Short Form Video Content Ideas for Social Media

If you want to help your clients dominate social media, creating short-form video content is a must.

Social media users are likely to engage with shorter videos than long-form content. 

Recent HubSpot data in 2025 shows that most marketers see the best engagement from videos under a minute long, with many identifying the 30 to 60-second range as the sweet spot for holding attention and driving higher completion rates.

The challenge is that constantly coming up with fresh short-form video content ideas can take a lot of time and effort, especially when handling multiple clients and social media profiles. 

The good news? This guide has you covered. 

We’ll explore the top short-form video content ideas to elevate your clients’ social media game. 

This guide includes helpful tips and tools that make creating and sharing videos easier while helping you get stronger results.

What is a short form video? 

A short-form video usually runs under a minute, though the ideal range for holding attention is often between 31 and 59 seconds. Keep in mind, though, that each platform defines “short” differently, with some stretching the limit to 90 seconds and others even up to three minutes.  

Since every platform has its own standards and audience behavior, tailoring your approach is key. For instance, on Instagram, understanding the latest Instagram reels length guidelines helps you optimize timing for better reach and engagement. You can also compare Instagram reels vs. story to see which format best aligns with your clients’ goals and when each works most effectively.

Regardless of where you post, the essence of short-form content remains the same. It’s designed to capture attention quickly and deliver value fast. Platforms like TikTok, Instagram Reels, and YouTube Shorts thrive on this principle, offering the perfect space for visually engaging and easily digestible content.

Even LinkedIn and Pinterest now support short-form video, expanding opportunities to repurpose content and reach audiences across multiple channels.

To make these videos truly effective, focus on combining sharp visuals, concise storytelling, and a clear Call-to-Action (CTA) that inspires viewers to take further action. If you also want to understand how visibility and engagement work behind the scenes, explore how Instagram’s following list order influences what users see first. Great short-form videos not only grab attention but also build stronger connections that improve long-term reach.

Why should you create short-form video content?

It’s simple: People online want instant gratification, hence the demand for short-form content. Creating short-form videos offers several benefits. 

Increased visibility and reach

Short-form videos often receive the highest engagement, which explains why social media platforms prioritize them in feeds. They grab attention fast, and that’s exactly what algorithms are designed to reward. Because of this, posting short, engaging clips gives you a better chance of being discovered by new audiences without relying on paid boosts.

TikTok is a great example of this. The platform thrives on discoverability, so keeping up with the latest TikTok algorithm updates helps you create videos that perform well from the moment they’re published. When you understand how the system decides which videos to promote, it becomes easier to plan your timing and adjust your content strategy for stronger results. 

Since algorithms favor videos that spark interaction within the first few seconds, consistency plays a big role in visibility. The more you post on a regular schedule, the more likely your videos are to be recognized and surfaced to a wider audience. If you’ve noticed your TikTok reach slipping lately, exploring Why My TikTok Videos Are Not Getting Views can help you pinpoint what’s affecting engagement and how to fix it. 

You can also look deeper into what makes certain videos perform better than others. Our guide on How to Go Viral on TikTok reveals what kinds of engagement signals and formats trigger higher reach. By applying these insights and maintaining a steady posting rhythm, your content can gain momentum instead of relying on luck or one-off viral moments. 

As algorithms continue to favor content that keeps people engaged, your videos have a growing chance of showing up on For You Pages (FYPs) and recommendation feeds. And because short-form videos are so easy to share, they naturally encourage viewers to send them to friends or repost them on their profiles. That kind of organic sharing amplifies your visibility and builds a steady path toward long-term growth. 

Boosts engagement rates

Short-form videos fit perfectly with how people consume content today. Audiences scroll quickly and have limited attention, so videos that deliver value in just a few seconds are more likely to stop the scroll and spark reactions.

Platforms like TikTok and Instagram make this even easier with short, bite-sized videos that entertain while sharing something useful. When viewers can enjoy a clip without feeling overloaded, they’re more likely to comment, like, or share it with others.

AI-powered recommendations also play a role by recognizing early engagement and showing the video to more users with similar interests. As more people interact, visibility naturally grows, opening the door to stronger reach and higher conversion potential.

Higher returns

Short-form videos take less effort to create yet often deliver bigger results than traditional long-form content. Because they’re quick to produce, you can test ideas more easily and discover what connects with your audience without stretching your resources. 

