Struggling to cram your clients’ content into measly 15-second IG videos?
We feel your pain!
It’s a common struggle for social media managers, after all.
You know full well that users today are into micro-content, but when you go micro, you can’t always convey your clients’ messages clearly.
That’s precisely why you need to learn how to post longer videos on Instagram.
With just the right length, you’ll be able to get your clients’ messages across loud and clear.
The good news is we’re here to help. 🙂
We’ve compiled this comprehensive guide to help you post longer videos on Instagram’s Reels, Feeds, and Stories for your clients.
Let’s start making your clients’ videos go on longer and shine like never before.
Picture this: your clients have a captivating story, a brand to promote, or a product to showcase, but they’re confined to Instagram’s short video limits.
It’s like trying to fit an elephant into a matchbox.
But here’s the deal: posting longer videos on Instagram can be your clients’ golden ticket to unlocking endless possibilities.
With the right content and strategies, your clients’ extended Instagram videos can increase engagement, help them connect with audiences better, and amplify their brand presence.
Your clients’ brands deserve to be seen in all their glory, and posting extended Instagram videos can help them achieve that.
Before churning out longer Instagram videos for your clients, know the platform’s limits for Reels, in-feed videos, and Stories.
Instagram video posts are those right in your client’s feed. They range from a quick three-second snapshot to 60 minutes of pure awesomeness.
If your client’s video exceeds the 60-second mark, Instagram shows a little preview in the feed. Viewers can then dive into the full video on your client’s profile.
If you post videos that are too long, you can trim them down to size.
Alternatively, you can upload your client’s magnum opus as a carousel post, breaking it into oh-so-glorious segments.
A Story is a short video on Instagram that lasts for 15 seconds and vanishes into thin air after 24 hours.
You can post up to four Stories at once for your clients to make a mega-awesome compilation that hits the 60-second mark.
It’s like a mini-movie marathon right on your client’s profile, along with their other juicy content and Instagram URL.
Stories can stick around for longer if your clients save them to a highlight Reel so audiences can still view them after the 24-hour mark.
Reels, Instagram’s answer to TikTok videos, are short, vertical clips that last from 15 to 60 seconds.
Like TikTok, you can scroll through a feed of trending videos and discover all sorts of cool stuff for your clients.
Reels have a dedicated section and appear on other Instagram users’ profiles and the Explore feed.
Instagram lets users go live for a total of four hours, extending from the old one-hour limit.
You can save your clients’ IG live stream to their profile for 30 days and share a live broadcast on Instagram after it’s ended.
This way, your clients’ audiences who missed out can catch up on all the action later.
IG video ads have their own set of rules different from regular Instagram videos.
In-feed video ads last from three to 120 seconds.
Normally, users can share up to four Story cards, totaling 60 seconds.
But with Story ads, you can crank it up a notch to 10 cards, making it a total of 150 seconds of awesomeness.
The catch is that only the first three cards will be displayed within your clients’ regular Instagram Story feeds. To see the rest, viewers must tap and opt in for more.
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Below are tips and tricks to post longer Instagram videos, Reels, and Stories, for your clients.
The most straightforward way to post longer Instagram videos for your clients is to trim the video before uploading it to the Instagram app.
You can choose from any of these methods:
One workaround to Instagram’s video length limits is to break your client’s IG post into a shorter video clip.
Let’s dive into some creative ways to cut your clients’ videos into bite-sized content and compile them to post longer Instagram videos.
Instagram TV allowed longer video lengths, but sadly, IGTV is gone—it’s been retired from the platform.
Instead of IGTV, the platform now offers Instagram Video.
Instagram merged the existing IGTV videos with the regular videos you see in your clients’ Instagram Feeds.
With this, you can post longer videos (in separate clips) for your clients, up to a whopping 10 minutes, straight to their Feed.
But here’s the catch with Instagram Video: you must choose the perfect thumbnail to make your clients’ videos stand out in the Feed.
