Best Questions to Ask on Instagram Story to Engage Followers [2024]

Are you looking for the best questions to ask on Instagram Story so you can engage your followers better?

We got you covered.

The IG Story questions in this guide are designed to help you:

• Generate loads of audience engagement
• Get more followers
• Grow your brand visibility
• And increase your leads and sales
• Strengthen your Instagram account
• Post questions that are highly interactive

If you like what you’re reading so far and you’re keen on asking the right questions so you can engage with you followers better, then continue reading.

Suggested reading: Best IG Tools to Grow Your Audience And Following

What you’ll learn:

• How questions on Instagram Stories work
• Best questions to ask on Instagram Story in 2024
• Start asking questions on Instagram this 2024

How questions on Instagram Stories work?

There are a couple of ways to ask questions using Instagram stories: 

1. Use the ‘Questions’ sticker

The simplest way to ask questions on Instagram Stories is to use stickers. 

When creating your story, tap the stickers icon. 

On the stickers menu, tap on ‘Questions’ to add it to your story. 

Next, simply type your question, and you’re done. 

Your Instagram viewers should be able to provide their answers straight from the Instagram story viewer. 

Using the sticker on Instagram stories will help boost engagement, and get your followers to connect with you more.

Also, it’s a great way to get more Instagram users to talk about your brand/products.

Quick tip: Whenever you can, ask fun questions. If the Instagram question on your stories is fun, your followers will be more receptive to answering it since it’s non-intrusive. You may also ask personal questions to increase engagement, but be discerning about it since you might run into needless firefighting because of your followers getting offended by your question.

2. Create a poll

Instagram Stories also allow you to ask questions through polls. This is useful if your question has two possible answers. 

To create a poll, create a new story and head back to the stickers menu. But this time, tap the ‘Poll’ sticker and edit your question. 

You can also edit the options by tapping on them when customizing your sticker.

Your poll can be about the best tools or features your audience can’t get enough of, what one improvement would they like about your services, etc.

Polls are great because you can use the responses from your followers to learn more about the things that interest them. It helps you know your followers better, putting you in a better position to give your followers the type of content or service they want.

Suggested Article: 142+ Instagram Poll Questions to Ask Your Followers

3. Create a quiz

A fun way to ask questions via Instagram Stories is to create a quiz. 

Using quizzes is a great way to get your followers thinking.

Similar to polls, quizzes work by giving your audience multiple choices. The only difference is quizzes let you add more than two possible options. 

Quizzes are great if you’re running a simple giveaway for your followers. Just be sure to tap on the correct answer before posting your story.

Of course, you’re free to use whatever sticker that matches the question format you need. 

Instagram Stories will do the rest by presenting it to your followers and tallying the results. Answers can be collected as long as your story is live. 

Suggested Article: How to Get Followers on Instagram Without Following

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Best questions to ask on Instagram story in 2024

Now that you know how to ask questions on Instagram Stories, it’s time for some ideas:

1. Who is your favorite Instagram influencer?

You can’t downplay the importance of influencer marketing.

By asking your audience who their favorite Instagram influencers are and studying the posts of the Instagram influencers they’re following, you gain invaluable insights about your audience.

You learn what type of content your audience wants to consume, what’s an effective way to present your content, when and what to post, etc.

Suggested Article: Content Pillars for Instagram: Examples, Tips, And Steps

2. What products would you recommend for…?

Asking your audience about the products they like will help you identify potential improvements in your own offerings. 

It could even help you discover potential partnerships. You just need to pick a topic that will help you find non-competing brands. 

3. What is your favorite video on Instagram?

Do you ever dream about creating the most viewed Instagram video?

You can borrow inspiration from Instagram videos that are already popular with your audience. Simply ask them to share their favorite Instagram videos, view them yourself, and take some notes. 

Suggested Article: 487+ Best, Most Popular, Viral Hashtags for Instagram this 2024

4. What do you love/hate about our product?

If there’s a group of people who can tell you if something’s wrong with your product, it’s your own customers. 

It’s pretty much social media listening on a direct level.