Plus, social media algorithms favor short-form videos, which helps your clients gain organic reach without spending too much on ads. 

Small investments in short-form videos can yield significant returns. 

Raises brand awareness

Short-form videos help your clients reach more people, amplifying their efforts to raise brand awareness. 

Bite-sized videos are easily shareable, boosting the chances of your clients’ content spreading to more viewers’ feeds, including non-followers. 

Plus, you can leverage short-form videos to showcase your clients’ brand personalities, making them memorable to audiences. 

The more your clients’ brands appear in front of target audiences, the more familiar and recognizable they become. 

What are the top short-form video content ideas for social media?

Here are a few short-form video ideas you can use to help your clients stand out and connect more deeply with their audiences.

1. Irrelevant yet catchy video openings

Some creators use quick visual cuts or AI-generated clips that instantly grab attention within the first second.

These unexpected openers break patterns and make people pause mid-scroll, curious about what happens next. Sometimes, the easiest way to hook viewers is by starting your clients’ videos with something that feels completely unrelated but grabs attention right away.

For instance, the Instagram Reel promoting a supermarket below opens with an unrelated stunt.

Why does this work? It catches the viewer off guard and keeps them watching because it feels fresh and unpredictable. 

It’s also fun and short, which keeps viewers watching until the end. 

Short-form videos like this “disrupt” viewers, stopping them in their tracks and enticing them to engage with the content. 

2. Gen Z takeovers

As Gen Alpha starts sharing space with Gen Z online, combining both generations’ humor can create content that feels spontaneous and fun. Each group brings its own slang and tone, so mixing them helps your clients connect with audiences they might not usually reach. So why not create content that crosses generations to help your clients reach wider audiences?

Jump into popular short-form video trends such as the Gen Z takeover. 

The TikTok video below from Northumberland Zoo, where they let Gen Z staff write their marketing script, is a classic example.

In the video, older staff members use Gen Z slang to describe the zoo’s animals, and the result is hilarious. They have no idea what they’re saying, which makes it even funnier. That natural, unfiltered energy is exactly what keeps people watching and sharing. 

It’s very demure, very cutesy, very mindful. 😉

Remember to include relevant hashtags that help your videos reach the right audience and boost visibility across social media platforms.

You can also try other formats like TikTok carousels, which let you mix still photos and short clips to tell swipeable stories. They’re a great way to reuse existing content, from short videos to simple product highlights that appeal to Gen Z audiences.  Once you’ve started experimenting with content that clicks, it’s just as important to keep everything organized and consistent. That’s where having the right tools can make a big difference. 

Leverage Vista Social to manage your workflow smoothly, from saving the best hashtags to discovering trending ones so every Gen Z-focused post stays aligned with your strategy and keeps building momentum.

The social media management and optimization platform lets you save hashtags used in your clients’ scheduled and published posts. 

The platform also offers an AI-powered hashtag generator to help you find relevant and trending hashtags quickly. 

3. Insights from experts

You can feature expert opinions on trending topics like AI tools, sustainability, or the creator economy to position your clients as go-to authorities.

Short-form videos can position your clients as industry experts in the eyes of social media audiences. 

For example, you can post Instagram Reels or TikTok videos that showcase insider knowledge or expertise on lesser-known facts about your clients’ industries. You can also check out the most viewed Instagram videos to see what kinds of storytelling and pacing styles keep people watching until the end.

You can create short-form videos such as the following:

• Q&A videos to answer frequently asked questions or discuss popular industry topics to showcase your clients’ knowledge and expertise
• Industry topic breakdowns summarizing complex news or information via engaging short video clips 

Get inspiration from social media thought leader Mari Smith and her insights on Meta’s AI features. 

The Instagram Reel shows Mari Smith’s hot take on the new Meta AI features and what this means for content creators and user interactions.

The video is an example of an industry expert sharing their opinions or thoughts on topics that will shape and shift the future of specific industries. 

Additional tip: Hot takes usually get lots of reactions, so stay active in the comments to keep the conversation going and boost engagement naturally. 

Manage and reply to all your clients’ comments, mentions, messages, and reviews through Vista Social’s Social Inbox, the platform’s centralized social media engagement feature. 

4. Quick interview videos

Many podcasters and coaches now repurpose livestream or podcast snippets into YouTube Shorts for extra reach. You can even share a YouTube video on your Instagram Story to cross-promote your content and drive more views.

