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Powerful Instagram Marketing Secrets for Agencies

Jimmy Rodela

March 23, 2022

Powerful Instagram Marketing Secrets for Agencies

Do you want to know the best-kept Instagram marketing secrets that successful social media marketing agencies are using?

If you answered “yes,” then buckle up and grab yourself a hot drink.

We’re about to add A-M-A-Z-I-N-G things to your agency’s Instagram marketing arsenal. 

But before that…

Why choose Instagram marketing to promote your clients?

Screenshot of Instagram's homepage
Image source: Instagram.com

Here’s a quick fact: Instagram is one of the biggest social media platforms on the planet. 

With nearly 1.5 billion users and counting, ignoring Instagram marketing would be a massive oversight. 

As a visual platform, Instagram provides a lot of legroom for creativity. Apart from regular posts, you can also capitalize on Instagram Stories, Live, and Reels to captivate your client’s audience.

Instagram also offers a handful of features for marketing agencies and brands alike, such as:

  • Built-in tools for Instagram ads
  • Instagram insights and content analytics
  • Library of learning resources

All in all, Instagram is a great platform for increasing brand awareness, authority, and sales. You just need a solid Instagram strategy to help you and your clients win more business. 

5 powerful Instagram marketing secrets for agencies

As great as Instagram’s marketing potential is, agencies still need to up their social media marketing game to generate meaningful results. There are a few ways they can do this: they need to publish value-packed content, use the right hashtags, post great photos, leverage social proof, etc.

Without further ado, here are 5 Instagram marketing secrets you should know: 

1. Save time with bulk scheduling Instagram posts

Without bulk scheduling, agencies—especially those with a bunch of clients—will spend an absurd amount of time on each post. 

There’s should be no room for such inefficiency if you want sustainable results for your clients. 

The good news is, there is a way to make bulk scheduling possible and a heck of a lot easier. 

With a social media marketing platform like Vista Social, bulk scheduling posts is a walk in the park. 

Screenshot of Vista Social's homepage

There are three ways to bulk publish posts with Vista Social. 

You can: 

  • Import posts from a CSV file: You can plan your posts in bulk using a spreadsheet app and import the list as a CSV file. Vista Social automatically pulls post information, like links and post images, and publishing information (publish now, add to queue, etc.). 
  • Import from a blog: Choose this option to automatically grab and schedule posts from a website’s blogroll. Take note that this only works on websites that provide RSS feeds. 
  • Find content: You can also use Vista Social to bulk schedule content curated from relevant websites. All you have to do is enter a target keyword and pick the posts you want to schedule. 
Screenshot of Vista Social's Import Content Tool

With bulk scheduling, you can plan a month’s worth of posts—for multiple clients—within minutes. This will allow agencies to focus on other tasks that will help their clients become successful brands on Instagram. 

2. Use Instagram automation where possible

Speaking of other tasks, Vista Social has a few other efficiency-boosting tricks up its sleeve. 

One such trick is Instagram automation, allowing you to preplan a posting schedule for future posts. This works well with the bulk scheduling feature mentioned above. 

The key here is to publish Instagram posts during the most active times of your client’s target audience.

To create a posting schedule, click ‘Publishing Settings’ from the ‘Settings’ sub-menu on your dashboard. 

Screenshot of Vista Social's Publishing Settings

To set a posting schedule for Instagram, check under ‘Publishing Queues.’ 

Choose your client’s entity from the first drop-down menu and then select their Instagram profile from the second one. You can then use the interactive calendar below to plan the posting schedule. 

Screenshot of Vista Social's Publishing Queues

Other ways to use Vista Social for Instagram marketing automation:

  • Automate first comments to get conversations flowing
  • Generate automated reports 
  • Automate content curation with “Smart Publishers”

3. Upgrade your library of IG tools

Other than Vista Social, there’s a slew of other IG tools and editing apps you can use to help your clients reach potential customers on social platforms.

There are tools for graphic design, video editing for Instagram Stories, hashtag management, and so on. 

Here are some of the best ones:

Instagram tools for photo and video editing:

  • Canva
  • Pixlr 
  • InShot
  • Kinemaster

Instagram tools for eCommerce: 

  • Shopify
  • Shop Social
  • Wishpond

Instagram tools for analytics: 

  • Analisa.io
  • SocialFox
  • Talkwalker

Instagram tools for influencer marketing: 

  • Pixlee
  • trendHERO
  • HypeAuditor

4. Engage users with questions on IG Stories

Engaging followers by asking questions via Instagram Stories is one of the most well-kept Instagram marketing secrets.

Sure, Instagram Stories are great for sharing promotions and authentic, behind the scenes content. This allows followers to understand your client’s company culture and get to know the real people behind the brand. 

Most brands who already have Instagram marketing figured out, however, incorporate the use of questions into their strategy. 

You can run polls, create quizzes, or ask users for a few ideas on the best social media influencer. 

Remember, the goal is to engage users while extracting insights that can help your clients win more potential customers. If you understand the importance of influencer marketing, you’d use the opportunity to find the right influencers for your clients. 

Screenshot of Instagram Stories
Image source: Instagram.com

It’s important to ask serious questions that are related to their products or services. But, at the end of the day, you need to ask questions that followers would find “fun” to answer.

Some of the best questions to ask on Instagram story are:

  • What do you hate about our product?
  • What’s your favorite Instagram video?
  • What product did you last splurge on?
  • How do you get more followers for your Instagram account?

5. Hijack ideas from most viewed Instagram videos 

The best way to create a winning strategy for clients is to analyze their top influencers on the platform. 

These influencers know what works. And they usually after lengthy experiments with various post types and formats. 

Observing the most viewed Instagram video posts is like taking advantage of all the research they’ve done—minus the mistakes. It’s a great place to start if your client’s Instagram account is in need of fresh content ideas. 

You can also observe your client’s biggest competitors to discover the best hashtags for their campaign. 

There are no rules when it comes to doing competitor research on Instagram. Take anything you can, give nothing back, and help your clients gain the competitive edge. 

Use the Instagram marketing secrets above to win on Instagram

Instagram marketing will test your agency’s focus, creativity, and competitiveness. 

A strategy that competing marketers don’t have can go a long way in helping clients reach their goals. To take advantage of the strategies above, start planning campaigns using Vista Social. You can get things done by creating a free account today.

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