Doing this can be a breeze since Instagram lets you pick a thumbnail by choosing specific stills captured from your client’s video before publishing.
Pick the exact shot from your video you want your clients’ followers to see and draw their attention.
You can even create snazzy thumbnails for your clients’ videos by uploading them and setting them just right.
Check out the best methods and tools to post longer Instagram videos for your clients below.
Creating and editing amazing Instagram videos while managing multiple IG client accounts?
Is it possible to do it all?
Vista Social says, “Yes, you absolutely can.”
Vista Social is your ultimate one-stop shop for managing all your clients’ Instagram accounts and social media content. It’s like having a social media command center.
Our platform is loaded with amazing features—from social media publishing tools to robust reporting and analytics features.
Plus, we’ve partnered with Canva to bring you top-notch video editing tools.
When you’re ready to work your magic, click on that camera icon in the Publisher.
Choose the “Design with Canva” option from the drop-down list. You’ll have all the creative power at your fingertips.
Choose your design category, Instagram Story, or Instagram Post, and click Design with Canva.
A popup window with the Canva editor should display so you can easily create and edit your clients’ videos without leaving Vista Social.
The Canva editor makes trimming, adjusting, and refining your client’s video easy with intuitive tools.
Don’t just learn how to make a Reel with photos—use Canva’s media library and design tools to create winning videos for clients.
You can add some pizzazz to your client’s video by throwing in cool filters, catchy sound clips, graphic elements that wow, smooth transitions, fun animations, and so much more.
Canva’s amazing timeline editor is like having your video control center, where you can easily drag and drop your clients’ video clips.
The best part? You can tweak everything with just a few clicks. Expand, shrink, and fine-tune those clips until they’re picture-perfect.
Once you’ve worked your magic and are satisfied with the result, hit that Publish button, and you’ll be taken back to Vista Social’s Publisher.
Add those finishing touches. Sprinkle captions inspired by captivating Instagram Notes ideas, relevant hashtags, labels, emojis, and other elements that will make your client’s post shine.
Remember to set a date and time for auto-publishing.
You should see your client’s scheduled IG videos and other social media content on the content calendar.
Check out the awesome features that Vista Social offers for managing your clients’ Instagram accounts:
With Vista Social, you can do everything—from video editing and account management to content publishing and beyond—in one sophisticated social media management platform.
Even if you temporarily deactivate Instagram for clients, their projects, media files, and data will remain stored on the platform.
If you’re all about the easy and quick route, we have a cool trick: use your mobile device’s built-in video editing tools.
Each mobile device has its video editing features, so you won’t always have complete control over trimming your clients’ videos.
But hey, it’s still a handy option.
All you need to do is:
Know the commonly asked questions and answers about posting longer Instagram videos below.
It’s super easy with these steps:
In-feed video dimensions can vary, but to make your clients’ videos look extra amazing, go for 1080 x 1080 pixels for landscape videos.
If your clients prefer vertical vibes, aim for 1080 x 1350 pixels for portrait videos. That way, your clients’ videos will look super cool and fit perfectly on their feeds.
Instagram gives you the green light to upload videos up to a maximum of 4GB (for in-feed posts).
The short answer: follow Instagram’s maximum length requirements and size limits.
While the in-feed video ideal size is 1080 pixels by 1350 pixels, you can also try 1080×1080, 1080×608, or 1080×1350 if you need a change of scenery.
If you go for 1080×608, your client’s videos might get a bit cut off in user feeds.
So for the best viewing experience, stick to the landscape and portrait sizes and length limits mentioned earlier.
Now that you’re armed with proven strategies, put your new knowledge to good use—post those longer videos like a pro through Reels, your client’s feed, or Stories.
Be bold, be adventurous, and let your clients’ videos tell amazing stories.
Supercharge your Instagram video creation, editing, and social media management simultaneously with Vista Social.
Try Vista Social for free now to see how the robust SMM platform works up close.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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