If you want to get even more creative, find inspiration in YouTube Shorts ideas that show how to turn interviews or tutorials into engaging, shareable videos. People connect better with content featuring other people. 

Make the most of this by creating short-form videos that show interactions with other people in your clients’ companies.

You can interview employees for their two cents on an interesting topic or trending issue. 

For example, the YouTube Shorts video below shows a snippet of entrepreneur and marketing guru Neil Patel’s interview. 

In the video, Neil Patel shares his honest opinion about AI and its usefulness. 

Creating short interview videos can be an excellent way to understand a company or brand through the voices of its team and leadership.

Add fun transitions and visuals with music or text overlays to make your short-form videos more eye-catching and engaging. 

5. Relatable work moments 

With hybrid work still part of life, skits about online meetings, coffee breaks, and home-office moments remain strong engagement magnets.

Another content idea that helps humanize your clients’ brands is a relatable work moment short video. 

Share skits or quick video memes showcasing common workplace interactions and shenanigans among your clients’ employees. 

Your content can be anything from awkward breakroom interactions between co-workers to scenes that capture different employee moods during Monday morning meetings. 

Here’s a TikTok video that shows how people usually feel when walking into a Monday morning meeting. 

The TikTok video conveys the content’s relatable message within seconds, encouraging views and shares. 

You can also cast real-life employees in the short-form videos to make them more realistic and relatable to viewers. 

6. POV videos

Modern tools such as CapCut templates and auto-caption features now make creating POV videos simpler and quicker than ever. Relatable clips always work because people naturally see themselves in the situation or personality shown on screen.

Take your clients’ relatable content up a notch by creating short-form Point-of-View (POV) videos. 

For example, like the YouTube Shorts video below, you can create a short video sharing the POV of a small business owner who just made their first online sale.

This type of content gives your clients’ audiences a firsthand look into their daily life and real-world interactions.

It helps viewers and potential customers feel closer to your clients’ brands, building genuine connection and trust.

Here are a few other POV video ideas you can try for your clients:

• A Day in the Life videos
• Product experience POVs
• Conference or event walkthroughs
• First look or unboxing videos
• Hands-on how-to or tutorial videos

Get more video interview ideas by learning what your clients’ social media audiences are interested in. 

Use Vista Social’s social media listening tool to set up listeners that track and pull conversations around your specified keywords or topics. 

The tool helps you quickly spot what people are talking about across your clients’ pages, including brand mentions and trending topics.

7. Street interviews

Street interviews now often include trending sounds or quick meme edits to stay aligned with Reels and TikTok styles.

Post quick clips that capture people’s opinions on fun or thought-provoking topics through short street interviews.

The content can be as simple as stopping people on the street and asking them about their dream vacation or which came first, the chicken or the egg. 

Deel’s street interview asks people about their opinions on workplace red flags.

You can make these videos even more relevant by focusing your street interviews on themes that relate to your clients’ brand or products.

Here are some easy street-interview prompts you can try:

• Industry trend reactions or opinions
• Common industry myths 
• Biggest challenges of working in specific industries
• The best advice you’ve ever heard
• Guess the place, name, location, person, etc.

8. Product launch or upcoming event teasers

Brands today use looping teaser videos that preview one feature or product highlight to create curiosity without giving too much away.

Short teaser clips are great for sparking excitement about your clients’ next launch or new feature. These quick clips can help hype your clients’ upcoming offer and keep audiences interested until the product or event goes live.

One example is global business strategist and serial entrepreneur Jay Baer’s webinar announcement on YouTube Shorts.

The video starts with a pain point as a hook and presents Jay Baer’s webinar as a solution to the problem. It is a great tactic for drawing in viewers and encouraging signups.

Here are a few quick ways to make your teaser videos more engaging and effective.

• Communicate the value of your clients’ products or events within the first few seconds to reel in viewers and keep them watching
• Include the common pain points to show audiences that your clients’ offers can address their needs
• Add a Call-to-Action (CTA) in the caption or at the end of the video to direct viewers to the next steps, such as clicking a link to register or learn more

You can use  Vista Social’s AI Assistant to instantly craft catchy post descriptions and taglines with just one click.The AI tool can also refine your written captions based on your client’s brand voice and tone. 

