Sprout Social vs. Agorapulse vs. Vista Social: 2023 Comparison

Jan 2, 2023

6 min to read

Jimmy Rodela

Content Writer @ Vista Social

Sprout Social vs. Agorapulse vs. Vista Social: 2023 Comparison
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Sprout Social vs. Agorapulse vs. Vista Social: who wins?

Many businesses and social media marketing agencies struggle to find a reliable social media management tool that fits their budget.

Sprout Social, for example, gets too expensive with multiple users. Other solutions like Agorapulse offer budget-friendly subscription tiers, but lock essential features behind a paywall. 

Then, there’s Vista Social—an SMM platform that offers top-tier features for as little as $3 per social media profile per month. 

In this guide, we’ll compare Sprout Social, Agorapulse, and Vista Social according to three important aspects: content publishing, social media analytics, and pricing. 

Here we go.

Bottom line: Choose Vista Social to get the most out of your social media marketing budget

Vista Social is the most affordable social media management tool (SMM) in this post, but it’s also the most powerful.

Our platform is packed with advanced publishing features, allows you to automate and customize your reports, and you get top-notch customer support.

We’re also some of the first to release new features that shape the SMM landscape, including:

  • Direct publishing to Instagram reels, TikTok, and Facebook reels
  • Trending audio recommendations for short-form videos
  • Instagram carousel post scheduling 
  • Post font customization

You also get top-quality support via live chat, video call, or email to ensure issues get resolved without long wait times. 

Other Vista Social features you might like:

  • Two-factor authentication
  • Hashtag suggestions
  • Optimal posting times (based on previous post performance)
  • Competitor analysis 
  • Live calendar links (for sharing with clients, colleagues, etc.)
  • Review management (Trustpilot, TripAdvisor, Yelp, etc.)

What to look out for when choosing a social media management software

1. Ease of use

Look for a software that’s user-friendly and easy to navigate. This helps you quickly get up to speed and manage your social media accounts more efficiently.

2. Features

What features are important to your business? Do you need advanced scheduling and automation tools, analytics, and integrations with other platforms? Some SMM tools have more exhaustive publishing features, while others focus on stirring audience engagement.

3. Cost

Choose a software that fits your budget. Remember that the most expensive options aren’t necessarily the best. Vista Social, for example, is among the most affordable SMM tool, but its features far surpass other SMM software.

4. Customer service

Consider the level of customer support offered by the software provider. Will they be available to help you with questions or issues? Other SMM tools provide limited customer support channels. 

5. Compatibility

Ensure the software is compatible with the social media platforms you use and any other integrations. The more social media platforms and integrations it connects with, the better.

6. Scalability

Choose an SMM tool that can scale with your business. Can it handle multiple accounts and teams, or is it limited in its capabilities? Once the number of social media profiles you handle triples or quadruples, you want an SMM tool that can simplify and streamline your processes despite the drastic increase in social profiles you manage.

7. User reviews

Check out online reviews and ask for recommendations from others in your industry. Pay very close attention to negative reviews to see if the software lacks the features crucial to your business.

Sprout Social vs Agorapulse vs Vista Social: Overview

Before we get to the side-by-side comparisons, here’s a quick rundown of Sprout Social, Agorapulse, and Vista Social:

Sprout Social

Sprout Social is a social media management tool built for teams. It has tools to help businesses and agencies plan their social media content strategy, keep track of social interactions, and monitor analytics. 

Sprout Social supported networks: 

  • Facebook
  • Twitter
  • Instagram
  • TikTok
  • LinkedIn
  • Pinterest
  • YouTube
  • WhatsApp

Agorapulse

Agorapulse focuses on content planning and social media analytics. Using data from Google Analytics and UTM tracking codes, the tool can reveal how your social media presence translates to business results. 

Agorapulse supported networks:

  • Facebook
  • Instagram
  • Twitter
  • TikTok
  • LinkedIn
  • YouTube
  • Google Business

Vista Social

Since its launch, Vista Social has been disrupting the industry with its cutting-edge SMM features and mind-blowingly low price tag.

Schedule posts, manage conversations, track analytics, monitor customer reviews, and more through a single dashboard.

Vista Social also lets you edit images natively (or through Canva) as well as videos through the Vista Create app.

