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May 25, 2022
Social media interaction posts can bring truckloads of engagement to your client’s social media profiles.
As a marketing agency, you know the value audience engagement brings.
It helps nurture relationships, generates leads, and even improve your sales.
With interactive content, social media users become more than just “audiences.” Instead, they become actual participants in interactions.
In this post, you’ll find ideas for the best interactive social media posts in 2022 that can help you supercharge the social media engagement on your clients’ profiles.
We’ll also cover a few other crucial things, like IG tools and examples, so it’s easier for you to use and incorporate interactive social media content in your campaigns.
Interactive posts on social media require users to interact with the content in order to move the experience forward.
An interaction may refer to any user input, be it a swipe, tap, click, key press, or any action that the user’s device can register.
Social media interaction posts add a whole new dimension to the content consumption experience.
It makes users feel more in control and involved, which in turn creates more memorable experiences and makes value propositions more compelling in the eyes of users.
Apart from spicing up your reader’s content experience, here are 5 other benefits of publishing interactive posts on social media:
Interactive content allows agencies and brands to pack more information in a single post.
For example, the thumbnail or cover image of a post may contain a headline and a brief description of the topic. Further interactions will then reveal additional details that are helpful to the user experience.
Rather than posting a link to the full post on social media, your audience can get the full content experience on the spot.
Statistics show that interactive content gets 2x more user engagement on average than traditional, static content.
If your agency has been pumping out content for a while with no results to justify your client’s investments, interactive content might be the strategic pivot you need to turn things around.
Keep in mind that interactive content offers a lot of legroom for creativity—much more than traditional formats like articles and graphics.
Every piece of information can be delivered in a unique way.
Plus, you can use design elements to capture the target audience’s attention while using interactivity as a novelty feature to boost engagement and keep them hooked.
Content fatigue is when users have too much content to consume with very little time to do it.
Social media interaction posts tilt the board in your favor by making your content stand out.
They offer a breath of fresh air to users who are constantly exposed to hundreds—if not thousands—of run-of-the-mill posts from businesses and agencies.
Since interactive posts require user input, it only makes sense to use them for lead generation—specifically for obtaining information like email addresses and first names. Some types of interactive content like social media quizzes will also help you get to know their interests and goals.
In exchange for information, interactive content offers users something immediately available.
This can be unique to each experience. For example, you can create interactive Facebook posts that will grade users based on their knowledge about a topic.
Knowing the target audience on a personal level lets brands create personalized content that’s tailored to their needs and content preferences. You just need to review the General Data Protection Regulation or GDPR guidelines to make sure you’re collecting user data safely and transparently.
As great as interactive social media posts are, they’re not something you see every day.
If you incorporate interactive content as a long-term component of your social media marketing, your clients instantly become follow-worthy to users who love them. This is not only good for your client’s brand image, but it will also maximize the traffic potential of future posts.
Now that you’re aware of the benefits of social media interaction posts, let’s go over some of the most common types of interactive content.
Instagram features an emoji slider sticker that allows users to rate something, be it an experience, topic, or item being featured in the post. Alternatively, agencies can use the question sticker to collect feedback in the form of written text.
Live video streams allow social media users to interact with businesses through live chat.
Digital marketing agencies can collaborate with clients to plan the content and handle the logistics side to make live streaming a profitable option.
Contests on social media come in all shapes and sizes. For the interactive part, agencies and brands can require participants to tag friends, answer questions, and share a post—anything that can help raise brand awareness in exchange for a chance to win.
If your goal is to collect information, quizzes, polls, and surveys should be your interactive content formats of choice.
The experience of answering questions in a convenient and fun way is rewarding in itself. So, unlike contests, you don’t need to promise a reward to have users participate—satisfying their curiosity by sharing the results should be enough.
Found an interactive content type you’d like to experiment with?
Before you get too excited, remember that creating interactive content requires more planning than your average social media post.
It’s not something you jump into without establishing a strategy first.
Knowing what your client wants to accomplish helps you decide the type of interactive experiences to produce. It also helps you plan other factors of your strategy, like the distribution channels, posting times, and so on.
If this is your first time tackling projects that involve interactive content, chances are you’re undermanned for the job.
