Hootsuite vs. Agorapulse vs. Vista Social: 2023 Comparison

Nov 29, 2022

9 min to read

Jimmy Rodela

Content Writer @ Vista Social

Hootsuite vs. Agorapulse vs. Vista Social: 2023 Comparison
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Hootsuite vs Agorapulse vs Vista Social: Which social media platform should you choose?

With 2023 around the corner, agencies need to check if they’re equipped for the future challenges of social media management. 

If you choose Vista Social, you’re in good hands. 

Our platform is way ahead of the curve in SMM innovation. We pioneered direct publishing for short-form videos, trending TikTok videos, Instagram carousel scheduling, and more. 

The question is, how does Hootsuite and Agorapulse stack against Vista Social.

 Let’s jump into it. 

Bottom line: choose Vista Social for top-tier social media marketing tools at an affordable price

Vista Social spearheads innovation in the SMM industry—despite being the most affordable social media management platform.

We’re the first to launch trailblazing ideas:

  • Direct short-form video publishing (TikTok, Instagram reels, and Facebook reels)
  • TikTok trending audio suggestions
  • Schedule Instagram carousel posts

We also have features that even some of the most expensive social media management tools don’t have:

  • Review management
  • In-app video editing via Vista Create
  • Share live content calendar links
  • Two-factor authentication
  • Twitter thread publishing (tweets with up to five automatic replies)
  • Automated content curation
  • Quick user-generated content (UGC) discovery

Of course, our platform also has the basics covered: from post scheduling to unified performance reporting across all your client’s social media channels.

All that for as little as $3 per month per social media profile.

What’s more, you can publish unlimited posts and add unlimited users.

Hootsuite vs Agorapulse vs Vista Social: feature overview

Before we dig deeper, here’s a quick overview of Hootsuite, Agorapulse, and Vista Social: 

1. Hootsuite — Popular social media management tool for big-budget agencies

Hootsuite's home page
Image Source: Hootsuite.com

Hootsuite is a popular platform designed to help agencies and businesses with different aspects of social media marketing. Its main features include social media content scheduling, audience engagement tracking, and ad campaign management. 

Hootsuite supported networks:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
  • Pinterest 
  • TikTok  

2. Agorapulse — Reporting-focused social media platform

Agorapulse's home page
Image Source: Agorapulse.com

Agorapulse is a social media management tool that prioritizes content planning and performance reporting. Track follower growth, generate custom reports, or measure social media ROI using data from integrations (Google Analytics and UTM codes).

Agorapulse supported networks: 

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • TikTok
  • YouTube
  • Google Business

3. Vista Social — Disrupting the SMM industry with cutting-edge features

Vista Social's home page

Vista Social is the most inexpensive social media management solution on the market. Despite this, our platform has a robust and unique lineup of social media tools every agency needs—from post scheduling to social listening.

Vista Social is also equipped with innovative features that improve your team’s efficiency and boosts results. This includes recommended hashtags, trending TikTok audio suggestions, UGC sharing, automated content curation, and many more. 

Vista Social supported networks: 

  • Facebook 
  • Instagram
  • YouTube
  • Twitter
  • Pinterest
  • LinkedIn
  • Google Business
  • TikTok
  • Reddit
  • Trustpilot
  • TripAdvisor
  • OpenTable
  • Yelp
  • Bitly

Key features comparison

Hootsuite vs Agorapulse vs Vista Social

Hootsuite and Agorapulse include features that help with basic social media tasks. 

Both can help you schedule posts, spot brand mentions, generate performance reports, and collaborate with your team. 

However, only Vista Social boasts a comprehensive review management tool. This lets you plan, execute, and manage campaigns that go beyond your client’s social media presence. 

Vista Social is also one of the very few social media platforms equipped with in-app image AND video editing. 

Our post editor lets you edit images with the built-in tool or via the Canva integration. For videos, take advantage of our industry-leading design tool for agencies, Vista Create, to whip up eye-catching videos. 

Review from Joshua Hunter-Atencia - founder of The Venandi Group

Hootsuite vs Agorapulse vs Vista Social: social media management platform features

Here’s a side-by-side comparison of the important social media marketing features of Hootsuite, Agorapulse, and Vista Social: 

Social media publishing options and scheduling

Hootsuite

The Hootsuite platform uses three different tools for scheduling regular content, Instagram stories, and Pinterest pins. 

Click ‘Create’ from the main menu and select the right option to get started.

Create in Hootsuite
Image Source: Hootsuite.com

The user interface of these tools has slight differences, but the core workflow stays the same. 

Start by specifying the channels you want to use (social media accounts, Pinterest boards, etc.), then build your content in the main editor below.