Vista Social supported networks:

  • Facebook  
  • Instagram
  • YouTube
  • Twitter
  • TikTok
  • Pinterest
  • LinkedIn
  • Google Business
  • Reddit
  • Trustpilot
  • Yelp
  • Bitly
  • OpenTable
  • TripAdvisor
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Key features comparison

Sprout Social vs Agorapulse vs Vista Social comparison table

Sprout Social vs. Agorapulse vs. Vista Social: Social media management tool features

Below is a closer look at Sprout Social, Agorapulse, and Vista Social in terms of content publishing, analytics, and pricing.

Content publishing and scheduling

Sprout Social’s content publisher lets you write captions, import images, and set a publishing time for your social media posts.

But unlike Vista Social’s post editor, you can’t see hashtag suggestions, use custom fonts, or edit videos.

Sprout Social's post editor
Image Source: SproutSocial.com

Although Sprout Social has a separate hashtag analytics tool, it can’t give you relevant hashtag ideas on the fly. You must build a list of viral hashtags for Instagram, TikTok, and Twitter before using them. 

On the plus side, Sprout Social helps you leverage paid marketing to promote your social media content. If you want to use paid advertising, connect your ad account to Sprout Social and click the ‘Promote’ button below the caption editor. 

With Agorapulse, you can use location and language targeting on social media platforms that support them. The publisher also lets you inject custom hashtag groups to increase your post’s visibility. 

Agorapulse's post editor
Image Source: Agorapulse.com

If you work with a social media team, use the Agorapulse publisher to assign posts and share feedback.

Moving on to Vista Social, you will immediately spot several features that our platform possesses that other expensive SMM platforms do not.

Vista Social’s “Publish” tool lets you customize fonts, pull media from third-party sources, use trending audio (for TikTok and Instagram), and mention other accounts.

In the preview panel, control network-specific settings like first comments, audience targeting, and TikTok Duets. 

Vista Social's post editor

Other than these advanced features, Vista Social lets you publish content with these extras:

  • Edit videos using Vista Create (Tip: trim videos to match the ideal Instagram reels length)
  • Import original designs from Canva
  • Automate up to five comments  

Social media analytics

Sprout Social and Agorapulse provide comparable results in terms of analytics. 

Use Sprout Social to generate reports for specific data sets, including competitor analysis, profile performance, post performance, and so on. 

Agorapulse, on the other hand, lets you analyze user engagement and performance across multiple channels. The platform also lets you track the business impact of your social media campaigns through the Google Analytics integration. 

Both Sprout Social and Agorapulse can help you measure important social media marketing KPIs. However, setting up reports can be cumbersome with these bulky platforms. 

With Vista Social, advanced analytics are available via a beginner-friendly and intuitive interface.

You can track performance, competitors, and social media marketing success using on-demand and automated reports. 

Use the report builder to create custom templates that: 

  • Use custom labels for data cards
  • Show or hide specific data cards
  • Include additional text 

Vista Social also generates various cross-channel reports around specific data groups. Within minutes, you can configure these reports to compile and send data on a weekly or monthly basis.

Sprout Social vs Agorapulse vs Vista Social: Pricing

Looking for a free plan?

Agorapulse and Vista Social both offer a free version. However, Vista Social’s free subscription lets you publish more posts and access more features. 

Sprout Social offers time-limited free trials, but it doesn’t have a free version you can use to test its features. 

Need to manage more than 5 social media accounts?

To manage more than five accounts with Sprout Social, you need to sign up for the “Professional” plan at $399 per month. This supports unlimited profiles, but additional users cost $299 each. 

Agorapulse’s “Standard” plan starts at $59 per month, which supports up to 10 social media profiles. Unfortunately, this doesn’t include essential features like customer support, team performance reports, social listening, and the Canva integration. 

With Vista Social, you only need to spend $15 per month to manage five accounts. This comes with EVERYTHING in Vista Social’s lineup of SMM features.

Resources You’ll Also Love

Bolster your social media presence for less with Vista Social

Vista Social exceeds the content publishing and analytics features of expensive SMM platforms while also saving you tons of cash. 

We also give you a front-row seat to the future of SMM through endless innovation. Our team doesn’t stop working to roll out game-changing features for our growing community.

Check out our public product roadmap for more information. 

In the meantime, you’re invited to check out Vista Social and get a feel for our platform—for free. 

Click here to create your free Vista Social account today

You have many things to do.

Let us help you with social media

Use our free plan to build momentum for your social media presence.

Or skip ahead and try our paid plan to scale your social media efforts.

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