Hootsuite vs Agorapulse vs Vista Social: Which social media platform should you choose?
With 2023 around the corner, agencies need to check if they’re equipped for the future challenges of social media management.
If you choose Vista Social, you’re in good hands.
Our platform is way ahead of the curve in SMM innovation. We pioneered direct publishing for short-form videos, trending TikTok videos, Instagram carousel scheduling, and more.
The question is, how does Hootsuite and Agorapulse stack against Vista Social.
Let’s jump into it.
Vista Social spearheads innovation in the SMM industry—despite being the most affordable social media management platform.
We’re the first to launch trailblazing ideas:
We also have features that even some of the most expensive social media management tools don’t have:
Of course, our platform also has the basics covered: from post scheduling to unified performance reporting across all your client’s social media channels.
All that for as little as $3 per month per social media profile.
What’s more, you can publish unlimited posts and add unlimited users.
Before we dig deeper, here’s a quick overview of Hootsuite, Agorapulse, and Vista Social:
Hootsuite is a popular platform designed to help agencies and businesses with different aspects of social media marketing. Its main features include social media content scheduling, audience engagement tracking, and ad campaign management.
Hootsuite supported networks:
Agorapulse is a social media management tool that prioritizes content planning and performance reporting. Track follower growth, generate custom reports, or measure social media ROI using data from integrations (Google Analytics and UTM codes).
Agorapulse supported networks:
Vista Social is the most inexpensive social media management solution on the market. Despite this, our platform has a robust and unique lineup of social media tools every agency needs—from post scheduling to social listening.
Vista Social is also equipped with innovative features that improve your team’s efficiency and boosts results. This includes recommended hashtags, trending TikTok audio suggestions, UGC sharing, automated content curation, and many more.
Vista Social supported networks:
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Hootsuite and Agorapulse include features that help with basic social media tasks.
Both can help you schedule posts, spot brand mentions, generate performance reports, and collaborate with your team.
However, only Vista Social boasts a comprehensive review management tool. This lets you plan, execute, and manage campaigns that go beyond your client’s social media presence.
Vista Social is also one of the very few social media platforms equipped with in-app image AND video editing.
Our post editor lets you edit images with the built-in tool or via the Canva integration. For videos, take advantage of our industry-leading design tool for agencies, Vista Create, to whip up eye-catching videos.
Here’s a side-by-side comparison of the important social media marketing features of Hootsuite, Agorapulse, and Vista Social:
The Hootsuite platform uses three different tools for scheduling regular content, Instagram stories, and Pinterest pins.
Click ‘Create’ from the main menu and select the right option to get started.
The user interface of these tools has slight differences, but the core workflow stays the same.
Start by specifying the channels you want to use (social media accounts, Pinterest boards, etc.), then build your content in the main editor below.
Hootsuite post editor features:
Compared to Hootsuite’s post editor, Agorapulse’s “Publishing Composer” definitely looks more modern. But that doesn’t automatically mean it’s better.
Agorapulse doesn’t offer posting time suggestions. You need to identify the best posting times for your managed social profiles yourself.
While the composer lets you create and use hashtag lists, you also don’t get any hashtag recommendations. You can only build hashtag lists by researching and supplying your own hashtags.
Agorapulse post editor features:
Vista Social’s post editor is a cut above what Hootsuite and Agorapulse offer.
Our platform utilizes past content performance data to provide optimal posting time suggestions. Maximize your post’s visibility further with viral hashtags for Instagram, Twitter, and TikTok.
You can also use emojis, location tagging, and audience targeting for some platforms.
Vista Social’s post editor provides network-specific features that neither Agorapulse nor Hootsuite has.
For example, product and location tagging are available when publishing on Instagram. On TikTok, you can enable or disable features like “Duets,” “Stitches,” and comments.
Vista Social post editor features:
Vista Social also lets you prepare an automated publishing schedule by specifying weekly posting times.
Once set, just add new content to the queue. Posts automatically get scheduled in the next (or last) available posting time slot. To create an automated posting schedule, click ‘Settings’ and go to ‘Publishing Settings.’
Under “Publishing Queues,” choose the profile group and social media account you want to use. Click ‘Add a slot’ above the calendar to add a new publishing time.
Hootsuite has two tools for generating social media content ideas.
On the “Inspiration” page, you can refine content ideas from templates that are widely used in the social media space. These ideas are categorized under specific marketing goals, namely “convert,” “educate,” “inspire,” and “entertain.”
Hootsuite also lets you create custom content feeds called “Streams.”
Basically, these are personalized boards that can track anything, such as:
Agorapulse’s content sourcing tool is more straightforward and limited.
It relies on the platform’s social listening capabilities, which can be set up from the “Listening” page.
Scan the page for any recent mentions of your clients. Use the filters to find positive messages you can leverage as social proof.
If you look at Vista Social, you’ll realize how massively underpowered Hootsuite and Agorapulse are in the content sourcing department.
Our “Smart publishing” tool, for example, automates content curation from trending news websites and blog RSS feeds. Filter curated content by country, category, and included keywords.
Another way to source content with Vista Social is through the ‘Find content’ option in the “Publish” menu.
Choose from six content sources that can keep your social media calendar busy. Some of the choices are:
If you choose ‘Bulk publishing,’ you can source content from a CSV file or RSS feed—on top of the publishing options on the “Find content” page.
Hootsuite’s “Analytics’ page lets you review the performance of your social media posts. It also compares engagement between social channels.
Reports can be created and shared as Excel, PowerPoint, PDF, or CSV files with clients. These allow you and your client to identify the most optimal route toward social media marketing goals.
In addition to reports, Agorapulse’s “Social Media ROI” tool lets you tie in social media campaigns with your client’s business goals. This works through custom Urchin Tracking Modules or UTMs and website traffic data via Google Analytics (useful with the client’s close cooperation).
Vista Social takes reporting to the next level with these features:
To help you decide which of these IG tools to use, below are their individual pros and cons:
Must-read: How to repost a reel on Instagram
To wrap up this post, let’s talk about the pricing of Hootsuite, Agorapulse, and Vista Social.
Agorapulse, Hootsuite, and Vista Social all offer a free plan. However, only Vista Social’s free version is actually worth using.
Free trial versions of Agorapulse and Hootsuite have strict monthly posting limits. Vista Social’s free plan, however, unlocks more features, enables more posts, and can be used indefinitely.
Agorapulse charges $99 per month for a plan that supports 10 social profiles.
For Hootsuite, this only costs $49, but most of the platform’s winning features won’t be accessible.
With Vista Social, managing 10 profiles costs $30 per month. Our pricing model banks on the $3 per profile rule, which means your costs will always be predictable and more manageable.
Vista Social is the clear winner in this comparison.
Our platform simply has more features, better usability, and a friendlier price tag.
Give Vista Social a try by creating a free account here. Good luck!
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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