Show just enough to spark curiosity, but leave a bit of mystery so people feel excited to see what’s coming next.

Leave a few things to the imagination to encourage viewers to come back and stay tuned. 

9. Quick tips and tutorial videos

Creators like Vanessa Lau and Ali Abdaal turn micro-lessons into 60-second Shorts, showing how quick tutorials can deliver real value.

Tutorial and how-to videos don’t always have to be long and in-depth. 

With the right pacing and some creativity, you can create 60- to 90-second videos that quickly walk your clients’ viewers through a simple tutorial or even an ultimate tip video.  If you want to learn creative ways to turn static images into engaging video content, you’ll find useful insights in How to Make a Reel with Photos.

A classic example is entrepreneur and internet personality Gary Vaynerchuk’s Instagram Reel, which discusses building a brand on social media.

The video focuses on building a brand by expanding your reach organically through creative content. 

It highlights a key takeaway that modern creators and brand owners should learn if they want to monetize their content. 

You can also learn from these quick tips to create engaging short-form tutorial videos.

• Break down larger processes or sections into bite-sized, single-step parts to keep everything simple
• Add short, easy-to-read text overlays or video captions so viewers can follow along 
• Use quick cuts and speed up repetitive or long actions while highlighting crucial moments
• Make each step easy to follow with well-lit, close-up shots 
• Include an engaging CTA to encourage viewers to engage with the video or act on your clients’ conversion actions, such as buying a product

10. Trends or challenge videos

AI-powered challenge trends are rising, where users remix or reinterpret clips using text-to-video or generative tools for creative twists.

Behind many of these viral formats are AI video tools that help creators experiment with new ideas and streamline both editing and publishing.Help your clients ride the popularity wave by creating short videos on trends and popular challenges. 

These can be trends in general or challenges related to your clients’ industries. 

The “When you accidentally trip and buy…” trend is popular for businesses.

The trend can be a funny yet effective way to draw attention to your clients’ brands while showcasing their businesses and products. 

What are the best practices when creating short-form video content for social media?

Nail your clients’ short-form videos for social media with the tried and tested tips below. 

Stick to the optimal video length

Keep your short videos within 30 to 60 seconds for best results.

Anything longer risks losing attention, while shorter clips may not tell a complete story. Curious about posting videos that go beyond the usual time limit? Read our guide on How to Post Longer Videos on Instagram to learn the latest options.

Find the optimal short video length for your clients’ audiences, whether under 60 or 90 seconds, and make each second count. 

The quicker your clients’ videos present value, the more likely viewers will engage with the content, boosting their conversion and sales opportunities. 

Cut to the chase and focus on something your clients’ target audiences can instantly enjoy and remember while encouraging them to take action afterward.

Hook audiences within the first few seconds

If you want your clients’ videos to draw attention and make viewers stick, create their short-form videos to make an impression within the first three to five seconds. 

Open the video with an eye-catching visual that stops viewers from scrolling. 

You can also lead with a surprising statement or a thought-provoking question to spark the viewers’ curiosity. 

Use something that can evoke a strong emotion or leave a memorable image in your audience’s minds. 

If you don’t reel in your clients’ viewers within the video’s first few seconds, they’ll likely scroll past and move on.

Encourage engagement with compelling CTAs

You could create the most stunning short video for your clients, but your efforts can fall flat without a CTA. 

Make the most of the momentum. 

After catching your viewers’ attention, lead them to the next steps, whether sharing, commenting, liking the video, or following your clients’ accounts. 

A compelling CTA can drive interaction, turning your clients’ passive audiences into active, loyal followers and paying customers. 

Use creative yet clear and engaging CTAs that your clients’ viewers can’t help but act on. 

Include captions

Many social media users watch short and long-form videos on mute, whether by preference or necessity. 

Including on-video captions ensures your clients’ messages are conveyed even without sound, and they don’t miss opportunities to engage wider audiences. 

On-screen text helps emphasize important details and CTAs, keeping your clients’ message clear from start to finish.

The takeaway: Make your clients’ short-form videos accessible to everyone, especially without audio, to reach broader audiences and boost engagement. 

Leverage storytelling

Storytelling is one of the easiest ways to pull viewers in and make the content stick.

Help your clients connect emotionally with their viewers by weaving storytelling into short social media videos. 

