You’ll be pleasantly surprised how some Buffer alternatives are unbelievably affordable yet packed with lots of advanced social media management features.
(Check out option #1 below. You’ll be mindblown.)
While Buffer is a popular social media management (SMM) platform, it has its weaknesses.
Its users complain about bugs/glitches, UI issues, and Buffer’s not-so-stellar customer support, among other things.
If you’re using Buffer and feel that the tool just isn’t a good match for your agency, then you’re in the right place.
In this post, we rounded up the top 10 Buffer alternatives you need to see.
Check them out.
Below are the factors to consider when looking for a Buffer alternative:
Buffer is positioned as an affordable social media management tool. But are they the most cost-effective platform in 2023?
Don’t just look at the actual price of subscription plans. Also, consider the benefits each social media management platform brings, like:
There have been a ton of new SMM tools to hit the market, such as Vista Social, that can reduce their budget by up to 70%.
Focus on game-changing features that help accomplish your goals and boost your client’s social media presence.
What are the best publishing and social media scheduling tools you can get from a social media management tool?
Buffer is known to make post-scheduling easy with its straightforward interface. But it leaves out several useful features, like the ability to search viral hashtags for Instagram on demand or automate first comments.
Think about the productivity bottlenecks in your team’s day-to-day tasks.
Does your chosen social media scheduling tool include features that speed up certain time-consuming processes? Will it support scheduled posts for all of the social media platforms your client uses?
Buffer relies on their Canva integration for visual content editing for photos and carousels. Although useful, other social media management platforms offer more options, like Vista Social’s video editing integration Vista Create.
Integrated visual content editing has loads of benefits.
Trim videos to the ideal Instagram Reels length, add your brand colors, insert text overlays, and more. Some popular social media platforms like Vista Social also let you discover and import assets from content sources, like hashtag search results and stock photo websites.
Aside from social media scheduling, what other automation workflows can your prospective social media management tool use?
Granted, post-scheduling is an essential feature that all social media management tools should have. But what about other time-consuming tasks?
Vista Social, for example, lets you create automated content curation streams. You can also automate up to five comments, which is useful when scheduling Twitter threads.
Our platform also lets you automate and customize monthly or weekly reports. These can be sent to multiple recipients, including people outside your Vista Social team.
Integrations are a huge deal when it comes to social media management software.
First off, your social media platform should support the networks your clients use. It may also feature integrations with other IG tools and third-party services, like Canva, Vista Create, GIPHY, and other useful tools for social media marketing campaigns.
Without further ado, here are the top alternatives to Buffer you should consider.
Vista Social reigns as the most advanced and cost-effective social media management platform on the web.
Our platform leads the SMM space in innovations. We were one of the first to deliver scheduling for Instagram carousels, direct short-form video publishing, TikTok trending audio suggestions, and more.
Best of all, we have the most affordable, flexible, and scalable subscription plans around—starting at $3 per social profile per month.
Vista Social uses a straightforward and transparent pricing structure that grants enterprise-level features to corresponding paid plans.
Use our platform’s core features for as little as $3 per social profile per month. This includes unlimited posts, unlimited users, and priority customer support.
Ready to give your content workflow and posts a major upgrade? Try AI Assistant powered by ChatGPT today! 🤖💙
Later.com is a well-known SMM software with a beginner-friendly content planner. Its feature set is designed with visual content in mind, which leads to trade-offs like limited analytics, low posts-per-month capabilities, and inflexible pricing.
On the bright side, Later.com has useful image editing and visual content planning tools.
Later.com’s “Starter” plan costs $18 per month, which supports one social set (one profile each per social media platform). This includes limited analytics, collaboration tools, and up to 30 posts per profile.
But, theirs a catch with Later’s pricing—it’s not based on the number of social profiles, it’s reflective of the number of social sets.
Later pricing provides their customers with a “social set,” which means you can connect only one profile to Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn.
So, if you have 7 Instagram profiles to manage, that’s not 7 profiles—it’s 7 social sets which makes the price significantly higher.
Loomly is a Buffer alternative geared towards social media marketing teams and agencies. It helps with seamless team collaboration on social media posts, brainstorm content ideas, and manage assets in one place.
Loomly’s base plan starts at $35 per month, which enables basic features like hashtag suggestions, link shortening, and post analytics.
Hootsuite is the first SMM platform that helped businesses, influencers, social media managers, and individual users unlock the marketing potential of major social media channels and networks. It lets you create, schedule, and track posts via a visual calendar.
Hootsuite’s entry-level “Professional” plan starts at $49 per month. But to unlock advanced collaboration, in-depth analytics, and publishing tools, you need to invest at least $249 per month in the “Team” plan.
PLANOLY is a great Buffer alternative designed for agencies and businesses that specialize in visual content. It lets you build workflows for planning, scheduling, and monitoring content on Instagram, Pinterest, TikTok YouTube, and Instagram-connected profiles.
PLANOLY’s “Starter” plan costs a minimum of $11.25 per month. This subscription tier includes support for three social profiles (one each for Instagram, Pinterest, and TikTok), one user, and up to 60 posts per month.
Sprout Social is an SMM solution created for marketing and social media teams and agencies. It’s equipped with project management features to bolster collaboration.
Sprout Social’s standard subscription plan starts at $249 per month, making it the most expensive social media management solution in this list.
Control your social media management processes via Sendible’s straightforward interface. Plan/schedule posts with your team, generate reports, use social media listening, and more.
Sendible’s “Creator” subscription plan starts at $29 per month, which is useful for managing up to one brand. For advanced key features like client reports and approval workflows, bump up your subscription to the “Scale” plan at $199 per month.
Use the SocialPilot content calendar for a top-down view of your client’s social media campaigns. Schedule reports, analyze reports, manage user engagement, and organize your team with different user roles and assignments.
SocialPilot’s monthly plans start at $30 per month, which is good for one user and 10 social media accounts. “Agency” subscribers can manage up to 30 social media accounts with six users, but it costs $100 per month.
Manage content discovery, editing, and scheduling with Heropost—an SMM with interesting features.
Heropost offers a one-year, unlimited access package for $997. The platform also seasonally offers a lifetime-access plan that costs $197 (one-time payment).
Agorapulse helps agencies focus on content planning and reporting. Teams can use the visual interface to plan content, manage conversations, and social media monitoring of the client’s social presence.
Agorapulse has a free version with severely limited features. For useful features like approval workflows, shared calendars, and inbox tools, you need the “Premium” plan at $249 per month.
Buffer offers a time-limited free trial, which can be downgraded to a restricted free account. Free users are limited to only 10 posts per month, three managed channels, and one user.
Buffer is a social media management tool used for content planning, engagement tracking, and social media analytics reporting. Its main features revolve around scheduling posts, including Instagram stories, Pinterest pins, and TikTok videos.
Buffer is generally better than Hootsuite for smaller organizations, whereas Hootsuite is preferable for big-budget marketing teams. Vista Social, however, is the perfect, scalable solution for agencies and businesses of all sizes.
Basing on features, pricing, and scalability, Vista Social is objectively the #1 Buffer alternative in the market.
Our platform does everything big-name social platforms do—only better and for the fraction of the price. We’re also consistently ahead of the competition in terms of innovative features, which is why we proudly share our product roadmap on our website.
Start today by creating a free account here.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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