Sendible vs. Hootsuite vs. Vista Social: 2023 Review

May 13, 2022

8 min to read

Jimmy Rodela

Content Writer @ Vista Social

Sendible vs. Hootsuite vs. Vista Social: 2023 Review
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Sendible vs Hootsuite vs Vista Socialall of which are among the hottest social media marketing tools right now.

In this post, we’ll figure out the undisputed, best social media management tool that marketers, brands, and agencies absolutely need to get.

Remember, everything you’ll learn about the social media management platforms on this list is a verifiable fact. 

Feel free to head to each platform’s website at any time to start a free trial and see for yourself. While you’re at it, consider spending time with popular IG tools, post schedulers, and social media analytics platforms to understand how these things work. 

That’s how you’ll know for sure that we took an objective stance in carrying out our comparisons. 

With that out of the way, let’s start with an overview of the biggest names in the social media landscape. 

TL;DR: If you want the best bang for your buck, Vista Social is the way to go

It doesn’t matter if you’re running a full-service digital marketing agency or managing your own social media accounts. With Vista Social’s sophisticated and comprehensive toolset (and affordable pricing), you’re guaranteed to make the most out of your social media marketing dollars. 

Vista Social brings you streamlined post scheduling, inbox management, listening, and a bunch of other unique features for a FRACTION of the price of top-tier social media management platforms. 

Overview: Sendible vs Hootsuite vs Vista Social

Want to know how to blow up on TikTok, Facebook, and other major social media platforms?

Here’s a hint: get an all-in-one social media management platform. Once you study them, you’ll get a firsthand look at the features that successful brands on social media use. 

Check out some of the most popular social media management tools you can start with: 

Sendible

Screenshot of Sensible's home page
Image Source: Sendible.com

Sendible is a straightforward, comprehensive platform that covers all the basics of social media marketing campaigns. It lets you schedule posts, collaborate with your team, track analytics, and use social media listening. 

Sendible supported platforms

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Google My Business
  • YouTube

Hootsuite

Screenshot of Hootsuite's home page
Image Source: Hootsuite.com

Hootsuite is a brand that a lot of marketers like to compare other platforms with. For instance, we already compared Zoho Social vs Hootsuite vs Vista Social and the features each contender has in terms of scheduling posts, analytics, conversation management, and social listening. 

Hootsuite supported platforms

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest

Vista Social 

Screenshot of Vista Social's home page

Finally, Vista Social is among the most modern platforms you can use to manage social media marketing campaigns. It is built for one thing: Make crucial social media marketing features, like automation and audience engagement tools, accessible at a ridiculously low price tag. 

Vista Social supported platforms

  • Facebook
  • Instagram
  • Reddit
  • TikTok
  • Pinterest
  • Google Business Profile
  • LinkedIn
  • Twitter
  • Pinterest
  • YouTube
  • Bitly
  • TrustPilot
  • Yelp
  • TripAdvisor
  • OpenTable

Social media marketing features comparison

The first thing you need to do when choosing a marketing platform is to look at which option offers more tools. 

That said, here’s a side-by-side comparison of Sendible, Hootsuite, and Vista Social. 

Screenshot comparison of Sendible vs Hootsuite vs Vista Social

Sendible pros and cons

Sendible actually has a lot of useful features that can make the lives of social media managers significantly easier. Using the web interface, users can plan a social media posting schedule, create an approval workflow, and integrate various third-party apps like Canva. 

Sendible pros

  • Bunch of integrations: Elevate post creation and consolidate your social media marketing stack with third-party integrations. 
  • Good customer service: Even on the cheapest plan, Sendible offers valuable support options like live chat, group training sessions, and 1:1 demos with a sales representative. 
  • Priority inbox: Sendible smartly sifts through your social media communications to search for high-value conversations that can win you more leads.

Sendible cons

  • Limited posting: Unless you get a more expensive plan, the maximum number of posts you can publish using Sendible is 100 per month,
  • Losing account access: There have been reports of Sendible constantly needing to reconnect social profiles. 

Hootsuite pros and cons

Like we mentioned in our Loomly vs Hootsuite vs Vista Social post, Hootsuite is a time-tested tool that’s been around for years. That’s why a lot of social media marketers recommend Hootsuite for those who need a one-stop-shop platform.

But how good is it, really?

Hootsuite pros

  • Good customer support: You can rely on Hootsuite’s 24/7 multi-channel customer support to assist with setup and troubleshooting. 
  • Posting time suggestions: Hootsuite can turn user analytics to identify the best times to post on your social profiles. 
  • Employee advocacy features: With Hootsuite, employee advocacy is a breeze with tools like leaderboards and mobile sharing.

Hootsuite cons

  • Pricey: Hootsuite is the most expensive platform on this list. Period.
  • Bugs: Several user reviews reveal that Hootsuite has bugs in key features, like list editing and posting 1×1 Instagram images. 

Vista Socal pros and cons

Vista Social is the type of platform that can make a dent in the industry. It can 

Vista Social pros

  • Incredibly cheap: Vista Social doesn’t charge per seat, it only charges $3 for every social profile connected to your account.
  • Unlimited users: It doesn’t matter if you’re paying $3 o $300 per month—using Vista Social provides support for unlimited users and unlimited posts. 
  • Reputation management: Vista Social is one of the very few social media platforms that also let you manage user reviews and build a trustworthy brand. 
  • Automate content curation: Using Vista Social, you can set up “Smart Publishers” that automatically pull content from relevant sources and spread them to your social media followers. 

