SocialPilot vs. Hootsuite vs. Vista Social Comparison [2023]

This SocialPilot vs. Hootsuite vs. Vista Social comparison highlights the features, advantages, disadvantages, and pricing of each platform.

All three are among the most popular social media management software for agencies, businesses, and influencers.

But can SocialPilot and Hootsuite keep up with the rapidly-innovating Vista Social? 

Let’s find out.

Bottom line: Vista Social outshines everyone in terms of value and firepower for social media marketing

Vista Social provides enterprise-level features you can only find in a top-tier social media platform—for a fraction of the price.

We’re best in class when it comes to features and user interface.

What’s more, we’re one of the very few platforms with unique and innovative features, such as:

• The ability to quickly find and schedule trending audio to your videos
• Direct publishing of all short-form video including Facebook and Instagram Reels, TikTok, and YouTube Shorts.
• Instagram product, user, and location tagging
• 2 Factor authentication
• Trending hashtag suggestions
• Custom fonts

Vista Social is the ultimate tool for brands, agencies, and solopreneurs to scale their business and save time!

For only $3/social profile, businesses don’t have to worry about inflated pricing and can keep more money in their pockets.

This makes it the perfect social media management tool for growing agencies with growing needs.

Overview: SocialPilot vs. Hootsuite vs. Vista Social

We’ve made several comparisons in the past, like Loomly vs. Hootsuite vs. Vista Social. This time, we’re swapping out Loomly with SocialPilot—another social media management platform.

Considering the reputation built by SocialPilot, Hootsuite, and Vista Social, agencies and marketing managers often pit the three social media platforms against each other.

If you’re in the same boat, then you’re in the right place.

Here’s a quick overview of all three platforms.

SocialPilot

SocialPilot is a social media account management platform that gives agencies a cloud-based, collaborative workspace for campaigns.

The platform focuses on three areas of social media marketing: content publishing, analytics, and collaboration. You can schedule posts, create profile groups for different clients, manage ads, track social media analytics, brainstorm ideas with your team, and more.

SocialPilot supported platforms

• Facebook 
• Twitter
• LinkedIn Pinterest 
• Google Business Profile
• Instagram
• YouTube 
• TikTok
• VK
• Tumblr

Hootsuite

Hootsuite is one of the most well-known social media marketing tools because they have been around the longest!  Their platform offers  scheduling content in bulk, curating ideas from authoritative sources, measuring analytics, and more. 

Hootsuite’s dashboard offers a quick look at their social media marketing performance through the “Social Score” panel. This scoring system grades accounts based on follower health, user engagement, and posting strategy.

Hootsuite supported platforms

• Facebook
• Pinterest
• LinkedIn
• Twitter
• Instagram
• YouTube

Must-read: Later vs. Hootsuite vs. Vista Social

Vista Social

Vista Social strikes the perfect balance of usability and function with its modern and intuitive visual dashboard. 

With Vista Social you can manage multiple social media profiles, schedule posts (with trending audio) at your best times, track analytics and automate reporting, collaborate with your team, and more—without having to go through time-consuming tutorials.

Their Pro plan is only $3/social profile per month with unlimited users, post scheduling, and connected profiles. Most other platforms may look affordable, but you often can’t access all of the features you need without spending a lump sum amount. 

Vista Social’s pricing is simple and easy with just 2 plans: free and paid—no sneaky upsells, hidden costs, or locked features.  

And Vista Social has a ton of powerful features such asshort-form video scheduling, content calendar live links, comment moderation, font customization, and two-factor authentication.

Their platform also lets you connect review sites like TrustPilot and Yelp so you can take full control over your client’s online presence within one platform.

Vista Social has over 14 social media integrations:

• Facebook
• LinkedIn 
• Twitter
• Instagram
• Google Business Profile
• TikTok
• Pinterest
• YouTube
• Yelp
• Reddit
• Bitly
• TrustPilot
• TripAdvisor
• OpenTable

Ready to give your content workflow and posts a major upgrade? Try AI Assistant powered by ChatGPT today! 🤖💙

SocialPilot vs. Hootsuite vs. Vista Social: Social media management features

Tip: Check out more pricing information here: Buffer vs. Later vs. Vista Social.

In addition to the features above, Vista Social provides opportunities to elevate the social media management experience and maximize results. 

One example is the hashtag recommendations tool, which can be accessed directly via the post editor. Just click the hashtag icon in the editor, go to the ‘Hashtag suggestions’ tab, and enter a relevant keyword. 

Click ‘Suggest’ to reveal trending hashtag ideas that will improve the searchability of your social media content. 

Another note-worthy feature is the trending audios tool. 

Find the latest trending audio sounds and songs to increase the discoverability of your TikTok or Instagram posts. 

Just tap on the post editor, select your TikTok profile, and add a video. When done, click the threedots in the upper-left corner of the video thumbnail and select ‘Pick sound.’

Click on the the trending audio you want to use and tap ‘Apply sound.’ 

Don’t forget to preview each audio by clicking the ‘Play’ button below them. 

If you’re happy with the results, close the trending sounds window and finish scheduling your post. 