New post in Hootsuite
Image Source: Hootsuite.com

Hootsuite post editor features:

  • Grammarly integration. Check for spelling or grammatical mistakes as you write captions.
  • Quick import to media library. Find assets from Pixabay, GIPHY, and other content sources.
  • Canva integration. Use a drag-and-drop design tool without leaving the Hootsuite post editor. 
  • Emojis and hashtags. Insert emojis and hashtags to boost engagement and increase the searchability of posts. 
  • Recommended posting times. Schedule your content at optimal times using Hootsuite’s recommended posting times. 

Agorapulse

Compared to Hootsuite’s post editor, Agorapulse’s “Publishing Composer” definitely looks more modern. But that doesn’t automatically mean it’s better.

Agorapulse's publishing tool
Image Source: Agorapulse.com

Agorapulse doesn’t offer posting time suggestions. You need to identify the best posting times for your managed social profiles yourself. 

While the composer lets you create and use hashtag lists, you also don’t get any hashtag recommendations. You can only build hashtag lists by researching and supplying your own hashtags. 

Agorapulse post editor features: 

  • Location targeting. Target audiences in specified locations to pull higher-quality leads.
  • Language targeting. Specify a target language to connect with a hyper-targeted audience on LinkedIn. 
  • Location tagging. Agorapulse lets you tag and share your location in scheduled posts (as long as the social network supports it). 

Vista Social

Vista Social’s post editor is a cut above what Hootsuite and Agorapulse offer. 

Our platform utilizes past content performance data to provide optimal posting time suggestions. Maximize your post’s visibility further with viral hashtags for Instagram, Twitter, and TikTok. 

You can also use emojis, location tagging, and audience targeting for some platforms. 

Vista Social's publishing tool

Vista Social’s post editor provides network-specific features that neither Agorapulse nor Hootsuite has.

For example, product and location tagging are available when publishing on Instagram. On TikTok, you can enable or disable features like “Duets,” “Stitches,” and comments. 

Vista Social post editor features: 

  • Everything Hootsuite offers. Get hashtag suggestions, identify ideal posting times, insert emojis, use Canva, and import assets from third-party content sources. 
  • Edit videos using Vista Create. Launch a full-fledged design and video editing tool using your Vista Social credentials. 
  • Automate up to five comments. Encourage conversations, inject more hashtags, or create Twitter threads with automated comments. 
  • Resize and retouch images. Use the perfect dimensions for your chosen social media channels, apply filters, and add text. 
  • Font customization. Highlight keywords and CTAs using different font styles (bold, gothic bold, italic, monospace, etc.).
  • Integrated content discovery. Instantly source content from other social media profiles, hashtag search results, and stock asset websites (Unsplash, Pexels, and GIPHY). 
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Vista Social also lets you prepare an automated publishing schedule by specifying weekly posting times. 

Once set, just add new content to the queue. Posts automatically get scheduled in the next (or last) available posting time slot. To create an automated posting schedule, click ‘Settings’ and go to ‘Publishing Settings.’

Vista Social's Publishing Settings

Under “Publishing Queues,” choose the profile group and social media account you want to use. Click ‘Add a slot’ above the calendar to add a new publishing time. 

Publishing Queues in Vista Social

Content sourcing

Hootsuite

Hootsuite has two tools for generating social media content ideas. 

On the “Inspiration” page, you can refine content ideas from templates that are widely used in the social media space. These ideas are categorized under specific marketing goals, namely “convert,” “educate,” “inspire,” and “entertain.” 

Hootsuite also lets you create custom content feeds
Image Source: Hootsuite.com

Hootsuite also lets you create custom content feeds called “Streams.” 

Basically, these are personalized boards that can track anything, such as:

  • User activity on your managed social media accounts
  • Brand or keyword mentions on social conversations
  • News feeds from social networks and third-party apps
Create custom feeds in Hootsuite
Image Source: Hootsuite.com

Agorapulse

Agorapulse’s content sourcing tool is more straightforward and limited. 

It relies on the platform’s social listening capabilities, which can be set up from the “Listening” page. 

Scan the page for any recent mentions of your clients. Use the filters to find positive messages you can leverage as social proof.

Agorapulse’s content sourcing tool
Image Source: Agorapulse.com

Vista Social

If you look at Vista Social, you’ll realize how massively underpowered Hootsuite and Agorapulse are in the content sourcing department. 

Our “Smart publishing” tool, for example, automates content curation from trending news websites and blog RSS feeds. Filter curated content by country, category, and included keywords. 

Vista Social's Smart publishing tool

Another way to source content with Vista Social is through the ‘Find content’ option in the “Publish” menu. 