Vista Social cons

  • No ad management: Sadly, Vista Social will be of no help if you aim to boost your social media advertising campaigns.

Create and scheduling a post: Sendible vs Hootsuite vs Vista Social

For a better look at all three social media management platforms, here’s a quick walkthrough of the scheduling process using each:

1. Sendible

The Sendible platform brings robust social media content scheduling in an intuitive package.

From the calendar view, compose a new post by clicking ‘Compose’ in the upper-right corner. Alternatively, click on any available date when you want to publish a post.

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Schedule a post in Sendible
Image Source: Sendible.com

Below are the steps on how to use the Sendible composer:

Step 1: Select your social media channel in the top bar. 

Step 2: Write your message and upload the main attachments (you can add a location if you’re publishing on Instagram). 

Step 3: Click the ‘Schedule’ button below the composer to specify a posting time.

Create your post in Sendible
Image Source: Sendible.com

If you don’t have original content to share, Sendible can help you curate posts from RSS feeds, your media library, or Twitter trends. 

Click the book icon below the message composer to open the content curation tool. Look for content you’d like to post and click ‘Share’ to continue.

Look for content to share
Image Source: Sendible.com

Feel free to edit the pre-loaded message and link preview for curated posts. When done, click ‘Schedule’ or ‘Send for approval.’ 

Some tips for new Sendible users: 

  • Create an “RSS Auto Poster” to ensure a steady supply of content even during slow days.
  • Explore content ideas through Sendible to streamline your content curation process.
  • Use the “Client Connect” widget to enable clients to connect their accounts through your agency’s website.

2. Hootsuite

Hootsuite is one of the oldest available social media management platforms on the web. But with several updates over the years, it still provides a user-friendly dashboard for easy post scheduling. 

Click ‘Planner’ to view your content calendar and click on a time slot to schedule a post. Alternatively, click the ‘Create’ button from the main menu.

Click on available time to post in Hootsuite
Image Source: Hootsuite.com

Use the steps below to create a post on Hootsuite:

Step 1: Choose the social media accounts you want to use. 

Step 2: Add attachments or import media from Pixabay (use the quick import button).

Step 3: Check the preview and set the posting time.

Step 4: Click ‘Schedule’ or save the post as a draft.

New post in Hootsuite
Image Source: Hootsuite.com

To create social media designs from scratch, use the built-in Canva integration. This lets you use the drag-and-drop design tool without leaving Hootsuite. 

Some tips for new Hootsuite users: 

  • Specify an automated posting schedule based on the recommended times.
  • Use the Bulk Composer to import several posts at once from a CSV file.
  • Check out the “Inspiration” page for relevant content ideas. 

3. Vista Social 

Vista Social is the newest social media management platform on this list.

It features a clean and seamless interface that makes essential social media tasks easier. 

The quickest way to create a post using Vista Social is through the “Quick Add” menu. Simply click ‘Quick Add’ from the dashboard and click ‘Schedule a post.’

Schedule a post in Vista Social

You can also launch the same tool by clicking “Publish” and selecting ‘Publish a single post.’ If you prefer doing things visually, go to the “Calendar” page and click on any available time slot.

Below are the steps on how to use the Vista Social post editor:

Step 1: Select the social profiles you want to use. 

Step 2: Write your message, add attachments, and import content (from your Vista Social media library, another website, etc.). 

Step 3: Check the preview on the right and configure features like an automated first comment, audience targeting, and location information.

Step 4: Choose whether to schedule the post, save it as a draft, add it to an automated publishing queue, or publish it now.

Options in Vista Social - select profiles, build post or choose how to publish your post

Some tips for new Vista Social users: 

  • Create an automated posting schedule using the optimal posting times (Vista Social tracks your social media performance over time).
  • Automate content curation from authoritative and influential sources by creating a “Smart Publisher.” 
  • Use the hashtag suggestions to maximize each post’s searchability.

Pricing: Sendible vs Hootsuite vs Vista Social

Looking at the features, one can say that Sendible, Hootsuite, and Vista Social are too similar to make comparisons essentially pointless. That’s why you should also check out the platforms’ pricing structure before you make a purchase. 

Looking for a free version?

Both Sendible and Hootsuite do not offer free plans of their platform. 

They do, however, offer a free trial that lets marketers check out the platform’s capabilities. Just remember that Hootsuite requires you to fill in your billing information, be it your credit card details or PayPal account. 

Vista Social, on the other hand, has a free version with basic post scheduling, tracking, and performance reports. 

Cost for managing 10 profiles 

With Sendible, the entry-level plan starts at $29 per month, but they’re only good for managing 6 social profiles. On Hootsuite, pricing starts at $49 for up to 1 user and 10 social profiles. 

Vista Social is the only platform that charges per social profile and not per user or scheduled post. It only costs $30 to manage 10 social media profiles—that’s $3 per profile per month.

Building a bigger team?

Sendible’s most expensive plan, which costs $399 per month, supports a grand total of 105 profiles. 

For Hootsuite, anything above 35 social accounts requires a quote directly from their sales team. But for your reference, managing 35 profiles on your Hootsuite account requires a hefty payment of $739 per month. 

Thanks to Vista Social’s no-nonsense pricing structure, it’s easy to scale your marketing to match your social media needs. Again, all it takes is $3 to add users to your Vista Social dashboard.  

Summary: Sendible vs Hootsuite vs Vista Social

You don’t need to be an expert to know that Vista Social is indeed the most cost-effective and feature-rich product in this comparison. 

The best part is, you can enjoy all of the platform’s core features without spending a dime.

Click here to create your free Vista Social account and start dominating your space!

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