Learning how to add a collaborator on Instagram is dead easy.
And in this guide, we’ll show the exact steps to do it. 🙂
The best part is we’ll give you more info on what exactly a collaborator is, why adding a collaborator is important, creative tips and ideas for IG collab posts, and so much more.
Essentially, this is the ultimate guide you’ll need to learn how to add a collaborator on Instagram.
Back in Fall 2021, Instagram dropped the “Collabs” feature that lets a post appear on two users’ profiles at the same time.
Here’s the lowdown: User One creates a post and then invites User Two to join in as a collaborator.
Once User Two accepts the invite, the post appears on both users’ profiles.
It’s like tag-teaming the post, sharing all the likes, shares, and comments that come their way.
Here’s the catch: Collabs only work for regular feed posts and Reels.
Unfortunately, your clients can’t team up on Stories, the Shop tab, or anywhere else.
If you want to weave in Stories to draw more attention to your client’s collab content, you can create a Story that points your clients’ followers to the post.
Make your client’s Story engaging and compelling. Throw in some eye-catching photos or fun Instagram poll questions.
But who knows?
Instagram can also sprinkle some collab magic in those areas in the future.
Find out new ways to collaborate and create with Reels here.
Adding a collaborator for your clients’ accounts on Instagram offers several benefits.
When your clients team up with someone and share a post, it’s like multiplying their chances of hitting the engagement jackpot.
We’re talking about more likes, comments, saves, and shares flooding your clients’ way, almost like an engagement bonanza.
A sky-high engagement rate means your clients’ followers love their content.
When Instagram catches wind of that, its algorithm does a happy dance and starts showering your clients with serious rewards.
Engagement is the name of the game, and when your clients collab with other creators, all parties get to cash in on the action.
The Instagram Collabs feature can be your clients’ golden ticket to expanding their reach and getting discovered by new people.
Imagine this: with just one killer collab content, your clients can grab the attention of a whole new audience, bringing more eyeballs to their content.
Collaborating with a top-notch creator is like throwing open the doors to a world of potential customers.
Instead of going back and forth, posting the same thing on both profiles, Instagram’s got your back.
You can now streamline the entire process and hit that post button once, saving you a ton of precious time.
With the power of collabs, you can track the performance of your clients’ joint masterpieces without bothering collaborators for those pesky analytics.
You’ll know how your clients’ collab posts rock the Insta world, all from their accounts.
And here’s the cherry on top: your clients and their collaborators can easily keep an eye on the comments and questions pouring in, all in one convenient place.
Adding Instagram collaborators is easy enough with the steps below.
Upload your client’s Instagram feed post or Reel from your device’s gallery.
Go to the share option and tap Tag People to find the Instagram collab feature.
Tap on the Invite collaborator option on the Tag people page.
Search for the Instagram users your clients want to collaborate with by entering their usernames.
Remember that your client’s account must be public to invite collaborators who don’t follow your client.
Select the collaborator’s account and share the post with the usual works.
Include photo dump captions (if your client’s photo is part of a carousel post), relevant hashtags, emojis, and more.
The Instagram collab feature includes an Edit collaborator option.
Use this to replace a collaborator before publishing your client’s post.
The potential collaborator will get an Instagram collab request in their DMs.
Your client’s post won’t appear until the other user accepts the request.
Note: Instagram’s collab feature doesn’t allow more than one collaborator for each collab post at a time.
Ready to give your content workflow and posts a major upgrade? Try AI Assistant powered by ChatGPT today! 🤖💙
Creating and publishing awesome collaboration posts on Instagram just got easier.
Say hello to Vista Social, the ultimate Social Media Management (SMM) platform that lets you manage your clients’ social media accounts like a boss.
With Vista Social, you can effortlessly schedule and plan your clients’ content on Instagram, Facebook, Twitter, LinkedIn, and more in one convenient spot.
No more juggling multiple tools.
And check this out: Vista Social’s Instagram Planner is a game-changer.
Its drag-and-drop features let you easily create stunning Instagram Stories, Reels, collab posts, and other in-feed content for your clients.
Want to create jaw-dropping IG Reels for your clients in a snap?
Vista Social’s got you covered with its epic Canva integration.
It’s like having a creative wizard by your side, offering customizable templates perfectly sized with the required Instagram Reels dimensions.
You can also assign tasks, set permissions, and learn how to make a Reel with photos and other content for your clients seamlessly.
Oh, and check out this cool feature: Instagram drafts.
With Vista Social, you can create Instagram drafts for peer and client review.
That’s not all.
Vista Social’s approval workflow is a total lifesaver. It helps streamline your collaboration and keeps your clients in check with legal compliance.