Interactive content isn’t something your writers, editors, and graphic designers can create without training. For quick results, consider filling up skill gaps by hiring freelancers or even other social media agencies through platforms like Agency Vista.
Just like any social media campaign, interactive content doesn’t come with guaranteed results.
You need to track your results, analyze the data, and plan your next move based on the numbers.
If your interactive content succeeded in accomplishing your goals, double down on it. Otherwise, explore other options or implement tweaks that could potentially lead to better results.
Check out the posts below for interactive social media post ideas.
With nearly 3 billion active users each month, Facebook continues to reign as the biggest social media network on the planet. It’s also among the most versatile platform when it comes to the social media content types you can use for marketing purposes.
Here are some of the best interactive Facebook posts you can use for your clients’ campaigns:
360-degree videos and images immerse social media users by encouraging them to look around as if they’re actually in your client’s content.
Hosting Q&A sessions is a classic strategy that incorporates the element of interactivity into user engagement. Agencies can also use apps like Surveys for Pages to run surveys straight from their client’s Facebook page.
Facebook Live lets clients broadcast a live video while communicating with audiences in real-time via live chat.
Instagram is popular among marketing agencies since it’s built for sharing visual content—the best format for user engagement.
There are several ways to turn Instagram Stories into interactive experiences that guarantee more engagement.
Look for the most viewed video on Instagram in your client’s niche and upload a response. Encourage others to join in the discussion to boost engagement.
Tip: Other than Instagram, response videos are also popular on other platforms—particularly TikTok. Response videos on that platform are called “duets,” allowing you to respond to TikTok questions, discuss trending topics, and be visible to more users.
Run hashtag contests with unique mechanics like solving a puzzle, answering a trivia question, and writing a clever caption.
Twitter is the go-to platform for users looking to get the latest updates from their favorite brands, celebrities, and influencers. It’s the least flexible platform in terms of content types, but there are still a few ways agencies can use it to create interactive posts.
Twitter offers the most seamless poll creation feature out of all social media platforms. It also lets you instill a sense of urgency by adding a time limit to your clients’ polls.
Hashtag contests on Twitter are just as effective as hashtag contests on Instagram as far as building brand recognition and audience engagement for your clients.
Influencers often run Twitter Q&As where followers simply need to tweet their questions.
LinkedIn is the perfect social media platform for B2B agencies and brands. After all, it is used regularly by 2.8 million business decision-makers—in addition to 280,000 C-suite executives.
Offer resume reviews, career coaching, referrals, and other kinds of assistance to help your client’s followers advance in their professional fields.
Polls on LinkedIn are guaranteed to be based on serious, professional knowledge—unlike polls on Facebook business pages or Instagram surveys.
LinkedIn lets you create automated message ads and conversation ads that reach out to new connections. You can also use tools like Vista Social to track conversations with leads in one place.
Top competitors already know what types of interactive content work best if your client’s goal is to increase social media engagement. Analyze their strategies to discover content ideas, understand your client’s target market and their pain points, and drive engagement.
If you’re running polls on Twitter, run them on other platforms as well to gather more data and rapidly increase brand loyalty for clients across networks. Cross-promoting interactive content also lets you leverage existing social reach to build up new accounts.
For example, if you’re researching how to get more views on TikTok after posting, simply share your clips with followers on other platforms. That should beef up your TikTok content’s user engagement numbers.
Interactivity occurs if you reach out and communicate with other social media users organically. To make your client’s messages more visible to a wider audience, mention other brands or respond to their content through full-length posts or comments.
Interactive content pertains to anything that requires the audience to provide their input in order to move the experience forward. Any action at all, be it answering a survey or looking around a 360-degree video, all qualify as interactive.
Using interactive content in marketing can maximize engagement rates, increase click-throughs, and drive traffic to your client’s website. Interactive posts like surveys, polls, quizzes, and contest posts are also effective in getting user-generated content and valuable audience insights.
To effectively promote interactive social media posts, use a scheduler like Vista Social to publish them at the perfect times. It also enables you to synchronize content promotion efforts all over social media—ramping up the interactive post’s reach.
For more information about Vista Social, check out our comparison on Loomly vs Hootsuite vs Vista Social.
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