Zoho Social vs Hootsuite vs Vista Social: Which is the Best?
Jimmy Rodela
May 11, 2022
Can’t decide between Zoho Social vs Hootsuite vs Vista Social?
It’s time for the clash of the titans.
If you’re looking for the top-of-the-line, absolute best social media management software for your marketing agency, look no further. We’ll run a comprehensive comparison on Zoho Social, Hootsuite, and—last but definitely not least—Vista Social.
Let’s take a look at how each social media management platform can blast your marketing agency’s overall performance through the roof.
TL;DR: Vista Social is the BEST platform for SMEs
If you need a modern, powerful, and affordable social media marketing platform, Vista Social is the best tool for your agency.
Vista Social has all the features you need to boost your or your client’s social media presence. You can build an automated publishing calendar, monitor conversations across all social media accounts, track social media analytics, and more.
Best of all, it costs the same—if not, so much cheaper—than other SMM platforms since Vista Social charges per social media profile you add, and not per user.
Whether you’re looking for Instagram tools, Facebook automation software, among other functionalities to optimize and increase the efficiency of your social media marketing campaigns, you can rely on Vista Social.
Overview: Zoho Social vs Hootsuite vs Vista Social
In terms of features, there are lots of overlaps between Zoho Social, Hootsuite, and Vista Social. But there are significant differences in terms of usability, number of users, and pricing.
1. Zoho Social
Zoho Social is a social media management platform offered by the Zoho Cloud Software Suite for businesses. It allows you to schedule posts, monitor social media analytics, use social listening to track and engage brand mentions, and so on.
Zoho Social Supported Platforms
- Google My Business
- YouTube
2. Hootsuite
Both Zoho Social and Hootsuite are included in countless listicles of social media management tools. Just like Zoho Social, Hootsuite is armed to the teeth with features that can help with a variety of social media activities, like bulk scheduling, team collaboration, managing conversations, and generating custom reports.
Hootsuite Supported Platforms
- YouTube
3. Vista Social
Vista Social is a modern social media management platform set to disrupt the entire industry with its super affordable pricing despite its comprehensive features. It is loaded with functionalities that can rev up your social media marketing results, including a few bonuses like review management and a built-in image editor.
Vista Social Supported Platforms
- Google Business Profile
- TikTok
- YouTube
- Bitly
- TrustPilot
- Yelp
- TripAdvisor
- OpenTable
Feature comparison of Zoho Social, Hootsuite, and Vista Social
Cool—it looks like Zoho Social, Hootsuite, and Vista Social are equipped for the same tasks.
The question is, which one should you pick?
Here is a detailed comparison of the three social media management software.
Zoho Social pros and cons
Zoho Social is built to cover every aspect of a social media strategy. It actually offers a few extra features that put it slightly ahead of Hootsuite. Its strongest suit is the social media listening feature, which lets you track mentions, respond to messages, and track user engagement in real-time.
Zoho Social pros
- Listening dashboard: Create listening columns to organize your social media listening efforts.
- Different user roles and permissions: Zoho Social lets you manage your team on a granular level by assigning specific roles with different access permissions.
- Social platform ads integrations: Take advantage of a social media integration for the website of your choice, like LinkedIn or Facebook, to consolidate your marketing initiatives.
- More integrations: Zoho Social also integrates with other cloud-based TikTok tools like Canva and Zoho’s other business apps, like the Zoho CRM integration.
Zoho Social cons
- Tricky pricing structure: Zoho’s basic plan lacks in-depth reporting capabilities—signing up for an adequate plan for agencies gets extremely pricey real quick.
Hootsuite
Plenty of social media brands and agencies use Hootsuite since it has features that fit specific business needs. But since these features are added incrementally over the years, their implementation isn’t the most seamless.
On the plus side, that doesn’t negate the fact that Hootsuite has a lot of noteworthy features.
Hootsuite pros
- Tools for employee advocacy: You can use Hootsuite Amplify to streamline the employee advocacy campaign of your agency or brand.
- Reliable customer support: Hootsuite is one of the very few social platforms that can be contacted by phone—among other customer service channels.
- Wide range of integrations: Hootsuite’s popularity attracted third-party developers into creating integrations that bump up the platform’s functionality.
Hootsuite cons
- Too expensive for small businesses: Hootsuite’s entry-level plan offers less features than other social media marketing tools, but it still costs more.
For more information about Hootsuite, check out our comparison of Loomly vs Hootsuite vs Vista Social.
Vista Social
Finally, we have Vista Social—a social media management tool that outperforms Zoho Social and Hootsuite, particularly when it comes to cos-effectiveness.
As a business software for social media marketing, it makes key tasks incredibly easy—from scheduling posts to maintaining high audience engagement through content curation.
Vista Social pros
- Supports a wide variety of social platforms: Use Vista Social’s quality of life features for a range of social channels, including YouTube, Reddit, Vimeo, and Pinterest.
- Polish your reputation: Vista Social comes with a review management feature that makes it easy to highlight positive reviews and address negative reviews.
- Flexible and easy-to-use collaboration features: Effortlessly leave notes and manage individual tasks, from bulk scheduling posts to brainstorming funny things to comment on Instagram for the “first comment” feature.
Vista Social cons
- No integrations with third-party marketing tools: Vista Social is built from the ground up as an all-in-one social media marketing platform. While it’s generally a good thing, established brands and agencies that already use dozens of other tools will have to make minor adjustments to their workflows.
Pricing: Zoho Social vs Hootsuite vs Vista Social
Still haven’t made a decision?
Let’s take a look at each platform’s pricing to help you pick the right social media platform for your brand or agency.
Zoho Social pricing
The “Standard” plan of Zoho Social costs $15 per month. For agencies with 5 team members, the monthly plan starts at $320 per month.
Hootsuite pricing
The Hootsuite “Professional” plan starts at $49 per month. To get the most out of the platform, the minimum price you should pay is $129 per month.
Vista Social pricing
A key advantage of Vista Social is its outrageously low pricing.
You only need to spend $3 per social profile per month. Despite this, the platform can be accessed by unlimited users and utilized to schedule unlimited posts.
Looking for a free version?
Zoho Social does not offer a free version, but there’s a 15-day free trial you can use to test any of their plans.
Hootsuite offers a more generous 30-day free trial period, but unlike Zoho Social, you need to enter your billing information.
Vista Social, however, has a free version that grants access to ALL its core features. It can even be used on up to three social profiles.
Cost for managing 9 profiles or less
With Zoho Social, a plan that supports up to 9 social profiles costs $65 per month (3 users).
For Hootsuite, 10 profiles can be supported on a $49 per month “Professional” plan (1 user).
Vista Social, on the other hand, will only charge you $27 per month for connecting 9 social media profiles.
Cost for managing more profiles
Zoho Social can function even on a whopping 90 social profiles on an “Agency” plan, but that will set you at $320 per month.
Should you go with Hootsuite, a 35-profile plan costs a whopping $739 per month. If you need to integrate more profiles, you’ll need to request a quote by contacting their sales team, but it will most certainly be more expensive than all their other plans.
Lastly, Vista doesn’t charge per seat—it only charges $3 for every social profile you connect. If you need to manage 90 profiles, you only need to pay $270 per month.
Summary: Zoho Social vs Hootsuite vs Vista Social
As far as pricing, features, and UI/UX are concerned, Vista Social is a cut above Zoho Social and Hootsuite.
You could even start using Vista Social’s core features without spending a single cent. Simply click here and create your free account today.
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