You can also ask your audience about the things they love about your products or services. By identifying what works, you can build on that feature and model future offerings around it. 

5. What feature would you like to see implemented next?

Questions on Instagram Stories allow you to leverage customer feedback for product development. 

A good example is to ask them about the features they want to see in the future. 

The mere gesture of asking for your audience’s input is good enough to foster loyalty. Even if you can’t follow through with all requests, let your audience know that they have a voice. 

6. Ask about something fun

Your Instagram, your rules. 

Nothing feels more authentic than an Instagram story question about something fun. 

For example, if you know how to add multiple pictures on Instagram story, ask your audience to choose their favorite. You can do this when picking winners for an Instagram photo contest. 

It’s also a good idea to ask questions that will help you get to know your audience better. Some other ideas include: 

• How old were you when you discovered that ‘gruntled’ is an actual word?
• What weekend destinations would you recommend this holiday? 
• If you had superpowers, what is your superhero name?
• What book are you reading right now?
• No cheating: what’s the last song you listened to?
• What is your most exciting moment?
• What is your favorite childhood treat?
• What is your most embarrassing moment?
• What is your worst online shopping experience?
• What is your dream guy or dream girl?

Pro tip: You can add multiple pictures to a single Instagram Story using grid layouts or photo stickers. 

Suggested Article: 431+ Best One-Word Instagram Captions to COPY & PASTE! [2024]

7. Let them ask anything they want

Questions on Instagram Stories can work both ways. 

Rather than asking your audience questions on social media, you can answer theirs instead.

Brands can do this using the questions sticker and typing in “ask me anything” or something similar. 

In addition to engaging your audience, this also gives you the opportunity to address their most pressing concerns. 

Expect to receive inquiries about your products and your brand’s story.

If you run an SMM agency, you may also receive Instagram-related questions from other marketers, like: 

• What are the best ways to get more Instagram followers?
• When is the best time to post on Instagram?
• How can I get more likes on Instagram?
• Which Instagram marketing tools would you recommend?
• How to add multiple photos to Instagram story?
• How does a typical day look for your social media managers?
• What’s the first thing the CEO or Founder do on a Monday morning?
• What are your ultimate, best-of-the-best strategies for running paid advertising campaigns?

Instagram Story questions about business

1. What are your biggest business struggles and how did you over come them?
2. What’s the most fulfilling thing about your business?
3. How do you make your office more fun and engaging?
4. What’t he most memorable thing that happened to you while running your business?
5. Where do you want your business to be 10 years from now?
6. What drives you to keep running your business?

Instagram Story questions about achievements and milestones

1. What was the most meaningful achievement you’ve experienced?
2. What was the highest amount of engagement you’ve garnered from your posts?
3. What’s the most devastating experience you’ve had running your agency?
4. What’s the next milestone you’re looking to achieve as a social media manager?
5. What are you looking to achieve 5 years from now?

Instagram Story questions about tools and software

1. What’s your number one social media management software?
2. What software would you create if you had the time and resources to create one?
3. What’s the one thing most social media management tools lack?
4. Have you discovered any new apps that made your life a social media manager so much easier?
5. What is your go-to software for tracking campaign results?

Additional resources to help you dominate Instagram

You’ll need more than a list of interesting and engaging questions to win on Instagram.

You’ll need strategies, tips, and even a solid understanding of the IG algorithm.

Check out the extra resources below to bolster your IG marketing initiatives.

1. 120+ Photo Dump Captions for IG: Best Captions for 2024
2. Instagram Following List Order Algorithm Explained [2024]
3. How to Temporarily Deactivate Instagram (Or Delete It): 2024
4. How to Make a Reel with Photos on Instagram [2024]
5. How to Find Instagram URL for Profile, Photos, Videos, etc.

Start asking questions on Instagram this 2024

Asking questions on Instagram Stories is a great way to know more about your audience and to add a variety of fun to your IG marketing campaigns.

It’s a fun and engaging strategy for gathering feedback, identifying top competitors, finding potential influencers, and more. The questions above should help you understand the true potential of Instagram Stories.

Now, it’s your turn—what would you like to know about your followers?