Other tools that make Vista Social the superior choice

• Bulk import or find new, share-worthy content. Using the Vista Social dashboard, import content in bulk or find new ones from third-party sites. Content can be pulled via RSS feeds, hashtag searches, user profile updates, and industry news sites. 
• Monitor social conversations that contain a keyword. Vista Social’s “Smart Listener” lets you monitor conversations that mention your business. Alternatively, use smart listeners to stay ahead of trends and indentify industry gaps. 
• Tag products on Instagram. Design one continuous workflow between your social media content and your sales process. Tag up to five products in your Instagram posts to turn the audience’s curiosity and attention into conversions.

SocialPilot vs. Hootsuite vs. Vista Social: Customer support

Customer support is crucial in all paid platforms designed to help agencies or small businesses with essential tasks—from lead generation to social media marketing. 

Below is a quick rundown of the support options offered by SocialPilot, Hootsuite, and Vista Social:  

What SocialPilot offers

SocialPilot enables self-guided learning through “Instant Answers” and the in-app assistance request form. The platform also offers learning resources in the form of:

• Guides
• Webinars
• eBooks
• Video tutorials

But if you want to reach their support team, the only method is to use their site’s contact form and wait for a response—which isn’t ideal when you’re needing fast answers.

What Hootsuite offers

Hootsuite’s support options include a self-service help center, social media messaging channels, and a website ticketing system. 

What Vista Social offers

Vista Social customers can learn more about the platform’s features through the help center, product demos, email to support, or social media.  This allows brands and agencies to get the answers they need without tiered support or lengthy wait times.

These queries are answered by live agents, which can communicate with you through chat, video calls, emails, and social media communications.  

SocialPilot pros and cons

To help you pick the right platform for you, here are the pros and cons of SocialPilot, Hootsuite, and Vista Social:

SocialPilot pros

• Team management. Assign specific social media accounts to team members, grant customized access permissions, and so on.
• Browser extension. Share content to your managed social media channels straight from your browser with the SocialPilot extension.
• Canva integration. SocialPilot integrates Canva to provide a drag-and-drop design tool without leaving the platform.

Pro Tip: These features are also available in Vista Social.

SocialPilot cons

• Problems with Instagram analytics. Although SocialPilot has a tool for Instagram analytics, some users report that the platform doesn’t pull updated stats.
• No free plan. Although SocialPilot offers free trials, it doesn’t have a free plan—unlike almost every popular social media management platform (See Zoho Social vs. Hootsuite vs. Vista Social).

Hootsuite pros and cons

Here’s a quick rundown of Hootsuite’s pros and cons:

Hootsuite pros

• Various support options. Hootsuite allows users to reach their customer support team through social channels.
• Content curation. The “Streams” and “Inspiration” features make Hootsuite effective in curating content ideas. 
• Supports integrations. Hootsuite integrates with more effective tools for specific tasks, like project management, video sharing, and eCommerce.

Hootsuite cons

• Expensive for teams. Agencies with multiple users will have to spend a hefty sum for Hootsuite’s time-saving social media marketing features. 
• Slow rollouts of new features. Vista Social provided carousel post scheduling before Hootsuite, which is one of the reasons this leading agency switched from Hootsuite to Vista Social.

Vista Social pros and cons

Lastly, here are the must-know pros and cons of Vista Social: 

Vista Social pros

• Visibility tools. Quickly find trending hashtags, trending audios, and breakout keywords to boost your visibility on social media. 
• In-app video and image editor. Create custom graphics via the Canva integration or edit videos using Vista Create. 
• Advanced reporting tools. Measure your team’s productivity, analyze competitors, evaluate content performance, and more with Vista Social’s advanced reporting. 
• Reputation management. Vista Social is the only tool in this list that includes a review management tool.
• Robust content publishing features. Whether you want to publish a single post or in bulk via multiple sources, Vista Social can help you with one interface. 
• Automated content curation. Create “Smart Publishers” to automatically curate content from blog RSS feeds and news websites.
• Affordable and flexible pricing. With Vista Social, pay only for how many social platforms you need to manage (all plans support unlimited users).

Vista Social cons

• No ads manager. Vista Social supports all social media platforms, but it does offer product tagging to support brands eCommerce needs.

Want to learn more about Vista Social? Check out this comparison post on Sendible vs. Hootsuite vs. Vista Social. 

Pricing: SocialPilot vs. Hootsuite vs. Vista Social

Interested in any of the platforms above? 

To help you make a decision today, here are the pricing details for all platforms. 

Need a free social media management tool?

Vista Social and Hootsuite both offer a free plan—but, with Vista Social you don’t have to input a credit card in order to access the free plan. It’s worth noting that Hootsuite’s free plan requires you to create and downgrade a paid trial account first (i.e., you have to put in your credit card information).

SocialPilot, however, only offers a free trial and no free plan option.

Managing 30 social media accounts or less?

If you want to manage 30 social media accounts, Hootsuite will charge you a monthly fee of $739 on annual billing. This plan supports up to 35 social accounts with up to five users only.

Billed monthly, SocialPilot charges a total of $100 per month for 30 accounts and up to six users.

To manage 30 accounts with Vista Social, you only need to spend $90 per month, which supports unlimited users, post scheduling, and connected profiles (i.e., no minimum or maximum).

Verdict: SocialPilot vs. Hootsuite vs. Vista Social

All things considered, Vista Social is a better fit for modern agencies, brands, and entrepreneurs.

It’s got tons of advanced features despite charging only $3 monthly for every social media profile connected.

Try it out yourself with a free Vista Social account today—no credit card required.