You can use storytelling to guide your clients’ viewers through a short yet meaningful journey, whether you’re presenting a challenge or offering a clear solution.

Begin the video with a relatable hook, spark curiosity or build suspense in the middle, and end with a satisfying resolution. 

You can tell a memorable story with creative editing and storytelling within seconds. 

Use various video angles

Don’t just stick to static shots. 

Experiment with camera angles to make your clients’ short-form videos more interesting and captivating for viewers.

Use wide shots to show context, and mix in closer or overhead angles when highlighting hands-on moments.

Include moving shots when appropriate to give your clients’ videos more dynamic vibes, such as subtle zoom-ins and angle switches between scenes.

Keep your clients’ short-form videos fresh and interesting with various angles to capture and hold the viewers’ attention.  

Add sound effects and music

Adding sound effects or audio clips along with background music can strengthen your clients’ short videos and set the right mood. 

You can now use AI sound-matching tools that automatically select background tracks and sound effects aligned with your content’s rhythm.

Sound effects can emphasize certain actions or scenes, while music can set your entire video’s tone. 

Choose sound clips and music that enhance your video’s content while resonating with your clients’ brands and audiences. 

You can also include trending sounds to get on the social media platform algorithm’s good side.

Use audio that complements your clients’ short videos and does not overpower or muddle key aspects of the content. 

Test and optimize the videos

Not all your clients’ short-form videos will go viral or even be a hit with target audiences. 

That’s just how it is, but it’s always good to test different styles and experiment with new content to see what connects best with your clients’ audiences. Vista Social’s analytics now includes predictive insights that help you estimate how upcoming posts will perform before publishing.

Monitor the performances of your clients’ YouTube Shorts, Instagram Reel, and TikTok videos. 

To get a clearer understanding of how YouTube recommends short-form clips, read our resource on How the YouTube Shorts Algorithm Works.

Take advantage of  Vista Social’s social media analytics feature to track content performance metrics such as likes, comments, shares, and views. 

The feature helps you monitor and measure key metrics to determine whether your clients’ short-form videos drive your expected results. 

It even comes with new options, such as a grid view of all selected profiles’ performances based on specific metrics and direct report sharing via links. 

The data can give you actionable insights to adjust and optimize your clients’ short-form videos and content strategies. 

You’ll know what’s working and what needs improvement to keep your clients’ videos relevant and effectively driving engagement and conversions. 

How to use Vista Social to manage and publish short-form video content 

Planning, creating, publishing, and managing all your clients’ short-form videos and other social media content can be a nightmare, especially with hundreds of other tasks. 

The good news is that Vista Social can simplify and streamline everything. 

Vista Social’s AI Assistant can automatically generate captions and transform longer videos into shorter, more engaging formats that are easy to share. 

With the platform’s social media publishing feature, you can create and customize your clients’ videos, then schedule them to publish automatically across their profiles.

The analytics dashboard now replaces the “grid view” with a Performance Overview page, showing engagement trends per profile.

Add captions (using the AI Assistant), hashtags, emojis, links, mentions, and more. 

Fun fact: The Publisher lets you save mentions and hashtags for future use while also allowing location tagging or publishing as a Reel, along with other flexible posting options. 

If you need to tweak your video before publishing, use the platform’s Canva integration for quick and easy editing. For Instagram-focused campaigns, pairing Vista Social’s scheduling tools with Instagram reels templates can make your workflow even smoother.

The Audio Insights Hub (formerly the trending audio library) helps you quickly find and add music or sounds that fit your client’s industry and style.

After creating and customizing your post, set an auto-posting schedule. 

Vista Social offers suggested posting times based on optimization algorithms and your clients’ engagement data on the platform. 

The platform lets you boost posts at any stage, whether they’re already published or still in your clients’ content queue, helping them reach a wider audience. 

Your content calendar displays every post you’ve planned or published, including those still in draft form.

You can also view and access your recent and scheduled posts, content calendar, alerts, and activities from your main dashboard.

Streamline your content review and approval by creating automated workflows. 

Vista Social lets you set single or multi-stage workflows to automatically send your scheduled posts to users, such as your clients, who will approve them. 

If your client aims to generate leads from social media, use the platform’s link in the bio tool. 

The tool comes with a customizable landing page called Vista Page.

You can add your clients’ relevant links along with lead-capture or conversion elements, such as embedded short YouTube videos, directly within their Vista Pages. 

