • Fashion brands
  • Business coaches
  • Personal finance coaches
  • Realtors
  • Food brands
  • Fitness brands
  • Pet brands
  • Travel brands
  • Creators (in general)

One-word Instagram captions for marketers

Marketing clients can use these captions when sharing results, promotions, stories, industry statistics, and behind-the-scenes content of their company. 

  1. Payoffs
  2. Results
  3. Returns
  4. Grind
  5. Discounts
  6. Blogging
  7. Hacks
  8. Raffle
  9. Contest
  10. Question
  11. Creative
  12. Scale
  13. Targeted
  14. Grow
  15. Optimized
  16. Start
  17. Focus
  18. Consistency
  19. Success
  20. Idea
  21. Brainstorming
  22. Omnichannel
  23. Omnipresent
  24. Omnimarket
  25. Experience
  26. Content
  27. Research
  28. Data-driven
  29. Record
  30. Benchmarking
  31. Reach
  32. Connect
  33. Clicked
  34. Mindset
  35. Attraction
  36. Yes
  37. Sell
  38. Promo
  39. Launch
  40. Break
  41. Coffee
  42. Standout
  43. Ironclad
  44. Pro
  45. SEO
  46. Track
  47. Marketers
  48. Analytics
  49. Team
  50. Huddle
  51. Meet
  52. Hit.
  53. Visual
  54. Double
  55. Revolutionary
  56. Top
  57. Rank
  58. Converted
  59. Subscribe
  60. Writing
  61. Marketed
  62. Diversify
  63. Test
  64. Roadmap
  65. Uniqueness
  66. Conquer
  67. Power
  68. Complete

One-word Instagram captions for beauty brands

Instagram beauty brands shine with compelling one-word captions. Each word matches a variety of content pillars for beauty brands, be it tutorials, photoshoots, or even sponsored content.

  1. Glam
  2. Fabulous
  3. Fab
  4. Cute
  5. Girls
  6. Foxy
  7. Flawless
  8. Essential
  9. Smile
  10. Hey
  11. Fierce
  12. Heart
  13. Lovely
  14. Radiant
  15. Classy
  16. Slay
  17. Hot
  18. Skincare
  19. Beautygram
  20. Relaxed
  21. Vanity
  22. Mood
  23. Barefaced
  24. Natural
  25. Youthful
  26. Moisturize
  27. Care
  28. Hair
  29. Grateful
  30. Blooming
  31. DIY
  32. XOXO
  33. Queen
  34. Amore

One-word Instagram captions for fashion brands

Just like beauty brands, fashion brands can make a statement with one-word captions. Use “power words” or any positive adjective to describe outfits, individual fashion pieces, or your client’s brand identity.

  1. OOTD
  2. Vibing
  3. Old-fashioned
  4. Fancy
  5. Want
  6. Swag
  7. Perfect
  8. Definitely
  9. Cool
  10. HIP
  11. Drip
  12. Lowkey
  13. Shopaholic
  14. Elegant
  15. Money!
  16. Sparkle
  17. Identity
  18. Chic
  19. Style
  20. Badass
  21. Vintage
  22. Fire
  23. Savage
  24. Collection
  25. Fashionista
  26. Got
  27. Copped
  28. Stylish
  29. Lit
  30. Makeup
  31. Lashes
  32. Lips

One-word Instagram captions for business coaches

Business coaches can turn any one-word caption and make it inspirational. Here are some ideas:

  1. Success
  2. Boss
  3. Dreamer
  4. Inspiration
  5. Excelsior
  6. Dream
  7. Yours
  8. Manifest
  9. Build
  10. Psyched
  11. Aspire
  12. Rise
  13. Startup
  14. Do
  15. Execute
  16. 110%.
  17. Founders
  18. Persevere
  19. Club
  20. Upward
  21. Organized

One-word Instagram captions for personal finance coaches

While business coaches focus on the success of teams, organizations, and entrepreneurs, personal finance coaches cater to money-conscious individuals. 