Choose from six content sources that can keep your social media calendar busy. Some of the choices are: 

  • Industry news sources
  • Instagram hashtag search results
  • Instagram user profiles
  • Images from stock photo websites
  • Animated GIFs from GIPHY 
  • Royalty-free videos from Pexels
Vista Social's Find content option

If you choose ‘Bulk publishing,’ you can source content from a CSV file or RSS feed—on top of the publishing options on the “Find content” page.

More ways to source content in Vista Social

Social media reporting and analytics

Hootsuite’s “Analytics’ page lets you review the performance of your social media posts. It also compares engagement between social channels.

Reports can be created and shared as Excel, PowerPoint, PDF, or CSV files with clients. These allow you and your client to identify the most optimal route toward social media marketing goals. 

In addition to reports, Agorapulse’s “Social Media ROI” tool lets you tie in social media campaigns with your client’s business goals. This works through custom Urchin Tracking Modules or UTMs and website traffic data via Google Analytics (useful with the client’s close cooperation). 

Vista Social takes reporting to the next level with these features: 

  • Multiple report types. Generate reports about social media performance, customer reviews, team productivity, and competitor performance. 
  • Schedule automated reports. Send auto-generated email reports to multiple recipients at specified intervals. 
  • Report builder. Create different report templates you can reuse for clients with certain needs. 

Hootsuite vs Agorapulse vs Vista Social: pros and cons

To help you decide which of these IG tools to use, below are their individual pros and cons: 

Hootsuite

Pros

  • Employee advocacy add-on. Leverage the social media reach of employees using Hootsuite’s employee advocacy tools. 
  • Third-party app integrations. Apart from social media networks, Hootsuite also integrates with apps for video sharing, project management, eCommerce, and more. 
  • Ad campaign management. Manage and grow your advertising campaigns within the Hootsuite platform (available for enterprise users only). 

Cons

  • Very expensive. Hootsuite’s “Business” plan, which unlocks the majority of their most useful features, costs $739 per month. 
  • No review management. Hootsuite doesn’t have a single tool for reputation management.
  • Underpowered post editor. Despite the premium price tag, Hootsuite’s post editor can’t edit videos or modify advanced, network-specific settings. 

Agorapulse

Pros

  • Social Media ROI. Give your client an idea of how their social media campaigns impact their bottom line. 
  • Manage fans. Get a complete list of your client’s social media fans and followers, including banned accounts. 
  • Analytics and reporting. Track social media metrics like impressions, user engagement, and total impressions. 

Cons

  • No hashtag suggestions. Create your own hashtag lists—without any recommendations from Agorapulse. 
  • No content sourcing tools. Other than UGC from social media listening, Agorapulse doesn’t include features for sourcing content from news sites, RSS feeds, and more. 

Vista Social 

Pros

  • Priority customer support. Our support team can connect with you via email, video call, or social media chat. 
  • TikTok trending audios. Instantly find trending TikTok audio tracks for your social media content. 
  • Direct publishing to short-form video channels. Rather than scheduling reminders, use Vista Social to automatically post short-form videos on your behalf (TikTok, Instagram reels, and Facebook reels). 
  • Hashtag suggestions. Unearth Twitter, TikTok, and Instagram reels hashtags for your posts in seconds. 
  • Clean and responsive interface. Our team consolidated years of social media management experience to deliver the most intuitive social media marketing platform ever. 
  • Scalable pricing plan. Only pay extra whenever you land a new client.  

Cons

  • No ad campaign management. Since the current version of Vista Social prioritizes organic growth, our platform currently doesn’t have advertising management features. 

Must-read: How to repost a reel on Instagram 

Hootsuite vs Agorapulse vs Vista Social: pricing

To wrap up this post, let’s talk about the pricing of Hootsuite, Agorapulse, and Vista Social. 

Looking for a free plan? 

Agorapulse, Hootsuite, and Vista Social all offer a free plan. However, only Vista Social’s free version is actually worth using. 

Free trial versions of Agorapulse and Hootsuite have strict monthly posting limits. Vista Social’s free plan, however, unlocks more features, enables more posts, and can be used indefinitely. 

Managing 10 profiles or less? 

Agorapulse charges $99 per month for a plan that supports 10 social profiles. 

For Hootsuite, this only costs $49, but most of the platform’s winning features won’t be accessible. 

With Vista Social, managing 10 profiles costs $30 per month. Our pricing model banks on the $3 per profile rule, which means your costs will always be predictable and more manageable. 

Resources You’ll Love

Verdict: Be on the winning side with Vista Social

Vista Social is the clear winner in this comparison. 

Our platform simply has more features, better usability, and a friendlier price tag. 

Give Vista Social a try by creating a free account here. Good luck!

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