Are you looking for the best questions to ask on Instagram Story so you can engage your followers better?
We got you covered.
The IG Story questions in this guide are designed to help you:
Generate loads of audience engagement
Get more followers
Grow your brand visibility
And increase your leads and sales
Strengthen your Instagram account
Post questions that are highly interactive
If you like what you’re reading so far and you’re keen on asking the right questions so you can engage with you followers better, then continue reading.
Suggested reading: Best IG Tools to Grow Your Audience And Following
There are a couple of ways to ask questions using Instagram stories:
1. Use the ‘Questions’ sticker
The simplest way to ask questions on Instagram Stories is to use stickers.
When creating your story, tap the stickers icon.
On the stickers menu, tap on ‘Questions’ to add it to your story.
Next, simply type your question, and you’re done.
Your Instagram viewers should be able to provide their answers straight from the Instagram story viewer.
Using the sticker on Instagram stories will help boost engagement, and get your followers to connect with you more.
Also, it’s a great way to get more Instagram users to talk about your brand/products.
Quick tip: Whenever you can, ask fun questions. If the Instagram question on your stories is fun, your followers will be more receptive to answering it since it’s non-intrusive. You may also ask personal questions to increase engagement, but be discerning about it since you might run into needless firefighting because of your followers getting offended by your question.
2. Create a poll
Instagram Stories also allow you to ask questions through polls. This is useful if your question has two possible answers.
To create a poll, create a new story and head back to the stickers menu. But this time, tap the ‘Poll’ sticker and edit your question.
You can also edit the options by tapping on them when customizing your sticker.
Your poll can be about the best tools or features your audience can’t get enough of, what one improvement would they like about your services, etc.
Polls are great because you can use the responses from your followers to learn more about the things that interest them. It helps you know your followers better, putting you in a better position to give your followers the type of content or service they want.
Suggested Article: 142+ Instagram Poll Questions to Ask Your Followers
3. Create a quiz
A fun way to ask questions via Instagram Stories is to create a quiz.
Using quizzes is a great way to get your followers thinking.
Similar to polls, quizzes work by giving your audience multiple choices. The only difference is quizzes let you add more than two possible options.
Quizzes are great if you’re running a simple giveaway for your followers. Just be sure to tap on the correct answer before posting your story.
Of course, you’re free to use whatever sticker that matches the question format you need.
Instagram Stories will do the rest by presenting it to your followers and tallying the results. Answers can be collected as long as your story is live.
Suggested Article: How to Get Followers on Instagram Without Following
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Best questions to ask on Instagram story in 2024
Now that you know how to ask questions on Instagram Stories, it’s time for some ideas:
1. Who is your favorite Instagram influencer?
You can’t downplay the importance of influencer marketing.
By asking your audience who their favorite Instagram influencers are and studying the posts of the Instagram influencers they’re following, you gain invaluable insights about your audience.
You learn what type of content your audience wants to consume, what’s an effective way to present your content, when and what to post, etc.
Suggested Article: Content Pillars for Instagram: Examples, Tips, And Steps
2. What products would you recommend for…?
Asking your audience about the products they like will help you identify potential improvements in your own offerings.
It could even help you discover potential partnerships. You just need to pick a topic that will help you find non-competing brands.
It’s pretty much social media listening on a direct level.
You can also ask your audience about the things they love about your products or services. By identifying what works, you can build on that feature and model future offerings around it.
5. What feature would you like to see implemented next?
Questions on Instagram Stories allow you to leverage customer feedback for product development.
A good example is to ask them about the features they want to see in the future.
The mere gesture of asking for your audience’s input is good enough to foster loyalty. Even if you can’t follow through with all requests, let your audience know that they have a voice.
6. Ask about something fun
Your Instagram, your rules.
Nothing feels more authentic than an Instagram story question about something fun.
For example, if you know how to add multiple pictures on Instagram story, ask your audience to choose their favorite. You can do this when picking winners for an Instagram photo contest.
It’s also a good idea to ask questions that will help you get to know your audience better. Some other ideas include:
How old were you when you discovered that ‘gruntled’ is an actual word?
What weekend destinations would you recommend this holiday?
If you had superpowers, what is your superhero name?
What book are you reading right now?
No cheating: what’s the last song you listened to?
Questions on Instagram Stories can work both ways.
Rather than asking your audience questions on social media, you can answer theirs instead.
Brands can do this using the questions sticker and typing in “ask me anything” or something similar.
In addition to engaging your audience, this also gives you the opportunity to address their most pressing concerns.
Expect to receive inquiries about your products and your brand’s story.
If you run an SMM agency, you may also receive Instagram-related questions from other marketers, like:
What are the best ways to get more Instagram followers?
When is the best time to post on Instagram?
How can I get more likes on Instagram?
Which Instagram marketing tools would you recommend?
How to add multiple photos to Instagram story?
How does a typical day look for your social media managers?
What’s the first thing the CEO or Founder do on a Monday morning?