  1. Blessed
  2. Goals
  3. Stocks
  4. Save
  5. Practical
  6. Plan
  7. Gold
  8. Crypto
  9. More
  10. Invest
  11. Independent
  12. Inspired
  13. Ignited
  14. Believe
  15. Cashflow
  16. Interest
  17. Cash
  18. Surge
  19. Candlesticks
  20. Pocket
  21. Dividends
  22. High

One-word Instagram captions for realtors

Realtors need one-word captions that highlight the properties they manage, their day-to-day activities, or their (or their clients’) achievements. 

  1. Minimalist
  2. Welcome
  3. Property
  4. Sold
  5. Soon
  6. Home
  7. Reserved
  8. Completed
  9. Ready
  10. House
  11. WIP
  12. Interior
  13. Backyard
  14. Pool
  15. Nearby
  16. Construction
  17. Progress
  18. Moving
  19. Dare
  20. Dream
  21. Estate
  22. Homeowners
  23. Residents
  24. Clients
  25. Tour
  26. Tripping

One-word Instagram captions for food brands

Food brands can use plenty of one-word captions that describe flavor. They can also borrow power words from business, beauty, and travel brands for their captioning efforts.

  1. Feastmode
  2. Goodies
  3. Yum
  4. Foodie
  5. Snacking
  6. Breakfast
  7. Cheers!
  8. Tastebuds
  9. Toast
  10. Delights
  11. Lunch
  12. Dinner
  13. Chomp
  14. Plating
  15. Enjoy
  16. Dessert
  17. Brunching
  18. Top-notch
  19. Raw
  20. Buffet
  21. Feasting
  22. Hotdog
  23. Homemade
  24. Homegrown
  25. Treat

One-word Instagram captions for fitness brands

Fitness brands can use one-word captions as a motivational tool. They show confidence and originality—both crucial elements for brands to succeed in this space.

  1. Flex
  2. Fit
  3. Swole
  4. Abs
  5. Veins
  6. Toned
  7. Endure
  8. Lift
  9. Weights
  10. Alpha
  11. Beastmode
  12. Legend
  13. Push
  14. Bulking
  15. Gains
  16. Ripped
  17. Strength
  18. Montage
  19. Core
  20. Cardio
  21. Carbs
  22. Loading
  23. Therapy
  24. Hustle
  25. Motivation
  26. Chad
  27. Unit
  28. Self-love
  29. Sweat
  30. Stronger
  31. Godmode

One-word Instagram captions for pet brands

Pet brands can use a lot of fun, cute words in their Instagram post captions. Experiment with misspellings like “Cheezburger” and “Smol”—pet brand followers on Instagram love them.

  1. Cutie
  2. Furbaby
  3. Furparents
  4. Grooming
  5. Walking
  6. Doggo-talk
  7. Pack
  8. Pride
  9. Flock
  10. Herd
  11. Bestfriends
  12. Derp
  13. Snoot
  14. Doggo
  15. Clingy
  16. Boop
  17. Daycare
  18. Bork
  19. Meow
  20. Puppers
  21. Boof
  22. Blep
  23. Smol
  24. Pawsome
  25. Paw
  26. Moar
  27. Cheezburger
  28. Kiss
  29. Sploot
  30. Snuggles
  31. Cuddles
  32. Pets

One-word Instagram captions for travel brands

Travel brands use descriptions along with inspirational text in their Instagram post captions. Feel free to borrow some words from personal finance, beauty, and business brands. 