Avoid violating community guidelines, risking bans for your clients, or submitting an Instagram appeal form.
Check out the awesome Instagram management features that Vista Social brings to the table:
Vista Social is the ultimate SMM platform for taming the social media jungle.
Its features make managing, analyzing, and optimizing your clients’ social media content and presence so much easier.
Looking to kickstart your clients’ Instagram Collabs journey?
Check out these rad ideas to ignite your creative fire and make your clients’ first post a knockout:
If your clients are about to drop a brand-new product or throw an epic event, an Instagram collaboration post is the perfect way to spread the word like wildfire.
The collab Instagram post by curvesathome and byseanbrown below is a good example.
Collaborate with another creator or team up with a rad brand to amplify your client’s reach.
You can also cross-promote on a secondary Instagram profile to double your client’s exposure.
Go beyond sharing your client’s Instagram URL to promote their brand.
Leverage influencer marketing. It can be the secret sauce for your clients to gain serious social proof.
Data shows that 33% of Gen Z consumers purchased a product based on an influencer’s recommendation. That’s a whole lot of trust and potential customers.
To drive serious traffic to your client’s website, join forces with a creator who perfectly vibes with your client’s target audience.
Find someone who speaks the language, understands their interests, and rocks the socks off your clients’ potential customers.
Collaborating with the right creator lets your clients tap into the influencer’s loyal following and get your client’s business in front of new audiences.
Who doesn’t love a good challenge or trend?
It’s the perfect recipe for creating serious buzz and getting people talking.
An Instagram collaboration post lets your clients reach their followers while drawing a whole new crowd who can join in on the fun and share it with their friends.
Your clients can team up with awesome creators and create a collab Reel that kicks off a viral-worthy challenge.
The challenge can be anything, from practicing self-care, showing off dance moves, or trying wacky fashion styles.
A creative Instagram collab post with the right influencer can be your client’s ticket to double the engagement, enjoyment, eyeballs, and followers.
Giveaways are the ultimate collaboration party with other brands or creators.
They’re super fun, a piece of cake to participate in, and they seriously boost your client’s engagement levels.
Who doesn’t love free stuff, right?
Materialkitchen’s giveaway with Stick With Me Sweets is a classic example.
But here’s the secret sauce: If you want to showcase the awesomeness of your client’s product or service, teaming up with an expert is the way to go.
An expert’s stamp of approval adds a big ol’ dose of legitimacy and trust to the mix. It’s like having a VIP guest at your client’s giveaway party.
And hey, let’s not forget the best part: more audiences mean more fun (and double the hype when there’s free stuff on the table).
Supporting a cause on Instagram is like giving your client’s brand a big ol’ heart and showing the world what it stands for.
It’s all about humanizing your clients’ brands, sharing their values, and raising awareness for something that truly matters.
Team up with an expert, a kick-ass creator, or an organization passionate about the cause or topic your client supports.
Your clients and their collaborators can shine a spotlight on the cause, grab attention, and inspire others while sparking meaningful conversations and making a real difference.
The people of the internet have spoken, and these are their burning questions:
Unlike tagging, adding collaborators to your client’s Instagram posts is a pre-publish party.
Once that post is in the Insta-sphere, you can’t go back and add the collaborator.
If you forget to include your client’s collaborator in the first go-round, delete that post, gather your collab crew, and hit that publish button again.
This time, ensure your client’s collaborator is in on the fun.
There can be a few reasons behind this sneaky disappearance:
You can only add collaborators who don’t follow your clients on a public account.
Collab posts are like the life of the party, and they prefer to hang out in the realm of public accounts.
Also, your client’s collaborator must open the invite notification and accept the collab request for the content to shine bright on their profile grid.
Now that you’re armed with the knowledge and know-how, adding an Instagram collaborator for your clients should be a breeze.
Embrace the opportunity to bring fresh perspectives, expand your clients’ reach, and create amazing content that captivates your clients’ audience.
Help your clients collaborate, connect, and conquer Instagram with amazing creators.
Simplify and streamline creating, managing, scheduling, and analyzing your clients’ Instagram collaboration posts with Vista Social.
Try Vista Social for free to explore its nifty features and functionalities to supercharge your SMM tasks.
About the Author
Jimmy Rodela is a seasoned freelance writer and content marketer with over 8 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in digital marketing, small business strategy, marketing automation, and content development.
Our newsletter is packed with the hottest posts and latest news in social media.
You have many things to do.
Let us help you with social media.
Use our free plan to build momentum for your social media presence.
Or skip ahead and try our paid plan to scale your social media efforts.
P.S. It will be a piece of cake 🍰 with Vista Social
Subscribe to keep up with fresh news
and exciting updates
We promise not to spam you!