After creating the Vista Page, publish it and add the link to your clients’ bios so followers can easily explore their content.

With Vista Social’s all-in-one platform, everything from post scheduling to engagement management and social media analytics can be efficient and hassle-free. 

What are the short-form video content ideas to avoid?

Not every short-form video idea will resonate with your clients’ audiences, and that’s okay. What matters is knowing which ones to skip so the videos feel genuine and keep viewers interested. 

Avoid leaning too much on AI-generated clips that feel robotic or cold. Viewers can sense when a video lacks warmth, and they’ll scroll away fast.

To keep your clients’ videos fresh and relatable, steer clear of ideas that lack a genuine human touch or fail to connect emotionally with viewers.

Overly complex tutorials or walkthroughs

Overly complicated tutorials or walkthroughs rarely work. With short-form videos, you only have seconds to get your message across clearly.

Packing in too many steps or details can easily overwhelm your clients’ viewers and make them swipe away.

Keep it short and actionable so viewers can follow along without effort.

You can also break down complex or large processes into bite-sized formats or turn them into multiple short-form videos. 

Too salesy content

Constantly pushing your clients’ services or products in their short social media videos can make their content feel spammy. 

Nothing makes viewers swipe away more quickly than spam content. 

It’s all about finding the right balance between posts that focus on your brand or products and short videos that offer value or spark genuine interest among your audience. You can also naturally incorporate products or services into your clients’ short-form videos or highlight how they can solve the audience’s problems. 

Make sure your clients’ viewers see the value first before you ever talk about a sale.

Vague messaging

Your clients’ short-form videos should always have a clear and purposeful message.If the focus isn’t obvious, viewers will lose interest just as quickly as they found the video.

Every second counts, so plan the story flow carefully. Viewers should instantly know what the video means and what they should do next. Keep the message simple and direct so viewers can easily stay with it from start to finish.

Overly scripted videos

Writing a script for your clients’ short-form videos is crucial and even necessary. If you’re not sure where to start, the guide we wrote on How to Write a YouTube Script walks you through the basics clearly and easily.

Still, try not to make the videos sound too polished or overly rehearsed, or they’ll lose that natural feel viewers connect with.

Keep your videos authentic without coming off as too stiff and emotionless. 

Inject some fun and humor into your short videos without deviating from the main message and purpose of the content. 

Overly scripted videos can make your clients’ viewers feel disconnected, losing that relatability that drives views, likes, shares, comments, and follows. 

Ready to weave short-form video content into your social media strategy?

Short-form videos are a simple but powerful way to boost engagement and start real conversations around your brand. Once you’ve gathered new ideas, the next step is to keep your content consistent across all platforms.

That’s where Vista Social comes in to keep everything organized. Its publishing tools make scheduling easier, while the analytics show what’s working and what needs adjustment. Once your strategy is set, you’ll be ready to turn that engagement into results you can measure.

What are the short-form video FAQs?

Why do people prefer short form videos?

People today prefer quick, easy-to-watch content that gives value right away. Short-form videos meet that need perfectly by keeping viewers engaged from start to finish. With attention spans getting shorter, it’s no wonder shorter videos often outperform long ones.

Short videos are easier for people to enjoy without feeling overloaded. Clips under a minute often keep viewers’ attention longer and encourage them to rewatch when the content feels entertaining or genuinely helpful.

Can you monetize short form videos on social media?

Yes, you can monetize short-form videos on TikTok, Instagram, and YouTube through their built-in creator programs. TikTok offers the Creator Rewards Program and the Creator Fund, which both pay consistent, high-performing creators based on engagement and watch time.

Meta’s Performance Bonus on Instagram Reels and YouTube’s Shorts ad revenue share give creators similar opportunities to earn from their videos. These programs make it possible to turn engagement into income as your audience grows.

Your clients can also explore other ways to earn, such as joining creator funds, offering subscriptions for exclusive content, partnering with brands for sponsorships, or using affiliate links that generate revenue when followers make a purchase. 

Do short form videos get more views?

The short answer (pun intended 😉) is yes. 

According to HubSpot’s 2025 Consumer Trends Report, nearly half of consumers prefer discovering new products through short-form videos like TikToks and Reels. Live streams and long-form videos still matter, but short-form remains the top format for visibility and engagement.