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by Jimmy Rodela
5 min to read
Do you want to know the best-kept Instagram marketing secrets that successful social media marketing agencies are using?
If you answered “yes,” then buckle up and grab yourself a hot drink.
We’re about to add A-M-A-Z-I-N-G things to your agency’s Instagram marketing arsenal.
But before that…
Here’s a quick fact: Instagram is one of the biggest social media platforms on the planet.
With nearly 1.5 billion users and counting, ignoring Instagram marketing would be a massive oversight.
As a visual platform, Instagram provides a lot of legroom for creativity. Apart from regular posts, you can also capitalize on Instagram Stories, Live, and Reels to captivate your client’s audience.
Instagram also offers a handful of features for marketing agencies and brands alike, such as:
All in all, Instagram is a great platform for increasing brand awareness, authority, and sales. You just need a solid Instagram strategy to help you and your clients win more business.
Suggested Article: Content Pillars for Instagram: Examples, Tips, And Steps
As great as Instagram’s marketing potential is, agencies still need to up their social media marketing game to generate meaningful results. There are a few ways they can do this: they need to publish value-packed content, use the right hashtags, post great photos, leverage social proof, etc.
Without further ado, here are 5 Instagram marketing secrets you should know:
Without bulk scheduling, agencies—especially those with a bunch of clients—will spend an absurd amount of time on each post.
There’s should be no room for such inefficiency if you want sustainable results for your clients.
The good news is, there is a way to make bulk scheduling possible and a heck of a lot easier.
With a social media marketing platform like Vista Social, bulk scheduling posts is a walk in the park.
There are three ways to bulk publish posts with Vista Social.
With bulk scheduling, you can plan a month’s worth of posts—for multiple clients—within minutes. This will allow agencies to focus on other tasks that will help their clients become successful brands on Instagram.
Suggested Article: 431+ Best One-Word Instagram Captions to COPY & PASTE! 
Speaking of other tasks, Vista Social has a few other efficiency-boosting tricks up its sleeve.
One such trick is Instagram automation, allowing you to preplan a posting schedule for future posts. This works well with the bulk scheduling feature mentioned above.
The key here is to publish Instagram posts during the most active times of your client’s target audience.
To create a posting schedule, click ‘Publishing Settings’ from the ‘Settings’ sub-menu on your dashboard.
To set a posting schedule for Instagram, check under ‘Publishing Queues.’
Choose your client’s entity from the first drop-down menu and then select their Instagram profile from the second one. You can then use the interactive calendar below to plan the posting schedule.
Other ways to use Vista Social for Instagram marketing automation:
Other than Vista Social, there’s a slew of other IG tools and editing apps you can use to help your clients reach potential customers on social platforms.
There are tools for graphic design, video editing for Instagram Stories, hashtag management, and so on.
Here are some of the best ones:
Instagram tools for photo and video editing:
Instagram tools for eCommerce:
Instagram tools for analytics:
Instagram tools for influencer marketing:
Engaging followers by asking questions via Instagram Stories is one of the most well-kept Instagram marketing secrets.
Sure, Instagram Stories are great for sharing promotions and authentic, behind the scenes content. This allows followers to understand your client’s company culture and get to know the real people behind the brand.
Most brands who already have Instagram marketing figured out, however, incorporate the use of questions into their strategy.
You can run polls, create quizzes, or ask users for a few ideas on the best social media influencer.
Suggested Article: How to Get Followers on Instagram Without Following
Remember, the goal is to engage users while extracting insights that can help your clients win more potential customers. If you understand the importance of influencer marketing, you’d use the opportunity to find the right influencers for your clients.
It’s important to ask serious questions that are related to their products or services. But, at the end of the day, you need to ask questions that followers would find “fun” to answer.
Some of the best questions to ask on Instagram story are:
Suggested Article: 142+ Instagram Poll Questions to Ask Your Followers
The best way to create a winning strategy for clients is to analyze their top influencers on the platform.
These influencers know what works. And they usually after lengthy experiments with various post types and formats.
Observing the most viewed Instagram video posts is like taking advantage of all the research they’ve done—minus the mistakes. It’s a great place to start if your client’s Instagram account is in need of fresh content ideas.
You can also observe your client’s biggest competitors to discover the best hashtags for their campaign.
There are no rules when it comes to doing competitor research on Instagram. Take anything you can, give nothing back, and help your clients gain the competitive edge.
Suggested Article: 487+ Best, Most Popular, Viral Hashtags for Instagram this 2022
Instagram marketing will test your agency’s focus, creativity, and competitiveness.
A strategy that competing marketers don’t have can go a long way in helping clients reach their goals. To take advantage of the strategies above, start planning campaigns using Vista Social. You can get things done by creating a free account today.
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