What are your ultimate, best-of-the-best strategies for running paid advertising campaigns?
Instagram Story questions about business
What are your biggest business struggles and how did you overcome them?
What’s the most fulfilling thing about your business?
How do you make your office more fun and engaging?
What’s the most memorable thing that happened to you while running your business?
Where do you want your business to be 10 years from now?
What drives you to keep running your business?
Instagram Story questions about achievements and milestones
What was the most meaningful achievement you’ve experienced?
What was the highest amount of engagement you’ve garnered from your posts?
What’s the most devastating experience you’ve had running your agency?
What’s the next milestone you’re looking to achieve as a social media manager?
What are you looking to achieve 5 years from now?
Instagram Story questions about tools and software
What’s your number one social media management software?
What software would you create if you had the time and resources to create one?
What’s the one thing most social media management tools lack?
Have you discovered any new apps that made your life a social media manager so much easier?
What is your go-to software for tracking campaign results?
Best questions to ask on Instagram Story: What to consider
Consider the following factors when formulating the right question to ask on Instagram Story to drive engagement.
Know your audience
Tailor questions to your followers’ interests, preferences, and demographics. Doing so ensures the questions resonate with them and encourage responses. Understanding your audience’s age, profession, hobbies, and pain points allows you to create relevant and engaging questions.For example, if your audience is primarily young professionals, ask questions about career goals, productivity tips, or favorite networking events. Aligning your questions with their interests increases the likelihood of receiving meaningful and enthusiastic responses.
Purpose of the question
Determine what you want to achieve with the question. Are you looking to gather feedback, spark a conversation, or entertain your audience? Each question should have a clear purpose aligning with your Instagram strategy. For instance, if you want feedback on a new product, ask a question directly asking your audience’s opinions. If you aim to boost engagement, pose a fun, light-hearted question encouraging followers to share their experiences or preferences.The Insta Story featuring Gary Vaynerchuk below is one example.Image source: instagram.com
Keep it simple
Short and straightforward questions are easier for followers to answer quickly. Avoid overly complex or multi-part questions. Simplicity is key to encouraging responses, as followers are likelier to engage with questions that require minimal effort.Instead of asking, “What are your top three favorite travel destinations and why?” you could ask, “What’s your dream travel destination?” Keeping your Story questions concise and to the point increases the chances of followers participating.
Be relevant
Ensure the questions are relevant to your brand, content, or recent posts. It helps maintain consistency and keeps the conversation on track. Relevance is crucial for maintaining your brand’s voice and ensuring your questions contribute to your content strategy. For instance, if you recently posted about a new product launch, ask a related question like, “What’s the feature you’re most excited about?” It’s a great way to create a cohesive narrative across your Stories.Fun idea: Besides asking questions, consider answering your audience’s commonly asked questions, the way Simon Sinek did in his Instagram Story below.Image source: instagram.com
Mix fun and serious
Balance light-hearted, fun questions with more thoughtful or insightful ones. It helps keep your Stories interesting and engaging. Mixing various questions caters to a wider range of follower preferences while maintaining a dynamic content flow. For example, you could alternate between fun questions like, “What’s your favorite ice cream flavor?” and more serious ones like, “What’s the biggest career-related challenge?”
Encourage interaction
Consider asking open-ended, simple questions that invite detailed responses rather than simple yes or no answers to encourage more interaction and engagement. Open-ended questions allow followers to share their thoughts, experiences, and opinions more deeply, fostering a stronger sense of community and engagement. For example, ask, “How do you stay motivated on tough days?” instead of “Do you like your job?” It invites richer and more engaging responses.
Respond to answers
Show that you value your followers’ responses by acknowledging and interacting with their answers. Responding to answers demonstrates that you appreciate and value your followers’ input, making them more likely to engage in the future. Share some of the responses in your Stories, reply to comments, or even create a follow-up Story based on the answers. The interaction helps foster a stronger connection with your audience and encourages ongoing participation.Kim Garst’s Instagram Story below is a classic example.Image source: instagram.com
Additional resources to help you dominate Instagram
You’ll need more than a list of interesting and engaging questions to win on Instagram.
You’ll need strategies, tips, and even a solid understanding of the IG algorithm.
Check out the extra resources below to bolster your IG marketing initiatives.
Asking questions on Instagram Stories is a great way to know more about your audience and to add a variety of fun to your IG marketing campaigns.
It’s a fun and engaging strategy for gathering feedback, identifying top competitors, finding potential influencers, and more. The questions above should help you understand the true potential of Instagram Stories.
Make Instagram Story, Reel, and in-feed post planning and publishing a breeze with Vista Social. The modern social media management platform is a one-stop shop for content scheduling and optimization, engagement management, and analytics and reporting. Vista Social offers a suite of Instagram management tools for businesses to streamline your tasks and workflows and supercharge your results. Create your Vista Social account now.
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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Image source: instagram.com
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Image source: instagram.com