  1. Vacation
  2. Getaway
  3. Vay-cay
  4. Unwind
  5. Peace
  6. Wayfarer
  7. Bliss
  8. Magical
  9. Nomadic
  10. Cozy
  11. Magnificent
  12. Majestic
  13. Serene
  14. Footprints
  15. Steps
  16. Beach
  17. Strolling
  18. Climb
  19. Horizons
  20. Journey
  21. Traveller
  22. Breathless
  23. Roadtrip 
  24. Grand
  25. Paradise
  26. Escape
  27. Moments
  28. Hiking.
  29. Wanderlust.
  30. Ticket. 
  31. Backpacking.
  32. Explore.
  33. Breezy. 
  34. Breathtaking.
  35. Heaven.
  36. Touchdown
  37. Forest
  38. Golden
  39. Summertime
  40. Fall
  41. Fall-ing
  42. Dusk
  43. Sunset
  44. Awwtumn
  45. Flowery
  46. Retreat
  47. Twilight
  48. Snap
  49. Mermaid
  50. Wavy 
  51. Hope
  52. Breathe
  53. Life
  54. Gorgeous
  55. Daydreaming 
  56. Homecoming
  57. Sunkissed
  58. Tranquility
  59. Beachy
  60. Wide-eyed
  61. Island
  62. Memories
  63. Winter
  64. Spring
  65. Tropical
  66. Sunny
  67. Rainy
  68. Snow
  69. Bikini
  70. Windswept
  71. Layover
  72. Country
  73. Flight
  74. Ride
  75. Sunset
  76. Adventures

One-word Instagram captions for creators

On Instagram, a creator can be anyone who uploads a range of original content tied to their personal brand. This includes experts, gamers, models, and influencers from other social media channels. 

  1. Throwback
  2. F.R.I.E.N.D.S.
  3. Salute!
  4. Why?
  5. Family
  6. Psyched!
  7. Hi.
  8. Valentine
  9. Dope
  10. Ouch!
  11. ROFL
  12. Shook!
  13. Yikes
  14. Amazeballs
  15. Please?
  16. Nostalgic
  17. Crazy
  18. Vintage
  19. Couple
  20. OMG
  21. Goodfellas
  22. Sisterhood
  23. Squad
  24. Happy
  25. Fri-yay
  26. Interesting
  27. Soulmates
  28. Groufie
  29. Selfie
  30. Epic
  31. Brotherhood
  32. Wild
  33. Gang
  34. Word
  35. Bruh
  36. Facts
  37. Sweet
  38. Chilling
  39. Weirdos
  40. Awesome
  41. Basic
  42. Wicked
  43. Feelings
  44. Imagine
  45. Wondering
  46. Seriously?
  47. Friend
  48. Besties
  49. Heartbreaker
  50. Sun
  51. Really?
  52. Next!
  53. Fun
  54. Us
  55. Emotional
  56. Trust
  57. Joy
  58. Outstanding
  59. Different
  60. Speechless
  61. Hangout
  62. Everything
  63. Awesomesauce. 
  64. Pranked.

FAQs when adding one-word Instagram captions

What are some one-word captions?

Examples of one-word captions for Instagram:

  • Slay.
  • King/Queen.
  • Family!
  • Besties.
  • Happy/happiness.
  • Awwwtumn.
  • Soulmate. 

What are some unique captions?

How to write unique Instagram post captions:

  • Use rhymes (i.e. “Win marketing like a king”)
  • Use one-word captions (i.e. “Power,” “Gorgeous,” “Word,” etc.)
  • Add your spin to famous movie quotes (i.e. “With great content comes great responsibility”)

How do you change the font on Instagram caption?

Use online font changers like Copy & Paste Fonts by LingoJam to modify the font of your social media captions. You can get better results with top-tier social media management platforms like Vista Social, which has more features like reporting, scheduling, and review management.

Streamline your Instagram marketing campaigns

Start dominating Instagram marketing with the only social media management platform you’ll ever need.

With Vista Social, you can automate posts, customize fonts, manage your asset library, track conversations, and more—all for the price of free. Maximize the effectiveness of one-word Instagram captions with an all-around optimized social media strategy. 

Create a free Vista Social account now and manage up to three social media profiles.

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